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1、2018?鳥福逵摁瘁靈鎏鄧Socialized Marketing ProgramProposal byCONTENT1.2.3.4.5.?Part 1?Start from hereStart from here?YOUNG CONSUMERS?What is Social Media?What could we do?Part 2?What is Leader?What is our product?What are we born for?Part 3?USP?Hothink?BASIC PRINCIPLE?CORE STRATEGYProposal by?17?-?SenseSmart2、Individualitygenerality?COMMUNICATION?CHANNELS?PRODUCTION?IP?CROSS-BORDERPart 4?Proposal by22?-?&?&?UGC?UGC?“?”?“?”“?”?“?”Proposal by23?-Roadmap2018 Apr.May.Jun.Jul.Aug.Sep.Oct.Nov.Dec.2019 Jan.Feb.Mar.?H5?H5?“?”UGC?#?#?#?#919?618?#?#KOL?#?#?#?Timberland#?#?#?11#?#?#?#?#?90?#?#?#?#?#?#?#?#?#?#?#?#?#3、?12?#?#?UGC?#?#?#?#?#?#?#?#?#?#?Proposal by24?-?&?勝射傲莢小!涉熹標失秉先倔嗨钚譬輩尿!涪迸難殼伎羚噶?#XX?#?#?#?H5?SmileProposal by25?-?UGC?UGC?KOL?懣莢矯踐嗨韌滇!擅擾諷第搬侄岷扌侄弄騁趕鋇抉揲嗨豁樺!趕鋇黻牡嗨踞樺!陳黻牡瘸陳嗨?Proposal by26?-4?W1W2W3W4W5?UGC?-?#?#?#?#?-?#?#?#?#?#?#?#?#?#?#?#?#?Sun.Mon.Tue.Wed.Thurs.Fri.Sat.?#?DVD?#?#?#?#?#?X JNBY?#?#?Proposal 4、by27?-4?“?”?#?#?H5?Proposal by28?-4?X?慘幣梧緬沸嗨悶潯!伎第黻擅嗨狄蹙!涉熹幡膿慘幣嗨香岈Proposal by29?-4?KOL?伎披香岈!碑梧措波牖嗨狄浦!白梧慘幣牖嗨香浦?KOL?KOL?KOL?Proposal by30?-4?9:00 am18:00 pm21:00 pm?or?#?#?&?#?#?1?#?or?#?#12:00 am?#?#?Proposal by31?-4?KOL?KOL?Proposal by36?-?“?”?“?”?“?”&“?”?“?”?Proposal by37?-?W1W2W3W4W5#?#?#?#?#?#4?Pro5、posal by38?-?樵睦揶渾!魯穩慮!擎扌侄?Proposal by32?-?#?#?#?#?1-2?Proposal by33?-?Proposal by34?-?#?#?#?#?#?#?Proposal by35?-?1-2?Proposal by39?-?KOL?ID?Androidruanjian-?PhoneTips-?http:/ by40?-?KPI?KPI?3?1W+?2-3?H5?2?120?KOL?KOL?Part 5?Proposal by42?Project Director?Team?+?*3?Team?+?*1+3D*1+?*2+Digital?*2+?*1?6、Team?+?*2+?*3+?*1?Team?+?*2+?*3?Team?+PD?*2+?*3?-?Proposal by43SeasonYinLauraLuEileenBaoKarthus WuEffieZhouDreamingYuanAndyZhangAccount Director(Event)Account Director(Strategy)Senior Manager(Branding)Manager(Media)Director(Creative)15?10?3?4?7?4?5?Project DirectorGroup Account Director?-?Proposal b7、y44Project Info?Hothink?ClientDateServiseStarbucks2015-2017?Starbucks Yearly Event PartnerOur ProjectBranding?-?Proposal by45Project Info?2017?10?PERSONAL POINT?2018?Hothink?360?“Make A Point”?KOL?ClientDateServisePERSONAL POINTJul.2017-Nov.2017?PERSONAL POINT SHANGHAI FASHION WEEK?-?Our ProjectBrandingProposal byPage 46Project Info?ASUS Yearly Event PartnerClientDateServiseASUS2018?&?ATL?BTLOur ProjectBranding?-?Thanks