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1、CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivallIE fLAT夏日創(chuàng)意咖啡主題市集方案CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCONTENTS01、活動(dòng)概述02、活動(dòng)亮點(diǎn)03、前期宣傳04、氛圍布置05、活動(dòng)主體06、活動(dòng)保障Coffee2、FestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival喚醒清晨往往從一杯咖啡開始醇厚的香氣彌漫叫醒身體里的每一個(gè)細(xì)胞開始元?dú)鉂M滿的一天城市咖啡節(jié)4.0如期而至激活元?dú)庀娜誏ETS GOCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival生活節(jié)咖啡炎炎夏日，驕陽似火唯有咖3、啡、美食不辜負(fù)生活美式加冰，升職加薪手中有拿鐵，心中悶自解2%的生活+98%的咖啡，拼湊了一個(gè)我.CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival咖啡生活節(jié)有人說，當(dāng)代都市人血液里流淌的一半是咖啡在南城，這個(gè)城市青年的聚集地一場(chǎng)滿滿青春潮流的巡展狂歡即將上演一杯杯醇香咖啡縈繞舌尖喚醒沉睡的軀殼，解鎖有趣的靈魂LETS GOCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFe4、stivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalLETS GO城市咖啡節(jié)全城咖啡大咖限時(shí)集結(jié)手作狂歡，點(diǎn)燃城市夏日旋律有趣的靈魂匯聚不同城市生活方式的碰撞在咖啡中尋找共鳴，續(xù)杯熱愛！活動(dòng)概述CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival活動(dòng)主題：活動(dòng)主題：新咖勢(shì)城市咖啡節(jié)夏日創(chuàng)意咖啡主題市集方案活動(dòng)時(shí)間活動(dòng)時(shí)間：五一丨十一丨夏季活動(dòng)地點(diǎn)活動(dòng)地點(diǎn)5、：商場(chǎng)丨地產(chǎn)項(xiàng)目丨營地活動(dòng)對(duì)象活動(dòng)對(duì)象：市民活動(dòng)調(diào)性活動(dòng)調(diào)性：咖啡丨市集丨放松丨樂趣丨手作CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival0101促進(jìn)宣傳促進(jìn)宣傳為活動(dòng)方及參與主題活動(dòng)的商家?guī)砀嘈麄髅綌U(kuò)大品牌知名度，形成粉絲粘度。0202積攢人氣積攢人氣通過現(xiàn)場(chǎng)的互動(dòng)及各種品宣活動(dòng)積攢粉絲人氣和口碑，為后續(xù)的活動(dòng)蓄客做足準(zhǔn)備。0303提升業(yè)績提升業(yè)績以產(chǎn)品和活動(dòng)獲取用戶好感度，積累粉絲用戶，刺激消費(fèi)，進(jìn)而帶來業(yè)績的提6、升。活動(dòng)亮點(diǎn)CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival夏 日 咖 啡 市 集一場(chǎng)咖啡市集引發(fā)關(guān)于咖啡的一萬種想象亮點(diǎn)一CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival再 生 手 作 周 邊 在 市 集 現(xiàn) 場(chǎng) 還 能g e t到 咖 啡 手 7、作 周 邊亮點(diǎn)二CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival咖 啡 杯 測(cè) 大 賽用 味 蕾 去 探 索 每 一 粒 咖 啡 豆 的 起 源亮點(diǎn)三CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival玩 轉(zhuǎn) 日 咖 夜 酒日咖夜酒夏日狂歡夏日宜玩轉(zhuǎn)咖8、啡聯(lián)歡亮點(diǎn)四前期宣傳CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival-人和人的相遇源于引力-不同軌跡在一起是同樣的引力不一樣的故事，都在引力線上開展咖啡引力話題，吸引更多市民參與活動(dòng)打卡。不一樣的咖啡引力CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestiv9、al定制倒計(jì)時(shí)主題海報(bào)，同時(shí)將活動(dòng)內(nèi)容融入到倒計(jì)時(shí)海報(bào)。提升受眾對(duì)于活動(dòng)的期待感。倒計(jì)時(shí)海報(bào)氛圍布置CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival活動(dòng)主題門頭，烘托活動(dòng)氣氛、啟到昭示性作用。主題拱門CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival10、500+份免費(fèi)咖啡盲盒在現(xiàn)場(chǎng)等待大家的打卡，爭(zhēng)取讓每個(gè)到現(xiàn)場(chǎng)玩耍的小伙伴都喝的巴巴適適。咖啡盲盒CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival打卡超大大大大咖啡杯，巨型咖啡杯，咖啡節(jié)現(xiàn)場(chǎng)，記得來現(xiàn)場(chǎng)偶遇打卡吧!超大大咖啡杯CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCo11、ffeeFestival從白天到夜晚，會(huì)玩的年輕人仿佛都聚集在了這里，他們或是拍照打卡、或是來杯好咖啡、或是聚會(huì)喝口小酒，總能在這里找到自己舒適的地盤。潮人打卡地CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival氛圍布置CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffe12、eFestival創(chuàng)意指示牌活動(dòng)主體CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival夏 日 咖 啡 市 集一 場(chǎng) 咖 啡 市 集 引 發(fā) 關(guān) 于 咖 啡 的 一 萬 種 想 象CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival你可以享受蛋糕、餅干、甜13、甜圈、餐飲、熱狗、三明治、冰淇淋.等等數(shù)不盡的美食都將匯集于此，在享受愜意的咖啡時(shí)光的當(dāng)下，給味蕾增添幾份趣味.移動(dòng)餐車CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival匯集了手辦、潮品、首飾等花里胡哨的文創(chuàng)產(chǎn)品，每一件物品都展示著攤主對(duì)于生活的熱愛和閃閃發(fā)光的奇思妙想，在“咕嚕咕嚕”的喝喝喝之余，或許能在這里淘到幾件心頭好物。潮酷文創(chuàng)CoffeeFestivalCoffeeFestivalCoffeeFestivalCo14、ffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival咖啡沒有心情，有心情的是喝咖啡的人讓咖啡在一次次研磨中變得更加香醇，最大限度地保留原有咖啡的香氣，帶來最極致的咖啡體驗(yàn)，通過咖啡觸及到每一位咖啡師都有獨(dú)特的靈魂精品咖啡CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival邀請(qǐng)多家精品的咖啡品牌，既有火爆的咖啡新店，也有著名老牌咖啡，每一家都有15、自己的特色。更多免費(fèi)方案資料加微信：1024780各具特色咖啡品牌CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival指定站點(diǎn)免費(fèi)續(xù)杯咖啡節(jié)限定周邊咖啡渣露營杯，在指定站點(diǎn)就能隨時(shí)續(xù)杯!合理利用當(dāng)然一舉兩得免費(fèi)續(xù)杯CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFes16、tival再 生 手 作 周 邊 在市集現(xiàn)場(chǎng)還能g e t到咖啡手作周邊CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivali蓋章有福了!咖啡節(jié)限定套章+每日隨機(jī)印章在現(xiàn)場(chǎng)一次性都能get到，別說我沒告訴你!咖啡限定蓋章CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffee17、Festival或是以咖啡為墨,以花為飾體驗(yàn)一日手工藝人的角色發(fā)揮無窮的創(chuàng)造力和想象力享受著從無到有的創(chuàng)造過程，手作一份春天的禮物獎(jiǎng)勵(lì)給熱愛生活的自己。咖啡畫CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival藝術(shù)課堂咖啡渣，這個(gè)平日里被視作廢棄物的物質(zhì)，除了有除濕祛味的神奇功效外，還是一種富含養(yǎng)分的有機(jī)肥料。CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCo18、ffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival咖啡渣又能怎樣回收再利用？有沒有很難想出答案。帶你看看設(shè)計(jì)師的獨(dú)特創(chuàng)意用咖啡渣做首飾。咖啡渣首飾CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival環(huán)保是永遠(yuǎn)的命題，少給地球添點(diǎn)麻煩，低碳生活，從我做起，讓我們一起啟動(dòng)咖啡環(huán)保計(jì)劃，做件大事情，為綠色的春天增加色彩。咖啡渣回收計(jì)劃CoffeeFestivalCoffee19、FestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival咖 啡 杯 測(cè) 大 賽用味蕾去探索每一粒咖啡豆的起源CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival1、比賽選手:咖啡愛好者、咖啡從業(yè)者等2、比賽目標(biāo):尋找感官最敏銳的咖啡獵人考驗(yàn)參賽者在特定時(shí)間內(nèi)展現(xiàn)其識(shí)別不同咖啡特質(zhì)的能力比賽大綱Cof20、feeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival三杯咖啡為一組別,選手需通過其感官，分辨出其中一杯不同的咖啡。三角杯測(cè)CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival本次比賽分為初賽和決賽兩個(gè)階段。初賽形式為三角杯測(cè)（3杯咖啡為一組別，選手需通過其感官分21、辨出其中一杯不同的咖啡），所有選手需在規(guī)定比賽時(shí)間內(nèi)完成6組三角杯測(cè)，初賽選拔前6位優(yōu)勝者進(jìn)入決賽階段。三角杯測(cè)CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival選手需從四支具有不同處理法風(fēng)味的咖啡中，通過其感官，識(shí)別并確定四支咖啡的處理法。處理法杯測(cè)CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCof22、feeFestivalCoffeeFestival決賽形式為不同處理法杯測(cè)（選手需從4支具有不同處理法風(fēng)味的咖啡中，通過其感官，識(shí)別并確定4支咖啡的處理法）識(shí)別，通過比賽決出晉級(jí)選手晉級(jí)全國總決賽。處理法杯測(cè)CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival1、初賽形式為-三角杯測(cè)所有選手需在規(guī)定比賽時(shí)間內(nèi)完成6組三角杯測(cè)初賽將選拔前8位優(yōu)勝者進(jìn)入決賽階段2、決賽形式為-處理法杯測(cè)通過此輪比賽將決出前三名即冠軍、亞軍、季軍23、。階段賽事CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival玩 轉(zhuǎn) 日 咖 夜 酒日 咖 夜 酒 夏 日 狂 歡夏 日 宜 玩 轉(zhuǎn) 咖 啡 聯(lián) 歡CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival不經(jīng)意的帶給你初戀般的悸動(dòng)。還有不被定義的咖啡，專為你一24、人定制的“念地特調(diào)”，感受酒精與咖啡因的奇妙結(jié)合，把你的emo情緒一掃而空，隨著音樂搖擺，盡情享受春日浪漫.假日微醺CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival現(xiàn)場(chǎng)還專門為生活節(jié)定制了“限定款特調(diào)”，加上各家主理人的精心創(chuàng)意，每款特調(diào)顏值和口味都是絕絕子）。生活節(jié)專屬“限定特調(diào)”CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival25、CoffeeFestivalCoffeeFestivalCoffeeFestival現(xiàn)場(chǎng)特地準(zhǔn)備了500+份免費(fèi)咖啡盲盒在現(xiàn)場(chǎng)等待大家的打卡，轉(zhuǎn)發(fā)朋友圈即可領(lǐng)取兌換券，爭(zhēng)取讓每個(gè)到現(xiàn)場(chǎng)玩耍的小伙伴都喝的巴巴適適。咖啡盲盒CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival在天幕電影區(qū)側(cè)面設(shè)置移動(dòng)攤位。售賣“電影搭子”爆米花、薯?xiàng)l、炸雞、可樂、果飲等零食。電影+美食，生活的一切煩惱在此刻都消散了！電影小零食CoffeeFest26、ivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival露營區(qū)在傍晚就開始播放露天電影，和朋友或是愛人逛逛集市，再來到這里看一場(chǎng)夏日星空電影，再浪漫不過了。浪漫露天電影CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival這里也是最佳放松的快閃空間一場(chǎng)瑜伽療愈、頌缽冥想，喚醒沉睡的27、身體與靈魂讓振動(dòng)的能量深入身體核心與內(nèi)在頻率產(chǎn)生共鳴，深層放松,找到內(nèi)在秩序的和諧樂章。身與心的休息之所活動(dòng)保障CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival統(tǒng)籌管理專業(yè)、全面時(shí)間管理及時(shí)、詳細(xì)質(zhì)量管理規(guī)范、嚴(yán)格溝通管理準(zhǔn)確、高效危機(jī)管理安全、可靠項(xiàng)目專屬負(fù)責(zé)人對(duì)項(xiàng)目各要素的工作進(jìn)行分配和協(xié)調(diào)，包括項(xiàng)目計(jì)劃的制定、項(xiàng)目整體變化控制。從項(xiàng)目溝通到提案到項(xiàng)目執(zhí)行，我們將全程制定時(shí)間規(guī)劃、進(jìn)度安排并進(jìn)行管控。建立良好溝通機(jī)制28、，確保項(xiàng)目相關(guān)信息能及時(shí)、準(zhǔn)確地得到處理，保證項(xiàng)目組隨時(shí)了解執(zhí)行的各方面工作進(jìn)度。制定本次活動(dòng)質(zhì)量標(biāo)準(zhǔn)，不僅確保項(xiàng)目滿足員工需要的質(zhì)量，并對(duì)各環(huán)節(jié)進(jìn)行嚴(yán)格品質(zhì)檢查與控制。提前制定各項(xiàng)危機(jī)預(yù)案，并有效對(duì)可能發(fā)生的危機(jī)進(jìn)行識(shí)別、度量、響應(yīng)和控制。項(xiàng)目運(yùn)營管理項(xiàng)目運(yùn)營管理活動(dòng)相關(guān)CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival項(xiàng)目負(fù)責(zé)人為此活動(dòng)的現(xiàn)場(chǎng)緊急情況負(fù)責(zé)人；項(xiàng)目總控為活動(dòng)第二緊急情況負(fù)責(zé)人；每位工作人員持有打印版活動(dòng)聯(lián)29、系表；其中包括活動(dòng)中各個(gè)第三方、部門的聯(lián)系人及方式；及時(shí)巡查，快速維修；執(zhí)行細(xì)則緊急聯(lián)系人項(xiàng)目運(yùn)營管理項(xiàng)目運(yùn)營管理活動(dòng)相關(guān)CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival總體原則選用適合國際展會(huì)的高品質(zhì)成熟的材料和工藝，注重安全性和環(huán)保性。主體結(jié)構(gòu)選用工藝成熟、強(qiáng)度高，選用的材料通用性好、安裝方便。易損部位選用新工藝材料，材料耐磨性能好（例如：地臺(tái)表面材料，地臺(tái)收邊條）裝飾材料結(jié)合設(shè)計(jì)思路，優(yōu)先考慮質(zhì)感強(qiáng)、顏色還原率高、30、效果凸顯的材料（例如：木結(jié)構(gòu)表面烤漆）。室內(nèi)裝飾選用環(huán)保性能好，隔音性能好的材料（例如：地面鋪割絨地毯）。美工服務(wù)選擇即時(shí)貼結(jié)合高精度噴繪畫面，顏色豐富，服務(wù)成熟，使用簡便。安全預(yù)案安全預(yù)案活動(dòng)相關(guān)CoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestivalCoffeeFestival活活 動(dòng)動(dòng) 相相 關(guān)關(guān):發(fā)生火災(zāi)時(shí)候，以現(xiàn)場(chǎng)人員的安全為首要目的，進(jìn)行迅速反應(yīng)。告訴現(xiàn)場(chǎng)人員有緊急事件發(fā)生，引導(dǎo)現(xiàn)場(chǎng)人員到臨時(shí)安全場(chǎng)所，進(jìn)行初期消防行動(dòng)。同時(shí)盡快向現(xiàn)場(chǎng)負(fù)責(zé)人報(bào)告情況，聽從指示。負(fù)責(zé)人根據(jù)現(xiàn)場(chǎng)情況及時(shí)決定要不要報(bào)火警。預(yù)先準(zhǔn)備好消防用具；預(yù)先掌握避難引導(dǎo)路線雷雨天氣提前一周查看天氣預(yù)報(bào)，如有雷雨天氣，應(yīng)及時(shí)搭建戶外雨棚，保障活動(dòng)順利進(jìn)行如遇大雨，為市集攤位及暴露在外部的電子設(shè)備做防雨措施，將所有電器關(guān)閉，擺放在儲(chǔ)藏間內(nèi)，以免受潮短路如遇大風(fēng)，加固所有制作物，POP展架回收，組織人員看管好相關(guān)物資如遇嚴(yán)重惡劣天氣（雷陣雨、沙塵暴等），優(yōu)先考慮觀眾的安全，盡量不要引起恐慌。天氣突變時(shí)火災(zāi)發(fā)生時(shí)應(yīng)對(duì)應(yīng)急預(yù)案THANKS謝謝觀看