招商手冊-購物中心-DTZ-戴德梁行2013年9月青島183悅薈廣場商鋪招商策略.pdf
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2024-10-11
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1、青島悅薈廣場 青島悅薈廣場 Mosaic Qingdao 青島市人民路290號 No.290 Renmin Road,Qingdao 商鋪招商 商鋪招商 Shops available for lease 2013年9月 September,2013 約會 融聚 樂娛 約會 融聚 樂娛 Meeting.Mixing.Entertaining 目錄 戰略地位 戰略地位 Strategic location 悅薈廣場在中國 悅薈廣場在中國 Mosaic in China 悅薈廣場在青島:新的體驗 悅薈廣場在青島:新的體驗 Mosaic in Qingdao:New experience 雙贏業務伙2、伴 雙贏業務伙伴 Win-win business partners 戰略地位 Strategic location 位于商貿發達的市北區 Located in the development commercial area of Shibei District Laoshan District Licang District Shibei District Shinan District Mosaic 悅薈悅薈 規劃地鐵M1直達 Directly accessible by Metro line 1 M1號線是一條主城區連接黃島區和城陽區的南北骨干線路;Metro line 1 will c3、onnect Huangdao District and Chengyang District from south to north;M1號線預計2014年施工,2018年通車。Metro line 1 will be constructed in 2014 and put into use in 2018 as planned.To Chengyang District To Huangdao District 瑞金路 瑞金路 遵義路 遵義路 南嶺 南嶺 滄口公園 滄口公園 鐵路北站 鐵路北站 勝利橋 勝利橋 中心醫院 中心醫院 水清溝 水清溝 北嶺 北嶺 小村莊 小村莊 中山路 中山路 4、火車站 火車站 臺東 臺東 Mosaic 悅薈悅薈 M1 地 鐵 站 點 M1 地 鐵 站 點 老工業區完美蝶變濱海宜居新區 Amazing change of old industry to new residential area 搬遷企業共達110戶,涉及土地15413.8畝。截止到2010年,累計完成49%的拆遷。Till year of 2010,110 units enterprises move out,to increase 15413.8 MU residential space .已拆遷的海爾冰箱廠 已拆遷的海爾冰箱廠 Same place before image of 5、Haier 正在建設的海爾時代廣場 正在建設的海爾時代廣場 Haier Time Plaza located 已入住的中海清江華府項目 已入住的中海清江華府項目 New face of China Overseas Project 已拆遷的清江路老企業 已拆遷的清江路老企業 Same place before image 保利、中海、綠地等眾多地產大鱷,在此爭鋒 Poly、China overseas and Greenland make a big planning here 表示“已入住社區”表示“已入住社區”Delivered Residential 表示“新地產項目”表示“新地產項目”6、new project Mosaic 悅薈悅薈 下列住宅項目最高均價已達12600元/。10分鐘聚集250,000常住居民 250,000 residents in 10 min radius Ref.No Newly delivered Residential within 3 years 1 Jinyu Garden金裕花園 2 Linyushanpan林語山畔 3 Shuixiang Yuan水鄉苑 4 Baitong.yongcuihuating百通 雍翠華苑 5 Poly.Liyuanli 保利 里院里 6 Poly.Lili Garden 保利 百合花園 7 Haiqing Yuy7、uan海情御園 8 Haian Jincheng聯城海岸錦城 9 Honghai Jiayuan鴻海佳園 Ref.No Residential to be delivered in next 5 years 10 Yinhua Plaza銀華廣場 11 MCC.Yingjun中冶 英郡 12 Yingxiu Garden盈秀花園 13 Shangle City尚樂城 14 China Overseas.Llinan Fu中海 臨安府 15 Zensun.Hongfeng Valley 正商 紅楓谷 16 Xinhaiyuan.Changqingteng 新海園.常青藤 17 Haian Xin8、yuan 城投 海岸馨園 18 Poly.Xiangpin Guoji 保利 香檳國際 19 Greenland.Celebration City 綠地 歡樂濱海城 10 11 12 13 1 2 3 9 6 5 8 4 7 14 15 16 17 19 18 250,000人口是在2公里以內,成熟入住的社區居民(如上圖紅色標志);未來5年,將新增中高端社區150,000居民(如上圖藍色標志)250,000 residents population in 2 km radius(Red mark in map);150,000 residents will move into the newl9、y planned residential in next 5 years.(Blue mark in the map)Mosaic 悅薈悅薈 1公里范圍內,擁有近20所知名學校,及青島市長途汽車站和數家酒店 In 1 km area,including famous Education place,Qingdao city Bus-Station and Hotels.No.Education Service 1 Renmin Lu No.2 primary school 2 Renmin Lu No.3 primary school 3 Sifang Institue Kindgarten10、 4 Sifang College for elderly 5 Qingdao Technical University 6 Qingdao Mechanical Technical School 7 Chongqing Lu No.2 primary school 8 Chongqing Lu No.3 primary school 9 Qingdao No.23 Middle school 10 Qingdao No.50 Middle school 11 Huaxia professional education center 12 Renmin Lu No.1 primary scho11、ol 13 Pinan Lu No.2 primary school 14 Qingdao No.30 Middle school 15 Qingdao cooking school 16 Qingdao No.66 Middle school 17 Sifang Railway kindgarten 18 Sifang Experimental primary School 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Qingdao Bus Station Mosaic 悅薈悅薈 Renmin Road Commercial Area Sifan12、g Liqun Dept.Store 位于市北區北部的唯一商圈,周末及節假日人流可達 300,000人次 Located in the first commercial area in northern Shibei District,consumption flow can reach 300,000 times in weekend and Holidays Mosaic 悅薈悅薈 戰略地位 Strategic Location 地鐵1號線上蓋 地鐵1號線上蓋 On top of Metro line 1 周邊250,000 常住居民 周邊250,000 常住居民 Surrounded b13、y 250,000 residents population 老工業區完美蝶變濱海宜居新區 老工業區完美蝶變濱海宜居新區 Amazing Change of old industry to new residential area 周邊大量規劃高端社區,入住人口持續增加 周邊大量規劃高端社區,入住人口持續增加 More high-end residential as planned,residents keep increase.11 悅薈廣場在中國 Mosaic in China 在亞洲的經驗 Asian experience CHIFSTianjin Residential Develop14、ments13MGLSan Ling Residential Development 1115141210987654321Renhe Spring Zongbei Department StoreCity Apartments ResidentialWaratah Gardens Residential DevelopmentAnting Residential Development WuhanTianjin Shenyang Nanning Nanjing JinanHarbin Dalian Changsha MGLMGLMGLMWREFMMPMWREFMWREFMWREFMWREFM15、WREFMWREFMWREFMWREFCHIFSTianjin Residential Developments13MGLSan Ling Residential Development 1115141210987654321Renhe Spring Zongbei Department StoreCity Apartments ResidentialWaratah Gardens Residential DevelopmentAnting Residential Development WuhanTianjin Shenyang Nanning Nanjing JinanHarbin Dal16、ian Changsha MGLMGLMGLMWREFMMPMWREFMWREFMWREFMWREFMWREFMWREFMWREFMWREFPeoples Republic of China54321Bluefields Residential Development Wisma Atria Ngee Ann City Anson House8 Shenton WaySchrodersMMPMMPMDPFMGL54321Bluefields Residential Development Wisma Atria Ngee Ann City Anson House8 Shenton WaySch17、rodersMMPMMPMDPFMGLSingaporeMCOCR REITKukdong Building 3765421Dong Yang Securities Office Building SKC Yoido Securities Building Daewoo Securities Office Building Kukdong BuildingRenault Samsung Motors ING Centre SchrodersSchrodersSchrodersSchrodersM NPS REITM NPS REITMCOCR REITKukdong Building 376518、421Dong Yang Securities Office Building SKC Yoido Securities Building Daewoo Securities Office Building Kukdong BuildingRenault Samsung Motors ING Centre SchrodersSchrodersSchrodersSchrodersM NPS REITM NPS REITSouth KoreaMGHKLFTins Plaza18MGHKLFWo Kee Hong17MGHKLFGoodman Shatin Logistics Centre 10MG19、HKLFWilson Logistics Centre 11MGHKLFLung Wah international Godown 12MGHKLFFountain Set Buildings 13MGHKLFYuen Long Logistics Centre 14MGHKLFKader Industrial Centre 15MGHKLFFanling Distribution Centre 16MGHKLFEast Asia Logistics Centre 1923222120987654321Bart Retail Podium Shama Serviced Apartments S20、eaviewInterlinkBrilliant Cold Storage 2 Brilliant Cold Storage 1 Cargo Consolidation Complex Tsuen Wan International Centre Dynamic Cargo Centre Texaco Centre Ever Gain Plaza Mita Centre Global Gateway SchrodersMGLMGLMGHKLFSchrodersMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFTins Plaza18MG21、HKLFWo Kee Hong17MGHKLFGoodman Shatin Logistics Centre 10MGHKLFWilson Logistics Centre 11MGHKLFLung Wah international Godown 12MGHKLFFountain Set Buildings 13MGHKLFYuen Long Logistics Centre 14MGHKLFKader Industrial Centre 15MGHKLFFanling Distribution Centre 16MGHKLFEast Asia Logistics Centre 19232222、2120987654321Bart Retail Podium Shama Serviced Apartments SeaviewInterlinkBrilliant Cold Storage 2 Brilliant Cold Storage 1 Cargo Consolidation Complex Tsuen Wan International Centre Dynamic Cargo Centre Texaco Centre Ever Gain Plaza Mita Centre Global Gateway SchrodersMGLMGLMGHKLFSchrodersMGHKLFMGH23、KLFMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFHong KongMGLRetail Portfolio,2 assets16MMPHolon L 10MMPNakameguro 11MMPRoppongi Primo 12MMPRoppongi Terzo 13MDPFNaruohama,Logistics 14MGLResidential Portfolio,24 buildings15SchrodersItochu Office Building,Osaka17SchrodersRadio Shack Retail Building 18201998765424、321Scales Retail Department Store Bedrock&Bay Office/Retail Harajuku Secondo Ebisu FortDaikanyama Yokohama Kohoku,Logistics(45%)Tamachi Office Building Morita Office Building Takara Cho Office Building Residential,1 BuildingMGJLF Portfolio,15 FacilitiesSchrodersSchrodersMMPMMPMMPMDPFMOFMOFMOFMGLJ-RE25、PMGLRetail Portfolio,2 assets16MMPHolon L 10MMPNakameguro 11MMPRoppongi Primo 12MMPRoppongi Terzo 13MDPFNaruohama,Logistics 14MGLResidential Portfolio,24 buildings15SchrodersItochu Office Building,Osaka17SchrodersRadio Shack Retail Building 182019987654321Scales Retail Department Store Bedrock&Bay O26、ffice/Retail Harajuku Secondo Ebisu FortDaikanyama Yokohama Kohoku,Logistics(45%)Tamachi Office Building Morita Office Building Takara Cho Office Building Residential,1 BuildingMGJLF Portfolio,15 FacilitiesSchrodersSchrodersMMPMMPMMPMDPFMOFMOFMOFMGLJ-REPJapanCurrentDivestedMWREF Limited(MWREF)Macqua27、rie Group Limited(MGL)Macquarie Direct Property Fund(MDPF)Schroder Asian Properties L.P.(Schroders)Macquarie Prime REIT(MMP)Macquarie Goodman Hong Kong Logistics Fund(MGHKLF)Macquarie Office Trust(MOF)Macquarie Central Office Corporate Restructure REIT(MCOCR REIT)Macquarie NPS REIT(M NPS REIT)Macqua28、rie Goodman Japan Logistics Fund(MGJLF)China Housing Investment Funds(CHIFS)中國大陸 韓國 中國大陸 韓國 新加坡 新加坡 香港 日本 新加坡 香港 日本 新加坡 在中國的物業 Our China portfolio 武漢悅薈 Mosaic Wuhan early renewal of Grand Ocean 大連悅薈 Mosaic Dalian ground floor tenancy mix improvement 南寧悅薈 Mosaic Nanning Parkson expansion 天津悅薈 Mosaic 29、Tianjin cinema tenants business being top 10 of China 沈陽悅薈 引進新租戶 Mosaic Shenyang new tenants 長沙悅薈 領先的男裝銷售 Mosaic Changsha sales growth of menswear tenants 在中國的物業 Our China portfolio 濟南悅薈 影院租戶業績領先當地 Mosaic Jinan cinema tenants business outstanding 南京悅薈 租戶業績創高峰 Mosaic Nanjing impressive tenant sales 我30、們的戰略合作品牌 Our China portfolio 新的業主方 New landlord 國際背景經驗 國際背景經驗 International operational experience 專注商場管理 專注商場管理 Focus on shopping centre management 專業團隊 專業團隊 Professional team 自2005年起踏足中國商業地產 自2005年起踏足中國商業地產 In China retail properties since 2005 計劃長期持有 計劃長期持有 Planned for long term holding period 專注31、租戶業務增長 專注租戶業務增長 Focus on tenant business 專注人員培訓 專注人員培訓 Focus on training 資本支出計劃 資本支出計劃 Capex program 租戶組合的完善 租戶組合的完善 Tenancy mix improvement 品牌:“萬達廣場”到“悅薈”品牌:“萬達廣場”到“悅薈”Re-branding:“Wanda Malls”to“Mosaic”新的業主方在中國的經驗 New landlords China experience 18 悅薈廣場在青島:新的體驗 悅薈廣場在青島:新的體驗 Mosaic in Qingdao:New ex32、perience 悅享生活,薈集精彩 悅享生活,薈集精彩 匯合娛樂意念全新購物體驗“Shopping with an entertaining twist”品牌性格 Brand Attributes:無限樂趣 Fun 創新多變 New and Evolving 殷勤好客 Welcoming 意外驚喜 Unexpected*此提供的所有資料僅供識別和方便說明之用,并不構成業主方的任何承諾或對業主方的任何約束,業主方保留不時修改及最終解釋的權利 The information provided herewith is only for identification and illustration33、 purpose,and does not constitute any liability.The information is subject to change without prior notice.The Landlord reserves the right of final interpretation.*兒童業態突出(3F)全新購物體驗 Outstanding of Children Entertainment 快樂 Joy 親密 Intimate 教育 Learning 溫情 Warmth 悅享美食(4-5F)全新購物體驗 New experience with delic34、acy 正餐 Fine Dining 輕食 Casual Dining 多元 Varieties 家庭悅動 全新購物體驗 Family Happiness,New experience 聚會 meeting 娛樂 Entertainment 休閑 Relaxation 優化動線 Enhancing foot flow circulation*此提供的所有資料僅供識別和方便說明之用,并不構成業主方的任何承諾或對業主方的任何約束,業主方保留不時修改及最終解釋的權利 The information provided herewith is only for identification and il35、lustration purpose,and does not constitute any liability.The information is subject to change without prior notice.The Landlord reserves the right of final interpretation.*增設北側主中庭 Added new atrium 取消沿人民路扶梯,增加店鋪展示面 Instead Renmin Road escalators to shop-image 取消動線的死角 Eliminate dead ends of circulatio36、n Chong Qing Road Ren min Road New atrium Used to be escalators North 業態更豐富 Better Trade Mix 取消大型超市,豐富零售業態 Instead hypermarket of enrich the retail 增加餐飲比例,滿足周邊強勁需求 More F&B to match resident requirment 強化兒童業態,服務社區 Strengthen kids trade for community Floor New Trade Mix B1 Supper market 1F Fast fashi37、on+F&B 2F 3F Kids+F&B 4F Sports+F&B 5F Entertainment+F&B*此提供的所有資料僅供識別和方便說明之用,并不構成業主方的任何承諾或對業主方的任何約束,業主方保留不時修改及最終解釋的權利 The information provided herewith is only for identification and illustration purpose,and does not constitute any liability.The information is subject to change without prior notice.38、The Landlord reserves the right of final interpretation.*Chong Qing Road Ren min Road Used to be Hyper market North 完善導視系統和電梯大堂 Improve signage and lift lobby 增加標示和導視系統,引導消費者上樓消費 Obvious signage and directories to encourage vertical circulation 打開電梯大堂,方便消費者上樓消費 Open up lifts lobbies for easy vertica39、l circulation*此提供的所有資料僅供識別和方便說明之用,并不構成業主方的任何承諾或對業主方的任何約束,業主方保留不時修改及最終解釋的權利 The information provided herewith is only for identification and illustration purpose,and does not constitute any liability.The information is subject to change without prior notice.The Landlord reserves the right of final in40、terpretation.*Lifts from B2 to L5 Ren min Road Escalator from L2 to L3 Chong Qing Road North 27 雙贏業務伙伴 雙贏業務伙伴 Win-win business partners 2013年2月的春節活動:4米高木偶和購物優惠 4-meter tall puppets&shopping coupons during Chinese New Year in Feb 2013 持續的商場活動吸引人流 Persistent promotional activities to attract footfall 41、2013年2月的春節活動實景 Recent events during Chinese New Year in Feb 2013 中庭推廣活動 Central atrium for promotional events 部分近期的媒體曝光 Some recent media coverage 2013年2月的春節裝飾 Mall decorations for Chinese New Year in Feb 2013 部分近期的現場裝飾布置 Some recent thematic decorations 經常性的商場活動 Ongoing promotional activities 關注推動租42、戶業務 Focus on tenant business 關注硬件維護和質量 Quality maintenance of systems and fit-out 專業的商場管理 Professional mall management 能源效益管理 Energy and operational efficiency management 雙贏合作 Win-win cooperation 裝修時間表 Renovation timetable 20132013 20142014 Actions Aug Sep Oct Nov Dec Jan Feb Mar Apr May*此提供的所有資料僅供識43、別和方便說明之用,并不構成業主方的任何承諾或對業主方的任何約束,業主方保留不時修改及最終解釋的權利 The information provided herewith is only for identification and illustration purpose,and does not constitute any liability.The information is subject to change without prior notice.The Landlord reserves the right of final interpretation.*業主方裝修業主方裝修 44、Landlords renovation 租戶裝修租戶裝修 Tenants renovation 重新開業重新開業 Re-opening 項目摘要 Project snapshot 青島悅薈廣場青島悅薈廣場 Mosaic Qingdao Details 區位 District 市北區 Shibei District 建筑面積 Total GFA 約73,000平方米 Approx.73,000 sqm 地面樓層 Levels above ground 5層商業 5 retail floors 標準層面積 Typical floor plate 約 10,000 平方米 Approx.10,0045、0 sqm 建成年份 Year Built 2010 停車位 Car park Approx.500*此提供的所有資料僅供識別和方便說明之用,并不構成業主方的任何承諾或對業主方的任何約束,業主方保留不時修改及最終解釋的權利 The information provided herewith is only for identification and illustration purpose,and does not constitute any liability.The information is subject to change without prior notice.The La46、ndlord reserves the right of final interpretation.*35 謝謝 謝謝 Thank You 優勢招商合作伙伴-戴德梁行 優勢招商合作伙伴-戴德梁行 Leasing Agent-DTZ This presentation is provided on a restricted and confidential basis to the recipient.This presentation does not in any way constitute an offer to sell or a solicitation of an offer to47、 buy any securities.The name Macquarie refers to the Macquarie group of companies,which comprises Macquarie Group Limited(“MGL”)and its worldwide subsidiaries,affiliates,and funds or other investment vehicles managed or advised by MGL,its subsidiaries or affiliates.Other than Macquarie Bank Limited 48、ABN 46 008 583 542(MBL),none of the entities referred to in this presentation is an authorised deposit-taking institution for the purposes of the Banking Act 1959(Commonwealth of Australia).The obligations of these entities do not represent deposits or other liabilities of MBL.MBL does not guarantee49、 or otherwise provide assurance in respect of the obligations of that entity,unless noted otherwise.This presentation has been prepared on the basis of publicly available information and from other sources deemed by Macquarie as reliable.Except as required by law,Macquarie and its affiliates,directo50、rs,officers,employees,agents and consultants make no representation or warranty,whether express 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