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1、預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒2、大眾心中的踢不爛預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛雙11，用舊鞋舊故事 換新鞋新開始預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛借助雙十一節(jié)點(diǎn)，官方發(fā)布活動，收集黃靴老用戶與黃靴的真實(shí)故事及就黃靴。用戶故事一旦被官方采納即可以被制作成官方KV，并獲得一雙全新黃靴的獎勵雙11，用舊鞋舊故事 換新鞋新開始預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛直播類KOL發(fā)力，外圍創(chuàng)作話題，發(fā)布直播視頻。在視頻中KOL將一雙大黃靴在15分鐘內(nèi)做舊，制造話題，引發(fā)粉絲跟風(fēng)模仿，引導(dǎo)更多用戶參與TBL雙一活動預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛各個(gè)圈層KOL延續(xù)雙十一話題熱度預(yù)熱 講述熱愛下的堅(jiān)3、持 喚醒大眾心中的踢不爛In China,its womens privilege to receive gifts,and its mens obligation to send gifts to women.In this Christmas,TBL changes this trend by encouraging more women to send gifts to those who they think are TeeBooLang.踢不爛的圣誕禮預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛We officially launch a promotion mechanism on4、ly for those ladies who send gifts to the men,encouraging them to buy yellow boost as the Christmas gift to the men who they think are TeeBoolang by rewarding them with women special discount vouchers.預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛Leverage Chinese traditional value of family reunion to create social topic a5、nd social,increase sales conversion.真是的情親是踢不爛的預(yù)熱 講述熱愛下的堅(jiān)持 喚醒大眾心中的踢不爛TBL launch a campaign to send fight tickets to those who are unable to go back home for family reunion,and send the message of real family reunion is Teeboolang,encouraging people to go back home no matter what happens.預(yù)熱 講述熱愛下的堅(jiān)持 喚6、醒大眾心中的踢不爛In 2017 before Chinese Spring Festival coming,cooperating with KOL TBL create social topic by sending fight tickets to those who are unable to go back home for family reunion,and send the message of real family reunion is Teeboolang,encouraging people to go back home no matter what happens.