我們都愛星冰樂-星巴克咖啡策劃方案.ppt
下載文檔
上傳人:地**
編號:1233984
2024-10-11
13頁
2.99MB
1、“我們都愛星冰樂”STARBUCKSFRAPPUCCINOXMySpaceChinaPromotion ProposalJuly6,2008 MySpaceMySpace IntroIntroMySpace,the leading SNS of the WorldMyS,the fastest growing Chinese SNS in 2008interactive、community、Precision、buzz marketing solutionMessage SNS FeatureBlogForumGroupActivitiesSchoolMusicIMDaily page vie2、w17 millionActive user3.5 millionUnique IP1.80 millionPage view/visit9.4New photo/day65 KNew post /day35 KActive User:Log on at least twice a week Target Target GroupsGroupsMySMySHigh-quality UsersHigh-incomeFocus on lifestylesChannelVMusic ChannelMSNBBSGamesWOWCo-BrandSony EricssonNBA HK Disneyland3、CMBLevisUnileverSEMBaidu Target Target Groups Groups SourcesSources MyS is much suit for higher branding or luxury products.“我們都愛星冰樂”STARBUCKS FRAPPUCCINO X MySpace China Campaign IntroCampaign IntroHome Page(Starbucks Frappuccino)Group(我們都愛星冰樂)Campaign(尋找星冰同好者)BBS(我們都愛星冰樂)Campaign(手繪創(chuàng)意星冰瓶子)Opinion 4、Leaders(星冰男、女)Mini events in Starbucks OnlineOnline OfflineOffline Online OperationOnline OperationOpinion LeadersOpinion Leaders 廖雋嘉古典音樂里童子功學(xué)鋼琴 曾夢想當(dāng)鋼琴家的女孩子流行樂壇里尚未有所成就 渴望能隱退江湖的新新人創(chuàng)作領(lǐng)域里剛剛?cè)腴T級別 狂言追求藝術(shù)的業(yè)余人士URL:http:/ 晴天日記由黃曉明與廖雋嘉主演以連續(xù)長劇,每日播放的形式在上海地鐵內(nèi)推廣瓶裝星冰樂飲品 圖文博客 群組管理 分享對星冰樂情感星冰女 Online OperationOnline5、 OperationOpinion LeadersOpinion Leaders 喬梁外企白領(lǐng)音樂自由創(chuàng)作人星冰樂狂熱愛好者URL:http:/ Friends:5401星冰男圖文博客群組管理引導(dǎo)分享對星冰樂的熱愛 Online OperationCampaignOnline OperationCampaignHome PageHome PageFrappuccino IntroLifestyle StoryOpinion LeadersGroup Campaign:尋找星冰樂同好者形式:話題談?wù)?圖文留言贈送禮品及星巴克聚會邀請函BBS Campaign:手繪創(chuàng)意星冰瓶子形式:上傳手繪星冰樂6、作品贈送禮品及星巴克聚會邀請函“我們都愛星冰樂”O(jiān)ffline Mini EventsOffline Mini EventsGroupWinnersBBSWinnersStarbucks Mini Party(Beijing&Guangzhou)sharetheexperienceofFrappieharethephotosonline11Banner and soft promotions will be use to broadcast the activitiesBanner PromotionsHome page left side bannerProfile page top ban7、nerPersonal home page left bannerPhoto page top bannerSoft PromotionsMini blogFriends NewsHip TopicsUser RecommendSystem MessageUser RecommendSystem MessageHit TopicsMini blogFriends news MySpace-ResourceMySpace-ResourceCycle:A monthTotal Budget:(TBD)Prize Giveaway:10boxesofbottledStarbucks Frappuccino、Value15K(RMB)Small gifts etc Media Package(TBD)Media Package(TBD)Thank you
CAD圖紙
上傳時間:2023-12-28
23份
CAD圖紙
上傳時間:2023-11-22
23份
節(jié)日策劃
上傳時間:2024-10-19
8份
熱點(diǎn)概念
上傳時間:2025-02-06
39份