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1、齊魯賓館項(xiàng)目齊魯賓館項(xiàng)目JINAN Mid UDltPreAnalysis前期研究前期研究齊魯賓館項(xiàng)目齊魯賓館項(xiàng)目JINAN Mixed Use Development中國(guó)濟(jì)南中國(guó)濟(jì)南Jinan,China2014年年11月月24日日24 November 20141 12014年年11月月24日日 24November20141 市場(chǎng)問(wèn)題市場(chǎng)問(wèn)題 Marketissues2 功能業(yè)態(tài)功能業(yè)態(tài)Programming土地和布局分析土地和布局分析3 土地和布局分析土地和布局分析 Siteandlayoutanalysis4 品牌戰(zhàn)略品牌戰(zhàn)略Brandingstrategy5 功能分區(qū)功能分區(qū)Fun2、ctional zoning5 功能分區(qū)功能分區(qū)Functionalzoning2 21 市場(chǎng)問(wèn)題市場(chǎng)問(wèn)題 Market Issues1 市場(chǎng)問(wèn)題市場(chǎng)問(wèn)題 MarketIssues3 31.1競(jìng)爭(zhēng)分析競(jìng)爭(zhēng)分析CompetitionanalysisJinan district formed a spring City Road Business Center,East Garden Road shopping area,Western hero mountain in southern West market shopping district,Northern District,NorthPa3、rk Avenue business district more coexistent situation.Project from business cross radiation,convenient location makes this case radiation canj,extend to 35 km,radiation intensity is higher than in the direction of the NorthSouthdirection3kmCBD2km1kmOwnretailOutsideretailcompetitionOwnretailcompetiti4、oncompetitionSurrounding the commercial nature of this project todistinguish it from traditional businesses,the uniquecommercial position to lead new consumer trends,convergence quenching road shopping district extendsSth Mt iit Jihid thd1000Buddhas MountainSouth Mountain scenic spot,Jingshi road,th5、ousandBuddha mountain wherein business office,leisure andentertainment as one of the urban complex.Synergiesbetweenowndevelopments.Opportunityforcontrolledmarketpositioning4 4濼口商圈1.1競(jìng)爭(zhēng)分析競(jìng)爭(zhēng)分析Competitionanalysis北園商圈花園路商圈泉城路商圈圈經(jīng)四路商圈西客站西市場(chǎng)商圈山大路商圈英雄山商圈3公里7公里核心商圈區(qū)域商圈3公里5公里7公里社區(qū)商圈5 51 1競(jìng)爭(zhēng)分析競(jìng)爭(zhēng)分析1.1競(jìng)爭(zhēng)分析競(jìng)爭(zhēng)分析C6、ompetitionanalysisThemaincompetitorsandcompetitionsectors:主要競(jìng)爭(zhēng)對(duì)手及區(qū)域主要競(jìng)爭(zhēng)對(duì)手及區(qū)域1Seems well explored in market study準(zhǔn)確的市場(chǎng)調(diào)研1.Seemswellexploredinmarketstudy準(zhǔn)確的市場(chǎng)調(diào)研2.Midmarketinternationalandnationalbrandoverexposed?中端的國(guó)際及國(guó)內(nèi)品牌過(guò)剩？中端的國(guó)際及國(guó)內(nèi)品牌過(guò)剩3.Mainretailmallcompetitors:主要的商業(yè)競(jìng)爭(zhēng)項(xiàng)目：Hanglung PlazaShimao世貿(mào)H(ll 7、tit)Harmony(ownmall opportunity)4Shimao XinTianDi has a strong entertainment/culture/food offering4.Shimao XinTianDi hasastrongentertainment/culture/foodoffering世貿(mào)新天地具備良好的娛樂(lè)，文化及美食6 61 IsthereenoughunderstandingoftheSocio EconomicprofileofthemainlocalCatchmentgroup?“經(jīng)十路、和平路、舜耕路山大路片區(qū)，固定輻射人口約22萬(wàn)，以大量機(jī)關(guān)事8、業(yè)單位和國(guó)企高級(jí)員工為代表的濟(jì)南中產(chǎn)及以上的城市中堅(jiān)階層的構(gòu)成基礎(chǔ)消費(fèi)人群。因希爾頓的入住，高檔商務(wù)人士和景區(qū)旅游人群成為本案的特色消費(fèi)群體”1.2輻射客戶群范圍輻射客戶群范圍CatchmentOfthese220000people:在這22萬(wàn)人口中10%(22000)wouldbeofficeworking(MonFri;95)約10%是辦公室白領(lǐng)10%(only?)wouldbetouristsvisitingthe1000Buddhas Mountain約10%是參觀千佛山的游客當(dāng)?shù)氐纳鐣?huì)經(jīng)濟(jì)概況 Whatistheirsocioeconomicprofile&spendingpatte9、rn?Nowandin10Years?當(dāng)?shù)氐纳鐣?huì)經(jīng)濟(jì)概況和消費(fèi)模式？2 ShouldthePrimary(local)catchmentbeunderstoodasbeing:當(dāng)?shù)鼗灸繕?biāo)客群對(duì)項(xiàng)目的理解HighlyconstrainedtowardsthecitycenterMainlyfocusedtowardstheWestandoutlyingareaDuetothecompetitionfromnewmalls:Hang Lung Plaza HangLungPlaza Shimao3 Shouldthecatchmentbedefineusing3mainuserscategori10、es?以3個(gè)主要類別將目標(biāo)客群分類定義I.ImmediateneighbourhoodII.LocalResidentsa.Immediatevicinity&officeworkersb Extendedb.ExtendedII.Outoftownvisitorsa.Touriststothe1000Buddhasb.Othervisitors(nonBuddhavisitors)7 7III.DestinationwithinthecityII.LocalResidentscatchment附近居民1.2輻射客戶群范圍輻射客戶群范圍CatchmentIII.Destinationwithi11、nthecity城市內(nèi)的消費(fèi)客群附近居民I.Immediateneighborhood臨近的街區(qū)CATCHMENTI:基地周邊一公里范圍內(nèi)消費(fèi)群Baseimmediateneighborhood,within1kmradius商場(chǎng)Mall超市Sk t臨近的街區(qū)超市Supermarket日常服務(wù)Daily/weeklyservicesCATCHMENTII:基地周邊三公里范圍內(nèi)消費(fèi)群Vicinity,within3kmradiusy,時(shí)尚及餐飲服務(wù)FashionandF&Boffering家居生活Familyoffering活動(dòng)場(chǎng)所ActivitiesbaseCATCHMENTIII:整個(gè)城市區(qū)12、域范圍消費(fèi)群整個(gè)城市區(qū)域范圍消費(fèi)群Wholecity/region,differentiatingcatchment特別的概念Specialconcepts獨(dú)特的業(yè)態(tài)UniqueFunctions娛樂(lè)和品牌文化概念EntertainmentsandbrandedculturalconceptsIV.Outoftownvisitors&tourists城市以外的游客pCATCHMENTIV:濟(jì)南以外及旅游消費(fèi)群Outoftown/touristclass8 82 功能業(yè)態(tài)功能業(yè)態(tài) Programming2功能業(yè)態(tài)功能業(yè)態(tài) Programming9 92.1市場(chǎng)定位和功能組合方案市場(chǎng)定位和功能組合13、方案MarketpositioningandfunctionmixscenariosMarketposition:市場(chǎng)定位市場(chǎng)定位1.ViableanchorfromtheThousandBudhas Park2.Utilizetheculturalvaluesofthesite3Target out of town visitors and tourists3.Targetoutoftownvisitorsandtourists4.FindsynergiesandcomplementaritieswithHarmonyMallFunctionmix:功能組合功能組合1.Definefunct14、ionsthatsupportthetouristcustomerbase2.Usecultural,F&Bandentertainmentfunctionsasmaindraw3Fi di iiilh3.Findsynergistic,uniqueretailanchors10102.2功能組合方案 ProgrammingIntegrated offering整合建議整合建議Coredevelopment核心部分核心部分Integratedoffering整合建議整合建議Experienceandentertainment體驗(yàn)及娛樂(lè)體驗(yàn)及娛樂(lè)Hotel酒店酒店Office辦公樓辦公樓Serv15、icedapartments服務(wù)式公寓服務(wù)式公寓Culture文化產(chǎn)業(yè)文化產(chǎn)業(yè)服務(wù)式公寓服務(wù)式公寓F&b餐飲餐飲Retailmall購(gòu)物中心購(gòu)物中心Entertainment娛樂(lè)娛樂(lè)Outdooractivity&eventareas戶外活動(dòng)廣場(chǎng)區(qū)域戶外活動(dòng)廣場(chǎng)區(qū)域11112.3租戶組合及主力店租戶組合及主力店TenantmixandprojectanchoringTheretailmixtargetedto:商業(yè)組合的目標(biāo)：商業(yè)組合的目標(biāo)：1Match the market opportunity符合市場(chǎng)機(jī)遇1.Matchthemarketopportunity符合市場(chǎng)機(jī)遇2.Respond16、totheaspirationsofthecatchment針對(duì)目標(biāo)客群3.Becompetitivewiththeothermalls與其它購(gòu)物中心相比具有競(jìng)爭(zhēng)力p與其它購(gòu)物中心相比具有競(jìng)爭(zhēng)力4.Createauniqueandcompellingdestinationtodrawtraffic創(chuàng)建一個(gè)獨(dú)特的、有吸引力的一站式服務(wù)項(xiàng)目5U ilihif h Thd B ddhPk有效吸引千佛山5.UtilizetheattractionoftheThousandBuddhas Park有效吸引千佛山的游客6.Create a thematic destination創(chuàng)造主題式的一站式服務(wù)項(xiàng)目17、6.Createathematicdestination創(chuàng)造主題式的站式服務(wù)項(xiàng)目7.BuildastrongentertainmentandF&Bbase為餐飲及娛樂(lè)創(chuàng)造良好的基礎(chǔ)條件12122.4深入研究的問(wèn)題深入研究的問(wèn)題QuestionstobestudiedinmoredepthA 市場(chǎng)市場(chǎng) Market:Definethecatchmentzonescharacteristicsandbuyingpatterns確定目標(biāo)人群及購(gòu)買模式EvaluatetheviabilityandsynergieswiththetourismatThousandBuddhas MountainBudd18、has Mountain協(xié)同整合千佛山的客源B 功能功能 Programming:Whatarethegapsinthemarket?市場(chǎng)缺口是什么？Whataretheopportunitiesforthemaincategories(retail,F&B,cultural,tourism,etc)?主要商業(yè)類型（商鋪、餐飲、文化、旅游等等）的機(jī)會(huì)分別有哪些？的機(jī)會(huì)分別有哪些？HowtocreateastrongdestinationwiththeprojectinJinan?在濟(jì)南如何打造特點(diǎn)鮮明的一站式購(gòu)物項(xiàng)目在濟(jì)南如何打造特點(diǎn)鮮明的一站式購(gòu)物項(xiàng)目13133 土地和布局分析土地和布局分析19、3土地和布局分析土地和布局分析Site and layout analysisSiteandlayoutanalysis14143.1土地場(chǎng)地分析與利用土地場(chǎng)地分析與利用SiteanalysisandutilizationIntendedbuildinglocation擬建范圍擬建范圍Bestcommercial&retail locationretaillocation商業(yè)及商鋪的首選位置商業(yè)及商鋪的首選位置Leveldifference11m 高差高差11米米2ndbestcommercial&retaillocation商業(yè)及商鋪商業(yè)及商鋪的第二優(yōu)的第二優(yōu)商業(yè)及商鋪商業(yè)及商鋪的第二優(yōu)的第20、二優(yōu)選位置選位置15153.2布局分析布局分析LayoutanalysisUtilizetheleveldifferencetohaveanentrancetothemallon3levels利用高差設(shè)商場(chǎng)出入利用高差設(shè)商場(chǎng)出入利用高差設(shè)商場(chǎng)出入利用高差設(shè)商場(chǎng)出入口口“GeniusLogi”絕妙的邏輯絕妙的邏輯Lackingacentralspacethatwouldconnectthemallonfrom B1 to F5fromB1toF5缺乏一個(gè)中心空間在缺乏一個(gè)中心空間在B1到到5層與商場(chǎng)連接層與商場(chǎng)連接LevelB11616地下一層地下一層3.2布局分析布局分析Layoutanaly21、sisUtilizetheleveldifferencetohaveanentrancetothemallon3levels利用建筑的高差設(shè)置通向利用建筑的高差設(shè)置通向Retailareaphysicallydividedbh fil利用建筑的高差設(shè)置通向利用建筑的高差設(shè)置通向商場(chǎng)的入口商場(chǎng)的入口Commercialpotentialonthitt f lltilidbythefirelane商業(yè)空間被消防車道打斷商業(yè)空間被消防車道打斷Problematicthesitenotfullyutilized商業(yè)潛在價(jià)值沒(méi)有用足商業(yè)潛在價(jià)值沒(méi)有用足Problematiccirculation交通流線22、存在問(wèn)題交通流線存在問(wèn)題“GeniusLogi”絕妙的邏輯絕妙的邏輯LackingacentralspacethatLevel1wouldconnectthemallonfromB1toF5缺乏一個(gè)中心空間在缺乏一個(gè)中心空間在B1到到5層層與商場(chǎng)與商場(chǎng)連接連接1717一層一層與商場(chǎng)與商場(chǎng)連接連接3.2布局分析布局分析LayoutanalysisNarrowbuildingmassandtowercoresdonotprovidepossibilityforanoptimizedretailcirculation建筑體量及塔樓核心筒的布置基本不可能將商業(yè)動(dòng)建筑體量及塔樓核心筒的布置基本不可能將商23、業(yè)動(dòng)線優(yōu)化線優(yōu)化“GeniusLogi”Lackingacentralspacethatwouldconnectthemallon線優(yōu)化線優(yōu)化fromB1toF5缺乏一個(gè)中心空間在缺乏一個(gè)中心空間在B1到到5層與商場(chǎng)連接層與商場(chǎng)連接UtilizetheleveldifferencetohaveanentrancetotheLevel2mallon3levels利用建筑的高差設(shè)置通向商場(chǎng)的入口利用建筑的高差設(shè)置通向商場(chǎng)的入口18183.2布局分析布局分析LayoutanalysisNarrowbuildingmassandtowercoresdonotprovidepossibilityfora24、noptimizedretailcirculation建筑體量及塔樓核心筒的布置基本不可能將商業(yè)動(dòng)建筑體量及塔樓核心筒的布置基本不可能將商業(yè)動(dòng)線優(yōu)化線優(yōu)化“GeniusLogi”Lackingacentralspacethat線優(yōu)化線優(yōu)化gpwouldconnectthemallonfromB1toF5缺乏一個(gè)中心空間在缺乏一個(gè)中心空間在B1到到5層與商場(chǎng)連接層與商場(chǎng)連接5層與商場(chǎng)連接層與商場(chǎng)連接Level31919三層三層3 2 布局分析布局分析3.2布局分析布局分析Layoutanalysis“Genius Logi”GeniusLogiLackingacentralspacethatwo25、uldconnectthemallonfromB1toF5Utilizetheleveldifferencetohaveh缺乏一個(gè)中心空間在缺乏一個(gè)中心空間在B1到到5層與商場(chǎng)連接層與商場(chǎng)連接anentrancetothemallon3levels利用建筑的高差設(shè)利用建筑的高差設(shè)置通向商場(chǎng)的入口置通向商場(chǎng)的入口置通向商場(chǎng)的入口置通向商場(chǎng)的入口20204 品牌戰(zhàn)略品牌戰(zhàn)略4 品牌戰(zhàn)略品牌戰(zhàn)略Branding strategyBrandingstrategy21214.1機(jī)遇定義OpportunitiesdefinitionClientsegmentationWhoarewetargeting?客26、戶細(xì)分Destination一站式服務(wù)目標(biāo)客戶是誰(shuí)目標(biāo)客戶是誰(shuí)Whatcouldbedrivers?哪些可以被營(yíng)造哪些可以被營(yíng)造站式服務(wù)Differentiation特色及差異化Howtostandout?如何制勝如何制勝2222通過(guò)差異性獲得成功通過(guò)差異性獲得成功Sthh diffti tiSuccessthroughdifferentiation巨巨大的吸引力大的吸引力獨(dú)特的供應(yīng)及體驗(yàn)獨(dú)特的供應(yīng)及體驗(yàn)市場(chǎng)的成功市場(chǎng)的成功4.2品牌戰(zhàn)略品牌戰(zhàn)略 Brandingstrategy大的吸引力大的吸引力Strongpull/attraction獨(dú)特的供應(yīng)及體驗(yàn)獨(dú)特的供應(yīng)及體驗(yàn)Differentia27、tionthruuniqueoffering市場(chǎng)的成功市場(chǎng)的成功Marketsuccess合理的商品價(jià)格合理的商品價(jià)格豐富的供應(yīng)來(lái)源豐富的供應(yīng)來(lái)源Strongbaseoffering強(qiáng)烈的目的性強(qiáng)烈的目的性Reasonstogothere滿足目標(biāo)客戶的需求滿足目標(biāo)客戶的需求Meetingtargetclientsneeds零售、娛樂(lè)概念零售、娛樂(lè)概念Retail,EntertainmentConcepts酒店、辦公酒店、辦公Hotel,Office特別的吸引力特別的吸引力SpecialAttractorsRightPricepoints&merchandises娛樂(lè)與活動(dòng)的融合娛樂(lè)與活動(dòng)的融合28、Righteventsandentertainmentmix合理的成本與成功的管理合理的成本與成功的管理Costefficient&strongmanagement2323營(yíng)造一個(gè)有意義，有吸引力的地標(biāo)式場(chǎng)所營(yíng)造一個(gè)有意義，有吸引力的地標(biāo)式場(chǎng)所Ctiif ltttidtitiCreatingameaningful,attractivedestination4.2品牌戰(zhàn)略品牌戰(zhàn)略 Brandingstrategy地標(biāo)式場(chǎng)所?地標(biāo)式場(chǎng)所?Whatisadestination?主題概念主題概念Meaningfulcontent場(chǎng)所的營(yíng)造場(chǎng)所的營(yíng)造Placemaking主題概念可以是歷史的、政治的、商29、業(yè)的、娛樂(lè)的主題概念可以是歷史的、政治的、商業(yè)的、娛樂(lè)的Meaningful content can be historical political場(chǎng)所的營(yíng)造是指將主題轉(zhuǎn)變成具體的空間場(chǎng)所的營(yíng)造是指將主題轉(zhuǎn)變成具體的空間一一個(gè)讓人銘記的場(chǎng)所個(gè)讓人銘記的場(chǎng)所Meaningfulcontentcanbehistorical,political,commercial,entertainment,orsomeotherexperience主題必須是獨(dú)一無(wú)二且對(duì)目標(biāo)客戶是有高價(jià)值的主題必須是獨(dú)一無(wú)二且對(duì)目標(biāo)客戶是有高價(jià)值的Theoffering,thecontentneedstobeUniqueandh30、avehighvaluetothetargetusers主題必須是高質(zhì)量，有深度的主題必須是高質(zhì)量，有深度的場(chǎng)所的營(yíng)造是指將主題轉(zhuǎn)變成具體的空間場(chǎng)所的營(yíng)造是指將主題轉(zhuǎn)變成具體的空間Placemakingistransformingthiscontentintoaphysicalspaceandbuildnigs場(chǎng)所的營(yíng)造是指將需求的滿足轉(zhuǎn)變場(chǎng)所的營(yíng)造是指將需求的滿足轉(zhuǎn)變Placemakingisthevisiblepartofdestinationcreation個(gè)讓人銘記的場(chǎng)所個(gè)讓人銘記的場(chǎng)所APlaceEveryoneremembers一個(gè)擁有識(shí)別性的場(chǎng)所一個(gè)擁有識(shí)別性的場(chǎng)所APlacep31、eopleidentifywith一個(gè)擁有特殊意義的場(chǎng)所一個(gè)擁有特殊意義的場(chǎng)所AuniqueMeaningfulPlace2424Itneedstoachievecriticalmassindepthandquality4.2品牌戰(zhàn)略品牌戰(zhàn)略 Brandingstrategy品牌的塑造品牌的塑造基礎(chǔ)設(shè)施基礎(chǔ)設(shè)施INFRASTRUCTURE特色吸引力ATTRACTORS品牌的塑造品牌的塑造BRANDgeneration創(chuàng)造一個(gè)有情調(diào)的場(chǎng)所，及提供便利的配套設(shè)施。CreatesasenseofPlaceandsupportssmoothoperationoftheplace主體建筑創(chuàng)造高識(shí)別度的目32、的地場(chǎng)所及成為商業(yè)市場(chǎng)的話題Createawarenessofthedestinationandcreatemarketinterest標(biāo)志性建筑ICONICbuildings主體建筑Mainbuildings廣場(chǎng)及公共空間MainPlaza/publicspaces標(biāo)識(shí)系統(tǒng)Signage交通Parking停車Transports商業(yè)中心RetailHub獨(dú)特的歡樂(lè)概念SpecialentertainmentConcepts餐飲聚落F&BCluster節(jié)慶促銷活動(dòng)Events管理管理節(jié)慶及組織EVENTSANDOFFERING迎合客戶需求舉辦活動(dòng)，幫助及鼓動(dòng)場(chǎng)地的利用及人氣管理管理MANAGE33、MENT專注長(zhǎng)遠(yuǎn)的盈利，從規(guī)劃到運(yùn)營(yíng)到管理Criticaltolongtermsuccess,fromplanning,operations to center management利用及人氣Catertousersneedsandcreateactivities,helpingtoboostspendingonsite酒店，餐飲Hotels,F&B社區(qū)功能Communityfunctions節(jié)慶促銷活動(dòng)E&Filoperations,tocentermanagement設(shè)施管理FacilityManagement中心管理CenterManagement促銷及贊助商組織Promotionand34、Sponsorships財(cái)務(wù)管理Financialmanagement節(jié)慶活動(dòng)管理Events management節(jié)慶促銷活動(dòng)Events&Festivals文化活動(dòng)Culturalevents節(jié)慶活動(dòng)管理Eventsmanagement2525項(xiàng)目的更高目標(biāo)是結(jié)合了成功塑造地標(biāo)項(xiàng)目的更高目標(biāo)是結(jié)合了成功塑造地標(biāo)式式場(chǎng)所品牌 提高顧客期望值 承諾提供高場(chǎng)所品牌 提高顧客期望值 承諾提供高場(chǎng)所品牌場(chǎng)所品牌，提高顧客期望值提高顧客期望值，承諾提供高承諾提供高品質(zhì)體驗(yàn)，并始終堅(jiān)持品質(zhì)體驗(yàn)，并始終堅(jiān)持品質(zhì)體驗(yàn)，并始終堅(jiān)持品質(zhì)體驗(yàn)，并始終堅(jiān)持Asuccessfuldestinationbrandart35、iculatesambition raises expectations makes aambition,raisesexpectations,makesapromiseofquality andkeepsitpf qyp26265 功能分區(qū)功能分區(qū)5功能分區(qū)功能分區(qū)Functional zoningFunctionalzoning27275.1功能分區(qū)功能分區(qū)FunctionalzoningHotel 酒店酒店辦公樓辦公樓Servicedapartments服務(wù)式公寓服務(wù)式公寓Office 辦公樓辦公樓Retailmall 購(gòu)物中心購(gòu)物中心Culture 文化建筑文化建筑Entertainm36、ent 娛樂(lè)娛樂(lè)F&b 餐飲餐飲Outdooractivity&eventareas戶外活動(dòng)區(qū)域戶外活動(dòng)區(qū)域戶外活動(dòng)區(qū)域戶外活動(dòng)區(qū)域28285.2活動(dòng)廣場(chǎng)活動(dòng)廣場(chǎng)Eventandactivityplaza29295.5主題性活動(dòng)廣場(chǎng)主題性活動(dòng)廣場(chǎng)Maineventplazatheming305.5主題性活動(dòng)廣場(chǎng)主題性活動(dòng)廣場(chǎng)Maineventplazatheming315.6購(gòu)物中心購(gòu)物中心 Malltreatment325.6購(gòu)物中心購(gòu)物中心 Malltreatment335 7 協(xié)同作用與聯(lián)系協(xié)同作用與聯(lián)系5.7協(xié)同作用與聯(lián)系協(xié)同作用與聯(lián)系Synergiesandconnections“G37、iLi”“EntertainmentPlaza”娛樂(lè)廣場(chǎng)娛樂(lè)廣場(chǎng)MainF&Bandentertainment“GeniusLogi”CentralspaceconnectinglevelsB1toF6自地下一層至六層的聯(lián)系自地下一層至六層的聯(lián)系“FashionPlaza”時(shí)尚廣場(chǎng)時(shí)尚廣場(chǎng)商業(yè)主力商業(yè)主力anchoring主要餐飲及娛樂(lè)主力店主要餐飲及娛樂(lè)主力店自地下一層至六層的聯(lián)系自地下一層至六層的聯(lián)系中心空間中心空間All 1AccesslevelF2Mainretailanchoring商業(yè)主力商業(yè)主力店店AccesslevelB13434AccesslevelF1一層到達(dá)一層到達(dá)營(yíng)造個(gè)38、有意義 有吸引力的地標(biāo)式場(chǎng)所營(yíng)造個(gè)有意義 有吸引力的地標(biāo)式場(chǎng)所營(yíng)造營(yíng)造一一個(gè)有意義個(gè)有意義，有吸引力的地標(biāo)式場(chǎng)所有吸引力的地標(biāo)式場(chǎng)所Creating a meaningful attractive destinationCreatingameaningful,attractivedestination3535VOODOO ASIA:Voodoo is a boutique consultancy firm focusing on strategic andvalue enhancing advice for commercial real estate portfolios andVOODOO39、ASIA:Mr.FrancoisDuchastel,ManagingPartnerRoom215,PesVoodoo4061Jianguo WestRoadXuhui District,Shanghai,200031,ChinaTel:+8618621578333value enhancing advice for commercial real estate portfolios andindividualproperties in the emerging markets.The associates have over 20 years of experience each in the40、planning,structuring,designandrepositioningofretail,hospitality,sport&entertainment and mixed used commercialTel:+8618621578333Email:VOODOOEUROPE:Mr.Teemu Vuori,Managing Partnerproperty projects in Asia,Russiaand Europe.Our unique expertise complements investors financial plans,helping them improve 41、the commercial logic,revenue model andcapital end value of projects and properties;and to bring themfrom idea to realizationMr.Teemu Vuori,ManagingPartnerAvenueduMaelbeek 621050Ixelles,Brussels,BelgiumTel:+32474993070/+358405016662Email:wwwvoodoo associates comfrom idea to realization.At Voodoo,we also help investors find attractive projects toinvest in,and help developers bring projects to investors.Voodoo uses creativity and hard facts together in the best value enhancing strategy for real estate assets.