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1、黑CHOICE IS THE BEGINNING OF HAPPINESS收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of thisXx城市xx住房地產示 范 區閃耀 開 放 系 列 活動diamondCHOICE IS THE BEGINNING OF HAPPINESS收藏世界的博物之美Early in the day it was whispered that we shou2、ld sail in a boat,only thou and I,and never a soul in the world would know of this目錄C O N T E N T S肆活動流程壹案前思考貳活動亮點叁創意布置Xx城市壹案前思考收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of this什么是？什么是？IslandLivingIslandLivingPAR3、T 1./項目解讀項項 目目 定定 位位頂頂尖尖私人私人 奢奢華華人居人居獨一無二獨一無二本本場活活動以凸以凸顯項目目為主主每個人都是自己的每個人都是自己的島嶼 于城市于城市紛繁中繁中 與與島中云谷相逢中云谷相逢PART 1./項目解讀Early in the day it was whispered only thou and I,and never a soul in the world wouldEarly in the day it was whispered only thou and I,and never a soul in the world wouldEarly in the4、 day it was whispered only thou and I,and never a soul in the world wouldEarly in the day it was whispered only thou and I,and never a soul in the world wouldEarly in the day it was whispered only thou and I,and never a soul in the world wouldXx系頂尖奢華與眾不同它的獨特性與生俱來就如同每一件世界級典藏藝術品價值連城珍貴不凡極具品質值得每個人細細參觀如獲5、至寶頂頂尖尖 奢奢華華 獨獨特特My Collection凝聚時代精神搜集珍貴樣本這一次在川峽之上再一次進行藝術建造打造這處不同凡響的城中島嶼讓成都重新認識xx地產The Beauty of the World鑒賞這大千世界的多樣魅力打破藝術的界限體會川峽大地的文化韻味把世界級的寶物存放于xx博物館之中以帶給大家無限驚喜活動概況活動名稱：收藏世界之美Xx地產示范區璀璨亮相活動地點：xx活動時間：待定擬邀嘉賓：集團高層領導/媒體/特邀嘉賓/圈層客戶貳亮點總覽收藏世界的博物之美Early in the day it was whispered that we should sail in a bo6、at,only thou and I,and never a soul in the world would know of this活動亮點一：蜀繡博物館川峽大地傳承下來的蜀繡產業日益強大，蜀繡之鄉由來已久，本次活動將結合項目的調性，打造蜀繡文化博物館，吸引人群前往拍照打卡傳播百尺雕堂懸蜀繡。珠簾外、玉闌瓊甃。調鼎名家，吹簫賢胄，新卜鳳皇佳繇。銀葉添香香滿袖。滿金杯、壽君芳酒。喜動蟾宮，祥生態帳，應在細君歸后。蜀中瑰寶活動亮點二：非遺旗袍秀在世界重回東方的今天，東方美學和藝術正以深刻的智慧，喚醒著每一位國人的思想，在東方美學的實踐上，旗袍作為典范承載著很重要的角色，而本次活動將開設非遺旗袍秀7、場，供到訪者細細品味東方之美活動亮點三：非遺蜀繡傳承人座談非遺文化蜀繡傳承人來到xx地產的示范區現場，你將深度參與非遺蜀繡大師的專業講解，帶你探尋川峽文化的精髓，味道東方美學活動亮點四：圈層藝術沙龍系列活動后續導入一系列與項目調性一致的資源，形成圈層藝術生活沙龍活動，通過同樣高端，主題不同的活動，吸引目標客群。叁現場規劃收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of this第一8、區外場入口展示區黑金主題/匠心獨運細密紋理/頂尖調性第一區外場模特迎賓區立體dp/品牌文字模特展示/盡顯高雅第一區外場園林置景區鮮花地毯/花藝路引導視迎賓/小景拍照第一區外場走秀區第一區外場川蜀文化畫展區第一區為外場觀眾區第二區內場儀式區第二區內場蜀繡博物館區第二區內場接待茶歇區第二區內場私宴區肆執行流程收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of this【前期階段】13:09、0-14:00來賓入場，簽到領取伴手禮15:00-21:00蜀繡展品博物館開放15:00-19:00互動環節非遺文創DIY開放14:00-18:00精美茶歇/川味小吃供應暖場互動CHOICE IS THE BEGINNING OF HAPPINESS收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of thisXx城市來賓簽到來賓簽到客戶簽到S i g n I n來賓在現場禮儀人員引導10、下，在簽到處完成簽到，領取伴手禮，簽到后在主會場就座。在細節處傳遞xx地產的頂尖理念領取伴手禮貴賓伴手禮 選擇能讓被邀請者聯想活動事件的元素來設計伴手禮，到訪禮品：蜀繡文創飾品蜀 繡 展 品 觀 賞蜀繡展 以安靖蜀繡展品為主，提供15-20件左右，配備講解員現場講解文創 d i y互動非遺文創DIY活動期間邀請書法大家攜其弟子現場繪制扇面進行贈送儀式環節17:00-17:20旗袍秀開場17:20-17:25主持人開場17:25-17:35領導講話17:35-17:45抽獎互動17:45-17:55非遺傳承人講話17:55-18:00特邀嘉賓講話18:00-18:10亮相儀式18:10-21:011、0自由參觀CHOICE IS THE BEGINNING OF HAPPINESS收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of thisXx城市旗袍秀開場非遺旗袍秀在外場布置t臺區域及氛圍道具，由專業模特進行開場走秀E m c e e O p e n i n g主持人開場主持人開場L e a d e r S p e e c h領導致辭領導致辭主持人邀請領導上臺致辭，講解主持人邀請大家根據口令進入到我們的微信互動抽獎頁面，現場來賓搖動手機，續集能量，根據能量排名，贏得禮品。P u b l i c i t y V i d e o微信抽獎微信抽獎驚喜連連驚喜連連特 邀 嘉 賓 講 話非遺傳承人特別發言亮相儀式定制鉆石啟動道具，儀式完成后配合彩煙禮花氛圍道具完謝謝閱讀收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of this