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1、創意營銷方案Creative Marketing OpportunitiesWorld Travel Fair 2011Do Not Miss This Unique Opportunity 超值回報，從選擇開始超值回報，從選擇開始 第八屆上海世界旅游資源博覽會將于2011年5月12日-15日在上海展覽中心隆重舉行。上海世界旅游資源博覽會(WTF)，作為中國長三角地區公民旅游市場年度采購盛會，每年為業內旅行社及公司買家和眾多旅游愛好者展示來自世界各地的豐富旅游資源，經過七年的發展，已成功打造為國內最具影響力的旅游產品及線路的交易采購平臺之一。2011年，WTF主辦方在維持歷屆豐富展出內容的基礎2、上，將首推特色主題游標簽化運作，重點推介各種主題旅游目的地及產品線路，并結合多種新型的展商增值服務回饋式，為參展商提供更完整的結合品牌建設傳播、媒體宣傳曝光、業內買家會晤、公眾直接銷售等功能在內的整體解決方案。World Travel Fair 2011 will be held in Shanghai Exhibition Center on May 12-15,2011 at Shanghai Exhibition Center.With a track record stretching back 7 years,World Travel Fair,the leading tourism3、 sourcing fair in Chinese Yangtze River Delta,has successfully built up a communicating bridge for business men to extend social circle,establish co-operation partnership,and expand new markets.Based on our glorious history and understanding of current tourism industry,WTF organizer committee is goi4、ng to emphasis more on various travel themes,such as honeymoon vacation,eco&green trip and so on.In addition,WTF will offer a full package of marketing prospective for you to reach target market before the event start as well as at WTF.Placing brand and providing services to generate widespread awar5、eness both online and physically at the event;maximizing media exposure;arranging trade meeting,we promise exhibitors a most cost-effective way to connect with customers and build trust.A.印刷品宣傳印刷品宣傳 Prints展覽會會刊展覽會會刊 Show Directory 作為展會最權威的出版物，上海世界旅游資源博覽會會刊全面收錄參展企業的詳細貿易信息。專業觀眾不但可以利用這本極具價值的會刊在展覽會上找到自己6、的目標展商，而且還可以在展覽會后將其作為一本專業采購指南隨時參考。投放會刊廣告不但可以配合您進行展臺宣傳，更可吸引更多的專業買家和潛在客戶，是一項低成本、高時效的宣傳方式！The show directory,which will be issued to exhibitors,professional buyers,embassies,trade associations and industrial visitors,is the only official publication distributed onsite.It provides buyers with a quick and7、 comprehensive reference guide for sourcing in the tourism industry.The show directory plays a tremendous role as an important sourcing guide and brings you huge number of business opportunities both at the show and after the show.Therefore,choosing advertisements in the show directory is a low-cost8、 investment but gives you lasting effectiveness.A.印刷品宣傳印刷品宣傳 PrintsSD-1封面拉頁廣告 Inside Front Page Spread醒目的位置使得客戶主動瀏覽性高，充分彰顯企業的雄厚實力，適合企業整體形象推廣。This eye-catching location fully shows your corporate image.It is definitely an exclusive high-exposure opportunity to bring your big business deals.尺寸(高*寬)Siz9、e(H*W):210*286mm單價 Price:RMB35,000數量 Quantity:獨家 ExclusiveSD-2 封二廣告 Inside Front Page此廣告形式效果一流，可以迅速提高企業的知名度和美譽度，帶來無窮的商機，在廣告的重復閱讀上也會得到充分的發揮。This form of advertising captures the attention of everyone who opens the show directory.It will not only reinforce your companys image within the industry but a10、lso build up your brand awareness and reputation.尺寸(高*寬)Size(H*W):210*143mm單價 Price:RMB23,000數量 Quantity:獨家 ExclusiveSD-3 扉頁廣告 Head Page位置顯著，瀏覽量極高，適合企業推廣品牌和提升行業影響力。The head page is a significant place for you to enhance your brand awareness.尺寸(高*寬)Size(H*W):210*143mm單價 Price:RMB18,000數量 Quantity:獨家 11、ExclusiveA.印刷品宣傳印刷品宣傳 PrintsSD-4 封三廣告 Inside Back Cover具有極高的關注率，比較適合發布新的旅游產品和線路，色彩沖擊力強，帶給您超值的廣告市場效果。The inside back cover is highly attention=attractive.It is most appropriate for the promotion of new products and services.尺寸(高*寬)Size(H*W):210*143mm單價 Price:RMB18,000數量 Quantity:獨家 ExclusiveSD-5 封底廣告12、 Back Cover同為瀏覽量極高的廣告形式，視覺沖擊力大，觀眾瀏覽性高，幫助貴公司提高企業影響力。The back cover will never let your company get lost in the directory.尺寸(高*寬)Size(H*W):210*143mm單價 Price:RMB25,000數量 Quantity:獨家 ExclusiveSD-6 封底拉頁廣告 Back Cover Spread廣告形式美觀大方，視覺沖擊力高，高品質的封底拉頁，效果僅次于封面拉頁，是貴公司廣告投放的極佳選擇。Elegant,grand and beautiful,a high13、-quality spread with strong visual impact,an excellent choice for advertising.尺寸(高*寬)Size(H*W):210*286mm單價 Price:RMB31,000數量 Quantity:獨家 ExclusiveA.印刷品宣傳印刷品宣傳 PrintsSD-7 內頁整版廣告 Full Page客戶點投率最高的廣告形式，適合企業宣傳新產品及新服務，將帶給您意想不到的超值廣告回報！As the most popular and common form of advertising,this is a great way 14、for the release of latest products.尺寸(高*寬)Size(H*W):210*143mm單價 Price:RMB10,000數量 Quantity:多家 First book first servedSD-8 跨頁廣告 Double Page位于內頁的跨頁廣告，色彩鮮活亮麗，突顯貴公司的影z力。The inside double page advertisement can highlight your companys image and reinforce your brand influence.尺寸(高*寬)Size(H*W):210*286mm單價 15、Price:RMB23,000數量 Quantity:多家 First book first servedSD-9 書簽廣告 Book Mark書簽因其獨特的形式，極易受到關注，是企業宣傳突破傳統平面會刊廣告的絕佳選擇。The bookmark is always popular with readers,so it is an ideal way to advertise your message.尺寸(高*寬)Size(H*W):180*80mm單價 Price:RMB20,000數量 Quantity:獨家 ExclusiveA.印刷品宣傳印刷品宣傳 PrintsWTF旅游護照旅游護照(16、WTF PASSPORT)PS-1 WTF旅游護照內頁廣告 WTF Passport Inside Full PageWTF旅游護照現場贈送給購票入場的旅友，提供預定旅游產品折扣信息。此廣告適合推介最新、最熱門的旅游產品和線路，引發消費欲望，宣傳效果極佳！WTF passport distributes to public visitors onsite with discount tourist products,welcomed by travel fans.Advertise on passport is a best way to arose consumption desire.尺寸17、(高*寬)Size(H*W):145*105mm 單價 Price:RMB8,000數量 Quantity:多家 First book first served展會入場券展會入場券 Entrance Tickets商務邀請函及展會門票作為入場憑證，發往歷屆展會觀眾、終端買家以及行業人士，并會跟隨各種展前宣傳刊物以及各大國內外行業雜志進行夾寄。Business invitations and entrance tickets will be sent to all the visitors in our high-quality database,and will be inserted int18、o all kinds of world-famous related magazines to maximize pre-show promotion.VI-1 商務邀請函背面廣告 Business Invitation Back Side(Trade)尺寸(高*寬)Size(H*W):210*140mm 單價 Price:RMB15,000數量 Quantity:10,000 A.印刷品宣傳印刷品宣傳 PrintsVI-2 門票背面廣告 Entrance Ticket Back Side(Public)尺寸(高*寬)Size(H*W):77*155mm 單價 Price:RMB10,00019、數量 Quantity:1,0000 資料袋資料袋 Material Bag上海世界旅游資源博覽會的展商和觀眾將提著印有貴公司標識及廣告的手提袋，用以攜帶大會會刊、參觀指南等，將在大會登記處派發給與會展商及觀眾。Thousands of free material bags will be distributed to all show visitors and exhibitors onsite,definitely serving as the best moving advertisement for brand promotion.BG-1 資料袋整版廣告 Material Bag F20、ull Page尺寸(長*高*寬)Size(L*H*W):260*370*100mm單價 Price:RMB30,000數量 Quantity:10,000A.印刷品宣傳印刷品宣傳 Prints觀眾胸卡觀眾胸卡 Visitor Badge超過10,000人次的專業觀眾將佩戴印有貴公司廣告的胸卡入場，直接把廣告印在觀眾信息的背面，讓您的公司形象出現在展會會場的每一個角落。With over 10,000 trade visitors wearing the visitor badge,the advertisement of your company will be floating at ev21、ery corner of the show onsite.VB-1 胸卡背面廣告 Visitor Badge Back Side尺寸(高*寬)Size(H*W):75*100mm單價 Price:RMB10,000數量 Quantity:10,000VB-2 觀眾胸卡吊帶 Visitor Badge Lanyard所有的專業觀眾將佩戴印有貴公司標識和名稱的胸卡吊帶入場，吊帶的作用不僅體現在展會;當觀眾離開展會后，再次看到精美的吊帶時，它將突顯貴公司的形象。With over 10,000 global visitors wearing badge lanyards,your company 22、name and logo will be floating at every corner of the show onsite.After the show,it will be kept as a memory and collection of the show,once again being impressive.單價 Price:RMB25,000數量 Quantity:10,000現場觀眾登記表現場觀眾登記表 Visitor Registration Form將貴公司的標識與最新產品廣告放于圖示位置，吸引更多的目標觀眾蒞臨您的展位。Collect full image expo23、sure by putting advertisement on the visitor registration is really a“bomb”exclusively designed for only client.RF-1 現場觀眾登記表下方正面廣告 Visitor Registration From Bottom Front Side尺寸(高*寬)Size(H*W):35*92mm單價 Price:RMB10,000數量 Quantity:10,000(獨家 Exclusive)A.印刷品宣傳印刷品宣傳 PrintsB.網絡營銷宣傳網絡營銷宣傳 E-Marketing 將貴公司標識24、和網址鏈接到上海世界旅游資源博覽會的官方網站和展會快訊、展商快訊，有機會讓更多的客戶了解您的公司。去年，我們網站瀏覽量超過20,000人次，而且通過不斷地加大市場力度和媒體宣傳，此數量還在繼續大幅度增長。WTF的中英文網站將幫助貴公司實現365天的持續市場推廣。Link your company logo and website to ,the official website and E-newsletter to have worldwide buyers to understand your business.Last year,our website had more than 20,25、000 page visitors.Through our continuous efforts to intensify market and media publicity,this number will realize a vigorous rise.The official website will help your company achieve a sustained marketing 24 hours a day,365 days a year.WB-1 展會快訊(E-newsletter)位于每月一期的展會資訊首頁顯著位置，利用WTF超過20,000條的數據庫準確的將貴公26、司的標識和網站鏈接發送給目標客戶。Your logo and relevant information will be distributed to over 20,000 buyers with the e-newsletter,most of whom are decision makers.單價 Price:RMB3,000/期數量 Quantity:多家 First book first reservedWB-2 群發電郵 Bulk e-mail利用我們WTF優質專業觀眾和公司買家數據（約30,000條），群發精心制作的電子郵件，使貴公司的產品信息及時發往您的目標客戶，增強目標客戶群對27、貴公司的關注。By sending out highly specific emails in bulk through our enormous and highly specific database(over 30,000 contacts),facilitate the flow of product information and news for your company to target visitors to increase the awareness.單價 Price:RMB10,000/3,000條名錄 RMB10,000/3,000 emailsC.現場廣告宣傳現場廣28、告宣傳 Onsite AdOS-1 大廳外墻語錄牌廣告牌 Central Hall Entrance Billboard 位置 Position:中央大廳外墻 Main Entrance尺寸 Specification(W*H):8*4.3m 價格 Price:RMB72,000/billboard可供數量 Quantity:2OS-2 大廳入口花柱廣告牌 Central Hall Entrance Pillar Billboard位置 Position:中央大廳外墻 Main Entrance尺寸 Specification(W*H):6*4m價格 Price:RMB60,000/billb29、oard可供數量 Quantity:2 為了達到參展效果的最大化，除了擁有個性化的展臺設計和精美的布置，在展會現場作積極的宣傳可以使您擺脫展臺固定面積的限制，時刻在眾多買家面前宣傳您的企業形象，烘托現場氣氛，吸引更多的買家前來您的展臺洽談和采購。In addition to an attractive booth design and exhibit layout,onsite advertisement plays an important role in maximizing the impact of your participation in the show.We offer a h30、uge range of possibilities like hanging banners,triangular posts,posters and more to draw visitors attention to your booth.Of course we will be glad to provide you with tailor-made advertisement!OS-3 大廳入口高空花柱廣告牌大廳入口高空花柱廣告牌 Central Hall Entrance Top Billboard位置 Position:中央大廳外墻 Main Entrance尺寸 Specifi31、cation(W*H):6*4m價格 Price:RMB84,000/billboard可供數量 Quantity:2OS-4 大廳雙塔廣告牌大廳雙塔廣告牌 Central Hall Tower Billboard位置 Position:中央大廳雙塔 Main Entrance尺寸 Specification(W*H):5.5*4m價格 Price:RMB114,000可供數量 Quantity:2 C.現場廣告宣傳現場廣告宣傳 Onsite AdOS-5 噴水池廣場彩旗 Fountain Square Color Flags位置 Position:噴水池廣場 Fountain Square尺32、寸 Specification(W*H):1*1.2m/flag價格 Price:RMB24,000/set可供數量 Quantity:8 setsC.現場廣告宣傳現場廣告宣傳 Onsite AdOS-6 大廳內高空彩旗 Hanging Banners in the Central Hall位置 Position:中央大廳 Central Hall尺寸 Specification(W*H):1*1.2m/flag價格 Price:RMB18,000/set可供數量 Quantity:20 setsOS-7 大廳內東西平臺噴繪廣告 Billboard along East&West Platfo33、rm位置 Position:中央大廳內東西平臺 Central Hall尺寸 Specification(W*H):5*4m價格 Price:RMB12,000/billboard 可供數量 Quantity:20C.現場廣告宣傳現場廣告宣傳 Onsite AdOS-8 噴水池沿街彩旗 Color Flags along YanAn Road位置 Position:延安路沿街 Along YanAn Road尺寸 Specification(W*H):1*2m價格 Price:RMB1,200/flag可供數量 Quantity:50OS-9 沿街廣告牌 Metal Frame Billboa34、rd位置 Position:南京路、延安路沿街 Along YanAn Road&Nanjing Rd 尺寸 Specification(W*H):6*4m價格 Price:RMB75,000/billboard可供數量 Quantity:6C.現場廣告宣傳現場廣告宣傳 Onsite AdOS-10 地貼廣告 Foot Prints尺寸 Specification(W*H):0.75m x 0.75m價格 Price:RMB6,500/8 foot printsC.現場廣告宣傳現場廣告宣傳 Onsite AdOS-11 指示牌廣告 Signage Ad指示牌廣告將出現在展會入口，展館交接處，將35、現場觀眾直接指引到您的展位。with your companys booth number at designated areas guiding visitors to your booth尺寸 Specification(W*H):1*2.5m價格 Price:RMB3,500/signage廣告預訂單廣告預訂單 Order Form 會刊宣傳會刊宣傳 Show Directory編號No.宣傳項目Item尺寸(寬*高)mmSize(W*H)mm位置與形式Position價格Price預定數量Quantity總計TotalSD-1會刊 Show Directory210*286 封面拉頁I36、nside Front Page Spread￥35,000SD-2210*143封二 Inside Front Page￥23,000SD-3210*143扉頁 Head Page￥18,000SD-4210*143封三 Inside Back Cover￥18,000SD-5210*143封底 Back Cover￥25,000SD-6210*286封底拉頁 Back Cover Spread￥31,000SD-7210*143內頁整版 Full Page￥10,000SD-8210*286跨頁 Double Page￥23,000SD-9180*80書簽 Book Mark￥20,00037、編號No.宣傳項目Item尺寸(寬*高)mmSize(W*H)mm位置與形式Position價格Price預定數量Quantity總計TotalPS-1旅游護照WTF Passport105*145內頁廣告Full Page￥8,000VI-1商務邀請函Business Invitation140*210背面廣告Back Side￥15,000/10000VI-2門票Entrance Tickets77*155背面廣告Back Side￥10,000/15000BG-1資料袋 Bag260*370*100整版廣告Full Page￥30,000/10000VB-1觀眾胸卡 Badge75*1038、0背面廣告Back Side￥10,000/10000VB-2觀眾胸卡吊帶 Lanyard展商標識Logo￥25,000/10000RF-1現場觀眾登記表Registration form35*92下方廣告Bottom￥10,000/10000其他印刷品宣傳其他印刷品宣傳 Other Prints網絡營銷宣傳網絡營銷宣傳 E-Marketing編號No.宣傳項目Item價格Price預定數量Quantity總計TotalWB-1展會快訊LOGO鏈接E-newsletter logo link￥3,000/periodWB-2群發電郵 Bulk E-mail￥10,000/3000 emails39、現場廣告宣傳現場廣告宣傳 Onsite Ads編號No.位置及名稱Item尺寸（寬*高）mSize(W*H)m可供數量Quantity價格Unit Price預訂數量Quantity總計TotalOS-1大廳外墻語錄牌廣告牌Entrance Billboard84.32塊￥72,000OS-2大廳入口花柱廣告牌Entrance Pillar Billboard642塊￥60,000OS-3大廳入口高空花柱廣告牌Top Billboard642塊￥84,000OS-4大廳雙塔廣告牌Tower Billboard5.542塊￥114,000OS-5噴水池廣場彩旗Fountain Square Co40、lor Flags11.28組￥24,000OS-6大廳內高空彩旗Hanging Banners11.220組￥18,000OS-7大廳內東西平臺噴繪廣告Billboard along platform5420塊￥12,000OS-8噴水池沿街彩旗Color flags along YanAn Road1250面￥1,200OS-9沿街廣告牌Metal Frame Billboard646塊￥75,000OS-10地貼廣告 Foot Prints0.75*0.75￥6,500OS-11指示牌廣告 Signage Ad1*2.5￥3,500廣告預訂單廣告預訂單 Order Form 備注:n 會41、刊廣告宣傳素材或設計稿必須于2011年4月10日前交給主辦機構；n 現場廣告宣傳素材或設計稿必須于2011年4月20日前交給主辦機構；n 在預定任何廣告宣傳方式的同時，請一周內一次性付清全款；n 現場廣告價格為場館發布現時價格，若有需要，主辦方保留調整權利。我公司預定以上宣傳方式，總計支付_元。Remark:n Show Directory material should be submitted by Apr.10,2011n Onsite Ad material should be submitted by Apr.20,2011n Full payment should be paid 42、within 1 week upon the receipt of invoice.n Price of onsite ads is issued by the exhibition center for the current price,the organizer reserved the right to adjust.公司名稱(并蓋章)Company Name(Chop)填表者姓名 Name _ 職位 Position _ 展臺號 Booth No._ 電話 Tel._ 傳真 Fax._ 日期 Date _請將此訂單傳真至主辦機構Please fill in the form and 43、fax to:+86(0)21 61956099或+86(0)21 51105007廣告預訂單廣告預訂單 Order Form 聯系我們聯系我們 Contact Us歡迎垂詢Contact Us上海萬耀企龍展覽有限公司 VNU Exhibitions Asia徐潔 女士 Ms.Stephanie Xu電話 Tel:+86(0)21 61956088*703電郵 Email:查國定 先生 Mr.Vincent Zha電話 Tel:+86(0)21 61956088*565電郵 Email:李蕓露 女士 Ms.Peggy Li電話 Tel:+86(0)21 61956088*620電郵 Email:上海旅游會展推廣中心Shanghai International Conference Management Organization陳奕 女士 Ms.Yi Chen電話 Tel:+86(0)21 51105000*2616電郵 Email:葉舒馨 女士 Ms.Sylvia Ye電話 Tel:+86(0)21 51105000*2603電郵 Email:孫仲睿 先生 Ms.Frank Sun電話 Tel:+86(0)21 51105000*2612電郵 Email:黃慜 小姐 Ms.Alicia Huang電話 Tel:+86(0)21 51105000*2628 電郵 Email: