午啪啪夜福利无码亚洲,亚洲欧美suv精品,欧洲尺码日本尺码专线美国,老狼影院成年女人大片

1、微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Cooperative plans for the whole year of 2017微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Introduction of the Weibo platformNew trend of the development of WeiboSuggestions for future cooperation 282,000,000 monthly 2、active users126,000,000daily active usersSteady growth rate by 36%+282,000,000 users are active in WeiboMobile users account for 89%Payment users 48,000,000+The rise of new force of the post-90 in cities smaller than second-tier cityDiscover newsanytime andanywhere!WeiboMale:female17-33 years oldBac3、helor degreeor aboveUsers in cities smallerthan second-tier cityGender balanceYounger in ageHighly educatedThe rise of lower-tier cities Weibo users are highly activewith various kinds of issuing methods and sustained rising interaction ratePictures/daily Weibo blog account for 65%Comparative growth4、 on moving base of daily views of Weibo videos accounts for 82%Comparative growth on moving base of views of Weibo Miaopai accounts for 140%微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Introduction of the Weibo platformNew trend of the development of WeiboSuggestions for future c5、ooperation微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8上 滑動態(tài)動態(tài)版開機版開機報報頭頭視覺沖擊強曝光下拉刷下拉刷新新信息流廣信息流廣告告活動/視頻/購買/下載card 融入原生內(nèi)容，精準(zhǔn)觸達(dá)直播直播push品牌官品牌官V直播置直播置頂頂card微博彩微博彩蛋蛋聲量+曝光MAX微博推薦微博推薦視頻視頻廣廣告告原生引入品牌視頻微代微代言言明星代言新玩法微博雷達(dá)微博雷達(dá)LBS定定位位找好友/電視互動/身邊優(yōu)惠微博微博貼貼紙紙融入年輕語言，滿足生活場景為 移 動 拼 產(chǎn) 品SocialityProduct6、 competition for mobility微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8為 粉 絲 拼 娛 樂豐富&高效的明星營銷產(chǎn)品和營銷工具84萬萬+名人和公眾人物名人和公眾人物15萬萬+媒體機構(gòu)及從媒體機構(gòu)及從業(yè)業(yè)人人員員EntertainmentEntertainment competition for fans840,000+celebrities and public figures150,000+media institutions and staffProduct exposure1507、,000+media institutions and staff Advantage taken of hotspotsTransfer fans of celebrities to fans of brandsMake brands be as shining as celebrities微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8為 營 銷 拼 場 景節(jié)日營銷天然熱點造就品牌熱點事件微博原生熱點助力品牌發(fā)聲體育營銷營造賽事場景推動品牌營銷發(fā)酵HotspotsScene competition for m8、arketingFestival marketingNatural hotspots help to bring up brand hotspotsGame scenes construction promotes brand marketing大事件營銷Great event marketingOriginal hotspots in Weibo help brands to voice微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Introduction of the Weibo platformNew t9、rend of the development of WeiboSuggestions for future cooperation Different Weibo marketing for 3 major series of the brandsports/passiontrend/revivalismyouth/vigor 微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 82017 adidas 整體規(guī)劃Adidas comprehensive plans for 2017 微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線10、 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向一：粉合作方向一：粉絲經(jīng)濟(jì)絲經(jīng)濟(jì)明星勢力榜/微代言Cooperation direction No.1:fan economyCelebrity ranking list/Weibo endorsem微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8粉粉絲經(jīng)絲經(jīng)濟(jì)濟(jì) 明星勢力榜送T-shirt頁領(lǐng)T-shirt頁領(lǐng)T-shirt成功頁送T-shirt頁2.0送T-shirt成功頁觸發(fā)私信觸發(fā)微博分享給代言人送T-11、shirt助力上榜For WomenFan economy|celebrity ranking list(sending T-shirt to promote spokesmen to get on the list)The page to send a T-shirt-the page to collect a T-shirt-the page of successfully collecting a T-shirt(initiate private messages)-the page to send a T-shirt 2.0-the page of successfully sendi12、ng a T-shirt(initiate Weibo to share)微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8粉粉絲經(jīng)絲經(jīng)濟(jì)濟(jì) 明星勢力榜全程伴隨曝光塑形象搶占明星資產(chǎn)轉(zhuǎn)化粉絲讓品牌成為連接粉絲的力量For Womenbudget：All stars+定制贈送產(chǎn)品 200W/周單個明星無法定制贈送產(chǎn)品 20W起Fan economy|celebrity ranking listSeizing the asset of celebrities (fans transformation)Accompany13、ing exposure of the whole process(image construction)Making the brand(the power to connect fans)微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8粉粉絲經(jīng)絲經(jīng)濟(jì)濟(jì) 微代言打造明星代言經(jīng)濟(jì)體系，滿足明星&品牌核心訴求#姐妹，出發(fā)#點擊跳轉(zhuǎn)品牌話題頁面小尾巴卡片背景For Women合作價格：合作價格：按照明星等級不同，合作金額不同 平均6W/周Fan economy|Weibo endorsement(build up e14、ndorsement system of celebrities;satisfy the core demands of celebrities&the brand)強勢曝光（用戶覆蓋精準(zhǔn)）Strong exposure(specific users covering)緊密互動（內(nèi)容垂直觸達(dá)）Frequent interaction (direct content expression)提升好感（品牌明星強關(guān)聯(lián)）Favorable impression improvement(strong connection between celebrities and the brand)Click t15、o jump to the topic page of the brand#sister,go#微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向二：互合作方向二：互動資動資源源品牌商業(yè)貼紙Cooperation direction No.2:interaction resources Business stickers of the brand 微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8互互動資動資源源 品牌商業(yè)貼紙F(tuán)16、or Women默認(rèn)關(guān)聯(lián)品牌話題發(fā)布文案關(guān)聯(lián)品牌話題點擊文字鏈進(jìn)入話題頁#姐妹，出發(fā)！#姐妹，出發(fā)！#貼紙帶有創(chuàng)意內(nèi)容&品牌 logo點擊使用Interaction resources|business stickers of the brandStickers with creative content&brand logoAcquiescing in related brand topicsIssuing official documents related with brand topicsClicking the documents to enter the topic page微微信17、信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向三：借合作方向三：借勢勢體育體育體育活動/體育賽事Cooperation direction No.3:taking advantage of sports Sports activities/sports competitions微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8借借勢勢體體育育 跑戰(zhàn)盛典康寶萊跑戰(zhàn)盛典主子話題結(jié)合 引爆億關(guān)注定制專屬頁面 引導(dǎo)用戶參 與打通O2O閉環(huán)18、 深化品牌傳播借勢#跑戰(zhàn)盛典#活動正面口碑 背書+康寶萊健康品牌理念=品 牌好感度微博為#康寶萊百城跑#定制專 屬活動頁面,活動植入品牌產(chǎn)品 激勵用戶參與引導(dǎo)用戶參加品牌線下自有活 動，讓用戶成為品牌粉絲多次 傳播，擴(kuò)大影響活動效果For RunningTaking advantage of sports|Running Competition CeremonyHerbalife x Running Competition CeremonyCombination of main topics and sub topics attracting billions of attentionDesi19、gnated exclusive page guiding the participation of usersBreakthrough of the closed loop of O2O for deepening the spread of the brandEffects of activities全程曝光量380,000,000:exposure amount of the whole process線上網(wǎng)友累計行走公里1,200,000 km:accumulated walking distance of online users線下活動參與量100,000:participativ20、e amount of offline activities微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8借借勢勢體體育育 跑戰(zhàn)盛典變 裝 跑障 礙 跑高 級 聲 光 設(shè) 備 跑跑 步 主 題用 戶 圈 層興 趣 圈 層For RunningTaking advantage of sports|Running Competition CeremonyDesignated theme activities combined with elements of the brandCosplay runBarrier 21、runLight runUsers circleHobby circleRun themes微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Adidas 跑跑戰(zhàn)戰(zhàn)盛典合作建盛典合作建議議adidas 跑團(tuán)招招 募募H5招募報名 博話題預(yù)熱 明星大片傳播#我是跑者#號召線下招募 百城開跑*客戶有需求可定制線下onoff趣味活動直播微博話題運營競競參與戰(zhàn)隊跑團(tuán)打榜賽賽主題投票onoff跑前訓(xùn)練營 主題對抗賽 賽后狂歡趴*客戶有需求可定制收收正能量跑團(tuán)秀官官城市年度PK個人年度成就onoff二次參與激活 年度頒獎盛典活22、活動動流程流程資資源模源模塊塊For RunningCooperation suggestions for Adidas Running Competition Ceremony|adidas running groupPC+移移動動 雙端話題+活動+轉(zhuǎn)發(fā)PC+mobiles:topics on both terminals+activities+forwarding主信息主信息流流 伴隨+分享CardMain information stream:accompanying+sharing CardH5招招募募 展示+互動+獎品H5 recruitment:presentation+inter23、action+awards明星明星KOL 加V達(dá)人+微博明星跑團(tuán)Celebrity KOL:VIP masters+celebrity running groups on Weibo視頻視頻直直播播 視頻貼片+點播+轉(zhuǎn)發(fā)Live telecast:video advertisement+demanding play+forwarding微博運微博運動動 用戶級產(chǎn)品+活動頁Weibo activities:products for users+activity pages互互動動活活動動 紅包+投票+Interactive activities:red packets+voting+線線下活下活24、動動 落地資源+定制體驗+賽事包內(nèi)容Offline activities:grounded resources+designated experiences+content of competitionsRecruitmentActivity procedureCompetitionEndingResources modules微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8借借勢勢體體育育 城市馬拉松北京北京馬馬拉松拉松金金標(biāo)賽標(biāo)賽事推事推廣廣For RunningTaking advantage of spo25、rts|City marathonBeijing marathonPromotion of the competition in places with golden marks另有27站地方馬拉松賽事輔助推廣 覆蓋全國20省27 local marathon competitions for assistance of promotionCovering 20 provinces all over the country微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8借借勢勢體體育育 城市馬拉松預(yù)熱預(yù)熱賽賽中中26、發(fā)發(fā)酵酵簽簽到點亮到點亮,贏贏取取紅紅包大禮包大禮品牌提供品牌提供獎獎品及品及現(xiàn)現(xiàn)金金獎獎勵勵,伴伴 隨活隨活動動界面界面進(jìn)進(jìn)行曝行曝光光加入助威加入助威團(tuán)團(tuán),報報名名線線上跑上跑降低活降低活動門檻動門檻,參與助威參與助威團(tuán)團(tuán)自自 動獲動獲得得線線上跑上跑資資格格直播直播圖圖片片帶帶客客戶戶品牌體品牌體現(xiàn)現(xiàn),品品 牌可伴隨直播曝牌可伴隨直播曝光光話題頁話題頁內(nèi)內(nèi),直播直播員現(xiàn)場員現(xiàn)場直播直播線線上上馬馬拉松微博同步開跑拉松微博同步開跑客客戶戶可伴隨微博運可伴隨微博運動動界面界面進(jìn)進(jìn)行行 品牌伴隨曝品牌伴隨曝光光公里數(shù)與公里數(shù)與線線下半程下半程馬馬拉松相拉松相同同完成完成線線上上馬馬拉松可拉松可27、獲獲官方官方認(rèn)認(rèn)證證總結(jié)總結(jié)提提煉煉,二次二次傳傳播觸達(dá)播觸達(dá)PR長圖總結(jié)長圖總結(jié)活活動動,品牌伴隨品牌伴隨長長 圖圖曝曝光光提提煉煉參與活參與活動動的用的用戶戶,通通過過品品 牌速牌速遞遞的方式的方式進(jìn)進(jìn)行定向投行定向投放放For RunningTaking advantage of sports|City marathonPreparationDuring the competitionExpansionsign in to light for red packets(the brand offers gift and cash awards,embedding with exposure28、 of activity pages);participate in the cheering group and apply for online running (lower the threshold of activities,participation in the cheering group automatically brings qualifications for online running)live telecast in the topic page by the host:pictures of live telecast embedding with presen29、tation of clients brand,accompanying exposure of the brand with live telecast;synchronization of online marathon and Weibo(amount of kilometers is the same as that of offline half-marathon,online marathon accomplishment has access to official authentication,accompanying exposure of the brand with sp30、orts pages in Weibo)conclusion and extraction,second spread and expression (activity conclusion through PR chart embedding with brand exposure;extraction of users who participate in the activity for targeted delivery through brand express.微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 731、 8 8借借勢勢體體育育 歐冠For Football超級話題+多種互動玩法獨家制作欄目名嘴神評五大聯(lián)賽辛辣鬼畜視頻爆笑解讀足球賽事熱點賽事、熱點運動員短期爆點Supreme league:supreme topics+multiple interaction methods完全賽程定制手機提醒Competition calendar:designated mobile alarms on the whole process of the competitionExperts reviews on football:exclusive program with experts reviews 32、on 5 major leaguesTaking advantage of sports|UEFA Champions LeagueEntertainment in the football field:direct kichiku videos for funny interpretation of football gamesHotspots:hot events,hot athletes and short-term hotspots微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8借借勢勢體體育育 Hise33、nse歐洲杯 案例For Football主話題匯聚高關(guān)注度 主子話題聯(lián)合品牌曝光定制欄目：皇家歐洲杯球員實力榜Taking advantage of sports|case of Hisense x European CupMain topic attracts high attention Combination of main topic and sub topic for brand exposure主話題閱讀量達(dá)36.2億億，增長98%話題討論達(dá)184.2萬萬！Amount of reading reaches 3,620,000,000,increased by 98%Amount34、 of discussion on topics reaches 1,842,000!Designated program:Royal European Cup播放量：2838.5萬萬Amount of play:28,385,000Ranking list of football athletes參與歐洲給球員送球的用戶達(dá)77.2萬萬人人Amount of users who participate in sending footballs to athletes in Europe reaches 772,000微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 835、 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向一：臺網(wǎng)合作方向一：臺網(wǎng)聯(lián)動聯(lián)動借勢綜藝熱度品牌強曝光+理念傳達(dá)Cooperation direction No.1:cooperation between TV stations and websites Taking advantage of heat of variety showsStrong exposure of the brand+concepts expression微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8節(jié)節(jié)目前目前（預(yù)熱期）節(jié)36、節(jié)目當(dāng)天目當(dāng)天（引爆期）節(jié)節(jié)目后目后（長尾期）緊緊隨用隨用戶戶微博使用路徑，集合微博黃金微博使用路徑，集合微博黃金資資源全力凸源全力凸顯顯代言明星等元素代言明星等元素貼貼身身進(jìn)進(jìn)行品牌行品牌營銷營銷預(yù)熱帶動收視率微博互動吐槽參與 增加品牌內(nèi)容的影響力擴(kuò)展/放大內(nèi)容形成延續(xù)的用戶UGC看電視時打開微博時平臺推廣 開機報頭 Tips展示瀏覽博文時關(guān)注熱門時熱門話題推薦 熱門搜索adidas neo 合作建議Cooperation suggestions for adidas neoFollowing the path of users Weibo,performing accompanying b37、rand marketing combined with golden resources in Weibo,endorsement celebrities and other elements電視提醒 宣傳預(yù)告 節(jié)目口播While watching TV:TVreminder/notice for propaganda/oral show in the programWhile opening Weibo:platformpromotion/headlines in the starting page/Tips presentation媒體內(nèi)容 明星聲音 好友口碑While looking 38、throughblogs:media content/celebrities voice/friends recommendationWhile focusing on hotspots:recommendat ion on hot topics/popula r search itemsBefore the program(preparation period):preparation for audience ratingIn the program(initiation period):Weibo interaction,participation through comments,in39、crease in influence of the brand contentAfter the program(Long Tail period):expand/enlarge the content,form persistent user UGC微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8臺網(wǎng)臺網(wǎng)聯(lián)聯(lián)動動 統(tǒng)一小茗同學(xué)-我去上學(xué)了案例微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向二：大事件合作方向二：大事件營銷40、營銷帶著微博去旅行 品牌定制主題Cooperation direction No.2:Great event marketing Go travelling with WeiboDesignated theme for the brand微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8大事大事件件帶著微博去旅行Great event|go travelling with WeiboDesignated theme with free marketing定制主定制主題題自由自由營銷營銷按品牌需求自定義營銷主題Fre41、ely decisions on marketing themes according to the requirement of the brandSpecific covering of theme population精準(zhǔn)主精準(zhǔn)主題題人群覆蓋人群覆蓋按照興趣/品牌偏好聚焦同質(zhì)人群Focus on groups of the same quality according to hobbies/brand preferenceCooperative promotion of important resources重磅重磅資資源源聯(lián)聯(lián)合推廣合推廣帶著微博去旅行重磅資源Important res42、ources of“go travelling with Weibo”微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8AB和和鄭愷鄭愷在跑男中去在跑男中去過過的地點的地點/城市城市Adidas Neo帶帶旅合作建旅合作建議議#愛玩趁現(xiàn)在#Cooperation suggestions for Adidas Neo“go travelling with Weibo”|#now is good#The places/cities that AB and Zheng Kai have been to in Runnin43、g Man城市打卡City clocking in錄制短視頻/直播Short videos recording/live telecast發(fā)布長微博Long blogs issuing微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向一：合作方向一：The One代言人生日季Cooperation direction No.1:The One The season of spokesmans birthday微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 44、7 7 7 7 7 7 8 8推廣周期推廣周期：2016.4.184.24推廣目推廣目標(biāo)標(biāo)：The One鹿晗生日季案例The One|case of the season of Lu Han birthdayKFC#the season of Lu Han birthday#KFC#鹿晗生日季鹿晗生日季#Promotion period:2016.4.184.24借助#鹿晗生日季#的特殊節(jié)點曝光鹿晗成為KFC最新代言人事件與鹿飯一起，為KFC的明星代言人鹿晗一起慶生利用鹿晗在粉絲中的影響力，拉動KFC APP下載量Promotion target:Took advantage of the 45、special time node#the season of Lu Han birthday#to expose the event that Lu Han has become the latest spokesmanCelebrated the birthday of the celebrity spokesman of KFC,Lu Han,with his fans Used the influence of Lu Han in his fans to promote the downloading amount of KFC APP推廣策略推廣策略：微博多種特殊資源聚焦KFC品牌曝46、光，借勢#鹿晗生日季#熱門話題以及鹿晗本人 明星效應(yīng)，引爆輿論熱潮Promotion strategy:Multiple special resources in Weibo focus on the exposure of KFC brand,initiate upsurge of public opinions through the hot topic#the season of Lu Han birthday#and the celebrity effect of Lu Han himself微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 347、 3 7 7 7 7 7 7 8 8The One1話題話題聲量聲量#鹿晗生日季#KFC冠名期間話題閱讀增加 5.96億億粉粉絲絲增增長長活動期間肯德基 官微粉絲凈增長數(shù)約為平時的8.2倍倍23卡券卡券發(fā)發(fā)放放卡券領(lǐng)取27.7萬萬；點擊兌換數(shù)27萬萬；兌換轉(zhuǎn)化率高達(dá)97%2鹿晗生日季案例The One|case of the season of Lu Han birthdayCase effect項項目效果目效果Topic volume:during#the season of Lu Han birthday#titled by KFC,the amount of topic reading 48、increased by 596,000,000Increase in fans:during the activity,the net increasing amount of fans of KFC official Weibo was 8.2 times asmuch as that of normal timesCoupons issuing:the amount of coupon reception reached 277,000;the amount of click for exchange reached 270,000;the conversion ratio of exc49、hange reached 97%品牌品牌輿論輿論Branddiscussion代言人代言人熱熱點與品牌點與品牌強強關(guān)關(guān)聯(lián)聯(lián) 明星粉明星粉轉(zhuǎn)轉(zhuǎn)化品牌化品牌粉粉明星好感明星好感帶動帶動品牌好品牌好感感Strong connection between the spokesman and the brandTransformation from fans of the celebrity to fans of the brandCoupling effect of favorable impression between the celebrity and the brand微微信信公公號號 地地50、產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8前前期期共同造勢，購買資源有效利用 活動落地頁最大程度體現(xiàn)后后期期PR傳播官方數(shù)據(jù)包裝傳播組合Adidas Originals The One合作建合作建議議吳亦凡生日季Cooperation suggestions for Adidas Originals The One|the season of Kris Wus birthdayTHE ONE birthday seasonEarly stage:cooperate to create the trend,effectively 51、utilize purchased resources,represent the grounded page of the activity to the utmost中中期期創(chuàng)意互動方式&獎品植入與用戶建立聯(lián)系明星粉絲精準(zhǔn)覆蓋Middle stage:creative interactionmethods&awards embedding,build up specific covering between the celebrity and fanswith usersLater stage:PR spread,packing,spread and combination of offi52、cial data微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向二合作方向二：Big Day新品發(fā)布Cooperation direction No.2:Big Day New arrivals 微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Adidas Originals Big Day合作建合作建議議新品發(fā)布打開打開 微博微博瀏覽瀏覽 博文博文參與參與 互互動動查查看看 熱熱點點Adidas Originals 新品53、曝光開機報頭品牌/代言人 發(fā)聲頂部公告 下拉刷新 信息流廣告新品發(fā)布會 品牌H5上線直播 互動新品曝光 熱點大事件熱話 熱搜環(huán)繞環(huán)繞覆蓋全用覆蓋全用戶戶、閱讀閱讀路徑全跟蹤路徑全跟蹤Cooperation direction No.2:Big DayNew arrivalsFull covering for users,full tracking of reading pathAdidas Originals Exposure of new arrivals Open the Weibo Headlines on the starting pageBrand/spokesmanVoiceBlo54、gs reading Top noticePull down for refreshmentInformation stream advertisingRelease press of new arrivals Arrival of brand H5 Participation in interaction Live telecastInteractionExposure of new arrivals Hot great event Hotspots checkingHot topicsHot search items微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 755、 8 8 0 0 3 3 7 7 7 7 7 7 8 8資資源源凈凈價價備備注注企企業(yè)業(yè)送花送花200W/周所有明星、可定制贈送禮物20W/人一位明星20W起做，不可定制贈送禮物微代言微代言60W/周非標(biāo)產(chǎn)品具體根據(jù)每個明星不同價格不同商商業(yè)貼紙業(yè)貼紙?zhí)籽b套裝60W/周跑跑戰(zhàn)戰(zhàn)盛典盛典項目資源包單獨核價品牌可以單獨選擇資源包內(nèi)不同級別合 作資源城市城市馬馬拉松拉松歐冠歐冠臺網(wǎng)臺網(wǎng)聯(lián)動聯(lián)動帶帶著微博去旅行著微博去旅行吳亦凡生日季吳亦凡生日季Big Day根據(jù)具體購買資源核價非非標(biāo)資標(biāo)資源源報報價價微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 56、7 7 7 7 7 7 8 8框架量框架量級級(萬萬)媒介媒介資資源折源折扣扣粉粉絲頭絲頭條政條政策策60057%粉絲頭條按在凈價基礎(chǔ)上按8折進(jìn)行打包80055%粉絲頭條按在凈價基礎(chǔ)上按7折進(jìn)行打包100053%粉絲頭條按在凈價基礎(chǔ)上按6折進(jìn)行打包常常規(guī)規(guī)廣告年框廣告年框階階梯政梯政策策備備注注：1、在相應(yīng)框架量級的基礎(chǔ)上，粉絲頭條可以保證明星博文對于粉絲最大化的展示粉絲頭條投放24小時內(nèi) 粉絲登錄有一次置頂展示博文機會。2、媒介資源折扣不適用于粉絲頭條，微博正常折扣為六折微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 757、 8 8資資源源刊例刊例單單價價折扣折扣數(shù)量數(shù)量總總刊例刊例（單單位：萬）位：萬）總凈總凈價價（單單位：萬）位：萬）備備注注開機開機160萬6折1160萬96萬動態(tài)+內(nèi)鏈粉粉絲頭絲頭條條30萬-130萬30萬具體明星以實際價 格為準(zhǔn)熱門話題熱門話題65萬6折165萬39萬熱門熱門微博品速微博品速-視頻視頻50元/CPM6折150007545萬總計總計330210萬萬資資源源包包打包價：打包價：200W微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8截截屏屏動態(tài)動態(tài)開機開機+內(nèi)內(nèi)鏈鏈粉粉絲頭絲頭條條熱門話題熱門話題熱門熱門微博品速微博品速-視頻視頻微微信信公公號號 地地產(chǎn)產(chǎn)壹壹線線 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Looking forward to cooperation Adidas x Weibo