2025商業(yè)購(gòu)物中心平安夜圣誕趣玩市集游園會(huì)(冬日暖陽(yáng) 圣誕狂歡派對(duì)主題)活動(dòng)策劃方案(65頁(yè)).pptx
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2024-12-10
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2025年商場(chǎng)購(gòu)物中心元旦暖場(chǎng)跨年派對(duì)狂歡活動(dòng)策劃營(yíng)銷方案PPT合集
1、圣誕市集狂歡派對(duì)活動(dòng)Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasDISCOUNTCHRISTMASCHRISTMASWE MAKE AN EXCELLENT TEMPLATEMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas*2025圣誕新年許愿車*從這一刻正式出發(fā)*傳說(shuō)被圣誕老人聽(tīng)到的愿望*來(lái)年都會(huì)統(tǒng)統(tǒng)實(shí)現(xiàn)冬日暖陽(yáng)圣誕市集平安喜樂(lè)2、 得償所愿圣誕狂歡派對(duì)Christmas party所有存在于世間的美好事物都在今夜閃閃發(fā)著光。平安夜圣誕節(jié),是我們一年中最美好的時(shí)刻之一。讓我們享受這一刻,與最親愛(ài)的人一起歡度,創(chuàng)造美好回憶,寄托著對(duì)未來(lái)的美好祝福。This ChristmasLove is the best gift.這個(gè)圣誕愛(ài)才是最好的禮物。Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMERRY CHRISTMASMERRY C3、HRISTMASMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas許個(gè)愿望就能實(shí)現(xiàn)的美好是圣誕老人給我們的童年快樂(lè),當(dāng)我們成年后,也終于理解“彼得潘”為什么長(zhǎng)不大了。因?yàn)槟莻€(gè)童話小鎮(zhèn)是我們一直向往的世界。圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY2025 CHRISTMAS GARDEN PARTY每 個(gè) 人 心 中 都 有 一 個(gè) 童 話 鎮(zhèn)Merry ChristmasMerry Chr4、istmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas世界上也許沒(méi)有圣誕老人,但是商業(yè)購(gòu)物中心愿意成為你的童年驚喜,為你構(gòu)建一座關(guān)于圣誕的童話小鎮(zhèn),當(dāng)心愿球落入這座奇幻的童話鎮(zhèn)中,跟隨我的腳步一起去這個(gè)童話世界探索圣誕的奇趣吧圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY每 個(gè) 人 心 中 都 有 一 個(gè) 童 話 鎮(zhèn)Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry 5、ChristmasMerry ChristmasMerry ChristmasMerry ChristmasC CH HR RI IS ST TM MA AS S2 20 02 25 5圣 誕 奇 趣 游 園 會(huì) GARDEN PARTY在童話小鎮(zhèn)的圣誕奇境中,感受冷冬時(shí)節(jié)里的愛(ài)與溫暖。戴著毛絨絨的帽子迎接雪花飄落,帶著一顆好奇心在圣誕的童話小鎮(zhèn)游園,在市集上與圣誕老人擦肩而過(guò),還可以在圣誕派對(duì)上與童話精靈們一起盡情撒歡。Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christ6、masMerry ChristmasMerry ChristmasPART ONE圣誕趣玩圣誕趣玩活動(dòng)概況活動(dòng)概況 PART TWO圣誕趣玩圣誕趣玩活動(dòng)宣傳活動(dòng)宣傳PART THREE圣誕趣玩圣誕趣玩活動(dòng)主體活動(dòng)主體PART FOUR圣誕趣玩圣誕趣玩活動(dòng)附錄活動(dòng)附錄目錄目錄 CONTENTMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasPART ONEPART ONE圣誕趣玩圣誕趣玩 活動(dòng)概況活動(dòng)概況 活7、動(dòng)推廣+召集+線上活動(dòng)Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasChristmasmarketChristmasmarketChristmasmarket圣誕圣誕趣玩市集趣玩市集冬日暖陽(yáng)冬日暖陽(yáng) 圣誕狂歡派對(duì)圣誕狂歡派對(duì)MERRYCHRISTMAS01.圣誕趣玩游園會(huì)02.圣 誕 光 影 市 集03.圣 誕 趣 味工 坊04.圣誕冰雪奇趣派對(duì)Merry ChristmasMerry Christma8、sMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas提升項(xiàng)目知名度結(jié)合圣誕營(yíng)銷節(jié)點(diǎn)定制爆款活動(dòng),制造大量熱點(diǎn)話題,提升項(xiàng)目熱度,從而提升項(xiàng)目知名度。增 強(qiáng) 客 群 粘 性促 進(jìn) 銷 售 轉(zhuǎn) 化融合年輕化客群偏愛(ài)的活動(dòng)元素,用形式豐富玩法多樣的活動(dòng)“拿捏”年輕人的喜好,增強(qiáng)目標(biāo)客群粘性。借勢(shì)活動(dòng)熱度,為營(yíng)銷中心聚集人氣,進(jìn)行銷售轉(zhuǎn)化。活動(dòng)目的Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerr9、y ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕游園圣誕游園帶你開(kāi)啟圣誕游園模式,通過(guò)奇幻童夢(mèng)商店、心愿郵局等場(chǎng)景打造,享受沉浸式圣誕游園。MERRY CHRISTMAS圣誕圣誕趣玩市集趣玩市集Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas光影市集光影市集北歐小鎮(zhèn)風(fēng)格的圣誕限定市集,售賣圣誕老人的禮物、奇幻的雜貨鋪、和琳瑯滿目的圣誕文創(chuàng)10、以及特色圣誕美食,滿足你對(duì)圣誕的一切想象!MERRY CHRISTMAS圣誕圣誕趣玩市集趣玩市集Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕趣玩圣誕趣玩浪漫霓虹暈染城市的冬夜,清脆的鈴聲從森林中傳來(lái),縱情在這一片魔幻的圣誕奇境。做有顏又有趣的圣誕手作,今天的圣誕襪由自己塞滿!MERRY CHRISTMAS圣誕圣誕趣玩市集趣玩市集Merry ChristmasMerry ChristmasMerry11、 ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕派對(duì)圣誕派對(duì)圣誕序曲奏響,用童話世界碰撞現(xiàn)實(shí),用童趣表演和搖擺的舞會(huì)釋放情緒多巴胺,在圣誕點(diǎn)燈儀式中解鎖不一樣的圣誕旅程。MERRY CHRISTMAS圣誕圣誕趣玩市集趣玩市集Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasPART 12、TWOPART TWO圣誕趣玩圣誕趣玩 活動(dòng)宣傳活動(dòng)宣傳 活動(dòng)推廣+召集+線上活動(dòng)Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)宣傳宣傳形式預(yù)熱宣傳海報(bào)推廣平臺(tái)微博、小紅書(shū)、朋友圈宣傳周期活動(dòng)前3-4周宣傳內(nèi)容定制活動(dòng)海報(bào),以多巴胺色系為主色調(diào)突顯圣誕的童話感融入活動(dòng)元素設(shè)計(jì)海報(bào)。2 20 02 25 5 C CH HR RI IS ST TM MA AS S G GA AR RD DE EN N 13、P PA AR RT TY Y活 動(dòng) 預(yù) 熱 海 報(bào)圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTYMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)宣傳圣誕圣誕趣玩市集趣玩市集線上話題預(yù)熱線上話題預(yù)熱定制預(yù)熱話題#全城搜尋圣誕老人#拍照搜索全城出逃的圣誕老人,將圖文/視頻分享到社交平臺(tái)并附有活動(dòng)信息,即可參與活動(dòng)抽獎(jiǎng)。Merry ChristmasMerry ChristmasMerry C14、hristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)宣傳圣誕圣誕趣玩市集趣玩市集線下活動(dòng)預(yù)熱線下活動(dòng)預(yù)熱滴滴滴.你有一份圣誕禮物待查收。圣誕老人開(kāi)著滿載禮物的車出街,招手即停。關(guān)注項(xiàng)目官方賬號(hào)即可挑選一件圣誕“心愿”禮物。Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)宣傳圣誕奇趣游園15、會(huì)CHRISTMAS GARDEN PARTY邀請(qǐng)抖音達(dá)人在活動(dòng)現(xiàn)場(chǎng)拍攝預(yù)熱短視頻,通過(guò)短視頻的場(chǎng)景呈現(xiàn),更直觀的向目標(biāo)客群種草,提升活動(dòng)熱度。2 20 02 25 5 C CH HR RI IS ST TM MA AS S G GA AR RD DE EN N P PA AR RT TY Y活 動(dòng) 預(yù) 熱 視 頻Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)宣傳圣誕圣誕趣玩市集趣玩市集線上后期宣傳16、線上后期宣傳定制預(yù)熱話題#為100頂帽子尋找主人#在項(xiàng)目前廣場(chǎng)設(shè)置宣發(fā)點(diǎn)位。客戶可根據(jù)帽子標(biāo)簽找到適合自己的帽子并和工作人員驗(yàn)證認(rèn)領(lǐng),驗(yàn)證成功在背景板上簽名即可領(lǐng)走專屬圣誕帽和一份圣誕伴手禮。Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasPART THREEPART THREE圣誕趣玩圣誕趣玩 活動(dòng)主體活動(dòng)主體 活動(dòng)推廣+召集+線上活動(dòng)Merry ChristmasMerry ChristmasMerr17、y ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕老人游園記、圣誕主題點(diǎn)、襪塞簽到點(diǎn)、游園打卡計(jì)劃、圣誕扭扭球、奇幻童夢(mèng)商店、圣誕心愿郵局、游園觀景互動(dòng)臺(tái)01.圣誕游園奇遇02.圣誕光影市集光影圣誕主題區(qū)、不“迷”鹿指引區(qū)、光影氛圍包裝、圣誕老人禮物集、奇幻雜貨鋪、圣誕好食光集、潮玩文創(chuàng)集03.麋鹿玩味工坊Tufting圣誕樹(shù)手作、圣誕水晶城堡手作、圣誕干花香薰、奇幻森林手作相框、姜黃餅干DIY烘焙、圣誕熱紅酒DIY04.冰雪奇趣派對(duì)圣誕序曲奏響、迪士尼舞臺(tái)劇、奇幻魔術(shù)18、表演、摩登時(shí)代舞蹈、圣誕點(diǎn)燈儀式、圣誕巡游狂歡、圣誕搖擺舞會(huì)CHRISTMAS圣誕奇趣園游會(huì)Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕游園奇遇Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄圣誕老人19、游園記CHRISTMAS GARDEN PARTY“爬墻”的圣誕老人、喝咖啡/曬太陽(yáng)的圣誕老人,形態(tài)各異的圣誕老人集體開(kāi)啟游園模式!Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄童話風(fēng)格的長(zhǎng)腿圣誕老人,橫跨四層臺(tái)階眺望著整個(gè)童話小鎮(zhèn)。成為活動(dòng)昭示性的主題點(diǎn),營(yíng)造濃濃的圣誕氛圍。長(zhǎng)腿圣誕老人主題點(diǎn)圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTYMerry ChristmasMerry C20、hristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas2 20 02 25 5 C CH HR RI IS ST TMMA AS S G GA AR RD DE EN N P PA AR RT TY Y襪 塞 簽 到 許 愿 點(diǎn)圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY今年的圣誕愿望是?在簽到墻上挑選名字對(duì)應(yīng)的首字母圣誕襪。在紙上寫(xiě)下今年的圣誕愿意放進(jìn)襪中,它一定會(huì)實(shí)現(xiàn)。Merry ChristmasMerry ChristmasMerr21、y ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas在項(xiàng)目各處設(shè)置七個(gè)圣誕老人游園打卡點(diǎn),由工作人員在各點(diǎn)位發(fā)放不同的圣誕禮物,找到他們一起合影,集齊七張照片即可召喚圣誕禮物一份!2 20 02 25 5 C CH HR RI IS ST TMMA AS S G GA AR RD DE EN N P PA AR RT TY Y圣誕奇趣游園會(huì)CH R I S T M A S GA R D E N PARTY游 園 打 卡 計(jì) 劃Merry ChristmasMerry Chri22、stmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕游園圣誕游園在項(xiàng)目各處設(shè)置七個(gè)圣誕老人游園打卡點(diǎn),由工作人員在各點(diǎn)位發(fā)放不同的圣誕禮物,找到他們一起合影,集齊七張照片即可召喚圣誕禮物一份!MERRY CHRISTMAS冬日暖陽(yáng)圣誕狂歡派對(duì)游 園 打 卡 計(jì) 劃2 0 2 5 C H R I S T M A SGA R D E N PA R T YMerry ChristmasMerry ChristmasMerry ChristmasMerry Ch23、ristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas完成游園打卡任務(wù)即可憑打卡照片參與扭蛋抽獎(jiǎng)活動(dòng)。里面有好玩的圣誕周邊,更有現(xiàn)金大獎(jiǎng),快來(lái)試試你的運(yùn)氣吧圣誕扭扭球互動(dòng)點(diǎn)Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY胡桃?jiàn)A子士兵歡迎通道以及圣誕巡游馬車和可愛(ài)到膨脹的24、多肉圣誕樹(shù),構(gòu)建了一座美輪美奐的圣誕童話王國(guó)。童話小鎮(zhèn)氛圍包裝Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas奇 幻 童 夢(mèng) 商 店圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY每個(gè)人都曾幻想自己是童話故事里的主角,在童話的世界里邂逅結(jié)識(shí)新朋友。這個(gè)圣誕,以最炙手可熱的潮玩泡泡瑪特為主題開(kāi)一家童夢(mèng)商店,邀你共同漫游5大主題的童夢(mèng)場(chǎng)景。Merry ChristmasMerry Christmas25、Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas2 20 02 25 5 C CH H R RI I S S T T MM A AS S G GA A R R D D E E N N P PA AR RT TY Y圣誕心愿郵局互動(dòng)點(diǎn)圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY挑選一張圣誕主題明信片,寫(xiě)下你的圣誕心愿,蓋上郵戳投進(jìn)郵筒,寄給遠(yuǎn)方的圣誕老人,期待愿望的實(shí)現(xiàn)。Merry ChristmasMerry ChristmasMerry Chris26、tmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄在童話小鎮(zhèn)的一角設(shè)置一個(gè)游園觀景臺(tái),在圣誕小木屋中用一個(gè)大大的望遠(yuǎn)鏡收割整個(gè)童話小鎮(zhèn)的美好奇境。2 20 02 25 5 C CH HR RI IS ST TMMA AS S G GA AR RD DE EN N P PA AR RT TY Y游園觀景臺(tái)互動(dòng)點(diǎn)圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTYMerry ChristmasMerry ChristmasMerry ChristmasMerry Christm27、asMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕光影市集Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄巨型圣誕樹(shù)上懸掛著各種來(lái)自圣誕的禮物,在飄著雪花的夜景之下,圣誕氣息拉滿!坐在錯(cuò)落著堆放著木質(zhì)座椅上,留下圣誕的印記吧2 20 02 25 5 C CH HR RI IS ST TMMA AS S G GA AR R28、D DE EN N P PA AR RT TY Y光 影 圣 誕 主 題 區(qū)圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTYMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄森林里的小精靈們組成了市集的主題堆頭加上發(fā)光的指引路牌。領(lǐng)取一張市集指南,一起開(kāi)啟逛吃模式。圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY圣誕不迷“鹿”指引區(qū)Merry ChristmasMerry Chr29、istmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄光 影 氛 圍 包 裝圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY星星點(diǎn)點(diǎn)的昏黃燈光布滿市集,柔化了寒冷的冬夜氣息。隨著夜晚的降臨,仿佛來(lái)到了童話中的小鎮(zhèn)市集一般夢(mèng)幻美麗。Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMe30、rry Christmas集市以北歐小鎮(zhèn)的風(fēng)格打造,以紅色為主色調(diào),點(diǎn)綴綠色的圣誕樹(shù)以及鈴鐺裝飾,讓每個(gè)小攤位小而精致。2 20 02 25 5 C CH HR RI IS ST TMMA AS S G GA AR RD DE EN N P PA AR RT TY Y圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY市 集 攤 位 規(guī) 劃Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas各種奇奇怪怪31、的圣誕單品,都是圣誕老人精心挑選的禮物。圣誕耳飾、森林手鏈、異域香薰,總有一款能滿足你對(duì)圣誕的想象。圣 誕 老 人 的 禮 物 集圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTYMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY無(wú)論是塔羅牌還是占卜或是星座推算這里總能猜透你的小心思。在這個(gè)有神秘色彩的節(jié)日體會(huì)圣誕奇幻魅力。圣 誕 奇32、 幻 雜 貨 鋪Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄圣誕好食光集CHRISTMAS GARDEN PARTY圣誕雞蛋仔、麋鹿咖啡、襪塞沙拉,有顏又有料的圣誕美食,在感官和味蕾上給客戶雙重刺激。1Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry C33、hristmasMerry Christmas手工藝品、周邊文創(chuàng)、小眾掛件和來(lái)自圣誕老人的明信片。是文藝青年的必逛之地!圣 誕 潮 玩 文 創(chuàng) 集圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTYMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕玩味工坊Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christ34、masMerry ChristmasMerry ChristmasMerry Christmas圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY浪漫霓虹暈染城市的冬夜,清脆的鈴聲從森林中傳來(lái),玩味工坊營(yíng)造了一片魔幻、靈動(dòng)又溫馨的圣誕奇境。2 20 02 25 5 C CH HR RI IS ST TMMA AS S G GA AR RD DE EN N P PA AR RT TY Y玩味工坊氛圍包裝Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerr35、y ChristmasMerry Christmas用最近超火的Tufting定制毛絨麋鹿掛飾錯(cuò)落的嵌在樹(shù)上,打著蝴蝶結(jié)的圣誕樹(shù),散發(fā)著冷杉與杜松子的香氣。也擁有獨(dú)一無(wú)二的辨識(shí)度。Tufting圣誕樹(shù)手作圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTYMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕節(jié)的每一片雪花,都是冬天的來(lái)信。而水晶球里飄搖在圣誕樹(shù)上的雪花,是這個(gè)圣誕最好的紀(jì)念。親手組建36、一個(gè)關(guān)于圣誕的童話小鎮(zhèn)。圣誕水晶城堡手作圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY2 20 02 25 5 C CH HR RI IS ST TMMA AS S G GA AR RD DE EN N P PA AR RT TY YMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY清新的雪松氣味總能撫平心中的浮躁,點(diǎn)燃燭火為寒冷的冬天增37、添一抹溫暖和浪漫。伴隨圣誕的鐘聲敲響點(diǎn)亮這份浪漫,沉浸在芳香彌漫、燈火搖動(dòng)之中,開(kāi)啟一場(chǎng)圣誕的療愈之旅。圣誕干花香薰手作Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas用奇思妙想將各類小掛件與圣誕樹(shù)相結(jié)合,搭建出獨(dú)一無(wú)二的圣誕樹(shù),用相框封存這份美好的圣誕記憶。圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY奇幻森林手作相框2 20 02 25 5 C CH HR RI IS ST TMMA AS38、 S G GA AR RD DE EN N P PA AR RT TY YMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas傳統(tǒng)英式姜黃餅干,僅在圣誕節(jié)上線!比起普通的曲奇,加入了暖身的紅糖,姜黃粉,肉桂,是圣誕節(jié)的限定味道。姜 黃 餅 干D I Y烘 焙圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTYMerry ChristmasMerry ChristmasMerry ChristmasMer39、ry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣 誕 熱 紅 酒D I Y圍 爐 煮 酒Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas冰雪奇趣派對(duì)Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry 40、ChristmasMerry ChristmasMerry Christmas圣誕的序曲奏響,由外籍樂(lè)隊(duì)從通道處一路演奏圣誕音樂(lè)走向舞臺(tái)區(qū)域,開(kāi)啟圣誕派對(duì)。2 20 02 25 5 C CH HR RI IS ST TMMA AS S G GA AR RD DE EN N P PA AR RT TY Y圣 誕 序 曲 奏 響圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTYMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMer41、ry Christmas在飄雪的季節(jié),看一場(chǎng)迪士尼主題的圣誕專場(chǎng)表演。用音樂(lè)和表演奏出圣誕的味道,近距離感受圣誕氛圍迪 士 尼 舞 臺(tái) 劇 演 藝圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTYMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY小丑與圣誕老人的神奇組合,除了互動(dòng)的小魔術(shù)表演,他們還共同施展“魔法”讓現(xiàn)場(chǎng)飄滿雪花和神奇的泡泡,42、點(diǎn)燃現(xiàn)場(chǎng)的圣誕氣氛。奇 幻 魔 術(shù) 表 演Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas融合百老匯風(fēng)格的歌舞、音樂(lè)劇、魔術(shù)等多種藝術(shù)形式,現(xiàn)場(chǎng)多位演員載歌載舞與觀眾進(jìn)行互動(dòng)表演,提升客戶參與感。2 20 02 25 5 C CH HR RI IS ST TMMA AS S G GA AR RD DE EN N P PA AR RT TY Y摩登時(shí)代舞蹈表演圣誕奇趣游園會(huì)CHRISTMAS GARDEN 43、PARTYMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas晚20:1開(kāi)啟圣誕點(diǎn)燈儀式,伴著童聲唱詩(shī)班的圣誕音樂(lè),點(diǎn)亮現(xiàn)場(chǎng)的圣誕樹(shù),開(kāi)啟圣誕狂歡模式!2 20 02 25 5 C CH HR RI IS ST TMMA AS S G GA AR RD DE EN N P PA AR RT TY Y圣 誕 點(diǎn) 燈 儀 式圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTYMerry ChristmasM44、erry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTY化身為圣誕女郎的工作人員帶著圣誕糖果隨機(jī)出現(xiàn)在項(xiàng)目?jī)?nèi),進(jìn)行發(fā)糖行動(dòng)。記住討糖口令“來(lái)項(xiàng)目奇趣過(guò)圣誕”,對(duì)上暗號(hào)即可獲得圣誕糖果一份。圣誕巡游派發(fā)福利Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMer45、ry ChristmasMerry Christmas任何節(jié)日總是適合用舞步來(lái)傳達(dá)情緒,小眾的圣誕搖擺舞會(huì)作為派對(duì)的終章最合適不過(guò)了。和小伙伴們用一杯熱紅酒開(kāi)啟舞會(huì),一起在舞池中舞動(dòng)著今夜永不散場(chǎng)!2 20 02 25 5 C CH HR RI IS ST TMMA AS S G GA AR RD DE EN N P PA AR RT TY Y終章圣誕搖擺舞會(huì)圣誕奇趣游園會(huì)CHRISTMAS GARDEN PARTYMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas46、Merry ChristmasMerry ChristmasPART FOURPART FOUR圣誕趣玩圣誕趣玩 活動(dòng)附錄活動(dòng)附錄 活動(dòng)推廣+召集+線上活動(dòng)Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄1.指定人員負(fù)責(zé)此項(xiàng)目的溝通以及工作統(tǒng)籌。2.根據(jù)擬定的工作內(nèi)容細(xì)化分項(xiàng)工作組。3.并安排定期會(huì)議以及臨時(shí)情況特殊會(huì)議溝通活動(dòng)進(jìn)度,確保活動(dòng)順利進(jìn)行。2 20 02 25 5 C CH HR RI47、 IS ST TM MA AS S G GA AR RD DE EN N P PA AR RT TY Y成立活動(dòng)專項(xiàng)小組Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄1.活動(dòng)前的了解及活動(dòng)溝通2.活動(dòng)前的工作協(xié)調(diào)會(huì)參與3.活動(dòng)現(xiàn)場(chǎng)的到場(chǎng)時(shí)間的嚴(yán)格規(guī)定4.活動(dòng)前期的培訓(xùn)、執(zhí)行標(biāo)準(zhǔn)制定2 20 02 25 5 C CH HR RI IS ST TM MA AS S G GA AR RD DE EN 48、N P PA AR RT TY Y工 作 人 員 管 理Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄活動(dòng)執(zhí)行方案、活動(dòng)執(zhí)行時(shí)間表、細(xì)化流程表、物料清單、物料設(shè)計(jì)方案、培訓(xùn)時(shí)間規(guī)劃表、工作人員培訓(xùn)指引、工作人員培訓(xùn)手冊(cè)2 20 02 25 5 C CH HR RI IS ST TM MA AS S G GA AR RD DE EN N P PA AR RT TY Y活 動(dòng) 文 檔 管 理Merr49、y ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄1.明確活動(dòng)場(chǎng)地的使用情況,包含電量負(fù)荷、提供電源的接口位置、接口數(shù)量、走線位置等。2.活動(dòng)開(kāi)始前必須檢查各種硬件設(shè)施保證活動(dòng)順利進(jìn)行。2 20 02 25 5 C CH HR RI IS ST TM MA AS S G GA AR RD DE EN N P PA AR RT TY Y場(chǎng) 地 籌 備 規(guī) 劃Merry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry ChristmasMerry Christmas活動(dòng)附錄1.邀請(qǐng)專業(yè)的活動(dòng)攝影師及攝像師到場(chǎng)2.前期精準(zhǔn)的項(xiàng)目培訓(xùn)和活動(dòng)需求了解3.熟悉各個(gè)活動(dòng)環(huán)節(jié)及流程設(shè)置4.專業(yè)設(shè)備及后期剪輯,保證影像效果2 20 02 25 5 C CH HR RI IS ST TM MA AS S G GA AR RD DE EN N P PA AR RT TY Y活 動(dòng) 攝 像 管 理圣誕市集狂歡派對(duì)活動(dòng)
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