美國時裝品牌ST.JOHN45年璀尚華賞新店開業(yè)暨45周年慶典活動策劃方案.ppt
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2024-10-11
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1、1關(guān)于 ST.JOHN About ST.JOHN2創(chuàng)意思路 Creation Origin 3流程規(guī)劃 Event Plan 4設(shè)計展示 Related Design5推薦參考 RecommendationsContent關(guān)關(guān)于于 S ST T.J JOOH HN NA Ab bo ou ut t S ST T.J JOOH HN N一一Marie GrayST.JOHN的創(chuàng)始人一個音樂的苦澀戀人擁有唱紅歌劇院的天籟之音卻慘遭失聲Marie Gray,the founder of ST.JOHN,and a bitter lover with music,had the sounds of 2、nature but loss of the voiceST.JOHNST.JOHN的傳說的傳說The Story about ST.JOHN關(guān)于ST.JOHN的一切就像Marie Gray在用靈感完成一個新樂章這次高歌 一“唱”就是4545年Marie Gray gave birth to elegant ST.JOHN,as composing new melody with the inspiration,which lasts 4545 year long!ST.JOHN的美知性冷靜知性冷靜知性冷靜知性冷靜簡約尊貴簡約尊貴簡約尊貴簡約尊貴由內(nèi)而外散發(fā)著攝人的皇族氣質(zhì)讓現(xiàn)場所有來賓為ST3、.JOHN的品位與地位品位與地位折服折服 Let all the guests overwhelmed by the taste taste and statusand status of ST.JOHNST.JOHNST.JOHN的氣質(zhì)的氣質(zhì)Quality of ST.JOHNThe beauty behind ST.JOHNIntellectuality CalmnessIntellectuality CalmnessPlain DignityPlain DignitySmelt attractive royalty and nobility我們需要打造的品位我們需要打造的品位Taste 4、building尊榮、華美、風(fēng)范彰顯ST.JOHN非凡氣質(zhì)Dignity,Spectatorial,Showing remarkable quality of ST.JOHN創(chuàng)創(chuàng)意意思思路路C Cr re ea at ti io on n OOr ri ig gi in n二二又一處又一處ST.JOHNST.JOHN新店盛開新店盛開如何讓那一瞬間如何讓那一瞬間美得像個美得像個夢的開始夢的開始?Another magnificent store for ST.JOHN will be in full flowering.How to make the moment as beauty as th5、e birth of dreambirth of dream?相約相約ST.JOHN45ST.JOHN45周年慶典周年慶典將將品位和地位品位和地位發(fā)揮到極至的盛會發(fā)揮到極至的盛會Lets make an appointment at ST.JOHN 45th Anniversary Celebration and share the occasion fully bringing the taste and status into play領(lǐng)袖領(lǐng)袖領(lǐng)袖領(lǐng)袖LeaderLeaderST.JOHNST.JOHN客戶的皇族氣質(zhì)客戶的皇族氣質(zhì)Imperial Quality Hillary Clint6、on The wife of former president Bill Clinton Laura BushThe wife of president BushYang LanFamous emceePresident in China Sun MediaHu YinmengWell-known actressAuthor,translatorST.JOHN LOVERSST.JOHN的女人 頭上都有頂隱形皇冠 ST.JOHN women,with invisible crown on their heads 聰慧聰慧聰慧聰慧IntelligentIntelligent名譽(yù)名譽(yù)名譽(yù)名譽(yù)Rep7、utationReputation地位地位地位地位StatusStatus品位不凡品位不凡品位不凡品位不凡High-tasteHigh-tasteOpera AtmosphereMasked waltzSearch super dignitySearch super dignityTailor-made for ST.JOHNTailor-made for ST.JOHNST.JOHN Queen coronationGodivaRolls-Royce in Chocolates名流捧場名流捧場名流捧場名流捧場Celebrity PresenceCelebrity Presence頂級會所頂級8、會所頂級會所頂級會所Top VenueTop VenueSuper hotel優(yōu)雅品位優(yōu)雅品位優(yōu)雅品位優(yōu)雅品位Elegant TasteElegant TasteSuper women&Model貴族享受貴族享受貴族享受貴族享受Noble ReceptionNoble Reception歌劇院氛圍歌劇院氛圍歌劇院氛圍歌劇院氛圍Opera AtmosphereOpera AtmosphereST.JOHN 的經(jīng)典華貴的經(jīng)典華貴ImmersedImmersed in the classic and luxuryST.JOHN核心主線核心主線核心主線核心主線Core ConceptCore Conc9、ept重溫重溫重溫重溫Marie Gray的豆蔻年華的豆蔻年華ReliveRelive the best year of Marie Gray陶醉陶醉夢的開始夢的開始All like the birth of dreambirth of dream極度重撼極度重撼一切就像一切就像OverwhelmedOverwhelmed by ST.JOHN流流程程規(guī)規(guī)劃劃E Ev ve en nt t P Pl la an n三三活動時間:活動時間:20072007年年9 9月月2424日日活動地點(diǎn):麗茲活動地點(diǎn):麗茲-卡爾頓酒店卡爾頓酒店活動內(nèi)容:活動內(nèi)容:Time:24th Sep.,2007Venu10、e:THE RITZ-CARLTONContent:ST.JOHN45年璀尚華賞ST.JOHN新店開業(yè)暨45周年慶典Appreciation of ST.JOHN Superfines ST.JOHN New Store Opening Ceremony&45th Anniversary Celebration 09:30-10:00 st.john記憶長卷欣賞 ST.JOHN Historical Hall 10:00-10:15 開場節(jié)目 Opera Opening 10:15-10:20 新店店長致辭 Storekeeper Speech 10:15-10:30 嘉賓代表發(fā)言 Guest11、 Speech 10:30-10:35 揭幕儀式 Opening Ceremony 10:35-10:50 T臺SHOW T-show流程 AGENDA 10:50-11:00 串場節(jié)目 Opera Transition 11:00-11:01 Video播放 Video 11:01-11:20頒發(fā)“St.John女王”王冠“ST.JOHN QUEEN”Crown Award Presentation Ceremony 11:20-11:30 結(jié)束曲 Postlude 11:30-11:40 抵達(dá)新店 Arriving at New Store 11:40-12:00 店內(nèi)活動 Inner A12、ctivity來賓將名字寫在背景板空白五線譜上相信這會是最優(yōu)美高貴的曲子Sign the name in the blank staff on the backdrop and it will be the most canorous and honorable melody 來賓簽到來賓簽到Sign in簽到完畢接下來何必苦苦等待ST.JOHN記憶長卷上的故事正如樂章一樣呈現(xiàn)在你面前After signing in,the story about ST.JOHN will lay spread out before us,and for ST.JOHN,the bright golden m13、emory of 45-year long,is like the magnificent movement composed by loud and sonorous notes.ST.JOHNST.JOHN記憶長卷效果圖記憶長卷效果圖ST.JOHN Historical Hall來賓邊欣賞長卷邊自由休息交流精致誘人的甜點(diǎn)相信會大受歡迎精美小食品精美小食品Dedicate biscuitThe guests could drink,taste,chat or enjoy the historical hall.The dedicate dessert will make all to fel14、l an irresistible impulse to taste.茶歇區(qū)服務(wù)茶歇區(qū)服務(wù)Service for Break茶歇區(qū)服務(wù)茶歇區(qū)服務(wù)Service for Break香檳酒歡慶的氣泡仿佛都飛升到空氣里讓所有人都跟著愉快起來The air bubbles of champagne,will foil the intense atmosphere,and let all immersed in the gaiety香檳酒香檳酒 ChampagneSay you need me With you now and alwaysPromise me That all you say is t15、rueThat is all I ask of youSay you love me Every waking momentSay the word that I will follow you此時的舞臺上空空的燈光在隨著動人的旋律舞蹈那是韋伯的經(jīng)典劇目劇院魅影的唱段劇院魅影的唱段 Step into the meeting hall,embraced by empty stage,twinkling lighting,and all see The Phantom Of The Opera from Webber is coming in from the curtain現(xiàn)場燈光配合音樂旋律16、作為開場,營造神秘氛圍現(xiàn)場燈光配合音樂旋律作為開場,營造神秘氛圍現(xiàn)場燈光配合音樂旋律作為開場,營造神秘氛圍現(xiàn)場燈光配合音樂旋律作為開場,營造神秘氛圍Opening by touching lighting and classical rhythm to build mysterious atmosphereOpening by touching lighting and classical rhythm to build mysterious atmosphere新店開業(yè)開場節(jié)目新店開業(yè)開場節(jié)目Opening Program新店開業(yè)揭幕環(huán)節(jié)新店開業(yè)揭幕環(huán)節(jié)Opening Ceremony揭幕S17、T.JOHN北京新店新店仿佛是ST.JOHN品牌新的展示舞臺所以在麗茲酒店里我們用拉開劇場大幕的方式我們用拉開劇場大幕的方式我們用拉開劇場大幕的方式我們用拉開劇場大幕的方式象征揭曉ST.JOHN新店的新精彩The Beijing new store of ST.JOHN is just like a brand-new showing stage,therefore,we disclose ST.JOHN new store by revealing the curtain of the opera house in THE RITZ-CARLTON.拉開劇場之幕拉開劇場之幕拉開劇場之幕拉開劇18、場之幕Reveal the curtain of opera houseReveal the curtain of opera house幕布向兩邊收起ST.JOHN的LOGO亮相此時背景音樂為The diva dance高潮部分(From opera From opera Donizetti:Lucia Donizetti:Lucia didi Lammermoor Lammermoor)The curtain is retracted sideward,and then ST.JOHN LOGO will appear along with the climax of The diva d19、ance(From opera From opera Donizetti:Lucia Donizetti:Lucia didi LammermoorLammermoor)新店開業(yè)揭幕效果展示新店開業(yè)揭幕效果展示Opening Ceremony劇場式劇場式劇場式劇場式T T T T臺臺臺臺分不清劇里劇外Taking the fashion show in the opera house,let all confounded interior with exterior of the drama FASHION秀舞臺秀舞臺Fashion ShowSuper Model陸續(xù)退場此時的旋律由歡快激昂變20、為了渾厚悠揚(yáng)典禮的環(huán)節(jié)也由新店開業(yè)發(fā)展到了45周年慶典After the fashion show,the rhythm turns from bright impassionate to deep melodious,and the 45th anniversary ceremony is greeting all the guests.串場演出串場演出Opera Transition歌劇演唱歌劇演唱歌劇演唱歌劇演唱OperaOpera現(xiàn)場歌劇演唱現(xiàn)場歌劇演唱一組假面華爾茲伴舞一組假面華爾茲伴舞Opera with masked waltzOpera with masked waltz舞蹈舞21、蹈舞蹈舞蹈DanceDance假面假面假面假面MaskingMasking一曲作罷舞者們依然在臺上張望著像是在等待什么“誰是誰是ST.JOHNST.JOHN女王?女王?”接下來馬上揭曉舞臺兩側(cè)的彩幕VIDEOVIDEOVIDEOVIDEO記錄“ST.JOHN女王女王”加冕加冕“ST.JOHN Queen”CoronationThe song still resounding on the stage,the dances look around,as it is waiting for“WHO IS ST.JOHNQUEEN?”Next,the video will give the answ22、er RECVIDEO她不一定是最美麗的但一定是品位不凡的Maybe she is not the most beautiful woman,but must have extraordinary taste 她不一定是最聰慧的但一定是懂得運(yùn)用智慧的Maybe she is not the smartest one,but must know how to use the intellect她不一定是最有實(shí)力的但能獨(dú)當(dāng)一面的Maybe she is not the most power one,but must take charge of a department alone她不一定是貴族后23、裔的但一定是躋身上流社會的Maybe she is not a descendant of nobles,but must belong to the social climbers 她不一定是最知名的但一定是具有積極社會影響力的Maybe she is not the most famous,but attain to a position of great social influence 她就是我們的她就是我們的ST.ST.JOHNJOHN女王女王 SHE IS OURST.JOHNQUEENwe are looking forRECVIDEO她們的頭上都有頂隱形王冠ST.JOHN wo24、men,with invisible crown on their heads名譽(yù)名譽(yù)名譽(yù)名譽(yù)ReputationReputation領(lǐng)袖領(lǐng)袖領(lǐng)袖領(lǐng)袖LeaderLeader智慧智慧智慧智慧WisdomWisdom地位地位地位地位StatusStatus品位品位品位品位TasteTasteRECVIDEO來自世界各地的女性精英進(jìn)入我們的視野The female elites all over the world are coming within our range of vision RECVIDEOChen Mei,Singaporeanviolinist,starting new fas25、hion in musicVIDEOCarly Fiorina,former Chairman of the Board of Directors&CEO of HPRECVIDEO前惠普公司的董事會主席兼首席執(zhí)行官 Ceng Zimo,anchor for Financial and Economic program in Phoenix Satellite TVRECVIDEOTyra Banks,African-American,former super model,actress,singer and emceeRECVIDEOAnna Wintour,The chief editor26、 of Vogue,the most popular fashion magazine in the worldRECVIDEOHu Yinmeng,Famous actress,translator and author in TaiwanRECVIDEO她們詮釋了極品女人她們詮釋了極品女人她們就是她們就是ST.JOHNST.JOHN女王女王They embody the super womanThey are the ST.JOHN QUEEN或是才智超群或是才智超群Or with outstanding Or with outstanding wisdomwisdom或是品位非凡或是品位27、非凡Or with remarkable Or with remarkable tastetaste或是大將風(fēng)范或是大將風(fēng)范Or with imperial styleOr with imperial style或是機(jī)智冷靜或是機(jī)智冷靜Or with cool headOr with cool head或是極至天賦或是極至天賦Or with innate capacityOr with innate capacityRECVIDEO楊瀾著名節(jié)目主持人 陽光傳媒機(jī)構(gòu)主席Yang LanFamous emceePresident in China Sun Media申奧形象大使哥倫比亞大學(xué)國際關(guān)系28、學(xué)院校董Served as a Goodwill Ambassador for Beijings bidding for the 2008 Olympic GamesRECVIDEO張?zhí)m分析化學(xué)博士Zhang LanDoctor of analytical chemistry俏江南餐飲集團(tuán)創(chuàng)始人 Chairwoman of the South Beauty Group任民主促進(jìn)會福大總支主任Director of FUZHOU UNIVERSUTY of China Association for Promoting Democracy“ST.JOHN女王女王”加冕加冕“ST.JOHN Que29、en”Coronation女王胸針頒發(fā)女王胸針頒發(fā) +魅力女人訪談魅力女人訪談Queen brooch awardingQueen brooch awarding+charming woman interview+charming woman interview王冠胸針Crown broochST.JOHN將象征女性魅力權(quán)威的胸針女性魅力權(quán)威的胸針女性魅力權(quán)威的胸針女性魅力權(quán)威的胸針頒發(fā)給今天到場的ST.JOHN女王她們也會現(xiàn)場現(xiàn)場與來賓分享分享如何做個精彩的女人如何做個精彩的女人ST.JOHN will award the present ST.JOHN queenwith the broo30、ch symbolizing the charismatic authority of women,who could also sharing with all on the stories about the perfect womenZhang LanYang Lan為ST.JOHN女王加冕完畢按照皇室慣例集體舞是必不可少的環(huán)節(jié)正好讓我們大家用舞蹈來作為慶典的結(jié)束曲吧After the queen coronation,the group dance is indispensable according to royal convention,therefore,lets whirl o31、n the stage together to end the ceremony.The scene,the moment,will live with the ones immersed in it.結(jié)束曲結(jié)束曲Postlude 正正正正裝裝裝裝集集集集體體體體舞舞舞舞GGr ro ou up p D Da an nc ce e店內(nèi)試穿活動店內(nèi)試穿活動Trying on剛剛體驗(yàn)了美食佳釀接下來女賓可隨意試穿試穿試穿試穿ST.JOHN為您留影留影留影留影并制作成個人影集送給您記錄您與ST.JOHN每個尊貴迷人的瞬間After tasting the good wine and delicaci32、es,now come the time for all the women of trying on.ST.JOHN will take a souvenir photo for you and make up them into album to record each honored and charming moment between you and ST.JHON.設(shè)設(shè)計計展展示示Related Design四四推推薦薦參參考考Recommendation五五ST.JOHN Queen Coronation ST.JOHN Queen Coronation Commendation33、Commendation王冠造型項鏈王冠造型項鏈Crown-shaped necklace王冠造型胸針王冠造型胸針Crown-shaped broochGift RecommendationGift Recommendation比利時比利時GODIVAGODIVA巧克力巧克力巧克力中的勞斯萊斯巧克力中的勞斯萊斯GodivaRolls-Royce in Chocolates一個關(guān)于女性的傳說傳說傳說傳說一則關(guān)于勇氣勇氣勇氣勇氣的故事GODIVAGODIVA,比你想象中更有魅力A legend on a womanA story about courageGODIVA,is more charmi34、ng than you dreamed ofSuper Model recommendationName:Jiang Peilin,ShipleyDate of birth:30th,AugHeight:178cm Weight:54kgBWH:85、62、88(cm)Experiences:2000 China best professional model The Top of 2002 China Super ModelsThe 55th in Forbes ChinaExperience:Champion of the10th 2004 China Model Star Contest35、Style Female Model of 2006 China Fashion Awards The Top of 2006 China Super Models Name:Mo WandanHeight:179cm BWH:84/61/89(cm)Hobby:Performance,sport,singsSuper Model recommendationForeign Model RecommendationDomestic Modelodel RecommendationModel Hairstyle RecommendationSuper model的發(fā)型秀美端莊的劇場風(fēng)格秀美端莊的劇場風(fēng)格秀美端莊的劇場風(fēng)格秀美端莊的劇場風(fēng)格秀發(fā)的柔美多姿與ST.JOHN的簡約果斷相映成輝讓走秀端莊不失情調(diào)The colorful hair and the plain ST.JOHN garment reflect each other,making the T-show dignified with affective tone.THANKS
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