小杭坑露營地項目設計方案(17頁).pdf
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上傳人:Le****97
編號:1257293
2024-11-18
17頁
12.06MB
1、小杭坑是小紅書打造的首個以公益方式助推鄉村振興的露營地項目,位于綠水青山的浙江安吉,安吉也是中國四大竹海之一。品牌中圍繞著“自然、質感”展開,標識主體源自營地環境中代表性的“山、水、竹”元素,我們將三者以抽象的手法融合其中,造型似山似水似竹,動中有靜,靜中有動,傳遞一種自然生活的意象。同時提取了營地山巒起伏的自然形態,應用于品牌的視覺系統中,將自然的意象視覺化,表達對自然的向往。Xiaohangkeng is the first nonprofit campsite project created by Xiaohongshu to promote rural revitalization.X2、iaohangkeng locates in Anji,Zhejiang,which has one of the four bamboo seas in China.The core of the brand is nature and texture.The body of the logo is derived from the mountain,water,and bamboo,which are representative elements of the campsite.In order to combine dynamic with static and to convey t3、he image of living in nature,we integrate the three in an abstract way so that the logo looks like a mountain,water,and bamboo at the same time.Meanwhile,the natural form of the undulating hills in Anji is extracted and applied to the VI system of the brand,visualizing the image of nature and reflecting the yearning for it.