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1、02活動思路ILLUMINATING CITY MEMORIES WITH BEGONIA FLOWERSAN EXCLUSIVE PARTY THAT COLLIDES WITH THE BLOOMING BEGONIA FLOWERS TOGETHER活動背景WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY旨在一場有別樣的的展廳開放重磅入市 實至名歸引進“攬境”系高端產品，給六合帶來的2、生機和欣喜為了重塑該地區形象彰顯龍湖地產的品牌實力與價值，在標志性地點制造事件營銷引發媒體與大眾關注引進“攬境”系高端產品，給六合帶來的生機和欣喜為了重塑該地區形象彰顯龍湖地產的品牌實力與價值，在標志性地點制造事件營銷引發媒體與大眾關注引入綠城系高端產品，給項目帶來生機和欣喜為了重塑該地區形象彰顯項目的品牌實力與價值，在標志性地點制造事件營銷引發媒體與大眾關注旨在一場別樣的的示范區開放活動呈現WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC 3、CLULUSISIV VE PARTYE PARTY以沉浸式體驗營造的情境下以沉浸式體驗營造的情境下讓人專注且沉入其中的同時感到愉悅和釋放讓人專注且沉入其中的同時感到愉悅和釋放從而步入一個全新的人居理想生活發聲地從而步入一個全新的人居理想生活發聲地【以沉浸式藝術演繹的形式帶領大家一起探尋美好】拋棄常規性展陳導入式資源拋棄常規性展陳導入式資源以沉浸式體驗資源的方式帶你探尋示范區美學以沉浸式體驗資源的方式帶你探尋示范區美學花YONG 城市青年藝術節暨綠城鳳棲海棠示范區開放活動策略WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE P4、ARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY旨在一場有別樣的的展廳開放花YONG 城市青年藝術節本次活動通過事件營銷，以海棠花為活動載體，融入新潮元素，打造未來生活景象意在打造武漢人居符號綠城 鳳棲海棠用海棠花點亮城市記憶一起撞進海棠花開的專屬Party花YONG 城市青年藝術節暨綠城鳳棲海棠示范區開放03活動內容FLOWER YONG CITY YOUTH ART FESTIVALOPENING CONTENT OF THE GREEN CITY FENGQI HAITANG DEMONSTRATIO5、N ZONE活動內容WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY花YONG 城市青年藝術節四大主題內容，打造花YONG春夏新聚場花花花花YONGYONGYONGYONG海棠花會海棠花會海棠花會海棠花會海棠花禮盛開的斑馬線讓愛生長種子簽到一朵花的儀式感美陳PART 1探尋花趣花花花花YONGYONGYONGYONG食光日記食光日記食光日記食光日記一元ROAD市集鳳棲海棠潮玩展VOX OS6、T原聲黑膠唱片展PART 2拾花釀春花花花花YONGYONGYONGYONG色彩派對色彩派對色彩派對色彩派對不插電音樂LIVE海棠花開藝術涂鴉太陽花相框花束手作親子游戲（一）套住歡樂圈親子游戲（二）大力養生錘親子游戲（三）芬蘭撞柱PART 3以花寄情花花花花YONGYONGYONGYONG福利派送福利派送福利派送福利派送驚喜嘉賓禮品派送整點抽獎PART 4繁花相送活動玩法WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV 7、VE PARTYE PARTY花YONG 城市青年藝術節四大主題內容，打造花YONG春夏新聚場第一站集市兌獎/福利抽獎打卡任務：海棠花開藝術涂鴉/親子互動游戲打卡任務：盛開斑馬線第二站打卡任務：海棠潮玩展第三站第四站花YONG海棠花會花YONG食光日記花YONG色彩派對花YONG福利派送花YONG 城市青年藝術節主線任務：簽到處領取任務卡互動打卡1：盛開斑馬線互動打卡2：海棠潮玩展互動打卡3：海棠花開藝術涂鴉互動打卡4：親子互動游戲集齊四枚印章，獲取到訪禮包，內含集市幣，可到集市區兌換美食，副券參與整體抽獎。活動福利WEWEL LCOME TO THE ECOME TO THE EX XC C8、LULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY花YONG 城市青年藝術節四大主題內容，打造花YONG春夏新聚場WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE9、 PARTYE PARTY探尋花趣花YONG海棠花會PART1海棠花禮盛開的斑馬線讓愛生長種子簽到一朵花的儀式感美陳WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY愛在花開時主題門頭海棠花元素組成的浪漫花藝門頭，渲染活動氛圍，傳遞活動信息。WEWEL LCOME 10、TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY讓愛生長【watch love grow】種子簽到選取代表歡樂的海棠花種子，等待5-10天后的發芽。日升月落，以愛灌溉，寓意命運饋贈的美好與幸福輾轉降落于你們身邊。WEWEL LCOME TO THE ECOME TO THE EX XC 11、CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY青年藝術節集章券來賓到場即可參與，每位嘉賓僅限領取一張集章券，在集章區域內完成打卡，即可到簽到區換取福袋，福袋內含集市幣，憑幣兌換集市商品。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME 12、TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY花為春禮 派送春日浪漫嘉賓現場簽到，即可領取鮮花氣球/鮮花杯一份,收獲這個春天的浪漫。拿上它，走花路吧。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWE13、L LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY海棠花路一條海棠花盛開的斑馬線。繁華所至 漫享美好。一起走花路，尋找春天的終極浪漫。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY一朵花的儀式14、感打卡美陳也許世界上也有五千朵和你一模一樣的花，但只有你是我獨一無二的海棠。浪漫總與鮮花密不可分.WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY海棠花小景沿途增加海棠花小型DP點，花藝導視，花藝旗幟等，拉滿現場浪漫氛圍。WEWEL LCOME TO THE EC15、OME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY拾花釀春花YONG食光日記PART2一元ROAD市集海棠潮玩展VOX OST原聲黑膠唱片展WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE E16、COME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY一元ROAD后尾箱市集武漢最有腔調的藝術車尾箱融合市集。榨男茶攤莫嵉說JOJO燒鳥 蝦路相逢火焰肥牛嗷嗚意面憂郁文青、慷慨憤青、朋克青年、搖滾老炮兒.最real最有態度的年輕人在這里致敬青春。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE 17、EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY一元ROAD后尾箱市集WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYV18、OX OST原聲黑膠唱片展那些令人怦然心動的瞬間，都在唱針落霞的那一秒，順著回憶的弦，涌上心頭。現場還配備了黑膠唱片機，可供試聽，挑選一張自己喜歡的唱片，感受穿越時空的音浪回潮。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYVOX RECORDSVOX是武漢本土19、知名做LIVEHOUSE品牌。挖掘有趣新鮮的獨立音樂唱片和黑膠，收集世界各地有趣廠牌出品的唱片，風格豐富多樣，從搖滾經典到日系city pop再到國內獨立樂隊的最新專輯，試圖滿足資深樂迷的不同喜好。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY海棠潮玩展匯聚各原20、創設計及潮流玩具品牌，涵蓋各種好玩的潮玩及衍生品，為大家帶來快樂。除了打卡潮玩，還可以跟隨老師一起DIY制作，是年輕人打卡必去的潮玩市集.WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY藝術家聯名流體公仔手作每個人都有屬于自己的潮玩WEWEL LCOME TO T21、HE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY以花寄情花YONG色彩派對PART3不插電音樂LIVE海棠花開藝術涂鴉太陽花相框花束手作親子游戲（一）套住歡樂圈親子游戲（二）大力養生錘親子游戲（三）芬蘭撞柱元氣補給站WEWEL LCOME TO THE ECOME TO THE EX XC CL22、ULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY不插電音樂LIVE請樂隊演繹一場不插電的LIVE，一邊聊天一邊聆聽樂隊的傾情演唱，孩子的歡笑聲悅耳不停，小朋友們在音樂中一再沉溺，享受著假日的慵懶人與人的陌生距離感因共通的音樂而破圈WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTY23、E PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY海棠花開藝術涂鴉予花新色攜手共創。與插畫師一起，創作獨屬于鳳棲海棠的春夏印記。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PAR24、TYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY太陽花相框花束手作手捧浪漫來見你，讓美定格WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY親子游戲（一）套住歡樂圈經典的套圈游戲，適25、合全家人一起互動，每人五個圈，套中贏得禮品一份。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY親子游戲（二）大力養生錘用大力錘捶打泡沫，最上方一塊不掉落就可以到元氣補給站領取禮品一份。WEWEL LCOME TO THE ECOME TO THE EX XC C26、LULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY親子游戲（三）芬蘭撞柱隨意擺放撞柱擊倒一根獲得柱子上的數字，倒下的柱子需要原地扶起積分累加率先得到50分的隊伍獲得勝利。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOM27、E TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY元氣補給站參與游戲互動，即可來補給站領取元氣禮品一份（元氣森林氣泡水/鮮果切/鮮花棒棒糖）WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECO28、ME TO THE EX XC CLULUSISIV VE PARTYE PARTY繁花相送花YONG福利派送PART4驚喜嘉賓禮品派送整點抽獎WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY鳳棲海棠歡樂送湖北經視主持人驚喜現身，現場發放福利。蔡一談笑喜子WEWE29、L LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY現場簽到禮袋裝米/桶裝油/農家土雞蛋WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO TH30、E EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY整點抽獎禮品牌冰箱/洗衣機/空調扇04活動氛圍營造BEAUTIFUL BLOOMING,DESTINED TO MEET FLOWERS YONG CITY YOUTH ART FESTIVALCREATING AN ATMOSPHEREWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE 31、ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY現場劃分三個區域騰飛路入口到營銷中心區域為主題美陳打卡區域/停車場為互動市集區/營銷中心一樓為福利派送區福利派送區互動市集區主題美陳打卡區域WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTY32、E PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY海棠花主題門頭WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY海棠花路WEWEL LCOME TO THE ECOME T33、O THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY一朵花的儀式感打卡美陳WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE 34、PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY福利派送區營銷中心一樓打造一塊禮品區，禮品盒包裝堆頭，福利區背景畫面營造。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY停車35、場區域布置示意一元ROAD尾箱集市舞臺區海棠潮玩展VOX黑膠唱片展互動游戲太陽花花束手作元氣補給站海棠花開藝術涂鴉休息區WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY主題指示裝置停車場入口處擺放活動主題指示裝置，指引嘉賓來到活動現場的同時，也可以合影打卡。WEW36、EL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY一元ROAD后尾箱市集彩旗裝飾+店鋪旗幟+主題異形KT版裝飾WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO TH37、E ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY游戲互動區活動主題背景板+地貼+活動說明畫架WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC C38、LULUSISIV VE PARTYE PARTY攤位區（元氣補給站/太陽花相框手作/VOX黑膠唱片展/海棠潮玩展）海棠花+春綠的組合，瞬間喚醒全身活力細胞。攤位區的設計兼具觀賞性與展覽的。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY舞臺區WEWEL LCOM39、E TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY休息區WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE40、 PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY氛圍道具彩旗+手舉牌+主題KT板+泡泡機+氦氣球WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY氛圍道具海棠花41、氣模05活動宣傳BEAUTIFUL BLOOMING DESTINED TO MEET FLOWERS YONG CITY YOUTH ART FESTIVAL ACTIVITY EXTERNAL PROMOTIONWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY42、活動前宣（一）：生活里的甜禮品派發在活動開始前一周，在項目周邊派發宣傳單頁及小禮品，釋放活動舉辦信息。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY活動前宣（二）：美好盛開 注定相逢鳳棲海棠插畫制作在活動開始前一周，邀請插畫師，融合項目煥新實景以及插畫的氛圍感制43、作相關的插畫海報；感受鳳棲海棠品質生活和自然的生機；引發大眾的關注度。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY活動前宣（三）：武漢自媒體聯盟邀請武漢自媒體聯盟共同為項目發聲WEWEL LCOME TO THE ECOME TO THE EX XC CLUL44、USISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY活動后宣：活動短視頻+照片直播活動專項傳播 打造最In活動現場06活動補充BEAUTIFUL BLOOMING,FATED TO MEET FLOWERS,YONG CITY YOUTH ART FESTIVAL EVENT EMERGENCY PLAN AND SUPPLEMENTWEWEL LC45、OME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYW W o o r r k k mm a a n n u u a a l l工作人員統一著裝，佩戴工作證；工作人員統一使用普通話與業主溝通，交流，使用敬語；工作人員面對業主微笑服務，盡量滿意業主的需求，不 允許發生任何沖突；工作人員46、不允許在現場隨意談論來賓的好壞；工作人員不允許說臟話，不允許在工作時間玩手機、打電話；工作人員不允許擅離職守，離開時必須向負責人申請。工作手冊WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYO O n n-s s i i t t e e c c o o n n s47、 s t t r r u u c c t t i i o o n n p p l l a a n n現場搭建材料按場地安全措施需要選擇防火涂質。現場座位的擺放將注意留出足夠的安全通道；現場布置達到或超出原圖紙效果；經客戶驗收，如有變更及時更改；與場地方再次強調各環節配合工作；重審各崗位職責；現場搭建預案WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE E48、COME TO THE EX XC CLULUSISIV VE PARTYE PARTY項目組織架構客戶客戶項目總控項目總控1 1人人供應商管理3人演員及兼職管理節目溝通管理展會老師溝通接待管理4人交通管理入場安排管家式服務客戶接待與溝通場地溝通3人場地各區域確認現場布置管理活動場地協調視頻控制搭建管理和溝通3人燈光控制音響控制突發狀況管理流程管理2人簽到接待管理現場儀式管理拍攝管理后勤管理3人物品清單運輸監管現場分配管理會后物品清理WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO TH49、E ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY（1）在來賓區周圍及主要通道處安排工作人員及保安，有序入場和退場，出現緊急情況，立即組織人員疏散。（2）如場內發生混亂時由場內的工作人員及禮儀迅速引領領導到VIP休息室，確保在場領導的安全（3）主持人利用場內廣播對場內的人員進行引導和疏散（4）出現緊急情況，造成人員傷病，則立即組織車輛和人員送往醫院。一、人員擁擠踩踏應急預案二、突發停電處理應急預案（1）執行部門成立專業電工組50、（2）安排備用電源發電設備突發停電時，專人啟用備用電源設備，保證現場供電及照明，保證活動的順利完成。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY（1）消防操作規范：活動前對場地進行安全檢查，確保萬無一失。消防保衛人員要熟悉附近情況，知道電閘箱、消火栓、滅火器位置并會使用滅火器。做到隨時進行安全監督，嚴防火災苗頭，保護設施。堅持服從指揮部的指揮，發現問題及時處理并報告。做好停車場地車輛管理和維護門前秩序。場內禁止煙火，禁止攜帶易燃、易爆等危險品入內。活動期間由保衛人員現場負責保衛工作，并有工作人員在現場巡回檢查。會同公安部門做好活動的安全保衛工作。嚴防突發事件發生確保活動的順利進行。舞臺兩側備滅火器及保安（2）消防用品布置除特別為現場布置10個以上的消防滅火裝置。三、消防應急預案