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1、北京中央商務區的中心商業北京中央商務區的中心商業 統一產權，整體運營UNIFORM TITLE,UNIFORM MANAGEMENT RETAIL CENTER AT THE HEART OF BEIJING CBD 開發項目名稱：北京財富中心Name of development:Beijing Fortune Plaza商業部分名稱：財富購物中心Name of retail:Fortune MallABOUT BEIJING財富中心項目位置財富中心項目位置CBDFORTUNE PLAZA LOCATIONFortune Plaza lies at the heart of Beijing 2、CBD;with convenient access to the Embassy District;Lufthansa Center and the Airport Expressway to the New Capital Airport;To the west,lies Guandongdian South Street and the Chaowai Area;To the north,it adjoins No.5 CBD Road,CBD East and West Street runs through Fortune Plaza in an east-west directio3、n,providing efficient links with East Third Ring Road and Dongdaqiao Road.地處北京CBD核心地段；緊鄰東三環，與使館區、燕莎商圈及機場高速一線連接；西接關東店南街與朝外商圈相連；北靠商務中心5號路,東西街貫穿社區，有效通達東三環與東大橋路。CWTTKerry CenterJingguang New World CenterCCTVHeadquartersCentral ParkWFCFortunePlazaCCTV地鐵交通地鐵交通 MTR地鐵是北京財富購物中心的便利通道：地鐵是北京財富購物中心的便利通道：地鐵10號線，將4、帶來每天約3.6萬次的流動客流，無論是海淀的中關村，還是奧運會場，便捷的地下交通，將商業的魅力通達四方；長安街、東三環路、朝陽門外大街和東大橋路，四大交通干道環繞財富購物中心；三十余條公交線路，編織便捷的路面交通體系。Fortune Mall benefits from direct access to M.T.R in Beijings CBD.When the M.T.R Line No.10 opens in 2008,daily passenger trips are expected to reach 36,000.Through the convenient M.T.R trans5、portation network,the complex attracts visitors from Zhongguancun at Haidian,the Olympic Games venues and all other parts of Beijing.Fortune Mall surrounded by Changan Avenue,East Third Ring Road,Chaoyangmenwai Avenue and Dongdaqiao Road in the vicinity,is becoming the transportation hub with over 36、0 bus routes.Beijing Silicon ValleyOlympic CatchmentFinancial StreetLufthansa CatchmentCBD財富中心整體概況財富中心整體概況PROJECT SUMMARY五棟超高層建筑矗立于9.2公頃的長方形地塊上，酒店位于中間，其于4棟各占一角；總建筑面積約72萬平方米，一期24萬平方米，二期30萬平方米，三期18萬平方米；一期公寓樓已于2005年4月入住、一期寫字樓已于2005年5月入住；二期酒店計劃于2008年4月試營業、二期公寓計劃于2008年11月完工；財富購物中心（項目的西北側，二期裙房北半部分，與環球金融中心7、隔街相望）計劃于2009年3月底對外營業；三期寫字樓目前處于設計階段。5 super high-rise buildings sitting on the site of 9.2 hectare,two office towers and two residential towers located in each corner of the rectangular land,with a 5-star hotel in the center;Total GFA 720k sqm,PI GFA 240k，PII GFA 300k，PIII GFA 180k;PI residential bui8、lding completed in April.2005,PI office building completed in May 2005;PII hotel building plans to soft open in April.2008,PII residential building plans to complete in November.2008;Fortune Mall（the north-west side of the development,north part of the PII podium building,across the street from WFC）9、plans to soft open around the end of March.2009;PIII office building is in the stage of design.商業鳥瞰圖商業鳥瞰圖放大版放大版BIRDVIEW ZOOM INFortune Mall一期公寓一期公寓總建筑面積為7.2萬平方米，約506套散售公寓；目前入住率為85%，租金水平為11-13美元/月/平方米；入住人群（跨國公司管理人員，高級白領，商業精英及專業人士)；樓高128米，共有45層；由達文物業進行管理，仲量聯行擔當物業顧問。Total GFA 72,000 sqm,506 units sold 10、strata-titled;Occupancy Rate is about 85%,average rental is USD11-13/month/sqm;Most residents are MNC managers and executives、white collars、business elites and professionals;The height of building is128 m,totally 45floors;Managed by Darwin Property Management company,Jones Lang LaSalle as PM Consult11、ant.PI RESIDENTIAL TOWER一期寫字樓一期寫字樓總建筑面積為10萬平方米，約171個單元；目前入住率為85%，租金水平為26-35美元/月/平方米；主要入住企業有普華永道、拜爾制藥、世邦魏里仕等；樓高155米，共有46層；由達文物業進行管理，仲量聯行擔當物業顧問。Total GFA 100,000 sqm,171units;Occupancy Rate is about 85%,average rental is US26-35/month/sqm;Key tenants are:Pricewatercoopers,Bayer,CBRE ect;The height of 12、building is 155 m,totally 46 floors;Managed by Darwin Property Management company,Jones Lang LaSalle as PM Consultant.PI OFFICE TOWER二期二期公寓公寓目前北京最高的純公寓樓（199米），四葉風車型建筑；淺鍍膜LOW-E中空玻璃幕墻，低、高區雙大堂設計；30層以下（低區）部分設計為服務式公寓，戶型主要集中在一居室到三居室，大約330套；30層以上（高區）部分設計為豪華公寓，戶型主要集中在2居室到4居室,大約180套，精裝設計師“梁志天”香港；高區豪宅成交價格達到3613、000元/平方米。PII RESIDENTIAL TOWERCurrently the highest pure residential building in BJ(199M).The key plan is similar to a windmill with four leaves;The tower applies the low coating LOW-E double glazed curtain wall.Lift lobbies are designed separately for low-zone and high-zone;The low-zone(30F&below)i14、s designed as serviced apartments,which will be operated by an international operator.Flat type varies from 1 bed room to 3 bed rooms.330 units;The high-zone(30F above)is targeted at the very high-end market of luxury apartments.Flat type varies from 2 bed room to 4 bed rooms.180 units.Interior desi15、gner is Steve Leung from HK;The achieved average sale price of high-zone luxury apartments is about 36,000 yuan/sqm.二期酒店二期酒店PII HOTELIt is a five-star hotel,520 keys,the key plan is Butterfly-shape;International branding,“Millennium”from Singapore CDL;Luxury and sumptuous club and SPA;Main landscape16、 garden located at east side of the building;Standard room size is 45 sqm;Inborn unique washroom design(WR is close to the external window);LTW leads the interior design.五星級定位，520套房間，蝶形建筑；“仟禧Millennium”品牌管理-新加坡CDL集團；豪華會所和SPA；東側面對項目的中心綠地；標準房間面積45平方米左右；靠近窗戶的洗手間設計；LTW主持精裝設計。財富商業中心效果圖財富購物中心財富購物中心FORTUNE17、 MALL項目可達性項目可達性ACCESSIBILITY商業入口商業入口 FM entrance酒店入口酒店入口 Hotel entrance公寓入口公寓入口 Residential entrance市場定位市場定位 MARKET POSITIONING多功能集合化的精英生活型商業中心多功能集合化的精英生活型商業中心以高端、時尚品牌購物為主題；同時集休閑娛樂、品牌展示、美食天地、文化交流等功能于一體的全方位的購物中心，主要為在中央商務區工作、居住人群及到訪該區域人士提供一個最佳的消費場所。A multi-brand shopping opportunity for the eliteFortu18、ne Mall is positioned to offer high-end lifestyle,fashionable brands in a multifunctional setting for leisure,entertainment,brands display,fine and specialty dining and cultural exchange.It aims to provide the best shopping environment for those who work and live in the CBD as well as visitors to th19、e district.L3精致餐飲精品餐廳、保健&美容店和生活用品店Fine Dining&Relaxation Fine Dining Restaurants,Health&Beauty Salon%Lifestyle Stores.L2時尚休閑精品商場、飾品店、時尚店及運動概念店Sports&Casual Fashion Boutique Department Store,Accessories Stores,Sports&Casual Wear.L1時尚名品品牌時尚、精品商場Branded Fashion Fashion and Watch&Jewellery Brands,Boutiq20、ue Department Store.B1健康美食熟食店、果汁/熱食/甜品售貨亭、個人護理,書店和超市Health Food Street Delicatessen,Health Food Concessions,Juice/Hot food/Dessert Bar Kiosks,Personal Care,Bookstore and Supermarket.市場定位市場定位 TARGET CUSTOMER&MARKET POSITIONING目標市場目標市場Target Market大致規模大致規模Approximate Size典型購物需求典型購物需求Typical Purchases 21、and Retail Demand1.CBD區商務人士 CBD Business People135,000(常駐人口)(Frequent stay)流行服飾，日用品，餐飲，服務類Fashion,Convenience retail,F&B,Services2.商務精英 Business Elite5,000 10,000奢侈品，禮品，餐飲，娛樂Luxury Products,Gifts,F&B and entertainment3.CBD區居民 CBD Residents92,000(4 x 23,000)日用品，食品，餐飲，家居用品，流行服飾，服務類Convenience,Food,F&B22、,Home&Lifestyle,Fashion,Services4.涉外人士 Foreigners30,000(全年)(All year)餐飲，休閑，流行服飾F&B,Leisure,Fashion product5.商務旅行人群 Business Travelers17,000(每天)(Per day)餐飲，禮品和文化類產品F&B,Gifts and Cultural goods6.觀光客 Tourists4,000,000(北京全年)(Beijing as a whole year)流行服飾，餐飲，禮品，文化類產品，當地紀念品Fashion,F&B,Gifts and Cultural go23、ods,and Local Souveniretc.市場定位市場定位 TARGET CUSTOMER&MARKET POSITIONING核心客群核心客群核心客群核心客群 Core Customer GroupCore Customer Group白領，商務精英，公寓住戶，白領，商務精英，公寓住戶，居住在居住在CBD區的涉外人士區的涉外人士White-collar,business elite,apartment resident,foreigners living in CBD areaCBD區商務旅行人區商務旅行人群群 /Business travelers in CBD年齡在年齡在25-24、50歲之間，歲之間，高消費能力高消費能力/25-50 of age,high consumption capability當地居民當地居民/Local resident國內外觀光人群國內外觀光人群/Foreign and local tourist 核心客群核心客群 Core Customer Group1.白領 White-collar workers2.商務精英 Business elite 3.公寓住戶 Apartment resident4.居住在CBD區的涉外人士 Foreigners living in the CBD area-年齡：25-50 Age:25-50-高消費能力 H25、igh consumption capability附屬客群附屬客群 Secondary Customer Group5.商務旅行人群，CBD區的當地居民 Business travelers,local residents in CBD其他其他 Others6.國內外觀光人群 Foreign and local tourist商業信息匯總商業信息匯總 RETAIL SUMMARY項目位置：Location:北京朝陽區CBD核心區域，與新的中央電視臺總部隔街相望；Prime location at BJ CBD core area,across the 3rd ring road from n26、ew CCTV HQ;樓層：Floors：地上3層，地下1層；4 floors in total,including 3 floors above ground and 1 underground floor;總建筑面積Total GFA:約38,000；About 38,000m2;使用率：ER:約51%；About 51%;地下一層：B1:約5,300；About 5,300 ;首層：F1:約9,400；About 9,400;二層：F2:約11,100；About 11,100;三層：F3:約11,400；About 11,400;商業信息匯總商業信息匯總 RETAIL SUMMARY(27、Contd)車位數量：Parking Lots:二期項目總規劃數量為2,000個車位，計劃可供商業使用的數量超過500個；Total number of parking space for phase 2 is about 2000 units,out of which over 500 units are available for FM to use;電梯：Lifts:客梯4部，扶梯16部,貨梯5部；4 passenger lifts,16 escalators,5 cargo lifts;設計理念：Design Concept:精品購物廣場加酒店的感覺；Boutique mall des28、ign concept+Hospitality feel;計劃試營業時間：Soft Open Date:2009年3月底；End of March 2009;計劃交付日期：Handover Date:2008年9月底；End of September 2008;通達性：Connection:二期酒店和公寓有專屬通道與商業連通；Exclusive internal pedestrian route is designed for Hotel and Phase 2 Residential tower guests to get into Fortune Mall;地鐵：M.T.R:地鐵10號線將29、于2008年6月正式開通(奧運之前)；NO.10 MTR will kick-off in June 2008(before the Olympic);運營理念：Operation:統一產權，整體運營。Uniform Title,Uniform Management.項目優勢項目優勢 PROJECT FEATURES中心廣場中心廣場 打造打造CBDCBD最具人氣商業中心最具人氣商業中心財富購物中心環抱的近1萬平方米中心場，與CCTV總部一街之隔的優越地理位置，將成為捕捉CCTV雙“Z”型建筑全景的最佳觀景地與最具地標性的場所之一。The central plaza a unique shopp30、ing experience in the CBDFortune Mall has a central open plaza as a prime amenity area for the recreation and benefit of all residents and visitors creating a unique retail and leisure destination in the CBD.The 10,000central plaza is superiorly located,being only a streets away from the CCTV headqu31、arters.In the future,it will become an appealing landmark for perfect shots of CCTVs“double Z”architecture as well as an ideal venue for events like product briefings,business talks,open-air concerts and festive parties.中庭走廊，創造迷人商業內街中庭走廊，創造迷人商業內街借鑒國外大型商業超人氣設計經驗，通過采光中庭設計，為商家提供一個集中的活動推廣場所集聚人氣，交錯的中庭走廊規32、劃，創造了一個悠閑的商業內街氛圍。Atrium corridors add charm to indoor shoppingDrawing on the experience from the popular designs of large shopping malls overseas,a sunlit atrium is provided inside the mall.This attracts many visitors,making it an ideal place for promotion events and various activities.With the link33、ed walkways,the central atrium creates an open and leisurely setting indoors.項目優勢項目優勢 PROJECT FEATURES“Double first-floor”retail unique in the CBD Elevated bridges:The environmental controlled pedestrian link-bridges provide direct connection between the offices,apartments and Millennium Beijing Hot34、el at Fortune Mall allowing visitors and residents to gain maximum exposure to the shops at level 2 optimizing the sales value.First floor three main entrances:The Fortune Mall has three entrances.The main entrances are flagmarked by glass atrium structures in the east and west fronting the East Thi35、rd Ring Road and Guan Dong Dian South Street respectively.A third entrance is off No.5 CBD Road opposite to the World Financial Center and Jingguang Center.項目優勢項目優勢 PROJECT FEATURES雙首層商業，中央商務區獨有雙首層商業，中央商務區獨有空中連橋：與財富中心寫字樓、財富中心公寓、五星級酒店直接連通，在這里辦公、居住及到訪人群將有機會直接從二層連橋進入財富購物中心，從而形成了服務于項目內部的“第二個”首層空間。首層三大主出入口：緊鄰東三環的財富中心廣場上設有東入口，與CCTV直接相對；關東店南街的西入口，與新城國際、萬通中心僅一街之隔，商務中心5號路上的北入口，與環球金融中心、京廣中心相鄰。L1NNL2L2NL3NB1NL1L3B1店鋪面積匯總店鋪面積匯總（套內）（套內）SHOP SIZE SUMMARY（NLA）L2謝謝！謝謝！Thank You!