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1、928928平方公里平方公里的江南沃土養育著7070萬萬富饒的人民吸引了上千家上千家國際企業入駐造就了100100萬萬的現代產業大軍在這個距國際大都市上海僅4040分鐘分鐘車程的城市昆山The piece of rich land on the southern bank of Yangtze River with 928 sqm has raised up 700 thousands residents.It has also attracted thousands of international enterprises stationed there.More over,this cit2、y has created 1 million job opportunities in its modern industries.It is only with 40 minutes drive away from Shanghai.-Kunshan引言引言Preface系上海純高控股投資有限公司系上海純高控股投資有限公司2008年傾力投資年傾力投資打造總部產業園項目的首選打造總部產業園項目的首選It is invested by Shanghai Chun Gao Real Estate Co.,Ltd.in 2008,It is also the priority choice to 3、the project of headquarter industrial park.高新區高新區High and New development Area火車站高鐵站長途客運中心人才市場體育中心339省道省道339 provincial road西部副中心西部副中心生態居住區生態居住區Western Sub-center Eco-residential Area鐵南商務區鐵南商務區Commercial Area to the South of the Railway中心城區中心城區City Center蘇蘇州州新新加加坡坡工工業業園園區區本案本案Project Site312國道國道312 4、national road蘇州繞城高速蘇州繞城高速Suzhou Ring Highway 隨著昆山經濟逆國際金融海嘯的頹勢繼續快速成長，在昆山已長住的外籍人士和各地人員日益融入這座無限生機的城市。With the continuing fast growing of Kunshan economics reversing the declining tendency of the international financial tsunami,the expatriates and residents from other provinces have already merged into 5、this vigorous city.一個高速現代商業需求的市場就在眼前一個高速現代商業需求的市場就在眼前 A market with the high speed modern commercial need is just right in front 現代商業的極佳選擇現代商業的極佳選擇The best selection of Modern Business 純高投資敏捷地抓住這一契機，利用已成功開發一期經驗，及選址的極大優勢，傲居昆山高新區中心的大門戶，是現代服務業尤其是現代商業的最佳選擇。Chun Gao Real Estate has grasped this business 6、chance and utlized the experience of the first phase as well as the great advantage of the site selection to be in the center of Kunshan High and New Development Area.It is the best selection to the modern Service Industry especially the modern commerce.江蘇省昆山市南部核心區域The core area in the southern part7、 of Kunshan city of Jiangsu Province便捷立體交通，東依滬寧高速昆山出口2km、南臨312國道、西靠339省道、北接滬寧高鐵昆山站Traffic Conveniency,with its east to Kunshan exit 2 km of Huning Express Way;its south to 312 national road;west to 339 provincial road and its north connecting to Kunshan Station of Huning Express railway.系昆山高新開發區中心的大8、門戶，成為中外企業投資發展的必選之地It is the very front gate of high and new development center in Kunshan while it is also the required place to the investment and development both by Chinese and foreign enterprises輻射長三角輻射長三角1億億人口大市場人口大市場In radiation to the huge market of 100 million residents in the Yangtze River 9、Delta area不可復制的絕佳地理位置不可復制的絕佳地理位置It is the only best location geographically距上海市中心距上海市中心70km/40min車程車程 距上海虹橋機場距上海虹橋機場40km/20min車程車程70km/40min drive from Shanghai center,40km/20min drive from Shanghai Hongqiao airport距蘇州中心城區距蘇州中心城區30km/20min車程車程 距蘇州工業園區距蘇州工業園區20km/15min車程車程30km/20min drive from Suzhou10、 center,20km/15min drive from Suzhou Industrail Park距高鐵距高鐵3km,40-50班班/天接駁蘇滬天接駁蘇滬 距動車距動車5km，接駁華東華中區域，接駁華東華中區域3km drive from express railway station with 40-50 times/day connecting Suzhou and Shanghai,5km drive from high speed railway station connecting Eastern China and middle China areas經濟指標經濟指標Econ11、omical Data占地面積：250,000Land occupation：250,000 用途：商業、辦公Purpose：Commercial,Office土地使用年限：40年Term of the land use right：40 years容積率：1.7 Plot Ratio：1.7法律程序：已獲得土地及建設用地許可證Legal process：obtained the certificate of land and construction配套：水、電、通訊、道路、排污等Facilities：water,power,tele-communication,road,sewage di12、scharge etc.一期一期The first phase二期二期The second phase三期規劃用地三期規劃用地The third phase plan一期總部產業園一期總部產業園The headquarter in the indudstrial park of the first phase 聯邦國際一期開發用地102畝，建筑面積10.8萬，由24棟獨棟別墅、12棟多層辦公、1棟酒店式公寓、及沿街商業組成，采用石材歐式建筑風格。The land occupation of the first phase is:102 mu,with the construction area13、 of 108,000 sqm,consisting of 24 blocks of independent vilas,12 blocks of multi-level office buildings,1 block of service apartment as well as the commercial booths alongside the streets.The style of the construction is European taste with rocks facade.1200-1800的獨棟企業辦公樓/企業會所顛覆了傳統的辦公模式，使得在同類產品中獨樹一幟，項14、目一期已全部竣工，現房銷售中。The 1,200 1,800 sqm separate office building/club of the entrepreneur is simply not just the traditional mode which made it quite outstanding among the similar works.The first phase is finanlized and it is now under selling.項目一期已全部竣工項目一期已全部竣工The first phase of the prjoect is finalized15、項目二期規劃方案項目二期規劃方案The plan of the second phase二期經濟指標二期經濟指標The economical data of the second phase規劃建設占地面積：82196.9Land occupation:總建筑面積：總建筑面積：181907181907Total construction area:建筑密度：34.50%Construction density:綠地率：30%Greenery ratio:容積率：1.7Plot Ratio:地下建筑面積：41679 Construction underground:占地面積：26445.47 O16、ccupation:機動車位：機動車位：1365輛輛parking lot:地上停車位：25輛ground Car parking:地下停車位：1340輛Car parking underground:地上總建筑面積：地上總建筑面積：140228.14 140228.14 Total ground construction area:大型集中商業：大型集中商業：48986 Big-sized commercial jumbo:集中餐飲區：13385.14 Food and beverage jumbo:國際展覽中心：國際展覽中心：21472 International Exhibition C17、enter:5A級辦公樓：19000 5A degree office building:星級酒店：19100 Star-rated hotels:酒店公寓：16560 Service apartment:服務辦公：1725 Service and office:5A級寫字樓5A degree Office Building星級酒店Star-rated hotel國際展覽中心International Exhibition Center酒店公寓Service apartment集中餐飲Food and beverage jumbo大型集中商業Big-sized commercial jumbo18、景觀休閑廣場Recreation Plaze公共交通集散中心Public transportation center for FIT摩天輪Sky wheel公共交通集散總站公共交通集散總站 公共交通集散總站公共交通集散總站Public transportation main for FIT 貫穿市區貫穿市區 Linking舊城中心區域城南工業和住宅區城西部新住宅區城北住宅區新加坡工業園區城鎮交通Old city center,southern city Industrial park and residential areaWest city new residential areaNorth19、 city residential areaSingapore industrial ParkCity and town traffic城市交通輸紐城市交通輸紐連接高鐵、動車長途客運和汽車北站City traffic hubConnecting express railway,high speed railway,inter-city coach and bus north main 長三角交通長三角交通連接上海、蘇州、湖州、嘉興杭州、太倉、常熟等三長角城市The Yangtze River Delta transportation,connecting cities like Shangha20、i,Suzhou,Huzhou,Jiaxing,Hangzhou,Taicang,Changshu etc.聯邦生活廣場聯邦生活廣場Union La Vita Square再版再版LaLaport的經典傳奇的經典傳奇The copy of LaLa port classical legend便捷的交通特征便捷的交通特征，輻射人口廣，收入水平高，消，輻射人口廣，收入水平高，消費能力強，費能力強，具不可復制性具不可復制性Convenient traffic,in radiation of vast population,high revenue standard,strong in consump21、tion ability,the unique one.優勢優勢1：Advantage 1:上海城市西部發展戰略，上海城市西部發展戰略，大量人口導入及流動，大量人口導入及流動，產生產生大量商業需求大量商業需求The strategy of urban west development of Shanghai,introduction of mass population and the immigrating generated big demand to the commerce.優勢優勢2：Advantage 2:而昆山現有的傳統商業已遠遠不能滿足人們的消費需求而昆山現有的傳統商業已遠遠不22、能滿足人們的消費需求The existing traditional commercial industry in Kunshan is far from satisfying the consumption need to the people.70萬萬當地居民當地居民 700,000 local residents 昆山具有70萬當地居民，且不斷新建新市鎮和新社區700,000 local residents in Kunshan,while the new city town and new communities are continuously expanding out.100萬萬23、產業大軍產業大軍 1 million labour force昆山大型企業工作的外來務工人員多達百萬人There are over a million labours from other provinces in the big enterprises of Kunshan.60萬萬新移民新移民 600,000 new immigrants 隨著高鐵及輕軌的開通，越來越多的上海人及在上海工作的外來白領選擇在昆山購房、租房生活，實現上海西部城市發展進程As the express and high speed railways put into traffic,more and more Sh24、anghainese as well as the white collar staffs focused on Kunshan to settle down including buying the apartment or leasing one.Thus,Shanghai west urban development process is realized.龐大消費人群及生活方式的轉變，龐大消費人群及生活方式的轉變，從容打造從容打造類類LALAPORT生活生活MALLShift of the immense population consumption and their mode of25、 living,to build LALAPORT La Vita MALL優勢優勢3：Advantage 3昆山市政府已經看到工業項目的擴大已經不再是推動經濟發展的要素，發展現代商業是一條必經之路。發展現代商業是一條必經之路。Kunshan municipality has already viewd that it is not the basic element to expand the industrial projects in order to push the economical development.It is the must way to develop modern26、 commcerce.據統計昆山在崗職工平均工資37394元，城鎮居民人均可支配收入27609元，蘇州市區居民家庭人均可支配收入超30000元，上海2010年人均收入75000元，消費潛力巨大消費潛力巨大。According to the statistics,the everage salary of the labors in Kunshan is rmb37,394.The personal disposal revenue in the town is rmb27,609,while such in Suzhou and Shanghai in 2010 are over rmb3,027、00 and rmb75,000 respectively.The consumption potential is giant.未來不斷擴大的客群，以及可以預見的經濟增長帶來的生活消費生活消費方式向高品質方式向高品質/多元化多元化/一戰式的轉變一戰式的轉變，可以從容打造類似東京LALAPORT的生活MALL。The expanding consumers in the future as well as the foreseen ecnomical growing will transfer to the way of living to high standard/multi-functi28、on/one station.Therefore,we can build similar LALAPORT LA VITA MALL as Tokyo.土地成本給與商業運營帶來極大空間，土地成本給與商業運營帶來極大空間，江浙滬江浙滬一帶已經罕有低成本大體量的商業用地一帶已經罕有低成本大體量的商業用地The cost of land brings the extrem space to the commercial operator,there are little commercial land with low cost and massive area in the area of Zh29、ejiang,Jiangsu provinces and Shanghai.優勢優勢4：Advantage 4該土地與上海具極大價差，可以給商業運營成本帶來極大空間，最重要的是，隨著上海及周邊地區的土地價格不斷飆漲土地價格不斷飆漲，從經濟指標的角度去考量做LALAPORT這樣商業模式的土地已不復存在。This piece of land exists big price difference with Shanghai.It can bring big space to the commercial operating cost.The most important issue is that30、 as the land price is increasing profusely in Shanghai and its surrounding area,it is not possible to find a piece of land to build such commercial mode as LALAPORT from the economical index point of view.該土地使用期限40年年，我們有機會在15年后再將該項目重塑!The term of the land use right is 40 years,we have another opport31、unity to remodel this project in 15 yearsLalaport Lalaport、博覽會展娛樂中心博覽會展娛樂中心The recreation cetner of the Exhibition 由于上海的地價奇高，企業沒有可能做長期的產品展示，也因地地價問題價問題，在上海的國際性主題展覽參展成本奇高。隨著上海博覽業的國際化、專業化，綜合性的中、長期博覽業成綜合性的中、長期博覽業成了空白。了空白。As the land price in Shanghai is unbelievably high,the companies are not possible t32、o show their products in the long term.Also due to the land price issue,the exhibitors cost to attend the international exhibition in Shanghai is very high.With the exhibition industry in Shanghai is international,professional,the complex middle,long term exhibition becomes blank.綜合性中長期博覽業存在市場空白綜合性中33、長期博覽業存在市場空白There is market vacancy existing in the complex middle and long term exhibition industry 昆山位列百強縣之首，昆山位列百強縣之首，2010年GDP已高達2100億人民幣億人民幣，進出口貿易額820億美元億美元，成為全國第一個走進“2000億大關”的縣級市，10年間從200億元到2000億元，增長超10倍，而鄰近的蘇州市高達9700億人民幣億人民幣，而蘇州市GDP的70%依靠外資投入取得，所以在整個區域里，對博覽會展的空間有足夠的市場需求有足夠的市場需求。Kunshan listed t34、he first place among the strong counties,GDP reached rmb210,000,000,000 in 2010,with the import and export trading rate of rmb82,000,000,000.It is the first city of county degree in China to make breakthrough of“200,000,000,000”.In 10 years,the figure was from rmb20,000,000,000 to rmb200,000,000,00035、,increased 10 times growth.Its neighboring city Suzhou has reached rmb970.000,000,000.In Suzhou,70%of GDP relies on the foreign investment.So,in this whole area,there is sufficient need to the gap of exhibition.GDP飛速增長奠定博覽會展足夠的市場需求飛速增長奠定博覽會展足夠的市場需求The GDP soaring established the sufficient market ne36、ed to the exhibition彈性空間彈性空間，強大會晤及展示功能，強大會晤及展示功能Flexible space,functions rich in the meeting and showing兼具文化、娛樂、健身、休閑功能兼具文化、娛樂、健身、休閑功能With the multi-function of culture,recreation,gym and relaxation在商業開發的同時，配置辦公樓和酒店做整體功能性布局，滿足商務市場需求。abreast with the commercial development,it is also to facilitate of37、fice buildings and hotels,so to make an overall functional layout satisfying the commercial market need.5A級綜合商務樓級綜合商務樓5A complex business building地下空間地下空間Space underground地下建筑面積4.1萬，規劃停車位1365個人車分流，實施地下公共交通the underground construction space is 41,000 sqm,with the planned parking lot of 1365.Pedestrai38、ns and the vehicles separated to obey the undergound public traffic 在這塊世界投資的寸金之地，如何打造一個符合這座城市未來發展需求的商業巨艦，是純高投資的時代責任。在此，我們僅以團隊的微薄經驗，作此方案以示專業伙伴面前，以取得雙方共鳴，共同傾力打造一個萬眾樂見的商業建筑作品共同傾力打造一個萬眾樂見的商業建筑作品。In this precious piece of land invested by the world,it is Chun Gaos responsibility to take care how to build39、 this huge commercial vessel to meet the need of the future development to this city.Thereof,with the limited experience of our team,we prepare this proposal to show to the professional friends gaining the mutual resonance,to work together to build the commercial construction works appreciated by everyone.謝謝聆聽謝謝聆聽期待與您的合作！期待與您的合作！Thanks for your kind attention.We look forward to cooperating with you!開發商：昆山純高投資開發有限公司