唐山嘉里鳳凰新城綜合體項目提報(84頁).ppt
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上傳人:房地****識
編號:108171
2021-04-26
83頁
14.60MB
1、嘉里唐山鳳凰新城項目提報 A Using-edge AD. works Jiali Tang Shan submitted Phoenix Metro project 營銷目標及核心挑戰 PARTI Marketing objectives and core challenges 營銷目標 做唐山價格第一盤 我們的終極目的是賣得最貴,至于品牌最強,口碑最佳,品質最好,影響力最大等等皆是手段, 唯“在最高的銷售價格上將項目順利售出”為最終衡量一切營銷成敗的標準。 To do the first set of Tangshan prices Our ultimate goal is to sell2、 the most expensive, as the strongest brand, the best reputation, best quality, most influential, and so are the means,Only the highest sales price in the successful projects will be soldas the ultimate measure of success of all marketing standards. 核心挑戰 項目的唯一性從何而來? “最貴”和“貴”的區別在于:“貴”指向“值不值”,即消費的理性評估3、。而“最貴” 則指向“是否不可替代”,即消費行為是否可獲得“獨一無二”的利益。從本案營銷目 標而言,“最貴”這一目標顯然將項目核心挑戰導向創造“獨一無二,不可替代”的消 費價值(或曰核心利益)這一方向。 The uniqueness of the project come from? expensiveandexpensive The difference is: your point worth, that is the rational assessment of consumption. The most expensive the point is irreplaceable, the availability of consumer behavior that is unique interests. Marketing objectives from the case, the