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1、Code of this report | 1 Copyright Centaline Group, 2010 逆市下的取勝之道逆市下的取勝之道 銘基項(xiàng)目營(yíng)銷執(zhí)行報(bào)告銘基項(xiàng)目營(yíng)銷執(zhí)行報(bào)告 惠州中原事業(yè)一部營(yíng)銷D組 HuiZhou.12.2011 Code of this report | 2 Copyright Centaline Group, 2010 營(yíng)銷執(zhí)行要點(diǎn)營(yíng)銷執(zhí)行要點(diǎn) MARKETING EXECUTIVEMARKETING EXECUTIVE Part SixPart Six 月度計(jì)劃月度計(jì)劃 WORK PLANWORK PLAN Part SevenPart Seven 附件附2、件 ANNEXANNEX Part EightPart Eight 營(yíng)銷難點(diǎn)營(yíng)銷難點(diǎn) 及關(guān)鍵點(diǎn)及關(guān)鍵點(diǎn) THETHE PROBLEMPROBLEM Part FourPart Four 營(yíng)銷戰(zhàn)略營(yíng)銷戰(zhàn)略 及策略及策略 MARKETINGMARKETING BREAKOUTBREAKOUT Part FivePart Five 營(yíng)銷環(huán)境研營(yíng)銷環(huán)境研 判判 外部環(huán)境研判外部環(huán)境研判 SUMMARYSUMMARY Part ThreePart Three 目標(biāo)、任務(wù)目標(biāo)、任務(wù) 與問(wèn)題與問(wèn)題 THE PORBLEM THE PORBLEM Part OnePart One 項(xiàng)目項(xiàng)目/ /產(chǎn)品解讀產(chǎn)品解3、讀 內(nèi)部環(huán)境研判內(nèi)部環(huán)境研判 INTERNAL ENVIRONMENTINTERNAL ENVIRONMENT Part TwoPart Two CONTENTSCONTENTS 目錄目錄 Code of this report | 3 Copyright Centaline Group, 2010 T Targetarget 目標(biāo)目標(biāo) 目標(biāo)界定與分解目標(biāo)界定與分解 問(wèn)題初判問(wèn)題初判 目標(biāo)、任務(wù)與問(wèn)題目標(biāo)、任務(wù)與問(wèn)題 Code of this report | 4 Copyright Centaline Group, 2010 銘基項(xiàng)目目標(biāo)界定與目標(biāo)分解銘基項(xiàng)目目標(biāo)界定與目標(biāo)分解 核心目標(biāo)：以較合理的價(jià)格實(shí)現(xiàn)項(xiàng)目的快速銷售，核心目標(biāo)：以較合理的價(jià)格實(shí)現(xiàn)項(xiàng)目的快速銷售，2012全年實(shí)現(xiàn)銷售額年全年實(shí)現(xiàn)銷售額1.691.69億，億， 整體銷售率達(dá)整體銷售率達(dá)60%60% 3月 階段目