重慶市財富購物中心項目前期策劃方案.ppt
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2024-11-21
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1、 中國地產商域網中國地產商域網統一產權,整體運營統一產權,整體運營Uniform Title,Uniform Management開發項目名稱:重慶財富中心開發項目名稱:重慶財富中心Name of development:Chongqing Fortune Plaza重重 慶慶 財財 富富 購購 物物 中中 心心CHONGQING FORTUNE MALL 中國地產商域網中國地產商域網中中 國國 重重 慶慶 CHINA CHONGQING19971997年,重慶成為中國最年輕的直轄年,重慶成為中國最年輕的直轄市市。The year of 1997 witnessed The year of 12、997 witnessed Chongqing became the youngest Chongqing became the youngest municipality under the direct municipality under the direct leadership of the central leadership of the central government.government.20072007年,重慶成為繼上海浦東新區、年,重慶成為繼上海浦東新區、天津濱海新區后的第三個國家綜合配天津濱海新區后的第三個國家綜合配套改革試驗區套改革試驗區。In 2007,Cho3、ngqing became the In 2007,Chongqing became the 3rd State Comprehensive Reform 3rd State Comprehensive Reform and Experimental Area after and Experimental Area after Shanghai Shanghai PudongPudong New Area and New Area and Tianjin Tianjin BinhaiBinhai New Area.New A 中國地產商域網中國地產商域網重慶定位:重慶定位:我國重要的中心城市,4、國家歷史文化名城,長我國重要的中心城市,國家歷史文化名城,長江上游地區的經濟中心,國家重要的現代制造業基地,綜江上游地區的經濟中心,國家重要的現代制造業基地,綜合交通樞紐,城鄉統籌的特大型城市。合交通樞紐,城鄉統籌的特大型城市。Positioning of Chongqing:A key city of China,Positioning of Chongqing:A key city of China,State Famous City with Long History and Splendid State Famous City with Long History and Splendi5、d Civilization,Economic Center on the Upper Reach Civilization,Economic Center on the Upper Reach of Yangtze River,a key modern manufacture base in of Yangtze River,a key modern manufacture base in China,a comprehensive transportation hub,and a China,a comprehensive transportation hub,and a super-ci6、ty integrating the urban and rural super-city integrating the urban and rural development.development.重慶目標:重慶目標:加快建設成為西部地區的重要增長極、長江加快建設成為西部地區的重要增長極、長江上游地區的經濟中心、城鄉統籌的直轄市,在西部地區上游地區的經濟中心、城鄉統籌的直轄市,在西部地區率先實現全面建設小康社會的目標。率先實現全面建設小康社會的目標。Target of Chongqing:Accelerating construction to Target of Chongqing:A7、ccelerating construction to become the important growth point in Western become the important growth point in Western China;turning itself into the economic center on China;turning itself into the economic center on the upper reach of Yangtze River;building the the upper reach of Yangtze River;build8、ing the city into the municipality under the direct city into the municipality under the direct leadership of the central government integrating leadership of the central government integrating the urban and rural development and accomplish the urban and rural development and accomplish the goal of 9、building a well-off society in the goal of building a well-off society in advance in Western China.advance in Western C 中國地產商域網中國地產商域網面積、人口及經濟發展面積、人口及經濟發展 AREA,POPULATION AND ECONOMIC GROWTH 總面積總面積8.248.24萬平方公里萬平方公里Overall area:82.4 thousand square kilometers 人口人口3,1003,100萬萬Total population:about 310、1 million 城市人口城市人口730730萬人(包括流動人口萬人(包括流動人口6060萬)萬)Urban population:7.3 million(including Urban population:7.3 million(including 600,000 migrant population)600,000 migrant population)2007 2007年年GDPGDP達到達到4111.824111.82億元,增長億元,增長15.6%15.6%,增長,增長率位列全國第三率位列全國第三 In 2007,Chongqings GDP has reached 411bill11、ion Yuan odd,annual increment is 15.6%which is No.3 in terms of increase rate around China.2007 2007年城市居民人均可支配收入年城市居民人均可支配收入1371513715元,西部元,西部城市第二城市第二In 2007,the disposable income of urban residents is 13,715 Yuan,ranking 2nd in Western C 中國地產商域網中國地產商域網20072007年,全市實現消費品零售總額年,全市實現消費品零售總額1661.231661.212、3億元億元 ,同比增長,同比增長18.4%18.4%;In 2007,Chongqings total volume of Consumer Goods Sales has reached 166 billion,the annual growth rate is 18.4%compared with same period of last year;全年城市市場實現消費品零售額全年城市市場實現消費品零售額1218.661218.66億元,同比增長億元,同比增長19.4%19.4%;農村消;農村消費品市場實現消費品零售額費品市場實現消費品零售額442.57442.57億元,同比增長億元,同比增13、長15.7%15.7%。In 2007,total volume of Consumer Goods Sales of urban area reached 121.8 billion,the annual growth rate is 19.4%compared with same period of last year,while rural area achieved 44.2 billion,the growth rate is 15.7%.消費消費 CONSUMPTION 中國地產商域網中國地產商域網重慶北部新區重慶北部新區CHONGQING NEW NORTH ZONE(NNZ)重14、慶向北發展重慶向北發展Overall development of CQ city is northward.北北 部部 新新 區區 2 2 0 0 0 0 1 1年年 成成 立立 的的 國國 家家 級級 開開區區,規規 劃劃 面面 積積 1 1 3 3 6 6.6 6平平 方方 公公 里里,規規劃人口劃人口6565萬萬NNZ was established as the state-level development zone with a planned area of 136.6 square kilometers and a planned population of 650,000N15、NZ 中國地產商域網中國地產商域網現代產業基地、都市發現代產業基地、都市發達經濟圈核心增長極和達經濟圈核心增長極和都市風貌展示區。都市風貌展示區。Modern Industry Base,Modern Industry Base,Key Growth Point in Key Growth Point in the Urban Developed the Urban Developed Economic Circle,Economic Circle,Display Area of the Display Area of the Urban Scenery.Urban Scenery.北北部部新16、新區區三三大大定定位位Positioning of NNZ 中國地產商域網中國地產商域網重慶財富中心區位圖重慶財富中心區位圖location of Chongqing Fortune C 中國地產商域網中國地產商域網 城市高尚住宅區城市高尚住宅區 High-end residential area重慶最成熟的高檔住宅區,集合了眾多國內一線品牌開發企業的大型樓盤。Located in the most mature high-end residential area,a huge residential complex combining many domestic frontier brand17、 enterprises.新行政中心新行政中心 New administrative center區域內市級機關、國家級單位等眾多,定位重慶政治新中心。Home to many municipal and state organs which turn the area into the new Chongqing political center.新產業經濟區新產業經濟區 New industry area開創重慶北部高新產業經濟奇跡。Creating economic miracle in the NNZ.涉外商務區涉外商務區 Foreign-related area重慶領事館區、寫字樓群18、星級酒店群。Chongqing Consulate Area is around,office buildings and star hotels are gathered here.都市風貌展示區都市風貌展示區 Display area of urban scenery城市規劃科學合理,道路交通體系發達,周邊公園、市政設施完善。With rational and scientific urban planning,the area has a developed transportation system.Nearby parks and infrastructure are quite 19、complete.重慶財富中心地段重慶財富中心地段 5 5 大特征大特征5 ADVANTAGES OF CHONGQING FORTUNE CENTER 中國地產商域網中國地產商域網位位于于重重慶慶市市北北部部新新區區高高新新園園,占占地地 3 32 2公公頃頃,建建設設規規模模 8 80 0萬萬平平方方米米,涵涵蓋蓋高高檔檔商商業業、甲甲級級寫寫字字樓樓,五五星星級級酒酒店店、高高級級公公寓寓等等,融融居居住住、辦辦公公、購購物物、休休閑閑娛娛樂樂、文文化化藝藝術術活活動動于于一一體體的的生生態態型型國國際際化化涉涉外外商商務務區區。Chongqing Fortune Plaza cover20、s a site area of 32 hectares,which integrates a Grade A office tower,high quality apartments,hotel group,a shopping mall,leisure and entertainment facilities with GFA of 800,000 square meters.It will become a Foreign Related Business Center with multi functions and effective space,a business hub of 21、Chongqings New North Zone and Chongqings new-type consumption center.項目概述項目概述 PROJECT PROFILE 中國地產商域網中國地產商域網財富大道財富大道 Fortune Avenue中心湖區休閑區中心湖區休閑區Central Lake amusement area寫字及商業寫字及商業樓綜合體樓綜合體Office and Retail complex酒店組團酒店組團Hotel complex博士創業園博士創業園Doctors Garden公寓公寓Residential項目總平面規劃項目總平面規劃 PROJECT LA22、YOUTN商業二期商業二期Retail phase II 重慶使館區重慶使館區重慶使館區重慶使館區 ConsulateConsulateAreaArea寫字樓寫字樓Office寫字寫字樓樓O 中國地產商域網中國地產商域網N重慶財富中心項目介紹重慶財富中心項目介紹 CHONGQING FORTUNE CENTER 中國地產商域網中國地產商域網項目計劃工期項目計劃工期 CONSTRUCTION PLAN2006200720082009商業和財富寫字樓商業和財富寫字樓B B座座(Fortune Mall and Fortune Mall and Commercial Tower)Commercial23、 Tower)9 9月開工月開工(Began(Began construction construction in Sep.2006)in Sep.2006)3 3月竣工、月竣工、9 9月試營業月試營業(Will be completed in(Will be completed in March 2009 and soft March 2009 and soft open in Sep.2009)open in Sep.2009)二期商業二期商業(Retail P IIRetail P II)9 9月開工建設月開工建設(Began construction in Began construc24、tion in Sep.2008Sep.2008)1212月完工月完工(Will be completed in(Will be completed in Dec.2009)Dec.2009)三星酒店三星酒店(3 star hotel3 star hotel)6 6月開工建設月開工建設(Began Began construction in construction in June.2007June.2007)1010月竣工月竣工(Will be completed in Will be completed in Oct.2008 Oct.2008)1212月試營業月試營業(Will be s25、oft open in(Will be soft open in Dec.2009)Dec.2009)五星酒店五星酒店(5 star hotel5 star hotel)2 2月開工建設月開工建設(Began construction in(Began construction in Feb.2009)Feb.2009)財富寫字樓財富寫字樓A A座座(Fortune Tower AFortune Tower A)5 5月開工建設月開工建設(Began construction in(Began construction in May.2008)May.2008)1212月完工月完工(Will 26、be completed in(Will be completed in Dec.2009)Dec.2009) 中國地產商域網中國地產商域網項目各種業態配比項目各種業態配比項目各種業態配比項目各種業態配比 PROJECT COMPOSITIONPROJECT COMPOSITION OFFICEHOTELRESIDENTIALRETAIL 中國地產商域網中國地產商域網 大型購物中心 Shopping Mall:138,000平方米(sqm)在建(Under construction)餐飲娛樂中心(商業二期)Entertainment(PII):52,000平方米(sqm)設計中(In the 27、stage of design)餐飲酒吧街 F&B:3,000平方米(sqm)在建(Under construction)商業:商業:商業:商業:19.619.619.619.6萬平方米萬平方米 RETIAL:196,000SQM 中國地產商域網中國地產商域網公寓:公寓:公寓:公寓:28282828萬平方米萬平方米RESIDENTIAL:280,000SQM 一期板式公寓(Slab building):132,000平方米(sqm)已完工(Completed)一期塔式公寓(Tower building):78,000平方米(sqm)已完工(Completed)二期花園公寓(Low rise s28、lab building):65,600平方米(sqm)已完工(Completed)會所(Club House):2,000平方米(sqm)已完工(Completed)幼兒園(Kid Garden):2,400平方米(sqm)已完工(Completed) 中國地產商域網中國地產商域網酒店組團:約酒店組團:約酒店組團:約酒店組團:約10101010萬平方米萬平方米萬平方米萬平方米 HOTEL COMPLEX:100,000SQMHOTEL COMPLEX:100,000SQM 五星級酒店:54,500平方米(設計中)5 star hotel:54,500 sqm(In the stage of 29、design)三星級酒店:22,000平方米(在建)3 star hotel:22,000 sqm(Under construction)有限服務式公寓:23,500平方米(在建)Limited serviced apartment:23,500sqm(Under construction) 中國地產商域網中國地產商域網寫字樓:寫字樓:寫字樓:寫字樓:23.623.623.623.6萬平方米萬平方米萬平方米萬平方米OFFICE BUILDINGS:236,000SQM 財富大廈Fortune Tower A:60,000平方米 設計中(In the stage of design)商務大廈Co30、mmercial Tower:33,000平方米 在建(Under construction)博士創業園 Doctors Garden:140,000平方米 已完工(Completed)總部基地 Office Park:6,400平方米 在建(Under construction) 中國地產商域網中國地產商域網商業規劃商業規劃 RETAIL LAYOUT湖濱風情區湖濱風情區Around lake amusement area商業二期商業二期Entertainment(PII)“L”型購物中型購物中心心L-shape Fortune Mall寫字樓寫字樓Office寫字樓寫字樓O 中國地產商域網31、中國地產商域網重慶財富購物中心重慶財富購物中心市場定位市場定位 MARKET POSITIONING(FORTUNE MALL)以周邊35公里范圍為核心,輻射北部新區,為在該區域工作、居住人群提供一個最佳的集購物、餐飲、休閑娛樂為一體的消費場所,成為北部新區商業的領導者。中高檔商業(15%高端,40%中高端,45%中端),隨市場不斷提升。Be a leading shopping mall in NNZ.Be part of the local community and be a good retail service provider.Planned service radius is a32、bout 5 kilo.It aims to provide the best shopping and entertainment environment for those who work and live in this area.It is a mid-to-high level shopping mall when we start,will grow with the market.The planned product mix is 15%(high end products),40%(mid-to-high products),45%(mid-level products).33、Core Customer Group are individuals,couples and families with high consumption capability.Normally they live in this region,having high income and limited shopping time,but they DO enjoy high quality shopping experience and trendy 中國地產商域網中國地產商域網商業信息匯總商業信息匯總 RETAIL SUMMARY項目位置:Location:重慶市北部新區新光大道16號34、(北部新區最南端)No.16 Xing Guang Road New North Zone,Chong Qing(located at south edge of the New North Zone)樓層:Floors:地下三層,地上四層4 floors above ground and 3 floors below ground計劃試營業時間:Soft Opening Date:2009年9月底End of September 2009計劃交付日期:Handover Date:2009年3月底End of March 2009運營理念:Operation:統一產權,整體運營;Uniform35、 Title,Uniform Management;電梯:Lifts:自動扶梯:40臺;貨梯:3臺;客梯:6臺;觀光電梯:2臺。40 escalators,3 cargo lifts,6 passenger lifts and 2 bullet 中國地產商域網中國地產商域網財富購物中心面積信息財富購物中心面積信息 RETAIL SUMMARY-AREA總建筑面積:138,000平方米;車位建筑面積:38,413.4平方米(841個);商業建筑面積:92,213平方米;商業套內面積:56,638平方米;使用率:61.9%;Total G.F.A.:138,000(sqm)Car parking 36、G.F.A.:38,413.4 SQM(841 units);Retail G.F.A.:92,213(sqm);Retail N.L.A.:56,638(sqm);Efficiency rate:61.9%; 中國地產商域網中國地產商域網店鋪數量店鋪數量 SHOP SUMMARY樓層(Floor)數量(Number)主力店(Anchor)次主力店(Sub-anchor)小商鋪(Specialty shops)面積合計(Total Area.NLA)F1327211,227F227011,582F324812,747F4306,966B105811,276B200332,840單元合計(Tot37、al Unit)39281293面積合計(Total Area.NLA)24,7579,55522,32656, 中國地產商域網中國地產商域網主力店主力店 KEY ANCHORS SPACE百貨主力店,從L1層到L4層,建筑面積21,185平方米,套內面積13,130平方米;Department store,L1 to L4,G.F.A.21,185 sqm,indoor area 13,130 sqm;次主力店(北側),從L1層到L3層,建筑面積4,874平方米,套內面積2,832平方米;Sub-anchor(North),L1 to L3,G.F.A.4,874 sqm;indoor ar38、ea 2,832 sqm;次主力店(東南角),從L1層到L2層,建筑面積3,769平方米,套內面積2,134平方米;Sub-anchor(South-east corner),L1 to L2,G.F.A.3,769 sqm;indoor area 2,134 sqm;配套超市,B1層南側,建筑面積12,094平方米,套內面積8,099平方米;Supermarket,south part of B1,G.F.A.12,094 sqm;indoor area 8,099 sqm;7廳電影院,L3層,建筑面積5,027平方米,套內面積3,528平方米;Movie center with 7 hal39、ls,L3,G.F.A.5,027 sqm,indoor area 3,528 sqm;咖啡、健康餐飲,L1東北角,建筑面積6,968.43平方米,套內面積4,150.95平方米;Coffee and healthy food,north-east corner of L1,G.F.A.2,729.85 sqm,indoor area 4,150.95 sqm;高檔餐飲,L4層,建筑面積3,575平方米,套內面積2,855平方米;Fine dining,L4,G.F.A.3,575 sqm,indoor area 2,855 sqm; 中國地產商域網中國地產商域網樓層平面圖(地上樓層平面圖(地40、上1 1層)層)FLOOR PLAN F1 次主力店(北側);Semi-anchor(North);咖啡、健康餐飲;Coffee and healthy food;百貨主力店;Department store;次主力店(東南角);Semi-anchor(South-east corner); 中國地產商域網中國地產商域網樓層平面圖(地上樓層平面圖(地上2 2層)層)FLOOR PLAN F2 次主力店(北側);Semi-anchor(North);百貨主力店;Department store;次主力店(東南角);Semi-anchor(South-east corner); 中國地產商域網中國41、地產商域網樓層平面圖(地上樓層平面圖(地上3 3層)層)FLOOR PLAN F3 次主力店(北側);Semi-anchor(North);百貨主力店;Department store;次主力店(東南角);Semi-anchor(South-east corner);7廳電影院;Movie center with 7 halls; 中國地產商域網中國地產商域網樓層平面圖(地上樓層平面圖(地上4 4層)層)FLOOR PLAN F4 百貨主力店;Department store;高檔餐飲;Fine dining; 中國地產商域網中國地產商域網樓層平面圖(樓層平面圖(LGLG層)層)FLOOR P42、LAN LG健身中心,高檔KTV,大型餐飲,超市,運動城,水療中心;Gym club,Fine KTV,Mega F&B,Supermarket,Sports city,SPA; 中國地產商域網中國地產商域網健身中心,高檔KTV,大型餐飲,超市,運動城,水療中心;Gym club,Fine KTV,Mega F&B,Supermarket,Sports city,SPA;樓層平面圖(地下樓層平面圖(地下1 1層)層)FLOOR PLAN B 中國地產商域網中國地產商域網效果圖效果圖 ARTIFICIAL PERSPECTIVE 中國地產商域網中國地產商域網效果圖效果圖 ARTIFICIAL PERSPECTIVE 中國地產商域網中國地產商域網JFBGYQ 中國地產商域網中國地產商域網謝 謝!Thank you!