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1、Volkswagen ImportMediaFleetCarManagementProposalJune,TrustwinCommunicationsPart I.Part I.Strategy&Contents Strategy&Contents 核心任務(wù)核心任務(wù)媒體體驗(yàn)升級(jí)，強(qiáng)化媒體關(guān)系，增加品牌好感度激發(fā)媒體日常試駕積極性提高試駕媒體出刊質(zhì)量提升媒體試駕車使用率和出刊率媒體環(huán)境變革大型傳媒集團(tuán)多平臺(tái)拓展APP+網(wǎng)站+雙微+微信公眾號(hào)門戶網(wǎng)站從內(nèi)容創(chuàng)造到平臺(tái)搭建自媒體入駐平臺(tái)+榜單排名+獎(jiǎng)勵(lì)計(jì)劃自媒體可視化平臺(tái)崛起自媒體入駐直播平臺(tái)+網(wǎng)站推送優(yōu)質(zhì)自媒體層出不窮獨(dú)立內(nèi)容產(chǎn)生平臺(tái)傳統(tǒng)媒體人轉(zhuǎn)型2、成功以獨(dú)特風(fēng)格產(chǎn)出個(gè)性化內(nèi)容媒體發(fā)展趨勢(shì)傳統(tǒng)媒體轉(zhuǎn)型進(jìn)入多平臺(tái)化發(fā)展期自媒體快速發(fā)展，層出不窮專業(yè)媒體式微，KOL資源碎片化渠道更多樣傳統(tǒng)媒體更多聚焦產(chǎn)業(yè)深度自媒體更擅追逐流行熱點(diǎn)KOL在粉絲引導(dǎo)上更具優(yōu)勢(shì)內(nèi)容更精準(zhǔn)傳統(tǒng)媒體報(bào)道依然偏重嚴(yán)謹(jǐn)而中立自媒體輸出觀點(diǎn)，主觀意愿更強(qiáng)KOL更為重視內(nèi)容和粉絲的互動(dòng)性格更鮮明課題與挑戰(zhàn)課題全新媒體環(huán)境下，如何更精準(zhǔn)、高效地選擇媒體資源如何以更符合受眾閱讀習(xí)慣和偏好的內(nèi)容和方式，突出品牌及產(chǎn)品亮點(diǎn)，優(yōu)化傳播效果挑戰(zhàn)大部分試駕車缺乏新車效應(yīng)，媒體關(guān)注度較低作為大眾品牌在中國(guó)整體戰(zhàn)略的補(bǔ)充，試駕車型定位偏向“個(gè)性小眾”，不屬于主流車型通過(guò)進(jìn)口車型試駕服務(wù)打造品牌3、標(biāo)準(zhǔn)化形象核心策略1.媒體庫(kù)拓展與升級(jí)2.加強(qiáng)傳播內(nèi)容創(chuàng)意及形式3.通過(guò)服務(wù)加強(qiáng)品牌形象結(jié)合媒體環(huán)境趨勢(shì)，制定評(píng)估機(jī)制從傳統(tǒng)的媒體圈層向更廣泛的跨界KOL圈層輻射拓展更高效精準(zhǔn)的傳播渠道針對(duì)產(chǎn)品形象和核心競(jìng)爭(zhēng)力開發(fā)富有創(chuàng)意的傳播內(nèi)容公眾號(hào)營(yíng)銷星球契合熱點(diǎn)，利用試駕車制造傳播話題更契合受眾閱讀習(xí)慣和興趣點(diǎn)的傳播表現(xiàn)形式，更視覺化、趣味化制定并實(shí)行試駕車服務(wù)標(biāo)準(zhǔn)，提升品牌形象配合試駕媒體，體現(xiàn)標(biāo)準(zhǔn)化服務(wù)，打造國(guó)際化大牌形象1.媒體庫(kù)擴(kuò)展與升級(jí)傳統(tǒng)媒體（66%）社會(huì)化媒體（22%）KOL（12%）-汽車行業(yè)自媒體-跨界自媒體（時(shí)尚生活方式設(shè)計(jì)）-論壇、新聞、視頻及應(yīng)用類APP（Xinhua News4、 APPBread Trip APP）-汽車行業(yè)KOL-跨界KOL（旅行攝影時(shí)尚美食）日常試駕媒體庫(kù)更新，增加至總計(jì)450家媒體央級(jí)財(cái)經(jīng)/行業(yè)報(bào)紙都市報(bào)汽車時(shí)尚雜志電臺(tái)電視臺(tái)門戶垂直網(wǎng)站網(wǎng)絡(luò)電臺(tái)視頻自媒體拓展評(píng)估維度獨(dú)到見解&可讀性內(nèi)容閱讀量&渠道量影響力品牌好感度可控性獨(dú)特的角度和觀點(diǎn)文章質(zhì)量高，可讀性強(qiáng)基于產(chǎn)品的專業(yè)理解文章準(zhǔn)確性權(quán)威榜單分類&排名跨平臺(tái)影響力粉絲數(shù)/訂閱量/閱讀量搜索引擎影響個(gè)人輿論影響力溝通友好度內(nèi)容可修改程度對(duì)大眾品牌友好1.媒體庫(kù)擴(kuò)展與升級(jí)2.媒體分級(jí)試駕占比Traditional MediaLevel StandardNew mediaABC(APPWeChatk5、ol)APP:-Circulation:Over100million-Pageview:Over20,000,000WeChat(Auto)-Followers:Over300,000-PageView:Over500,000-AverageReading:over80,000-Over6promotionplatform(NewspaperMagazineTV&Radio Online)WeChat(other area)-Followers:Over500,000-PageView:Over800,000-AverageReading:over100,000-Over6promotionp6、latformWeChat(Auto)-Followers:Over100,000-PageView:Over300,000-AverageReading:over30,000-Over4promotionplatformWeChat(Others)-Followers:Over200,000-PageView:Over400,000-AverageReading:over45,000-Over4promotionplatformAPP:-Circulation:Over20million-PageView:Over5,000,000WeChat(Auto)-Followers:Over80,7、000-PageView:Over100,000-AverageReading:over5,000-Over4promotionplatformWeChat(Others)-Followers:Over100,000-PageView:Over100,000-AverageReading:over20,000-Over4promotionplatformAPP:-Circulation:Under20million-PageView:Over500,000lWeChatPageView:totalviewershiponWeChatandotherpromotionplatformslWeCh8、atAverageReading:averageviewershipofarticlesonWeChatNewspaper-Category:Government-owned,Business,keyCityNews-Circulation:Over400,000Magazine-Category:AutoTop10,LifestyleLuxury-Circulation:Over200,000TV&Radio-Category:CCTV,SatelliteTVChannel,NationalRadio-Coverage:Over100millionOnline-Category:5Porta9、l+5Vertical+3VideoPortal-PageView:Over10,000,000Newspaper-Category:IndustryNews,CityNews-Circulation:Over250,000Magazine-Category:Auto,DM-Circulation:Over100,000TV&Radio-Category:TVChannelandRadiocovering1-2tiercities-Coverage:Over5,000,000Online-Category:NewsPortalsandVerticalcovering1-2tiercities-10、Pageview:Over4,000,000Newspaper-Category:CityNews-Circulation:Over100,000Magazine-Category:AutoandLifestyle-Circulation:Over100,000TV&Radio-description:三線以下電視臺(tái)-Coverage:Over1,000,000Online-description:Others-Pageview:Under4,000,00050%30%20%新甲殼蟲 攝影師、設(shè)計(jì)師蔚攬系列 旅行達(dá)人夏朗親子、寵物高爾夫 R汽車發(fā)燒友途觀 戶外運(yùn)動(dòng)愛好者New e-Golf 極11、客環(huán)保者重點(diǎn)車型KOL圈層擴(kuò)展方向1.媒體庫(kù)擴(kuò)展與升級(jí)2、加強(qiáng)傳播內(nèi)容創(chuàng)意及形式（示例）一個(gè)時(shí)代一種生活方式車不僅是鋼鐵，也是精神寄托光圈下的歷史屬于甲殼蟲的城市甲殼蟲汽車在從事攝影及藝術(shù)工作的人心中，已不只是大眾旗下的一款汽車。在那里，甲殼蟲是代表著一種時(shí)代，代表著一種精神，代表著一種美，有著特殊的地位和意義。通過(guò)甲殼蟲汽車記錄車主的生活：無(wú)處不凸顯對(duì)美的執(zhí)著追求，對(duì)于生活的固執(zhí)態(tài)度，記錄一款車的同時(shí)也在記錄一種車主的精神。傳播途徑活動(dòng)參與媒體報(bào)道攝影及藝術(shù)平臺(tái)擴(kuò)散嘗試與時(shí)尚藝術(shù)類平臺(tái)合作選擇攝影或藝術(shù)達(dá)人2、加強(qiáng)傳播內(nèi)容創(chuàng)意及形式（示例）極客不是邋遢大叔極客生活可以很炫很健康極客只是一群執(zhí)12、著于自己愛好的人極客愛車的小秘密當(dāng)你在糾結(jié)黑色車身或是白色車身時(shí)，他們?cè)跍y(cè)兩種車身的吸熱率；當(dāng)你在研究車身美感的時(shí)候，他們?cè)跍y(cè)算車身的風(fēng)阻；當(dāng)你考慮百公里油耗時(shí)，他們已經(jīng)在規(guī)劃充電樁的布線了極客的生活其實(shí)更加精細(xì)也更加有趣。選取IT行業(yè)試駕達(dá)人，著重就e-Golf的能耗和科技點(diǎn)進(jìn)行體驗(yàn)，突出車型新能源及高科技元素傳播途徑活動(dòng)參與媒體報(bào)道試駕極客個(gè)人平臺(tái)2、加強(qiáng)傳播內(nèi)容創(chuàng)意及形式（示例）父母都會(huì)給孩子最好的，在家如是，出行也如是，蔚攬給與家庭一樣的舒適和安全處女座媽媽的焦慮描述關(guān)心孩子的媽媽出行情況，從安全、舒適、環(huán)境等多方方面為寶寶打造適合的空間。從育兒和家庭角度描述車輛的不同意義。選取寶媽（13、寶爹）進(jìn)行試駕，在出行展示家庭元素的同時(shí)，就車輛內(nèi)飾對(duì)孩子及家庭的重要性進(jìn)行描述。傳播途徑活動(dòng)參與媒體報(bào)道試駕人個(gè)人平臺(tái)視頻直播平臺(tái)3、通過(guò)服務(wù)加強(qiáng)品牌形象（示例）試駕車服務(wù)，并非僅在店面，在用車的每一分鐘里，大眾品牌的關(guān)懷都與駕駛者同在試駕之后，生活不能自理了記錄試駕車服務(wù)全過(guò)程，從接手車輛整備到一些小的貼心裝備，處處都體現(xiàn)出試駕車準(zhǔn)備的用心和大眾品牌的細(xì)致。試駕媒體感受到試駕車VIP待遇，在享受車輛性能和便利的同時(shí)，可以感受到廠家已將將駕駛的方方面面都準(zhǔn)備好，當(dāng)還車之后，感到“生活不能自理”傳播途徑試駕車媒體報(bào)道視頻直播平臺(tái)重點(diǎn)車型年度選題規(guī)劃蔚攬報(bào)道方向：戰(zhàn)場(chǎng)的閑暇商場(chǎng)如戰(zhàn)場(chǎng)，車輛是一個(gè)14、良好的休息和備戰(zhàn)空間，突出車主形象及車型舒適性報(bào)道方向：試駕之后，生活不能自理了試駕服務(wù)體現(xiàn)品牌形象報(bào)道方向：最好的風(fēng)景總在路上尋找路上最美的景色，展現(xiàn)操控、舒適、空間的完美融合報(bào)道方向：風(fēng)景的另一面商務(wù)人士也有熱愛旅行放松自己的一面，通過(guò)不同環(huán)境打造車主形象報(bào)道方向：一次不談技術(shù)的試駕貼合Plus Salon凸顯車主人群屬性報(bào)道方向：處女座媽媽的焦慮從育兒和家庭角度描述車輛的不同意義報(bào)道方向：游學(xué)？自己來(lái)就好家長(zhǎng)利用小長(zhǎng)假自駕帶孩子出門進(jìn)行游學(xué)，凸顯家庭元素及車型舒適度報(bào)道方向：回家的路途并不遙遠(yuǎn)春節(jié)自駕回家，體現(xiàn)車輛舒適性和內(nèi)飾，突出車型家庭元素夏朗報(bào)道方向：朔風(fēng)起，絕塵去車輛運(yùn)動(dòng)性能測(cè)試15、，選用適合的道路或賽場(chǎng)，體現(xiàn)操控性和速度報(bào)道方向：車手的故事邀請(qǐng)賽車手進(jìn)行試駕，體現(xiàn)專業(yè)選手操控下的車輛美學(xué)報(bào)道方向：賽道亦非賽道通過(guò)上班族日常用車，凸顯在城市道路上駕駛的樂(lè)趣和能夠體現(xiàn)性能的駕駛竅門報(bào)道方向：火熱冰雪季年輕人的冬季運(yùn)動(dòng)出行，滑雪等冬季運(yùn)動(dòng)貼合車輛運(yùn)動(dòng)元素公眾號(hào)營(yíng)銷星球Golf R報(bào)道方向：光圈下的歷史屬于甲殼蟲的城市時(shí)尚城市光影，描述甲殼蟲用戶群報(bào)道方向：萬(wàn)物滋長(zhǎng)打造城市小清新形象，郊區(qū)踏青，打造年輕化藝術(shù)化形象報(bào)道方向：如何在荒山野嶺打造花園氣氛甲殼蟲自駕野餐，通過(guò)自帶精細(xì)裝備將野外打造成花園氣氛，凸顯車主調(diào)性報(bào)道方向：冬季城市里一抹顏色冬季攝影大片，突出甲殼蟲車型顏色及設(shè)16、計(jì)新甲殼蟲報(bào)道方向：感受第三空間家庭，工作之外，車內(nèi)可以說(shuō)是都市人們生活的第三空間，體現(xiàn)舒適和操控感報(bào)道方向：生活的旅行家邀約車主故事選題，通過(guò)車主形象塑造，展現(xiàn)產(chǎn)品亮點(diǎn)，并傳遞旅行車生活方式報(bào)道方向：山另一邊的景色長(zhǎng)距離戶外試駕，通過(guò)山路等特殊地形凸顯車輛性能報(bào)道方向：冬季的群山冬季自己郊游，凸顯車型性能及舒適性Tiguan報(bào)道方向：極客愛車的小秘密極客試駕，探尋車型高科技元素報(bào)道方向：巡航大挑戰(zhàn)一次充電究竟能走多遠(yuǎn)？這是一次技術(shù)的旅行同時(shí)也是對(duì)現(xiàn)代生活的感受報(bào)道方向：誰(shuí)說(shuō)新能源不能遠(yuǎn)行網(wǎng)絡(luò)上對(duì)新能源車?yán)m(xù)航能力有著質(zhì)疑，通過(guò)長(zhǎng)途試駕打消疑慮，同時(shí)凸顯服務(wù)元素報(bào)道方向：一抹綠色試駕參與公益活動(dòng)17、，提倡新能源，凸顯新能源車輛性能e-GolfJulAugSepOctNovDecJanFebMarAprMayJunPart II.Part II.Management Logistics Management Logistics MediaRequestMonthlyPlanMediaPitchWorkoutmediastrategy&testdrivetopicdirectionSubmitnextmonthmediafleetplan&e-NewslettertoClientonthe3rdweekofeachmonthCommunicatewithmediatoconfirmtheco18、ntentsdirectionSubmitrequestandcontentsdirectiontoclientsforapprovalDailyupdatethemasterschedule.Checktheexterior,interior,enginecompartment,trunkandaccessoriesTakephotosofinspectionTakenoteofthemilage&oilmeterinfo.Media Communication SOPe-NewsletterVehiclePreparationDistributetestdrivee-Newslettert19、omediaon4thweekofeachmonthtointroduceavailablecars/features/topicsPRAgencyFollowupVehicleCheckVehicleReturnMediaPickUpVehicle3daysafterthedelivery,PRAgencytogathertestdrivefeedbackfrommediaviaphonecallsConfirmwithmediaaboutthetopicdirectionandreporttoClienttimelyiftheresanychanges,thenproceedwithCli20、entapprovalonthenewdirectionIfmediafailedtogetacorrectunderstandingofthepositioningandfeaturesoftheproduct,Agencyshouldworkoutamediainstructionsuggestionwithin2hrsandsubmittoClientforapproval,thencommunicatewithmediaaftertheapproval.Ifmediastillhavesomedoubtregardingtheissue,PRAgencyshouldmakeanappo21、intmentforClient&PRAgencytotalkwithmediaface-to-facetoresolvethedoubt.ConfirmfleetcarsstatusandconditionwithmediaandsignVehicleReturnAgreementTakenoteofmilage&oilmeterinfoConfirmtestdrivereportsreleasedate.Informmediaaboutvehicledeliverytime&placeviaphonecalls/SMSthedaybeforedeliveryConfirmthevalidi22、tyofmediasdrivinglicenseandtakephotosbeforedeliveryTakemediaaroundthevehicleandintroduceitfocusingonkeyfeatures,communicationtheme/messagesetc.andanswertheirquestionsregardingvehicleusageMediasigntestdrivedeliverydocumentsincludingMediaTestDriveDeliveryAgreement,MediaTestDriveSafetyGuarantee/Stateme23、nt/Promise,etc.Takenoteofthemilage&oilmeterinfo;Remindmediaaboutvehiclereturningdate.(PRAgencydeliverthevehicletotheirplacesformediaKOLs)Positive Reports:ForwardmediareportstoClientanddocumentitinthemonthlyreportCallmediatoexpressappreciation.Negative/sensitive/distorted reports:Communicatewithmedia24、andproviderevisionsuggestions.Ifmediadoesnotagreetorevisethearticle,PRAgencywilltalkface-tofacewiththemediatocorrectunderstandingofthevehicleMeanwhile,PRAgencywillgenerateriskevaluationforfuturevehiclerequestbythemedia.OverallstatusFrequencyMediaanalysisContentsanalysisMediaclippingsLearningsMediaRe25、portFollowupMonthlyReportAbnormalConditionorWearDownNormalConditionPrepareforNextUsageVehicleCheck CallmediatoconfirmusageconditionandreporttoClient,providingriskevaluationandmakingdetailedrecordFollowupwithrepairingprogressandreporttoClienttimely,makingsurethevehiclesareavailablefortestdriveASAP.車輛26、日常管理室內(nèi)停放，專人24小時(shí)看護(hù)，確保車輛安全及突發(fā)狀況處理公眾號(hào)營(yíng)銷星球車輛停放每次媒體交車前對(duì)車輛外觀、內(nèi)飾、后備廂及發(fā)動(dòng)機(jī)艙做細(xì)致的清潔對(duì)KOL及大片拍攝用車提前請(qǐng)第三方公司對(duì)車輛外觀及內(nèi)飾做精洗服務(wù)車輛整備新車檢查試駕車日常檢查車輛檢查專屬供應(yīng)商對(duì)接，保證易損/消耗件在24小時(shí)內(nèi)更換，如雨刮片、玻璃水、輪胎車輛日常維修車輛檢查標(biāo)準(zhǔn)u車外觀、車內(nèi)部、行李箱、發(fā)動(dòng)機(jī)蓋下檢查、內(nèi)部功能運(yùn)轉(zhuǎn)測(cè)試、舉升車輛車下檢查、車輛運(yùn)作及路試、最終檢查 不同車型檢查略有區(qū)分公眾號(hào)營(yíng)銷星球u檢查新車的保險(xiǎn)、行駛證、車輛物品（工具、備胎等）u還車檢查（發(fā)動(dòng)機(jī)、動(dòng)力系統(tǒng)、制動(dòng)系統(tǒng)、輪胎、轉(zhuǎn)向系統(tǒng)、傳動(dòng)系統(tǒng)、懸架27、系統(tǒng)、電氣系統(tǒng)）u越野車重點(diǎn)檢查傳動(dòng)軸u性能車重點(diǎn)檢查輪胎車況整備標(biāo)準(zhǔn)形聞聲觸無(wú)可見磕碰、劃痕漆面光亮、色澤一致無(wú)污跡、水痕、浮土內(nèi)飾板、皮革無(wú)破損怠速、行駛無(wú)機(jī)械件異響無(wú)零部件共振異響密封完好，無(wú)異常風(fēng)噪、胎噪音響系統(tǒng)完好車外無(wú)油液揮發(fā)、泄露異味車內(nèi)無(wú)食物、污物、汗液異味少量車蠟、皮革保養(yǎng)劑香味滿油，滿玻璃水、防凍液等油液剎車、雨刷等損耗件完好胎壓、電瓶、燈光正常試駕無(wú)機(jī)械故障車輛定期維護(hù)每7500公里/半年保養(yǎng)更換機(jī)油、機(jī)濾每15000公里保養(yǎng)更換機(jī)油、機(jī)濾、空濾、空調(diào)濾每30000公里保養(yǎng)更換機(jī)油、機(jī)濾、空濾、空調(diào)濾、氣濾、火花塞每60000公里保養(yǎng)更換機(jī)油、機(jī)濾、空濾、空調(diào)濾、氣濾、火28、花塞、全車油液（剎車油、轉(zhuǎn)向助力油、變速箱油、防凍液等）試駕車事故處理流程事故人報(bào)警及聯(lián)系保險(xiǎn)公司報(bào)警并填寫責(zé)任認(rèn)定書通知TW并描述詳情將事故車托運(yùn)至定損中心保險(xiǎn)公司報(bào)案及現(xiàn)場(chǎng)勘查保險(xiǎn)公司定損事故車維修TW車況檢查及提車向客戶匯報(bào)詳細(xì)情況人傷事故通知TW并描述詳情向客戶匯報(bào)詳情危機(jī)處理應(yīng)對(duì)方案醫(yī)院救治車人車輛維修車輛維修保險(xiǎn)維修自費(fèi)維修事故人報(bào)警及聯(lián)系保險(xiǎn)公司開/拖事故車去定損點(diǎn)定損指定4S店維修車輛驗(yàn)收使用指定4S店評(píng)估定損匯報(bào)及費(fèi)用確認(rèn)4S店/A類修理廠維修車輛驗(yàn)收使用為媒體提供便利的試駕輔助小工具，包括：防潮墊：輔助媒體貼身地面攝影使用3M膠帶：在媒體拍攝貼車牌使用，同時(shí)對(duì)車牌進(jìn)行保護(hù)車29、載充電器：如駕駛自己車輛的親切感內(nèi)飾百潔布：清理內(nèi)飾浮灰貼心裝備28工作流程文件示例Part III.Part III.Best Cases Best Cases 30生活方式Case:LexusMediaFleetCarManagement大愛狗狗控 Dog FancierShowcasing a dynamic lifestyle of variety with NX via the stories of pets and cars;the report enjoyed 100k+PV and 7k+comments.車主之友 Car OwnersPresents RX owners as30、 people who not only pursue premium lifestyle but also like to continuously challenge themselves,generating 4P reports.31Autohome BBSA story of an ES owner focusing on daily life details and family love,very relevant to ES target consumers.The story was well-received when launched with a PV of 620k+31、.58cheA crossover review of wine and sedan,the Wine Taster managed to connect the characteristics of wine(powerful yet elegant)with the style of IS,communicating a stylish and refined lifestyle.The review enjoyed 150k+PV with 22 reprints.車主形象Case:LexusMediaFleetCarMProvides free ride for lovers on Q32、ixi Festival,leveraging public brand preference.All together 500+people participated in the event with 200k+audience involved.排氣管Exhaust PipeProvides a Halloween party guide and showcases the vigorous and fashionable lifestyle of NX owners;The article received 50k PV with 1k+comments.節(jié)假日Case:LexusMe33、diaFleetCarManagement33佳友在線 PhotofansVisiting bamboo paper makers in Fuyang city,showcasing the world-first bamboo interior of ES300h and TAKUMI spirit of the brand,received 100k PV.UcarAn in-depth review on the Mark Levinson audio system,focus on the premium quality and present Lexus as the only au34、to partner of Mark Levinson the top audio system maker.Received 300k+PV with 17 reprints.獨(dú)特亮點(diǎn)Case:LexusMediaFleetCarManagement34Leverageco-brandingcampaignwithDJI,takingphotosofpeople,culture,sceneryandarchitectures,showcasingthestylishexteriordesignofthecarfromauniqueperspective,whilesheddinglighto35、ninnovationtechnologyandTAKUMIspiritoftheproduct.SinaA documentary style program with beautiful picture,showcasing the personal care and TAKUMI craftsmanship of RX 450h via dialogue with craftsmen.The video received 450k+PV.TencentA micro film of light&shadow,showcasing the excellent design,advanced36、 technology and TAKUMI quality of RX via perfect editing and shooting.The video received 500k+PV.創(chuàng)意內(nèi)容Case:LexusMediaFleetCarManagement35AnRC-themedcreativephotocompetitionthatrecruitsparticipantsonlineanddrawmassattentionwithverycreativeandfunimages,showcasingthesexydesignofRC.Theeventreceived150k+P37、V.創(chuàng)意內(nèi)容Case:LexusMediaFleetCarManagement36Utilizingthemediafleetcartocarryoutamediadrifttrainingcampwheremediawillinitiatein-depthreportsandattachthetagoffun-to-driveonLexusFRmodels;Alltogether89peoplefromChinasmainstreamautomagazines/websites/newparticipatedintheevent.H5主題活動(dòng)EstablishtheJDMClubconsis38、tsofChineseeditorswholoveJapaneseperformancecarsandbecomeloyalfansofLexusF,greatlyleveragethelendingrateandreportqualityofFRmodels.Case:LexusMediaFleetCarManagementCase:VWImportMediaFleetCarManagement生活方式Headline:Station Wagons Pursuit of Poems and the Distance-Volkswagen Variant Born for the RoadSu39、mmary:Featuring a handsome appearance,the Variant has a large,practical trunk.The model also offers strong power,which is perfect for long-distance journeys.Case:VWImportMediaFleetCarManagementHeadline:TestDriveofVolkswagenVariantinPrairieSummary:Basedonthreeautoeditorstestdrive,provideadetailedintr40、oductionontheexterior,interior,roomycabinandpowerofVolkswagenVariant,sheddinglightonthepremiumqualityandexhilaratingpowertrainoftheproduct.車主形象Case:VWImportMediaFleetCarManagementHeadline:Bottle Green in Autumn Volkswagen Import the BeetleSummary:The author started with the heritage of Beetle,and ga41、ve detailed introductions of its exterior,interior space and power.It is to be claimed that the charm of Beetle origins from its artistic value and cultural heritage.車主形象Case:VWImportMediaFleetCarManagementHeadline:VolkswagenImportTiguanDemonstratesGerman-styledVehicleSummary:Thehoststartswithacompr42、ehensivecomparisonofhomemadeandimportedTiguan,followedbyareviewontheimportedTiguanincludingsteeringsystem,LCDdisplay,powertrain,spaceandvision,etc.產(chǎn)品對(duì)比Case:VWImportMediaFleetCarManagementHeadline:VolkswagenVariant:WhatIsMostAuthenticVolkswagenCarChassisLike?Summary:Mr.XiaDonggivesadetailedintroducti43、onoftheVolkswagenVariantchassisandhowitsecurestheexcellenttranquility,comfortandcontroloftheproduct.技術(shù)解析Case:VWImportMediaFleetCarManagementHeadline:Most Durable Volkswagen Import Model in the History Faces Toughest Test主題活動(dòng)Case:VWImportMediaFleetCarManagement主題活動(dòng)Headline:Test Drive of Volkswagen Import the BeetleSummary:With the video stream,the author introduced the exterior,interior,space and driving experience of the Beetle,and concluded that it is a model with classic feelings and a lot of female fans.Thank you