深圳皇庭廣場購物中心品牌視覺識別系統報告【25頁】.pdf
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上傳人:房地****范
編號:112998
2021-05-01
25頁
3.79MB
1、 Brand Style Guide 品牌視覺識別系統Visual Recognition System 視覺識別系統2.0 Brand Style Guide 品牌視覺識別系統Key Design Elements 關鍵設計元素2.1 Key Design Elements Extended design elements including the watercolour image and the brand pattern aim to match the style of brand logo. The watercolour image is mainly used in exte2、rnal promotional materials such as posters, brochures and souvenirs. The brand pattern is more commonly used in products for internal purposes such as stationery, briefing and staff manuals. The use of design elements must strictly adhere to the specifications shown in the next page and cannot be al3、tered randomly. 關鍵設計元素 為配合品牌標誌的風格所延展的設計元素,包括右列所示之水彩圖案及品牌花 紋。 水彩圖案主要應用在對外的宣傳品,如海報、傳單、紀念品等。 品牌花紋則多應用於內部物品,如文具、簡報、員工手冊等。 使用設計元素時必須嚴格遵照後頁所示的規格,不可隨意變更。 Brand Style Guide 品牌視覺識別系統The Source of Supportive Graphic 輔助圖形的由來2.2 The Source of Supportive Graphic The watercolour image comes from the watercolour pattern in the brand logo of Wongtee Plaza. With its energetic outlook and rich colour texture, it il