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1、音 樂 釋 放 青 春酷熱盛夏造造 浪浪 節節 不不 見見 不不 散散躁動你的靈魂SUMMER CREATES FUN暑期一起去嗨城市造浪計劃年輕，敢玩敢造夏日狂歡派對造浪節時間2024/06/14-08/25ACTIVITY THEME商場暑期造浪計劃活動策劃方案商場暑期造浪計劃活動策劃方案GET HIGH IN THE SUMMER GET SUMMER潮趣造浪節潮趣造浪節酷爽來襲酷爽來襲CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSH2、IZAOLANG CHENGSHIZAOLANG音 樂 釋 放 青 春CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG熱浪來襲，暢享陽光和海風。熱浪來襲，暢享陽光和海風。玩心最盛的時候玩心最盛的時候,無須等到靈感造訪無須等到靈感造訪,心中早已按捺不住心中早已按捺不住外出的心情外出的心情即刻掀起千層浪花解鎖城市造浪新玩法以“造浪”為主題的商場夏日活動，炎炎夏日來一場“陸地沖浪，落日沙灘派對落日、3、沙灘、沖浪板應有盡有濃濃的沖浪氛圍感為炎炎夏日增添了一抹清涼CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG#炎炎炎炎夏日，夏日，避避暑暑好好去去處處#暑期暑期生活生活，新潮打卡點新潮打卡點#青春青春不散場不散場，解壓有出路解壓有出路#這個夏天，一定要有快樂#造造勢勢/噱頭噱頭/熱度熱度CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGS4、HIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG熱浪聲浪人浪城市城市級級造浪造浪IP釋放釋放最真最真的的熱情熱情 感受盛感受盛夏的夏的獨有獨有的狂歡的狂歡氣息氣息!音 樂 釋 放 青 春酷熱盛夏造 浪 節 不 見 不 散躁動你的靈魂SUMMER CREATES FUN暑期一起去嗨城市造浪計劃年輕，敢玩敢造夏日狂歡派對造浪節時間2024/06/14-08/25ACTIVITY THEME商場暑期造浪計劃活動策劃方案GET HIGH IN THE SUMMER GET SUMMER潮趣造浪節潮趣造浪節酷5、爽來襲酷爽來襲CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG活動亮點前期宣傳場地規劃01020304活動概況活動主體05Overview of the event.Highlights of the event.Activity publicitySite planningActive subject目錄CO N T E N T S音 樂 釋 放 青 春酷熱盛夏造造 浪浪 節節 不不 見見 6、不不 散散躁動你的靈魂SUMMER CREATES FUN暑期一起去嗨城市造浪計劃年輕，敢玩敢造夏日狂歡派對造浪節時間2024/06/14-08/25ACTIVITY THEME商場暑期造浪計劃活動策劃方案GET HIGH IN THE SUMMER GET SUMMER潮趣造浪節潮趣造浪節酷爽來襲酷爽來襲CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGPART 01活動概況Overview 7、of the event.CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGOverview of the event.活動時間:夏季/暑期檔活動地點:項目商場/營銷中心廣場/文旅景區參與對象:媒體記者、業主、意向客戶、自然到訪客戶活動內容:造浪市集、泡泡派對、捕魚達人、水槍大戰、造浪音樂派對、虛擬沖浪場、夏日美食打卡.活動調性:新潮、張揚、清涼、消暑、熱力、樂活、親子趣味、夏日計劃夏日城市造浪8、計劃活動概況 CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG活動目的夏日城市造浪計劃(1)盛夏造浪節，以一場城市級“造浪”大IP活動，治愈焦慮，給予人們乘風破浪的勇氣，喚醒沉睡已久的快樂基因。(Z)整場活動以“燥”盛夏泄暑圣地，“浪”為關鍵詞，旨在炎炎夏日里為來賓們打造一個引爆夏日獨有的浪漫。(3)通過活動加強老客戶歸屬感、為項目集聚人氣、提升品牌知名度、曝光度、吸引目標客戶關注，最終達成消9、費購買。音 樂 釋 放 青 春酷熱盛夏造造 浪浪 節節 不不 見見 不不 散散躁動你的靈魂SUMMER CREATES FUN暑期一起去嗨城市造浪計劃年輕，敢玩敢造夏日狂歡派對造浪節時間2024/06/14-08/25ACTIVITY THEME商場暑期造浪計劃活動策劃方案GET HIGH IN THE SUMMER GET SUMMER潮趣造浪節潮趣造浪節酷爽來襲酷爽來襲CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG C10、HENGSHIZAOLANGPART 02活動亮點Activity highlightsCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪派對粉色沙灘亮點一W a v e-m a k i n g p a r t y P i n k b e a c hS S U U MM MM E E R RCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHE11、NGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪青年浪花市集亮點二W a v e-m a k i n g Y o u t h M a r k e tS S U U MM MM E E R RCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG盛夏玩趣造浪狂歡亮點三S u m m e r f u12、 n w a v e s c a r n i v a lS S U U MM MM E E R RCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG逐浪而來盛夏音樂會亮點四R i d e t h e w a v e s t o t h e s u m m e r c o n c e r tS S U U MM MM E E R R音 樂 釋 放 青 春酷熱盛夏造 浪 節 不 見 不 散躁動你的靈13、魂SUMMER CREATES FUN暑期一起去嗨城市造浪計劃年輕，敢玩敢造夏日狂歡派對造浪節時間2024/06/14-08/25ACTIVITY THEME商場暑期造浪計劃活動策劃方案GET HIGH IN THE SUMMER GET SUMMER潮趣造浪節潮趣造浪節酷爽來襲酷爽來襲CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGPART 03活動宣傳Early publicityCHEN14、GSHIZAOLANG CHENGSHIZAOLANG 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美 陳 區捕 魚 達人發光堆頭浪花市集VR沖浪親 子 課 堂造浪規劃CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪門頭 活動現場設置城市造浪計劃主體門頭18、，營造現場活動活動氛圍，突出活動主體，營造活動氣氛。CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG活動現場設置夏日城市造浪計劃背景板，仿佛身處海島，營造造浪氛圍感，用新玩法打敗炎炎夏日造浪小景 CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENG19、SHIZAOLANG CHENGSHIZAOLANG簽到處設背景板，長條桌椅來賓簽到后領取造浪手冊開啟盛夏造浪之旅。造浪簽到 CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪沙灘 粉色簡直是少女童話里浪漫的顏色誰能拒絕粉色沙子、沙灘椅工、太陽傘、沖浪板、椰子樹,每一處都是大片，敲出片的ro，陽光與沙灘，夏日的打開方式!CHENGSHIZAOLANG CHENGSHIZAOLANG CHEN20、GSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪沙灘 遮陽傘、粉色沙灘上，放置了許多沙灘椅沖浪板、粉色椰樹你,很有夏日海邊浪漫的氛圍心,可隨手拍都好看，超級出片的!CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG 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