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1、#2023Spring Day2023春 天 櫻 花 節 主 題 活 動 策 劃 方 案花點心思LETS 櫻 JOY目 錄01 活動概述02 氛圍包裝03 活動內容SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING01活動概況LETS 櫻 JOY2 0 2 3年 櫻 花 節 主 題活 動 方 案SPRING IS COMING SPRING IS COMING SPRING IS2、 COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING策略思考三月，世界默契地開啟了粉色濾鏡帶你用吃喝玩樂的方式賞櫻花這個春天，Lets“櫻”joy！LIFE OF SSPRINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING活動概述活動概述Meth3、ods overview花點心思 LETS 櫻 JOY 創意櫻花節主題嘉年華 時間/Time：2023年3月-5月（待定）地點/Location：項目銷售中心或商場人數/Number：1000人活動色調/COLOUR SYSTEN：白色+粉色SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING借助春日櫻花節節點，營造熱烈的節日氛圍，吸引客戶，延長客戶在營銷中心的滯留時間，增進客戶對4、項目的了解，拉近與客戶的感情。憑借豐富多彩的活動內容，滿足客戶視覺、味覺的多重享受，讓客戶度過一個輕松愉悅的下午茶時光。通過打造創意十足的活動氛圍，為客戶提供精致的服務，讓客戶感受到項目的貼心與誠意，從而最大程度地促成項目成交。活動目的SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING與春日代言的主理人相遇 一起享受櫻花的鮮活與明媚。櫻 JOY市集-春集櫻運而生-祈福得心櫻手-互5、動櫻火之聲-春樂櫻JOY限定-美食SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING這個春天，Lets“櫻”joy！櫻花迅游、櫻花樹下音樂派對、網紅寺廟御守祈福、得心櫻手互動挑戰還有仙女粉遍布每個角落的櫻花市集手拿彌漫甜蜜浪漫的櫻花冰激凌等各種美食一起用粉色打開2023年的春季吧SPRING IS COMING SPRING IS COMING SPRING IS COMING 6、SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING02氛圍包裝LETS 櫻 JOY2 0 2 3年 櫻 花 節 主 題活 動 方 案SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING主題拱門整體布置主題拱門，主要以櫻花粉為主，搭配花藝包裝，整個活動充滿了又萌又甜的春7、日氣息。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING外場宣傳主題合影區外場結合活動主題設置主題合影背板，釋放活動信息，引導來賓前往主會場。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING S8、PRING IS COMING幸會櫻花下主題合影區擺放花藝組景，營造浪漫溫馨活動氛圍，還可以在櫻花樹下，掛上心愿簽把美好愿望永遠銘刻在心里。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING巨型櫻花外場結合超大的櫻花氣模造型，增加活動的昭示性，增加傳播噱頭。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS C9、OMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻影漫境現場設置主題通道，在櫻花隧道穿梭，空氣中都是粉色的泡泡SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING外場迎賓美陳區“櫻花紅陌上，楊柳綠池邊”古往今來櫻花都是春天里浪漫的期待！SPRING IS COMING SPRING IS10、 COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻花列車主題合影區模擬列車的活動場景：候車廳、售票亭等等，這些位置都很適合拍照，超級出片。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻花秋千主題合影區現場布置11、櫻花秋千，讓觀眾感受到櫻花的美好，也將櫻花的轉瞬即逝定格在這個春天。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING創意主題合影區SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING 12、IS COMING創意導視示意SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING 櫻 JOY市集統一攤位包裝，結合粉白色調裝飾，增加櫻花節氛圍。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING S13、PRING IS COMING03活動內容LETS 櫻 JOY2 0 2 3年 櫻 花 節 主 題活 動 方 案SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGChapter 01 櫻 JOY市集-春集2 0 2 3年 櫻 花 節 主 題活 動 方 案SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COM14、INGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING打包春天主題禮品區SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING漢服體驗區現場準備一些漢服，邀您赴一場櫻花之約以櫻花為景，身穿漢服打卡拍照，再回眸便已然是畫中人SPRING IS COMING SPRING IS COMING SPRIN15、G IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻 JOY市集-春集把生活中美好的事物搜集一起，構建出一個粉色浪漫的庇護所，成為都市人解壓玩樂、享受當下的休憩地。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻 JOY市集-限定花店現場16、準備超有春天感的花束，還有網紅郁金香杯花出售，把花花拿捏住！輕松把春天打包回家！SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻 JOY市集-手工藝術品手工編織的包包、耳環等小飾品，一個攤位就可以駐足半小時。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING S17、PRING IS COMING SPRING IS COMING SPRING IS COMING櫻 JOY市集-扇子/面具古風扇子和面具的浪漫與樂趣不言而喻，穿上漢服，拿起道具，解鎖不一樣的櫻花游園會。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻 JOY市集-手提袋/風鈴櫻花風鈴和彩繪手提袋，真的很有氛圍感，Get獨一無二的扇子和包包，還能領取風鈴掛在櫻花樹上SPRIN18、G IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGChapter 01櫻運而生-祈福2 0 2 3年 櫻 花 節 主 題活 動 方 案SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS C19、OMING御守祈福主題區從古至今御守都被認為是愿望的象征。如果你也想擁有屬于自己的御守，那就來這吧！挑選一個心儀的御守，掃去2022年發生的所有不好的事情，重新開始新的一年SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING御守祈福主題區快拿出來掛在櫻花樹枝上吧！閉眼許愿，粉粉的花瓣飄落在淡淡春風里，多少美好心事涌上心頭SPRING IS COMING SPRING IS COMI20、NG SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING有櫻必求互動區現場結合巴士站設置許愿區，現場領取明信片或心愿卡，寫上自己的心愿，打造沉浸式互動打卡點，增加現場氛圍。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGChapt21、er 01得心櫻手-互動2 0 2 3年 櫻 花 節 主 題活 動 方 案SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING以櫻之名盲盒墻現場準備各種櫻花主題的驚喜禮品，設置盲盒墻，現場轉發活動圖片到朋友圈集贊，即可免費領取SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS CO22、MING SPRING IS COMING SPRING IS COMING SPRING IS COMING火烈鳥套圈現場簽到，每人即可領取5個圈，套中即可獲得印章。更多免費方案資料加微信：1024780SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING妙趣櫻花球手現場簽到，每人即可領取5個沙包，成功投中洞內，即可獲得印章。SPRING IS COMING SPRING IS 23、COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING插花藝術體驗現場領取花藝材料包，在專業老師的指導下，來一場與鮮花的邂逅。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻花涂鴉體驗現場設置創意涂鴉區，專業老師指導，24、進行櫻花世界的創作。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING得心櫻手扭蛋機根據打卡集章數，在此參與抽獎環節，最高還有蘋果手機。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRIN25、G IS COMINGChapter 01櫻火之聲-春樂2 0 2 3年 櫻 花 節 主 題活 動 方 案SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻花主題巡游SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING26、 IS COMING SPRING IS COMING浪漫櫻花雨來賓在如夢似幻的光影世界如愿邂逅唯美櫻花雨。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻火之聲現場安排樂隊為到場來賓演繹浪漫音樂，烘托現場氛圍，增加節日的儀式感。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING 27、IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGChapter 01櫻JOY限定-美食2 0 2 3年 櫻 花 節 主 題活 動 方 案SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING限定美食攤位現場結合櫻花布景，設置主題美食攤位，增加現場氛圍的同時，準備多種櫻花美食供大家品鑒。SPRING IS COMI28、NG SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING網紅冰淇淋車網紅冰淇淋車C位出道，限時提供櫻花味冰淇淋，預感又要在小紅書朋友圈掀起一陣粉色狂潮啦！SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COM29、ING櫻花系列飲品既然是櫻花節，當然少不了櫻花主題美食啦！春天里，櫻花樹下，手捧美食的你制霸朋友圈！在游玩之時補充能量，元氣滿滿哦！SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻花下午茶到場的所有來賓進行美食品鑒交流，并邀請著名米其林星廚，現場制作櫻花美食與來賓交流品鑒心得，帶來視覺味覺雙重享受體驗。SPRING IS COMING SPRING IS COMING SPR30、ING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻花布丁現在在專業甜點師的指導下，制作櫻花口味的布丁，感受舌尖上的春天。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING櫻花系列飲品現場集限定飲品拼圖，集齊櫻花造型拼圖，即可領取麥當勞限定款櫻花氣泡飲料。SPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMINGSPRING IS COMING SPRING IS COMING SPRING IS COMING SPRING IS COMING#2023Spring Day謝謝觀看2023春 天 櫻 花 節 主 題 活 動 策 劃 方 案