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1、 2021 Nielsen Consumer LLC.All Rights Reserved.NielsenIQ 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.33.834.217.712.412.18.52.54.44.93.91.76.7-3.5-11.1-6.73.1零售總額當期值(億元）零售總額同比增幅(%)2022年指數值環比增長1月121.51.42%2月120.5-0.82%3月113.2-6.06%4月86.7-23.41%5月86.80.12%6月82、8.92.42%2021NielsenConsumerLLC.AllRightsReserved.4742403433163-4-11-28-31-34-37-60-40-2002040603數據來源：尼爾森IQ全球消費者調研（中國區域）2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.43%9%1%5%8%5%2%1%-4%-5%35%37%11%19%15%5%1%4%1%-2%-6%-3%-5%-5%5%4%3%-2%-6%-7%-10%0%10%20%30%40%3、50%60%2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q122 Q2快速消費品總體線上線下 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.Source:NielsenIQ 2022 Consumer Outlook Survey,Dec 2021,NielsenIQ RI Database,Desk Rese4、arch5 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.線上購買獲得更高性價比消費者在保證品質的前提下強調“性價比”Source:NielsenIQ 2022 Consumer Outlook Survey,Dec 2021|疫情后中國消費者如何降低日雜消費支出？中國44%全球 24%中國29%全球 19%中國26%全球 16%購買認可的品牌大包裝產品權衡最重要的屬性更理性6 20225、 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.生鮮購物者趨勢研究；波士頓咨詢（BCG）報告262524商品質量不穩定/擔心商品質量自提地點不方便/沒有直接送到家方便商品種類有限7 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC6、.AllRightsReserved.11.811.010.415.114.515.616.215.515.54.04.24.435.536.536.45.15.55.011.612.312.1滾動年度2020滾動年度2021滾動年度2022母嬰化妝品店食雜店便利店小超市超市大賣場8 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.9數據來源：尼爾森IQ O2O平臺，合作零售商數據加總267、.722.823.826.817.521.919.214.915.617.416.615.69.07.28.110.67.48.77.79.34.14.15.65.521年3-5月2022年3月2022年4月2022年5月其他非食家庭清潔母嬰個人護理其他食品即食食品飲料糧油酒類乳制品 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.購買渠道生鮮滲透率2021年忠誠度生鮮電商25%第三方到家8、17%大賣場63%超市48%小超市19%33 34 38 38 37 滾動年21年6月 滾動年22年6月2022年4月2022年5月2022年6月1020%36%65%43%69%30%49%67%45%55%21年19年 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.數據來源：NielsenIQ 2021-2022生鮮購物者趨勢報告，NielsenIQ 生鮮數據庫11 2022 Nie9、lsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.Source:UNWPP2019，桌面研究64+55-6445-5435-4425-3415-240-1412 2022 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRights10、Reserved.2021NielsenConsumerLLC.AllRightsReserved.Source:尼爾森IQ X嗶哩嗶哩洞察2021 Z世代食品飲料消費洞察報告，尼爾森IQ零售指數數據庫132021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.14 2022 Nielsen Consumer LLC.All Rights Reserved.數據來源：尼爾森IQ 零售指數數據庫，尼爾森IQ 消費者調研，桌面研究2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.1515 2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.16Thank you!IQFreda Zhang: 2022 Nielsen Consumer LLC.All Rights Reserved.