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1、Pink&Black愛力量愛力量2021 七夕營銷活動特輯202108Relearn how to loveRelearn how to love100100 waysways toto loveloveTODAY LETS TALK ABOUT 當我們在談論愛情時，我們在談論什么？LOVERelearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量全世界都在重復玫瑰、表白、巧克力時，相信一個認真講述故事，表達情感的品牌，會贏得大眾的青睞。這一次，我們從“心”出發，重新展示愛的力量。接下來，讓我們共同走進本次2、特別策劃。PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVEPINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVECONTENT01ACTIVITY IDEAS思路闡釋02ACTIVITY CONTENTS活動內容03ARRANGEMENT現場布置Relearn how to loveRelearn how to love3、100100 waysways toto lovelove愛力量愛力量01ACTIVITY IDEAS思路闡釋PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVEPINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVERelearn how to loveRelearn how to love100100 waysways t4、oto lovelove愛力量愛力量01ACTIVITY IDEAS思路闡釋A.活動主旨一個關于“愛”最好的營銷案例紐約時代廣場情人節裝置好的作品，可以做到：引發話題、全民共鳴、表達情感結合情人節/七夕節點，用更為現代的方式重新講述愛。用心講故事，用腦做營銷PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVERelearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量01A5、CTIVITY IDEAS思路闡釋B.活動概述四個篇章 百種感動 用現代符號重新詮釋愛PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE0101 愛心動愛心動光電表現愛的最初心動0202 愛距離愛距離線條+地圖具象愛的遠距離0303 愛沉淀愛沉淀書寫+信物展示愛的歷久彌新0404 愛鏡像愛鏡像鏡像呈現沉浸愛中的彼此Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力6、量01ACTIVITY IDEAS思路闡釋C.設計元素PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE基于時代的年輕化以及復古回流，本次活動推薦采用酸性設計（Acid Graphic）使用液態金屬感、高飽和色彩，加入貼紙、卡帶等復古元素，營造時尚及迷幻未來感。這種酸性美學承載了一種“自由戀愛”的社會主張。Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量01A7、CTIVITY IDEAS思路闡釋D.色調呈現PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE活動整體使用粉色+黑色作為主推廣色，搭配金屬銀色，呈現出甜蜜、時尚、個性，貼合活動整體調性。1 1粉色：代表了甜美、時尚感，又貼合當下女性力量崛起，象征著愛情里的柔美。PINK2 2黑色：代表了深沉、優雅，永恒的經典色，象征著愛情中的責任與力量感。BLACK銀色：百搭的中間色，具有流動質感及未來感，象征著愛情中的新奇與歡樂。SLIVERYPINK&BLACK L8、ETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVEPINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE02ACTIVITY CONTENTS活動內容Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PIN9、K&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVEA.營銷策略前期宣傳SP建議商業：戀愛清單、愛的珍饈、愛的定制地產：LOVE主題樣板間、愛的大放送異業聯合：旅行社、影院、加油站等活動落地期篇章1 愛心動：城市心跳（核心裝置）篇章2 愛距離：我與你的距離（簽到打卡）篇章3 愛沉淀：紙短情長（戀愛博物館）篇章4 愛鏡像：愛見你我（互動合影）中央舞臺：360kiss+主題演藝趣味互動：巡游+尋寶彩蛋線下事件：遇見大紅心線上事件：打卡大紅心;愛你的100種方式，愛情故10、事征集A.活 動 前 宣PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVERelearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TALK ABO11、UT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE前期宣傳-遇見大紅心特別定制巨型紅心氣模，設置在城市地標性建筑物。由官方微博、微信發起，聯合城市大V，共同參與，建立話題#全民尋找大紅心#。打卡大紅心，遇見城市的心動。Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS T12、ALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE線上征集-愛你的100種方式線上發起故事征集，向全民征集愛情故事。從祖父輩、父母輩到自己，講述每一代人的愛情。同時，征集愛情信物，征集點贊最高的100件信物和故事，在活動落地期，作為展示的一個篇章，形成當下的“愛情博物館”，向城市展示。B.活 動 落 地 期PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVERelearn how to loveRelearn how13、 to love100100 waysways toto lovelove愛力量愛力量Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE落地期-篇章1 愛心動在項目核心廣場設置主題裝置-城市心跳。當人們輕觸感應控制，裝置將“撲通撲通”閃爍心跳。以交互性性，展示愛情的最14、初心動。Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE落地期-篇章2 愛距離現場設置“我與你的距離”主題展板，來賓可使用現場的彩繩連接與戀人的兩地。此外，展板一側使用世界各國語言展示“我愛你”，來賓可在該處寫下愛情寄語，并合影留念。Relearn how to l15、oveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE落地期-篇章3 愛沉淀該區域設置“紙短情長”愛情故事墻。將前期網上征集的愛情故事展示出來，并展示100件愛情信物。形成時間沉淀中的，愛情博物館。Relearn how to loveRelearn how to love100100 waysways16、 toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE落地期-篇章4 愛鏡像該區域由鏡面心形+棱鏡空間構成。人們從鏡像中看到自己、看到對方，看見愛情中的模樣。也象征著愛情中遇見更好的彼此。Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內17、容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE落地期-360kiss主題舞臺在項目內設置主題小舞臺，舞臺由演藝區和互動區構成。其中，360kiss攝影裝置，在現場開啟互動挑戰，來賓可拍攝環繞動態影像，同步至手機，并贏取小禮品。Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TA18、LK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE落地期-主題表演全天開啟4-5場主題表演活動。包括jazz樂隊、浪漫雙人舞、歡樂搖擺舞等節目。營造歡樂、浪漫、時尚的氛圍感。Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE P19、INK&BLACK LETS TALK ABOUT LOVE落地期-舞臺互動每場舞臺表演結束后，主持人開啟現場抽獎+情侶默契互動游戲。凡到場來賓均可通過訂閱項目微信公眾號，參與現場抽獎。主持人現場邀請情侶登臺，在白板上寫下問題答案，挑戰默契考驗。通過游戲的情侶，可以獲得項目提供的小禮品。Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT L20、OVE PINK&BLACK LETS TALK ABOUT LOVE落地期-愛神/牛郎織女巡游除現場各類互動、演藝外。項目還將安排特別安排愛神/牛郎織女巡游。通過巡游，派發小禮品與到訪項目來賓合影留念，引領客戶到項目不同區域。Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT21、 LOVE落地期-彩蛋尋寶活動期間，來賓尋找項目中的愛心形狀，拍照并帶話題上傳微信/微博。即可兌換一枚扭蛋幣，獲得限定小禮品一份。C.SP建議PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVERelearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量Relearn how to loveRelearn how to love100100 waysways toto lo22、velove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVESP建議-商超活動建議戀愛清單（男/女美妝服飾鞋帽類滿減）；愛的珍饈（餐廳戀愛套餐）；愛的免單（消費滿額減免）Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TAL23、K ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVESP建議-地產活動建議LOVE主題樣板間，打卡樣板間獲精美禮品；愛情的大放送，當日認籌可獲得全屋精裝大禮包Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量02ACTIVITY CONTENTS活動內容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK 24、LETS TALK ABOUT LOVESP建議-異業聯合聯合推薦:旅行社-情侶浪漫雙飛；影院-XXX品牌愛情電影專場；4S店-城市越野駕乘體驗;加油站-加油卡大禮包PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVEPINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE03ARRANGEMENT現場布置Relearn ho25、w to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量03ARRANGEMENT現場布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE現場布置總平圖1主題拱門2城市心跳裝置區3簽到區4鏡像打卡區5主題舞臺區主題導視7情書&信物展區51253467Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力26、量愛力量03ARRANGEMENT現場布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE外場導視在活動外場設置一個特質大型導視牌，以新奇有趣的造型吸引客戶前往，并呈現活動主題氛圍。Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量03ARRANGEMENT現場布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS 27、TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE主題拱門入口處設置心形造型拱門，凸顯浪漫氛圍感。拱門上方可使用立體字展示活動主題及主辦方LOGO，富有層次感。Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量03ARRANGEMENT現場布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE城市心跳裝置主廣場設置城市28、心跳主題裝置。無論夜間、白天均可展示主題。一側設置互動指引牌，來賓可根據指引參與裝置互動體驗。Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量03ARRANGEMENT現場布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE彩線簽到板廣場一側設置彩線簽到板。地板可設計為地圖造型，來賓使用彩線在不同地圖位置纏繞連線，形成具有儀式和互動的簽到。Relearn h29、ow to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量03ARRANGEMENT現場布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE鏡像打卡區鏡像打卡區包括一個立體鏡面心形和一個小型鏡像迷宮區。以燈光+干花進行點綴，鏡面材質可在白天及夜間呈現不同的質感Relearn how to loveRelearn how to love100100 waysways toto lovel30、ove愛力量愛力量03ARRANGEMENT現場布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE情書&信物展示區由情書墻+信物展示墻構成。情書墻以日歷形式構成，一側展示的愛情信物以亞克力盒進行陳列，美觀簡約。Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量03ARRANGEMENT現場布置PINK&BLACK LETS TALK ABOUT LOVE P31、INK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE主題舞臺區Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量03ARRANGEMENT現場布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE冷餐區布置參考Relearn how to loveRelearn how to love10032、100 waysways toto lovelove愛力量愛力量03ARRANGEMENT現場布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE隨手禮參考Relearn how to loveRelearn how to love100100 waysways toto lovelove愛力量愛力量03ARRANGEMENT現場布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE模特服飾參考PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE 愛力量愛力量2021 七夕營銷活動特輯Relearn how to loveRelearn how to love100100 waysways toto lovelove感 謝 觀 看 期 待 合 作T H A N K S