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1、商業購物廣場 驚喜不斷 點亮繽紛雙旦2022.12.23-12.27圣誕嘉年華玩轉圣誕2023.01.01-01.03辭舊迎新定格美好時光Planning ideas活動亮點繽紛冬季，我們走進購物廣場，一起探索真正的雙旦情緣。借助雙旦契機，讓我們一起給身邊的親人、朋友、愛人帶去祝福，一起期待、迎接美好的一年。共同感受購物廣場的驚喜活動氛圍。Colorful winter,we walked into the Evergrande harbor,together to explore the real couple.With the help of shuangdan opportunity,l2、ets bring blessings to our relatives,friends and lovers around us,and look forward to a wonderful year together.Feel the surprise activity atmosphere of Evergrande harbour together.1、圣誕元旦假期，全民的狂歡假期，也是商業活動推廣的旺季。打造一次別開生面的圣誕元旦活動，讓全城客戶在這里盡情狂歡，一起感受一場純粹的主題活動之旅；2、通過購物廣場舉辦圣誕/元旦系列主題活動，活躍購物廣場案場氛圍，增加廣場人氣，讓到訪客戶3、深刻感受品質，加深客戶印象；3、同時活動期間，穿插整點宣講環節，為客戶宣傳價值點，建立客戶聯動，促進銷售。Activity purpose 活動目的Active CONTENTSThe colors black and orange are also a part of Halloween.Black is a symbol for night and orange is the color of pumpkins.A jack-o-lantern is a hollowed-out pumpkin with a face carved on one side.Candles are usua4、lly placed inside,giving the face a spooky glow.01.活動概述 Active elements02.活動規劃 Active packaging03.氛圍營造 Visual displa04.活動推廣 emen display活動主題：節日禮繽紛，雙旦歡樂頌活動時間：2022年12月23-27日 09:0016:00 2023年01月01-03日 09:0016:00活動地點：購物廣場活動基調：驚喜、狂歡、互動驚喜不斷 -點亮繽紛雙旦圣誕嘉年華玩轉圣誕How to play the Christmas繽紛雙旦 12.23-12.27圣誕節主題活動T5、he colors black and orange are also a part of Halloween.Black is a symbol for night and orange is the color of pumpkins.A jack-o-lantern is a hollowed-out pumpkin with a face carved on one side.Candles are usually placed inside,giving the face a spooky glow.CHRISTMASActivity time planning 活動流程規劃 In 6、this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city活動時間活動內容8:30 開始前期，工作人員點位就位09:00-12:00/13:00-16:00圣誕盆栽蛋糕DIY圣誕手機鏈DIY圣誕面具DIY09:30-11:30/13:30-15:30 圣誕照片拍攝 10:00/11:00/14:00/15:00 樂隊演奏10:00-16:00精致茶歇品鑒10:00-16:00圣誕老人到訪派發圣誕7、糖果互動16:00 活動結束圣誕狂想曲活動期間（10:00/11:00/14:00/15:00）現場配有圣誕樂隊定時暖場，演繹人員穿著圣誕元素裝飾進行演奏，營造現場歡快、熱鬧的節日氛圍。（每場演奏15分鐘）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the cityIn this golden autumn October,we started a romantic and poetic j8、ourney of light luxury,let us do together the urban elite of the cityIn this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city圣誕百變攝影屋現場搭建活動主題背板，客戶可以在區域進行變裝拍照，同時現場會為到訪客戶提供變裝道具拍攝的照片可以現場打印，客戶可以立即帶走，留作一份紀念。In this golden autumn 9、October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city圣誕精致茶歇購物廣場為客戶準備圣誕節精致茶歇，讓你的味蕾得到大大的滿足。同時現場設有主題果盤，讓您現場感受美食帶來的幸福。（80份/天）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite10、 of the city圣誕老人互動 派發圣誕糖果活動期間安排兩名工作人員穿著圣誕老人的服飾進行互動巡游，背著圣誕老人的禮袋分發代表甜蜜、幸福的糖果，營造節日歡樂氣氛。活動期間（10:00-16:00）圣誕老人背著他的圣誕口袋全天為到訪的小朋友派發圣誕禮物。只要到訪就有圣誕圣誕糖果，哇！難道是走進了童話王國了嗎？.（500份/天）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city玩11、轉美食/圣誕盆栽蛋糕烘焙還記得圣誕節里那精致的卡通蛋糕嗎?活動期間，到訪客戶都可以烘焙一份專屬的盆栽蛋糕。（80份/天）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city玩轉手工/圣誕手機鏈DIYIn this golden autumn October,we started a romantic and poetic journey of light luxury,let us 12、do together the urban elite of the city想擁有一個自己創意的手機鏈嗎？想體驗制作過程的喜悅與收獲嗎？圣誕期間恒大港灣，帶著對藝術的憧憬DIY一個只屬于自己的作品吧！（80份/天）玩轉快樂/圣誕面具手工制作玩轉圣誕，圣誕小精靈要整裝待發了。手工制作的特別設計的半臉式面具，你就是派對中最亮眼的星星！（80份/天）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of t13、he cityThe colors black and orange are also a part of Halloween.Black is a symbol for night and orange is the color of pumpkins.A jack-o-lantern is a hollowed-out pumpkin with a face carved on one side.Candles are usually placed inside,giving the face a spooky glow.辭舊迎新 定格美好時光Freeze frame happy mome14、nt 繽紛雙旦 01.01-01.03元旦節主題活動NEW YEARS DAY恰逢元旦跨年之際，感謝老會員的陪伴，讓我們一起喜迎元旦。購物廣場通過舉辦元旦主題暖場活動，融洽鄰里關系、促進與客戶之間交流，延續傳播熱度，營造銷售洽談氛圍。同時通過參與性強的活動來維系客戶關系，回饋老會員，形成老帶新營銷。On the occasion of New Years day,Evergrande harbour thanks for the company of the old owners,lets welcome New Years day together.Marketing center thro15、ugh the New Years Day theme warm activities,harmonious neighborhood,promote communication with customers,continue the project dissemination heat,create a sales atmosphere for negotiation.At the same time through strong participation activities to maintain customer relations,feedback to the old owner16、s,the formation of the old and new marketing.Activity time planning 活動流程規劃 活動時間活動內容8:30 開始前期，工作人員點位就位09:00-12:00/13:00-16:00民俗藝術吹糖人民俗藝術手工剪紙兒童燈籠DIY09:30-11:30/13:30-15:30全家福拍攝（1.2日）10:30/14:30 變臉表演10:00-16:00中式茶歇品鑒10:00-16:00財神派發元旦福袋16:00 活動結束In this golden autumn October,we started a romantic and po17、etic journey of light luxury,let us do together the urban elite of the city打造元旦家庭日，一次全家人的幸福留影，為你留存當下最美好的記憶，全家福照片方式呈現，祝愿2023年，全家人健康紅火Create Evergrande harbor New Years day family day,a happy family photo,For you to keep the best memories of the moment,in the form of a family photo,Wish the whole fami18、ly healthy and prosperous in 2023新中式復古刺繡長袍國粹戲服吉祥紙鳶東方美學元素 X 潮流時尚元素Oriental aesthetic element X fashion elementHuacai eye crownLup take umbrellaNational costumeEmbroidered robesIn this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of 19、the city（2023.1.2日）現場布置拍照DP點這出場景占據了最適合留影的C位，配備了專業攝影師與設備，拍出的照片可以打印帶走。Harbor Family Happy photo Studio合家歡樂照相館民俗藝術吹糖人活動期間，民俗藝術家現場展示傳統手藝吹糖人，同時將吹好的藝術品，送給到訪參與活動的客戶，邀請來賓一同品味吹糖人的樂趣。（80份/天）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elit20、e of the city民俗藝術剪紙活動期間，現場展示傳統手藝剪紙藝術作品。同時客戶可以在老師的指導下，親自體驗剪紙藝術的魅力。（80份/天）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the cityIn this golden autumn October,we started a romantic and poetic journey of light luxury,let us d21、o together the urban elite of the city民俗藝術手工燈籠紅紅火火的燈籠是我國元旦佳節必不可少的元素，象征著新的一年紅紅火火。現場設置紙燈籠DIY環節，家長帶著孩子們親手制作美麗的紙燈籠。（80份/天）更多免費方案資料加微信：1024780中式精致茶歇元旦活動期間，到訪客戶可以品嘗到地道的中式糕點（鳳梨酥、桂花酥、巧克力餅、蔓越莓餅）（80份/天）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together th22、e urban elite of the city定格節日習俗/財神派發元旦福袋活動現場安排真人財神玩偶裝扮人員，為來賓們派發福袋小禮品，以此活躍現場氛圍，增添濃郁的節日氣息。活動期間，到訪的客戶可以獲得元旦佳節福袋一份。福袋內可能放有徐福記糖果、巧克力等禮品。帶給到訪的您，一份不一樣的驚喜。（100份/天）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city定格傳統文化/川劇變臉活23、脫脫一副面孔，熱辣辣一絲震顫。川劇變臉千變萬化，神秘莫測。一同感受中國非物質文化的神奇。In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city洽談區9A展示區域活動主形象水吧沙盤樂隊演繹入口【圣誕】活動執行人員配備 活動區域人員備注樂隊演繹4人專業樂隊演唱手工DIY區1人（盆栽蛋糕、手機鏈、面具DIY）活動執行人員圣誕老人互動2人圣誕老人人偶裝扮人員活 動 場 地布 局 規 劃Mark24、eting center layout planning【元旦】活動執行人員配備 活動區域人員備注全家福拍攝1人專業拍照攝影師民俗DIY區1人（剪紙、吹糖人、手工燈籠）專業民俗制作老師變臉表演1人專業變臉表演老師財神派福1人財神人偶裝扮人員洽談區9A展示區域活動主形象水吧沙盤全家福拍攝入口手工DIY區域茶歇區茶歇區民俗DIY區域變臉表演In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the ci25、ty活動主形象 /區域擺放圣誕/元旦活動主形象展板。In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city元旦全家福拍攝場景 /區域布置全家福拍攝小品布景。In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban 26、elite of the city圣誕主題氣球包裝 /主形象區域進行圣誕氣球裝飾，烘托圣誕節日范圍。線上活動媒體排期 有效的傳播組合應有的放矢/更應擲地有聲 11月21日11月22日11月23日11月24日11月25日【微信圖文推送】【微信小視頻推送】【活動海報圖文推送】別具一格的雙旦狂歡！節日禮繽紛，雙旦歡樂頌驚喜不斷 點亮繽紛雙旦In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the cityIn this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city線上推廣畫面/活動前期，微信內容單幀推廣畫面T H A N K Y O U 。E v e r g r a n d e h a r b o u r s u r p r i s e sL ig h t u p th e c o lo rfu l d o u b le d e n ie r