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1、CONTENTONE.活 動 思 路TWO.活 動 總 述 述THR.氛 圍 布 置FOU.活 動 內 容P a s s i o n a t e M a yPART.01活 動 思 路Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are2、 the touching encounters,and some are the knots of each other.P a s s i o n a t e M a y策 劃 導 入一城江水半城山，在4月的春天里，我們“愈”見武漢。2020年，在長達76天的疫情席卷下，我國人民基本抵御住了這洶涌的沖擊。4月8日，湖北武漢正式打開通道，重新與外界“連接”。在這個風暴沖刷過的春天里，我們終于按下了重啟鍵。可以去走走那些久違的街頭巷陌，去聽聽亙古不變的滔滔江聲和日漸活絡的市井喧嚷。P a s s i o n a t e M a yActive thinkingMost of the food 3、is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.P a s s i o n a t e M a y活 動 思 路五月，涵蓋了五一勞動節、五四青年節、母親節、520等重大營銷節點。在這個充滿溫情與愛意的月度，讓我們同城市一起展開美好生活重啟季。通過“熱力五月，美好生活的N種打開方式”為主題進行活動策展，打造一場走心的、溫情的、美好的、熱力爆棚的系列活動。活 動 總 述Most of 4、the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and some are the knots of each other.P a s s i o n a t e M a yPART.02THE LA5、ST SUPPERMost of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and some are the knots of each other.活 動 概 述活動主題：熱力五月，美好生活6、的N種打開方式活動時間：五月月度活動地點：營銷中心參與人群：老業主、目標客戶、意向客戶，自然到訪客戶活動形式：圍繞營銷節點進行的四大專場活動，四大暖心計劃活動調性：暖心、走心、治愈、溫情、健康、致敬城市勞動者、親子、熱力爆棚P a s s i o n a t e M a y感謝您下載包圖網平臺上提供的PPT作品，為了您和包圖網以及原創作者的利益，請勿復制、傳播、銷售，否則將承擔法律責任！包圖網將對作品進行維權，按照傳播下載次數進行十倍的索取賠償！活動鋪排第一周（5月1日-5月5日）五一節專場活動#城市暖心計劃#致敬城市勞動者#.第二周（5月9日-5月10日）母親節專場活動#記錄母親的溫暖瞬間#7、給所有媽媽的健康大禮#.第四周（5月23日-5月24日）家庭日專場活動#溫情大團圓#遇見美好時光#.第三周（5月20日）520節專場活動#米奇的浪漫告白#三生有幸#.P a s s i o n a t e M a y氛 圍 布 置Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of 8、peoples dreams,some are the touching encounters,and some are the knots of each other.P a s s i o n a t e M a yPART.03簽到處設置熱力簽到盒，來賓領取彩色油性筆，并選擇一個幸運盒子留下簽名，同時打開盒子領取專屬自己的。P a s s i o n a t e M a y簽簽到到處處THE LAST SUPPERP a s s i o n a t e M a y外場主題造景營銷中心外場設置主題造景，以關鍵詞和創意插畫的形式進行展現。色系跳躍、搶眼，營造熱力爆棚活動氛圍的同時加強活動號召9、性。（圖為示意）Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and some are the knots of each other.內場氛圍造景Most of the food10、 is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and some are the knots of each other.P a s s i o n a t e M a y營銷中心內場設置氛圍造景，以花藝、氣球、綠11、植、甲殼蟲為主。可通過汽車后備箱的布置，呈現“美好生活打開方式”，呼應整場活動的主題。主主題題合影區合影區Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and some are t12、he knots of each other.P a s s i o n a t e M a y內場設置主題合影區，呼應外場主題造景。THE LAST SUPPERP a s s i o n a t e M a y合影道具合影道具活 動 內 容Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combinat13、ion of peoples dreams,some are the touching encounters,and some are the knots of each other.P a s s i o n a t e M a yPART.04感謝您下載包圖網平臺上提供的PPT作品，為了您和包圖網以及原創作者的利益，請勿復制、傳播、銷售，否則將承擔法律責任！包圖網將對作品進行維權，按照傳播下載次數進行十倍的索取賠償！五一計劃致敬城市勞動者第一周，五一節專場活動O N E P O R R I D G E,O N E M E A L#城市暖心計劃城市暖心計劃#歌頌生活的方式有很多，熱愛早餐便是14、其中一種。五一期間，全城早餐派送，助力你的元氣滿滿！同時借著早餐計劃，與城市人民進行一場深入對話，將尊重每一份進取心的人文關懷，將致敬勞動成長的理念，落到實處。Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the touchin15、g encounters,and some are the knots of each other.O N E P O R R I D G E,O N E M E A L每個城市中，都有這么一群勞動者他們總是被理想喚醒、為理想奔波以各自的方式，深愛著這座城市城市在他們的忙碌中逐漸蘇醒他們為這座城市“負重前行”#城市暖心計劃城市暖心計劃#五一節，以暖心的“城市早餐計劃”，致敬每一位平凡崗位的勞動者。10000份早餐，化作暖心早安問候，送達城市的每一處角落。Most of the food is a fission that is caused by the collision of differ16、ent ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and some are the knots of each other.O N E P O R R I D G E,O N E M E A L本次派送形式分為移動配送和駐點派送兩種。移動派送通過聯動美團外賣送達城市的每一處角落。駐點派送則以勞動者到點領取進行。結合年初疫情出17、愈，本次免費派送對象主要為醫護人員、城市保潔人員、警察、快遞員、外賣小哥等。（具體規則將在活動前夕發布軟文時詳細描述）#派送形式派送形式#THE LAST SUPPERMost of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the tou18、ching encounters,and some are the knots of each other.O N E P O R R I D G E,O N E M E A L#參賽形式參賽形式#線上發布活動信息后，市民通過掃描二維碼關注項目公眾號，獲取參賽鏈接，在5.1-5.3期間上傳參賽作品，作品可以是照片也可以是小視頻，主題為“城市勞動者”。每人最多上傳三張，之后系統自動發起投票活動。O N E P O R R I D G E,O N E M E A L#致敬城市勞動者攝影展致敬城市勞動者攝影展#Most of the food is a fission that is caused 19、by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and some are the knots of each other.在評選大賽中獲得優秀獎的作品，將于5.4-5.5期間于項目營銷中心進行展示。（需要提前獲得作品被拍攝者的許可，同時被拍攝者將活動品牌方送出的禮品一份。20、）O N E P O R R I D G E,O N E M E A L出展的攝影對象將獲得“熱力五月”定制帆布包一個Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and some21、 are the knots of each other.#攝影展參與禮品攝影展參與禮品#THE LAST SUPPERMost of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and som22、e are the knots of each other.O N E P O R R I D G E,O N E M E A L#攝影展冠軍禮品攝影展冠軍禮品#在攝影大賽中獲得冠軍的參與者將收到品牌方送出的專業相機一臺。感謝您下載包圖網平臺上提供的PPT作品，為了您和包圖網以及原創作者的利益，請勿復制、傳播、銷售，否則將承擔法律責任！包圖網將對作品進行維權，按照傳播下載次數進行十倍的索取賠償！感恩計劃致媽媽所有美好第二周，母親節專場活動#記錄母親的溫暖瞬間#THE LAST SUPPERO N E P O R R I D G E,O N E M E A L母親節活動前夕，品牌方通過“兩微一抖23、”線上發布母親節#記錄母親的溫暖瞬間#主題大賽與參賽規則，并透露大獎訊息。O N E P O R R I D G E,O N E M E A L#給媽媽健康禮包#活動當天帶母親來到營銷中心并登記信息后即可為媽媽獲取一次免費健康體檢券，我們最大的希望，就是母親健康。O N E P O R R I D G E,O N E M E A L母親節，怎能忘了給最愛的媽媽送上康乃馨，這一次，親自動手吧。#手作花束手作花束#獲得大賽前十名的參賽者與母親將獲得品牌方送出的溫情禮包一份。內涵自助餐廳餐飲券兩張，以及電影票兩張，充滿愛意的母親節，助力母親最好的陪伴與美好。THE LAST SUPPERO N E 24、P O R R I D G E,O N E M E A L#溫暖瞬間優秀參與者溫暖瞬間優秀參與者禮品禮品#O N E P O R R I D G E,O N E M E A LMost of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the25、 touching encounters,and some are the knots of each other.定制茶歇準備。感謝您下載包圖網平臺上提供的PPT作品，為了您和包圖網以及原創作者的利益，請勿復制、傳播、銷售，否則將承擔法律責任！包圖網將對作品進行維權，按照傳播下載次數進行十倍的索取賠償！告白計劃米奇的甜蜜日第三周，520專場活動#米奇的浪漫告白#THE LAST SUPPERO N E P O R R I D G E,O N E M E A L因疫情影響2020年的第一個情人節大多數情侶無法一起度過。那么這次的520，讓我們補上這份甜蜜。恰逢米奇本命年，而多少人，不論年紀，都26、對迪士尼有著童話般的向往，它便是幸福、快樂的代名詞。所以，讓這個情人節結合米奇一起向快樂出發吧，打造沉浸式情人節活動，讓所有人擁有目不暇接的一天，讓所有相信愛情與美好的人一起徜徉在幸福的國度！THE LAST SUPPERO N E P O R R I D G E,O N E M E A L#情人節大型互動裝置情人節大型互動裝置#情人節就要認真秀，場外設置大型情人節互動裝置，來賓通過手機拍照即可及時上傳狗糧至大屏幕，這一波，穩。O N E P O R R I D G E,O N E M E A LMost of the food is a fission that is caused by t27、he collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and some are the knots of each other.米奇米妮玫瑰派送米奇米妮玫瑰派送米奇米妮合體共賀520，并手拿玫瑰送給所有到場的小姐姐，還可以盡情與之合影，開啟浪漫約會的美好一天。O N E P O R R28、 I D G E,O N E M E A L#濃濃情情巧克力巧克力#親手打造米奇甜甜圈甜蜜，留下屬于你們的共同時刻，巧克力的濃郁，米奇頭的趣味，留下最美的時刻。O N E P O R R I D G E,O N E M E A L米奇的心動告白米奇的心動告白 由999朵玫瑰打造的愛心玫瑰花海（以立體造景形式展現）空降營銷中心，是連空氣都浪漫的那種氣息在中心大型玫瑰花海前，送上親手制作的甜蜜禮物，將是永久的美好回憶。O N E P O R R I D G E,O N E M E A L#愛就大膽秀出來愛就大膽秀出來線上發布線上發布#將當天甜蜜瞬間的照片上傳小程序，并附上你的甜蜜表白，即可參與現場29、大獎的抽取。現場設置三等獎、二等獎、一等獎，一等獎為上海迪士尼情侶票一對兩張。THE LAST SUPPERO N E P O R R I D G E,O N E M E A L#禮品建議禮品建議#O N E P O R R I D G E,O N E M E A LMost of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perf30、ect combination of peoples dreams,some are the touching encounters,and some are the knots of each other.三生有幸三生有幸在桃花樹下寫下最真摯的誓言吧，愿一生，有一人。O N E P O R R I D G E,O N E M E A LMost of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingred31、ients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and some are the knots of each other.米奇茶歇區米奇茶歇區 提供特色定制米奇茶歇區，給你最沉浸式的浪漫。感謝您下載包圖網平臺上提供的PPT作品，為了您和包圖網以及原創作者的利益，請勿復制、傳播、銷售，否則將承擔法律責任！包圖網將對作品進行維權，按照傳播下載次數進行十倍的索取賠償！團圓計劃樂享家庭日第四周，家庭日專場活動THE LAST SUPPERO N 32、E P O R R I D G E,O N E M E A L#溫情大團圓#家庭日活動前夕，品牌方通過“兩微一抖”線上發布團圓計劃。凡是全家總動員到達現場的，即可獲得專業攝影師拍攝的全家福一組。O N E P O R R I D G E,O N E M E A L#全家福拍攝#到場的來賓可更換上品牌方提供的服飾，并選擇拍攝風格。O N E P O R R I D G E,O N E M E A L#遇見美好時光#.在現場設置大型復古游戲機，實現親子間的游戲互動，使寶貝們也可以體驗到父母孩童時期的游戲樂趣。O N E P O R R I D G E,O N E M E A L#熱力棉花糖#.熱力33、棉花糖，采用單車完成發電，帶動棉花糖機，制作出七彩棉花糖，是一款老少皆宜，全家總動員的互動神器。O N E P O R R I D G E,O N E M E A L#手作手作親子裝親子裝#遇見美好時光，在這難得的家庭日里，讓一家人其樂融融的圍在一個桌子上手作親子裝，將是多么溫暖的定格。O N E P O R R I D G E,O N E M E A LMost of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of t34、he ingredients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and some are the knots of each other.定制定制茶歇區茶歇區 現場提供特色定制茶歇。感謝您下載包圖網平臺上提供的PPT作品，為了您和包圖網以及原創作者的利益，請勿復制、傳播、銷售，否則將承擔法律責任！包圖網將對作品進行維權，按照傳播下載次數進行十倍的索取賠償！感謝您下載包圖網平臺上提供的PPT作品，為了您和包圖網以及原創作者的利益，請勿復制35、傳播、銷售，否則將承擔法律責任！包圖網將對作品進行維權，按照傳播下載次數進行十倍的索取賠償！Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world,some are the perfect combination of peoples dreams,some are the touching encounters,and some are the knots of each other.熱力五月P a s s i o n a t e M a y感 謝 聆 聽