萊坊房地產大中華區2013年度回顧及2014年展望.pdf
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2021-05-07
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1、RESEARCH 研究報告 2013 Yearly review & 2014 OUTLOOK 2013年度回顧及2014年展望 Greater China property market 大中華物業市場 2January 2014 2013 Yearly review & 2014 OUTLOOK Property MARKET to edge up in first-tier cities in 2014 Beijing Amid slower economic growth, firms remained cautious in controlling office leasing co2、sts. Landlords in core business areas started to loosen negotiation conditions in order to retain branded firms. The average rent of Grade-A offices edged down 3.6% in 2013, but their prices increased 18.4%, dragging down yields. In 2013, the Mainland government continued to roll out home-buying res3、triction policies, but home prices started to rise rapidly in March. In October, in order to curb the price surge, Beijing released the “self-use commodity homes” policy, dragging down transaction volume dramatically and slowing down home price growth. Luxury home prices surged 17.1% over the year. Retailers were cautious in their expansion plans due to slower consumption growth. New retail proper
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