2023韜媽赤松茸辣椒醬品牌VI視覺系統設計方案(17頁).pptx
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上傳人:Le****97
編號:1254511
2024-10-24
17頁
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1、韜媽赤松茸辣椒醬品牌VI視覺系統設計BRAND VI VISUAL SYSTEM DESIGN TAORED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE 2、MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE C O L O RS C H E M E項目背景韜媽赤松茸辣椒醬我國是辣椒醬的生產與消費大國,舉國熟知的老干媽,一年銷售額40億。整個辣椒醬行業市場規模增速仍在7%以上,2022年底,辣椒醬行業市場將達420億。目前市場上比較常見的辣椒醬有牛肉辣椒醬、豬肉辣椒醬、雞肉;辣椒醬、純素辣椒醬等,由于加入的配料不是固定的,3、這種復合調味品的辣椒醬產品可說是琳瑯滿目,如蒜味辣椒醬、海鮮辣椒醬、榨菜辣椒醬等等。Our country is the production and consumption of hot sauce country,the country is well-known Lao Gan Ma,annual sales of 4 billion.The size of the entire hot sauce industry market growth rate is still more than 7%theend of 202,hot sauce industry market will r4、each 42 billion.At presentthe more common chili sauces on the market include beef chili sauce,pork chili sauce,chickenchili sauce,vegan chili sauceetc.As the ingredients are not fixed,this complex condiment can be said to be a wide range of chili sauce products,such as garlic chili sauceseafood chil5、i saucepickled mustard chilli sauce and so on.韜媽赤松茸辣椒醬RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE C O L O RS C H E M E群體分析韜媽赤松茸辣椒醬韜媽赤松茸辣椒醬主力人群以18-40歲左右中青年人為消費群體人群特點1、追求新鮮,喜歡潮流新奇的事物,接受能力強,追求便捷。2、喜歡懷舊,懷念兒時的味道,消費力強。受眾習慣更加注重事物的品6、質性及口味、造型感受等多方面的綜合性體驗。RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌SLOGAN韜媽赤松茸辣椒醬韜媽赤松茸7、辣椒醬1、青春有滋味,韜媽有新味2、天然松茸料,七彩云南造RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌LOGO1韜媽赤松茸辣8、椒醬韜媽赤松茸辣椒醬RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌LOGO1運用韜媽赤松茸辣椒醬韜媽赤松茸辣椒醬RED PIN9、E MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌LOGO1運用韜媽赤松茸辣椒醬韜媽赤松茸辣椒醬RED PINE MUSHROOM CHILI 10、SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌LOGO1運用韜媽赤松茸辣椒醬韜媽赤松茸辣椒醬RED PINE MUSHROOM CHILI SAUCE RED PINE MU11、SHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌LOGO1運用韜媽赤松茸辣椒醬韜媽赤松茸辣椒醬RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUC12、E RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌LOGO1運用韜媽赤松茸辣椒醬韜媽赤松茸辣椒醬RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHRO13、OM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌LOGO2韜媽赤松茸辣椒醬韜媽赤松茸辣椒醬RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED 14、PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌LOGO2運用韜媽赤松茸辣椒醬韜媽赤松茸辣椒醬RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHI15、LI SAUCERED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌LOGO2運用韜媽赤松茸辣椒醬韜媽赤松茸辣椒醬RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE 16、MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌LOGO3韜媽赤松茸辣椒醬韜媽赤松茸辣椒醬RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAU17、CE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌LOGO3運用韜媽赤松茸辣椒醬韜媽赤松茸辣椒醬RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCE RED PINE MUSHRO18、OM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCEC O L O RS C H E M E品牌LOGO3運用韜媽赤松茸辣椒醬韜媽赤松茸辣椒醬RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RE19、D PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE韜媽赤松茸辣椒醬THANKS!RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCERED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE RED PINE MUSHROOM CHILI SAUCE