2020地產(chǎn)項(xiàng)目母親節(jié)(日式花道插花講堂主題)活動(dòng)策劃方案.pptx
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上傳人:大寶
編號(hào):20912
2020-10-13
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1、地產(chǎn)項(xiàng)目花意人生主題活動(dòng)溝通案,如何在花意活動(dòng)及節(jié)日節(jié)點(diǎn)的既定內(nèi)容上進(jìn)行創(chuàng)新? 如何通過活動(dòng)吸引周邊人氣,為項(xiàng)目實(shí)現(xiàn)引流?,Panan bonhams square cherry blossom creative bazaar activities in communication,創(chuàng)意策略,搜集了60位母親的物品及親身經(jīng)歷,用這些物品定制一個(gè)三維造型,并定制故事相冊(cè)以此致敬母親,愛您三千遍 效果展示,搜集了60位母親的物品,用這些物品定制一個(gè)三維造型,以此致敬母親,搜集了60位母親的親身講述,制作成小視頻或文字故事,以此致敬母親,在全民都覺得媽媽是世界上最愛孩子的人時(shí),還有一種聲音是覺得媽媽2、很偏心,這種對(duì)媽媽的誤解可能閃現(xiàn)在每個(gè)孩子的心中,但大部分孩子也未曾說出來,以一種不同的角度詮釋母愛的偉大,很新穎,畫面也很溫馨,媽,你偏心 效果展示,以時(shí)間線的形式講述母親和孩子的成長(zhǎng)點(diǎn)滴,動(dòng)人心弦,紀(jì)念與母親的成長(zhǎng)歷程,以時(shí)間線的形式講述母親和孩子的成長(zhǎng)點(diǎn)滴,動(dòng)人心弦,紀(jì)念與母親的成長(zhǎng)歷程,回憶了在成長(zhǎng)過程中,母親對(duì)自己說過的話做過的事,突出母親對(duì)孩子無私的關(guān)愛;中間還模擬了與母親的微信語音對(duì)話,配合背景音樂“當(dāng)你老了”,非常有代入感,孝心,不要等待 效果展示,以生活細(xì)節(jié)的形式講述母親和孩子的成長(zhǎng)中母親說過的“謊”,動(dòng)人心弦,紀(jì)念與母親的成長(zhǎng)歷程,以生活細(xì)節(jié)的形式講述母親和孩子的成長(zhǎng)中母親3、說過的“謊”,動(dòng)人心弦,紀(jì)念與母親的成長(zhǎng)歷程,本次花意特別活動(dòng)現(xiàn)場(chǎng)邀請(qǐng)花道名家現(xiàn)場(chǎng)拆解插花全步驟 了解插花全過程,讓來賓從入門到行家完全進(jìn)階,本次花意特別活動(dòng)現(xiàn)場(chǎng)邀請(qǐng)花道名家親自演示插花過程 講述花道眾人的人文內(nèi)涵,本次花意特別活動(dòng)選擇沉淀著名家思考與審美的插花作品 展現(xiàn)美學(xué)意趣與中日、古今花道特色,本次花意特別活動(dòng)邀請(qǐng)的花道名家分屬各流派的家元梳理東方花道的文化脈絡(luò)以及審美體系,正本清源,用花材花器的搭配 營(yíng)造春天的意境 享受愉悅的時(shí)光,盛花以水盤為常見花器 用劍山等插花工具固定 使花材猶如盛放在花器中,江戶時(shí)代,本作品體現(xiàn)了誕生于江戶時(shí)代的 三角形和室町時(shí)代的左右非對(duì)稱美 插花參考花道名師4、現(xiàn)場(chǎng)傳授 即使是初學(xué)者,也可以按照尺寸完成插花,藤蔓和花 展現(xiàn)線條與色彩的藝術(shù) 東方意境融合異域風(fēng)情 表達(dá)生命變化的過程,埃及金屬器物 瓶身雕琢花果紋飾 前代家元藏品,細(xì)頸高教平,藤蔓線條自由多變 最能表現(xiàn)書法中 行與草的神韻,托盤,水壺,花剪,山茱萸是早春季語 僅用三枝 繪出和諧簡(jiǎn)素之美,用于投入式花瓶 前代家元藏品,描金蝴蝶漆瓶,單一花材構(gòu)成的古典形態(tài) 動(dòng)中有靜 蘊(yùn)含宇宙的和諧,托盤,水壺,花剪,叉木,本次活動(dòng)除了常規(guī)蝴蝶標(biāo)本之外,還將從國(guó)外引進(jìn)全身透明、櫻花色的蝴蝶標(biāo)本,本次活動(dòng)除了常規(guī)蝴蝶標(biāo)本之外,還將從國(guó)外引進(jìn)全身透明、櫻花色的蝴蝶標(biāo)本,突發(fā)事件應(yīng)急指揮部: Emergency re5、sponse headquarters: 總體協(xié)調(diào)、安排、組織各項(xiàng)安全應(yīng)急工作,迅速處理突發(fā)事件的應(yīng)急救援工作。具體工作內(nèi)容如下: 安全保衛(wèi)應(yīng)急組: Security emergency team: 負(fù)責(zé)提前到場(chǎng),配合突發(fā)事件應(yīng)急指揮部工作;負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)、舞臺(tái)四周、演員休息室、嘉賓席的安全防控;負(fù)責(zé)提前清場(chǎng),嚴(yán)禁無關(guān)人員演出前滯留演出現(xiàn)場(chǎng);負(fù)責(zé)門禁、現(xiàn)場(chǎng)查驗(yàn),防止有與晚會(huì)不相干的人員等外來人員進(jìn)場(chǎng);保證現(xiàn)場(chǎng)良好的演出秩序,嚴(yán)防尋釁滋事情況發(fā)生;如遇突發(fā)事件,積極配合其他工作小組開展工作。 醫(yī)療救護(hù)應(yīng)急組: Medical emergency team: 負(fù)責(zé)現(xiàn)場(chǎng)一般醫(yī)療藥品、器材、器具的配備;6、現(xiàn)場(chǎng)安排指定人員、擔(dān)架,進(jìn)行醫(yī)療救護(hù)備用;如遇突發(fā)事故,應(yīng)及時(shí)救助,必要時(shí)送醫(yī)務(wù)室治療或撥打120。 消防安全應(yīng)急組: Fire safety emergency team: 負(fù)責(zé)文藝晚會(huì)開始前的消防安全培訓(xùn)及預(yù)演練;負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)及周邊場(chǎng)地消防器材的提前布置;演出舞臺(tái)、演員更衣室的消防安全,及廢棄物的及時(shí)合理處理;負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)秩序,嚴(yán)禁吸煙、玩火;緊急情況下演出現(xiàn)場(chǎng)電源的切斷與現(xiàn)場(chǎng)消防應(yīng)急處置。 緊急疏散應(yīng)急組: Emergency evacuation emergency team 負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)疏散出口選定;負(fù)責(zé)緊急疏散標(biāo)識(shí)的制定與放置;負(fù)責(zé)舞臺(tái)、嘉賓席、高臺(tái)等緊急疏散設(shè)施的安全檢查;負(fù)責(zé)準(zhǔn)7、備哨子、擴(kuò)音喇叭、應(yīng)急照明燈等緊急提醒器材并查看其有效性;負(fù)責(zé)保持疏散通道暢通,防止人員擁堵情況的發(fā)生,及緊急情況下人員情緒的穩(wěn)定、防止踩踏事件發(fā)生;緊急情況下可任意征調(diào)其他工作小組的人員。 舞臺(tái)、幕后突發(fā)情況處理組: Stage and backstage emergency handling group: 負(fù)責(zé)舞臺(tái)、幕后等演員適當(dāng)調(diào)度;處理舞臺(tái)設(shè)施、幕后情況的突發(fā)事件。負(fù)責(zé)設(shè)備的流通、燈光調(diào)配的對(duì)講。負(fù)責(zé)演員的點(diǎn)到和通知上臺(tái)和跟主持人溝通傳達(dá)。,在來賓區(qū)周圍及主要通道處安排工作人員及保安,有序入場(chǎng)和退場(chǎng),出現(xiàn)緊急情況,立即組織人員疏散 ARRANGED AROUND THE GUEST A8、REA AND THE MAIN CHANNEL OF THE STAFF AND THE SECURITY AND ORDERLY ENTRY AND EXIT, EMERGENCY, IMMEDIATELY ORGANIZED THE EVACUATION. 如場(chǎng)內(nèi)發(fā)生混亂時(shí)由場(chǎng)內(nèi)的工作人員及禮儀迅速引領(lǐng)領(lǐng)導(dǎo)到VIP休息室,確保在場(chǎng)領(lǐng)導(dǎo)的安全 AS QUICKLY LEAD LEADING TO THE VIP LOUNGE AT THE VENUE CONFUSION BY THE FIELD STAFF AND ETIQUETTE, TO ENSURE THE PRESENCE OF 9、LEADERS OF SECURITY 主持人利用現(xiàn)場(chǎng)廣播對(duì)場(chǎng)內(nèi)的人員進(jìn)行引導(dǎo)和疏散 MODERATOR USE THE LIVE BROADCAST OF THE FIELD PERSONNEL GUIDANCE AND EVACUATION 出現(xiàn)緊急情況,造成人員傷病,則立即組織車輛和人員送往醫(yī)院。 IN AN EMERGENCY, CAUSING INJURIES, IMMEDIATELY ORGANIZED A VEHICLE AND TAKEN TO THE HOSPITAL STAFF.,安排備用電源發(fā)電設(shè)備 ARRANGE STANDBY POWER GENERATION EQU10、IPMENT 突發(fā)停電時(shí),專人啟用備用電源設(shè)備,保證現(xiàn)場(chǎng)供電及照明,保證活動(dòng)的順利完成。 WHEN SUDDEN POWER FAILURE, THE PERSON TO ENABLE BACKUP POWER EQUIPMENT TO ENSURE THAT ON-SITE POWER SUPPLY AND LIGHTING, TO ENSURE THE SUCCESSFUL COMPLETION OF THE ACTIVITY.,TEMPORARY EVENTS RESCHEDULED TREATMENT PLAN 臨時(shí)活動(dòng)改期處理預(yù)案,活動(dòng)臨時(shí)改期,則由活動(dòng)主辦方協(xié)調(diào)確定活動(dòng)的最終日期。11、 ACTIVITIES TEMPORARY RESCHEDULED, ORGANIZERS COORDINATED THE ACTIVITIES OF THE FINAL DATE DETERMINED BY THE ACTIVITY. 需通過專人或電話,及時(shí)通知特邀領(lǐng)導(dǎo)及貴賓,并說明改期原因和活動(dòng)的最終日期。 REQUIRED BY THE PERSON OR BY TELEPHONE, NOTIFY THE INVITED LEADERS AND DIGNITARIES, AND EXPLAIN THE CAUSES AND ACTIVITIES EVENTUALLY RESCHEDULE12、D DATE. 其他邀請(qǐng)嘉賓可通過手機(jī)短信的形式告知。 OTHER INVITED GUESTS CAN TELL BY THE FORM OF SMS.,為了確實(shí)做好惡劣天氣預(yù)防及應(yīng)急預(yù)案工作措施,保障活動(dòng)的順利進(jìn)行,結(jié)合活動(dòng)中的實(shí)際情況,我司特制定天氣應(yīng)急預(yù)案如下: IN ORDER TO REALLY DO THE BAD WEATHER PREVENTION AND EMERGENCY MEASURES, SMOOTH SAFEGUARDS ACTIVITIES, COMBINED WITH THE ACTIVITIES OF THE ACTUAL SITUATION,OUR WEAT13、HER EMERGENCY PLAN FORMULATED AS FOLLOWS: 成立天氣應(yīng)急預(yù)案工作小組: WEATHER EMERGENCY PLAN SET UP WORKING GROUPS: 突發(fā)情況的處置: CONTINGENCIES DISPOSAL: 提前5天對(duì)天氣預(yù)報(bào)進(jìn)行跟蹤,并以工作聯(lián)系函的形式通報(bào)貴司。 FIVE DAYS IN ADVANCE OF THE WEATHER FORECAST TRACK, AND IN THE FORM OF WORKING RELATIONSHIP BRIEFING LETTER TO YOUR COMPANY. 如在預(yù)知活動(dòng)當(dāng)天有暴14、雨等惡劣天氣的情況下,我司立即通報(bào)貴司,并協(xié)商是否更改活動(dòng)舉辦時(shí)間,以保證活動(dòng)效果。 AS FORESEEN THE DAY UNDER HEAVY RAIN AND OTHER ADVERSE WEATHER CONDITIONS, THE DIVISION I IMMEDIATELY INFORMED OF YOUR COMPANY AND NEGOTIATE WHETHER TO CHANGE THE ACTIVITIES ORGANIZED BY TIME, IN ORDER TO ENSURE ACTIVITY RESULTS. 如不做時(shí)間修改,將提供雨棚搭建措施,雨棚高度不低于6米15、。 NOT TO MODIFY AS TIME, WE WILL PROVIDE MEASURES TO BUILD CANOPY, CANOPY HEIGHT OF NOT LESS THAN SIX METERS. 如在活動(dòng)當(dāng)天遇大風(fēng)、大雨等惡劣天氣,將根據(jù)天氣情況采取一定的應(yīng)急措施,如提示客戶、業(yè)主備雨傘、雨披等。 AS THE DAY OF THE EVENT IN CASE OF STRONG WINDS, HEAVY RAIN AND OTHER INCLEMENT WEATHER, IT WILL TAKE SOME EMERGENCY MEASURES BASED ON WEA16、THER CONDITIONS, SUCH AS PROMPT CUSTOMERS, OWNERS AN UMBRELLA, PONCHO AND SO ON.,相關(guān)要求: REQUIREMENTS: 副組長(zhǎng)要及時(shí)把握天氣情況,如有惡劣天氣預(yù)知,應(yīng)第一時(shí)間反饋活動(dòng)項(xiàng)目經(jīng)理。 TO GRASP THE DEPUTY HEAD OF THE WEATHER, IF INCLEMENT WEATHER TO PREDICT, SHOULD BE THE FIRST TIME FEEDBACK ACTIVITIES OF THE PROJECT MANAGER. 執(zhí)行團(tuán)隊(duì)相關(guān)成員注意及時(shí)對(duì)活動(dòng)現(xiàn)場(chǎng)積水17、道路、濕滑路面的防滑處理措施。 TEAM MEMBERS PAY ATTENTION TO TIMELY EXECUTION OF WATER-RELATED ROAD SKID SLIPPERY ROAD ACTION ON THE EVENT 相關(guān)各區(qū)域環(huán)節(jié)負(fù)責(zé)人在濕滑區(qū)域放置友情提示牌。 THE RELEVANT PERSON IN CHARGE OF THE REGIONAL ASPECTS OF LICENSING IN PLACE TIPS SLIPPERY AREAS.,醫(yī)療預(yù)案: MEDICAL PLANS: 現(xiàn)場(chǎng)設(shè)置緊急醫(yī)療箱,準(zhǔn)備常規(guī)藥品,如防暑降溫藥、風(fēng)油精、創(chuàng)可貼等 S18、ETTING THE SCENE EMERGENCY MEDICAL KIT, PREPARING CONVENTIONAL DRUGS, SUCH AS SUNSTROKE MEDICINE, ESSENTIAL BALM, BAND-AID, ETC. 設(shè)定一鍵撥號(hào),活動(dòng)前了解距離現(xiàn)場(chǎng)最近的120急救中心,救護(hù)車響應(yīng)時(shí)間 SETTING ONE-TOUCH DIALING, FROM THE SITE BEFORE THE EVENT TO UNDERSTAND THE NEAREST 120 EMERGENCY CENTER, AMBULANCE RESPONSE TIME 活動(dòng)前相關(guān)培19、訓(xùn): TRAINING BEFORE THE EVENT: 工作人員培訓(xùn) STAFF TRAINING 為了保證活動(dòng)成功舉辦,本公司負(fù)責(zé)活動(dòng)的相關(guān)培訓(xùn)。 IN ORDER TO ENSURE THE SUCCESS OF EVENTS, THE COMPANY RESPONSIBLE FOR TRAINING ACTIVITIES. 有關(guān)工作人員的培訓(xùn)內(nèi)容涉及:活動(dòng)內(nèi)容、活動(dòng)流程、現(xiàn)場(chǎng)配合 TRAINING RELEVANT STAFF RELATED TO: ACTIVITIES, ACTIVITY FLOW, LIVE WITH 其他人員培訓(xùn) OTHER TRAINING 其他人員的培訓(xùn)內(nèi)20、容包括:禮儀小姐、服務(wù)生、保安、攝影攝像師等培訓(xùn)。 TRAINING OTHER PERSONNEL INCLUDE: HOSTESSES, WAITERS, SECURITY, CAMERAMAN TRAINING.,工程保障:地面采用可調(diào)節(jié)升降鋼結(jié)構(gòu)舞臺(tái),高度80cm。 Engineering support: the ground adopts adjustable lifting steel structure stage, height 80cm. 表面鋪設(shè)8cm鋼構(gòu)專用舞臺(tái)面板,交接點(diǎn)全部采用鋼制卡扣安全穩(wěn)固。 The special stage panel for laying 21、8cm steel structure on the surface is all secured by steel buckle. 最外層鋪設(shè)加厚防火地毯。 The thickening fireproof carpet is laid on the outermost layer. 架體采用專業(yè)舞美雷亞架體,鋼構(gòu)材質(zhì),堅(jiān)固安全施工團(tuán)隊(duì)具有專業(yè)施工證, The frame is made of professional dancing Merea frame, steel structure material and strong safety construction team with 22、professional construction certificate. 多年的舞美搭建經(jīng)驗(yàn),施工設(shè)有隔離欄,非搭建人員一律不得進(jìn)入。 Years of experience in the construction of the dance and the construction of isolation barriers will not be allowed for non builders. 供電系統(tǒng)前期踩點(diǎn)調(diào)試,現(xiàn)場(chǎng)復(fù)返測(cè)試用電情況,及時(shí)調(diào)整確保萬無一失。 The power supply system will be debugged in the early stage, and the power consumption will be returned to the test site. 搭建物料所用材質(zhì)都具有專業(yè)防火材質(zhì)證明。 The materials used for building materials have professional fire proof material proofs.,地產(chǎn)項(xiàng)目花意人生主題活動(dòng)溝通案,
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