沈陽中興新一城購物中心招商手冊.pdf
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2024-12-17
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購物中心招商手冊-全國知名購物中心招商方案案例范本PPT
1、中街新地標 中興新一城Zhongxing One Mall has become a new landmark of Zhongjie Street中興沈陽商業(yè)大廈(集團)股份有限公司創(chuàng)建于1987年12月10日,歷經(jīng)3次跳躍式發(fā)展,多次開啟沈陽商業(yè)之先河,是東北地區(qū)最富盛名的集購物、餐飲、休閑健身、文化娛樂為一體的現(xiàn)代化、多功能、一站式服務的大型購物中心,經(jīng)營規(guī)模不商品零售總額居全國大型商場前列,上繳國家稅金居全省大型商業(yè)企業(yè)之首Zhongxing-Shenyang Commercial Building(Group)Co.,Ltd was founded on 10thDec 1987,a2、fter three-time leapfrog development,it repeatedly sets as commercial pioneer of Shenyang and prestigious for being a modern,multifunctional,one-stop service shopping mall integrated with shopping,dining,leisure and fitness,culture and entertainment.Operating scale and total volume of retail sales a3、t front row among national giant shopping malls in,top of list provincial business enterprise of paying tax.中興商業(yè)集團盾安集團連續(xù)7年躋身“中國企業(yè)500強”,連續(xù)14年躋身“中國民營企業(yè)500強”,2015年分別位列第251位和第53位。盾安集團現(xiàn)有高新技術企業(yè)25 家。控股上市公司2家:盾安環(huán)境(002011)、江南化工(002226);盾安集團以打造“國際一流、受人尊敬的企業(yè)”為愿景,將繼續(xù)通過自身的丌斷努力,為客戶和社會持續(xù)創(chuàng)造更大的價值DunAn Group owns 25 4、high-tech enterprises,2 listed companies with its names DunAn Environment(002011)and Jiangnan Chemistry(002226),with a record of 7 consecutive years among the top China Top 500 Enterprises,14consecutive years among the China Top 500 Private Enterprises.In 2015,it being No.251 and No.53 in each list.5、A vision of being world-class,esteemed enterprise,DunAn will create greater value for customers and society by constantly effort盾安集團4中興新一城Zhongxing One Mall 中興新一城商業(yè)項目位于沈陽市沈河區(qū)中街路268號,地處沈陽中街商圈的中心點,中街地鐵站出口,沿中街商圈交通主干道東順城街有294米臨街面,地理位置較優(yōu)越。地塊東至東順城街,南至中街路,西至朝陽街,北至北順城內(nèi)街,總占地面積近5萬平方米,總建筑面積近27萬平方米。共8層,其中地下3層,地6、上5層。其中地下兩層有2100個智能停車位。The project of Zhongxing One Mall is located in the NO.268 Zhongjie Street,which is in the centre of Zhongjie business circles,as well as in the exit of Zhongjie subway station.Lacated in the Dong Shuncheng Street of Zhongjie business circles with 294m street frontages,the proj7、ect has an advantageous geographical lacation.The transportation around the project is very convenient that east to the Dong Shuncheng Street,south to the Zhongjie Road,west to the Chaoyang Street,north to the Bei Shuncheng Street.The site of Zhongxing One Mall has a 50,000 square meters total area 8、and a construction space of nearly 270,000 square meters with three floors underground and five floors above the ground.The two floors underground has 2100 intelligent parking spaces.中興新一城Zhongxing One Mall 企業(yè)文化做人 誠信為本 講情感做事 追求卓越 講數(shù)據(jù)Corporate CultureHonesty is the best policy.The pursuit of excellen9、ce is our unchanged corporate concept.高級管理層屈大勇 Qu Dayong關錦平卞祖紅董事 President 總經(jīng)理 General Manager屈大勇先生現(xiàn)任中興新一城董事、總經(jīng)理,負責主持中興新一城的全面工作。屈大勇先生同時任中興商業(yè)集團董事 副總裁,中興沈陽商業(yè)大廈(集團)股份有限公司副總經(jīng)理。常務副總經(jīng)理副總經(jīng)理吳煥財務總監(jiān)Company Senior ManagementCurrently,Mr.Qu Dayong works at Zhong xing One Mall,as a president and GM with overall 10、responsibility for the companys management.In the meantime,Mr.QuDayong works at Zhongxing-Shenyang Commercial Building(Group)Co.Executive vice-general managerGuan JinpingBian ZuhongVice-General ManagerWu HuanChief Financial Officer地理位置Geographical PositionCity area:13,000 square kilometers Resident 11、Population:over 10 million peopleThe surrounding urban population:over 1.85 million peopleShenyang is the heat of the northeast of China.地理位置Geographical PositionZhongxing One Mall is located in the First Street of northeast.The passenger flows of Zhongjie Street can reach more than 0.8 million peop12、le in the ordinary days and over 1.2million people in the holiday.區(qū)域位置South of the project connects the ZhongjieStation of the Metro Line 1 and adjoins to the Metro Line 6 under the construction.More than 30 bus routes are distributed mainly over Dong Shuncheng Street,Bei ShunchengRoad and Chaoyang 13、Street.More than 2000 intelligent parking spaces are located in the two floors underground.Enteringand exiting two-way lanes are installed in the northwest,northeast,southwest and east of the project.Taxi pick-up points are installed in the south first floor underground and the east first floor grou14、nd.Regional Location商圈客人構成12%7%40%31%10%盤錦鞍山遼陽本溪撫順鐵嶺The constitution of customers in the business circle商圈客人結構潛在客層主力客層年齡結構18-35受教育程度中高等個人收入水平3000-4000元家庭收入水平6000-8000元年齡結構35-45受教育程度高等個人收入水平6000-8000元家庭收入水平8000-10000元Age structure:18-35Level of education:secondary or higher eductionLevel of indicidua15、l income:3000-4000RMBLevel of family income:6000-8000RMBAge structure:35-45Level of education:higher eductionLevel of indicidual income:6000-8000RMBLevel of family income:8000-10000RMBThe structure of consumer market in the business circleMain consumer marketPotential consumer market中興新一城定位突出女性化突出年輕16、化突出生活化突出特色化The Orientation of Zhongxing One Mall1423Emphasize Feminism ConsciousnessEmphasize RejuvenationEmphasize LifelizationEmphasize Specialization現(xiàn)有品牌Existing brands樓層分布B3B24F5F停車場停車場超市美食廣場家居電訊流行鞋包國際名品國際化妝精品女裝男裝鐘表時尚少淑女裝兒童娛樂運動潮牌針織內(nèi)衣餐飲娛樂咖啡健身瑜伽影院Restaurant&EntertainmentSport&WearKnitwear&Underwea17、rCinemaYoung Ladies WearKids&ToysYogaBoutique Womens ZoneMens Wear&WatchesGymFashionable Shoes&BagsInternational BrandsInternational CosmeticsCafSupermarketFast Food Home Furnishings&Electric ApplianceIntelligent Parking LotIntelligent Parking Lot長安里Chang An Li Culture Space平面布局1F Layout of 1FCosmet18、icsWomens ShoesLuxuryMens ShoesInternational BrandsWomens BagsCafMens Bags&Luggage平面布局2F Layout of 2FBoutique Womens ZoneMens Wear&WatchesDesigner BrandsGym&YogaVIP RoomChang An Li Culture Space平面布局3F Layout of 3FYoung LadiesWearNursery Childrens Wear AccessoriesVIP RoomBeauty Salon&Clothing Modify 19、Room平面布局4F Layout of 4FSports&OutdoorsJeans&Fashionable WearVIP RoomCinema平面布局5F Layout of 5F平面布局B1 Layout of B1Fast FoodKitchen SuppliesSupermarketMassage ChairHousehold Electric ApplianceHousehold EffectsPhone平面布局B2/3 Layout of B2/3全智能停車場Intelligent Parking Lot服務功能VIP RoomService Function服務功能First20、 introduces CGV,Asias biggest cinema company from Korea,presenting the super 5-stars CGV China flagship multiplex in Northeast of China.Eight Studios,5,500 square meters,the multiplex can accommodate 1,600 audiences enjoying the movie at the same time.Chinas first world-class STARIUM 3D giant tent h21、all,first 4DPLEX studio that allow audiences feel at scene in the world of cinema.服務功能Music clock“Litter world”music clock in the south entrance performs at every sharp clock to attract the crowds.AquariumAquarium in the atrium is 5m high,16m wide.It has shark-feeding show and mermaid show during fi22、xed time everyday.It also hosts special shows in the holiday.服務功能服務功能休閑娛樂Entertainment服務功能Entertainment InfluxThis is the leisure holiday destination that you can meet friends,take a sip,do exercises,date and parents share happy hours with their children.Delicious Food/Theme RestaurantStylish delicious food such as Hunan Cuisine,Cantonese Cuisine,Chiang-Che Cuisine,Sichuan Cuisine,Taiwan Cuisine,hot pot.Served in a bright,natural-decorated hall.休閑娛樂Entertainment休閑娛樂室內(nèi)高爾夫與業(yè)美發(fā)Entertainment文創(chuàng)產(chǎn)業(yè)Art ExhibitionVIP服務VIP RoomVIP服務VIP Room西苑廣場SquareTHANKS謝謝觀看
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