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1、Crazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double eleven瘋狂雙瘋狂雙1111共度狂歡節共度狂歡節商業地產雙11主題活動策劃方案Crazy double elevenCrazy double eleve2、nCrazy double elevenCrazy double elevenCrazy double elevenCrazy double eleven商業地產雙商業地產雙1111主題活動策劃方案主題活動策劃方案共度狂歡節共度狂歡節超市大贏家把歡樂帶回家活動亮點：一活動亮點：二一元競拍-雙十一拍賣會目錄C O N T E N T S活動概述前期宣傳活動內容細節補充Activity overviewA d v a n c e p u b l i c i t yActive contentD e t a i l s a d d e d1324雙雙1111Crazy double elevenPA3、RT 01活動概述Crazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy 4、double elevenCrazy double eleven雙十一即將來到，這是雙十一的第十四個年頭，其意義早已經超越了一個購物節本身，成為一個全民娛樂+消費的狂歡的日子。在這個一年一度的全民狂歡盛典,為了回饋新老業主，我們將舉辦一場盛世狂歡的雙十一慶典活動，我們全心全意帶著超多福利席卷xx項目中心.勢必掀起秋日熱潮，全力以赴打造的精彩活動與豐厚的專享福利，為新老業主提供相互交流的空間和機會!策劃思路超 市 大 贏 家 把 歡 樂 帶 回 家一 元 競 拍-雙 十 一 拍 賣 會客戶 吸引制造超市大贏家和一元競拍的的形式吸引大家參加，進行造勢傳播，制造話題，形成廣泛鮮明 的宣傳效應。品牌展5、示 借助雙十一影響力，打出多套活動組合學，進一步擴廣項目關注度和美譽度。服務銷售 通過雙十一節點，以超市大贏家和一元競拍為噱頭，策劃多場配套活動，讓項目高端、品質的正面形象更深 入人心，同時激發潛在客戶購買意愿，為后期項目推波助涌?；?動目 的活動概述活動主題:瘋狂雙11共度狂歡節 商業地產雙11主題活動策劃方案活動時間:2023年11月活動地點:xxx項目參與人群:業主、目標客戶、意向客戶、自然到訪客戶活動內容:結合十一月節點、以瘋狂雙11主題、體現雙十一的樂趣，潮趣玩轉十一月活動調性:趣味/歡樂/狂歡/親子雙雙1111Crazy double elevenPART 02前期宣傳 Crazy6、 double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenC7、razy double eleven活動前一周內，進行活動前宣推廣，擴大市場聲音官方微信公眾號推廣項目公眾號進行宣傳發布活動鏈接，活動形式全程報導;H5頁面推廣微信朋友圈轉發活動H5頁面，前期造勢宣傳、推廣、邀約;微信朋友圈活動推廣視頻制作活動前宣倒計時視頻;合作媒體合作戶外、廣播媒體進行活動畫面、廣播投放。線上前期推廣線上前期推廣倒 計 時 海 報利用文案與視覺設計統一制作本次活動系列海報，文案可以和“潮玩”“雙十一狂購”、“超市大贏家把歡樂帶回家”一元競拍雙11拍賣會”等關鍵詞結合。與XX項目現場暖場活動內容結合蓄熱活動當天人氣。全城造勢超市購物直減券關注項目公眾號轉發軟文即可免費獲得門票8、微信朋友圈轉發點贊至一定數量，可到XX項目中心領取門票贏取購物直減券，通過游戲、親子手作、拍照打卡發圈購物直減券(可累積使用)，用于購買特色美食及嚴選好物。游戲獲勝獲得:10元購物直減券;完成親子手作獲得:15元購物直減券;拍照打卡發圈點贊超過30人獲得:20元購物直減券。線上前期推廣全城造勢超市購物直減券雙雙1111Crazy double elevenPART 03活動內容 Crazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double e9、levenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy doub10、le elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy 11、double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double eleven超市12、大贏家把歡樂帶回家超市大贏家把歡樂帶回家超市大贏家看誰的力氣大超 市 大 贏 家十 秒 挑 戰 機超 市 大 贏 家歡 樂 套 圈 圈在營銷中心內，搭建小型超市快閃店，放置各類商品。來賓參與超市大搶購，15s任意拿等，人均可參與一次大搶購活動。超市大贏家把歡樂帶回家Crazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double el13、evenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy doubl14、e elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double eleven活動現場兩側布置零食區，兩兩參賽，看看誰的力氣大，把零食通通攬進籃子中，統統帶回家！超市大贏家誰的力氣大Crazy double elevenCrazy double15、 elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy do16、uble eleven十秒挑戰機，看看誰的運氣最佳，按住的瞬間能按到十秒，十秒內即可領取零食禮包（按住十秒，在十秒內搶到你心意的零食）超市大贏家十秒挑戰機Crazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double e17、levenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double eleven超市大贏家歡樂套圈圈設置歡樂套圈圈區，用套圈的方式，套中自己的心意零食。Crazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double18、 elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double eleven一元競拍雙一拍賣會暖冬系類智能系類大牌系類家用系類Crazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCr19、azy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double eleven一元起拍，現場準備豐厚的禮品，來賓簽到后領取拍賣牌，在主持人的語令下，所20、有準備的商品都在一元起的價格進行競拍。（最后所競拍的價錢都將捐到其慈善機構）一元競拍雙雙1111Crazy double elevenPART 04細節補充 Crazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double21、 elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy do22、uble elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double eleven暖冬系類商品卡 通 暖 手 包知名品牌取暖器知名品牌保溫杯Crazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double 23、elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double eleven家用系類知名品牌掃地機知名品牌雙開門冰箱知名品牌滾筒洗衣機Crazy double elevenCrazy double elevenCrazy double eleve24、nCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double eleven大牌系類Amanita絲巾A25、manita香水Amanita口紅Crazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elev26、enCrazy double elevenCrazy double elevenCrazy double eleven智能系類蘋果最新款手表知名游戲耳套耳機Crazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double elevenCrazy double eleven感謝您的觀看！