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1、虎 撲 呈 現|Proudly Presented by JRsCONTENTS0101五星在巴黎五星在虎撲五星正飄揚 02020303 五星在巴黎Five stars in ParisHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHup2、u&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&時 隔 1 0 0 年，奧 運 會 再 次 在 巴 黎 綻 放繼 北 京 冬 奧、亞 運 會 又 一 項 全 國 關 注 的 全 球 性 賽 事Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampia3、nHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&東 京 奧 運 會 后，廣 大 群 眾 需 要 一 場 更 開 放，更 年 輕，更 符合 主 流 審 美 的 體 育 盛 會 來 再 次 激 活 人 們 的 期 盼塞納河畔上的奧運開幕式，一睹巴黎風情街舞、滑板、沖浪、攀巖加入對品4、牌來講，這是四年一次的盛大舞臺，展示自身優勢給千萬用戶法式浪漫新潮項目中心舞臺Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu5、&OlympicGamescampianHupu&OlympicGamescampianHupu&通 過 奧 運 會 的 強 大 勢 能,所 有 中 國 體 育 健 兒中 國 科 技、中 國 品 牌 都 被 全 世 界 看 到所 有 國 人 一 起 為 中 國 增 光 添 彩Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Olympic6、GamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&在全世界最盛大的舞臺中央全體國人為國而贊中國隊JRs心往一處想，勁往一處使所有中國人的榮耀狂歡每個中國隊奪金時刻都是每個中國人最驕傲的時刻大國崛起的自豪感體育強國，老百姓最喜聞樂五星在虎撲Five stars in HUPUHupu&OlympicGamescampianHupu&OlympicGame7、scampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&歷經二十年風雨相伴，“大賽時刻上虎撲”已經深入每一位JRs心8、中Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamesc9、ampianHupu&#賽事主題頁S13單場比賽評分200W次+當評分成為一種表達方式NBA個人評分記錄130.3W次+庫里榮膺總冠軍+總決賽FMVP哈登加盟快船5分鐘3.5W+互動量硬核球迷的意見表達英雄聯盟臺詞評分累計230.4W隨手添加“愛你老媽”換來全網共鳴男性興趣為一體的體育社區，足籃電等興趣全部容納造就全網最高濃度討論氛圍Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&O10、lympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&線上到線下，活動不斷檔，JRs整活與辣評層出不窮數字品牌榜X氪體智庫2022世界杯 互聯網平臺影響力榜單內容總條數：1.抖音 2.快手 3.微博4.虎撲3,385,751內容傳播度：1.抖音 2.快手 3.微博 4.小紅書5.虎撲6.44%虎撲11、營銷影響力價值：212,834,946數據覆蓋：新聞媒體+自媒體平臺+短視頻平臺+消費社區類+體育社區+跟帖評論等全網內容Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&Olympi12、cGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&游戲人群學生人群B站累計播放：1300W+抖音累計播放：1.2億英雄聯盟臺詞評分（統計日期：23年10月-11月初）全國高校評分“愛你老媽”臺詞評分火爆全網！抖音/B站/快手/微博 全網發酵破圈ing 萬物皆可評分小紅書熱門筆記1.3W+點贊抖音三個相關話題2.3億+播放微博話題1411w+閱讀全網人群情感共鳴大事好事新鮮事，熱梗亮評整花活火出圈的話題收割機，全國網民的快樂源泉，也是興趣愛好的新聚集地Hupu&OlympicGamescampianHup13、u&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&虎撲JR看奧運意愿強烈最期待賽場發14、生什么58%23%13%6%重點關注值得一看有緣就看不太關注35%32%18%12%3%中國隊奪金中國隊破記錄小項目有收獲關注喜愛運動員其他TOKYOTOKYO 20202020BEIJINGBEIJING 20222022單日熱度單日熱度1718w+1718w+訪問人數訪問人數3247w+3247w+Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampi15、anHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&一句“愛你老媽”，引起百萬JRs打出了“五星好評”在奧運賽程中“愛我中華”將會引來更強烈的共鳴有料話題奪金時刻激情賽場“五星好評”“五星好評”助燃每個熊熊燃起的愛國心助燃每個熊熊燃起的愛國心奧運營銷在虎撲核心策略讓 五 星 好 評 化 作讓 五 星 好 評 化 作 J R s16、J R s 心 中 那 面 五 星 紅 旗心 中 那 面 五 星 紅 旗披 在 每 位 運 動 員 后 背 上披 在 每 位 運 動 員 后 背 上,揮 舞 在 巴 黎 奧 運 的 正 上 方揮 舞 在 巴 黎 奧 運 的 正 上 方五星正飄揚Five stars in JRsHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Olympi17、cGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&活動Banner賽程/金牌榜活動入口熱搜、話題、資訊奧運獨立賽事頻道每日連播不間斷賽前賽后緊抓時效熱點資訊實時傳遞每日看點預告/總結奧運話題活動奧運金牌榜奧運話題榜Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescamp18、ianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&奧運營銷在虎撲四重奏奧運趣聞百科奧運高光大賞奧運社區特輯1 1億億JRsJRs，為國而贊，為國而贊Hupu&Olymp19、icGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&20、計劃一計劃一計劃二計劃二計劃三計劃三計劃四計劃四五星通行證系統上線全站奧運氛圍升級奧運冠軍聯動發聲走出國門助威祖國Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGam21、escampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&奧運獨立TAB頁第一流量入口承載每日千萬級曝光確保活動參與基數五星通行證五星通行證奧運升 級 通 行 證升 級 通 行 證給 運 動 員 打 五 星 好 評關 注 X X 品 牌 官 方 賬 號瀏 覽 奧 運 相 關 賽 事 貼分 享 活 動 頁 面通 行 證 經 驗 條通 行 證 經 驗 條123464748每 個 等 級 對 應 的 獎 品奧 運 選 手 精 選 評 分奧 運 選 手 精 選 評 分9.9蘇炳添9.9全紅嬋獨立H5頁面用戶參與活動簡單確保每日22、參與人數營銷權益欄目冠名+定制任務+文案植入+評分定制+資源包配套資源適合賽事官方合作類客戶Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHu23、pu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Gaming demo*通行證一共設有48級（致敬北京奧運會中國一共獲得48枚金牌）battle pass滿級48級用戶免費參加，參與站內活動，即可獲得經驗值，升級通行證登記1級用 戶 在 活 動 中 每 次 升 級 都 可 能 獲 得 獎 品123464748Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&Olympi24、cGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&活動內設置多樣社區任務，用戶完成任務即可升級通行證等級 關注品牌官方賬號 完成品牌話題發帖下互動 其他品牌定制類任務等發布關于奧運助威的帖子點贊評論分享奧運新聞貼社區向任務為奧運運動員評“五星”每日瀏覽通用25、評分評分向任務分享奧運隊員評分頁分享頁面到微信朋友圈成功邀請朋友參與活動互動向任務品牌向任務五星通行證Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescamp26、ianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&獎品激勵設置單次互動激勵、長線互動激勵每一次給運動員打“五星好評”均有可能掉落“奧運盒子”品牌獎品虎撲會員奧運禮盒等獎勵設置虎撲JR定制奧運金牌通行證滿級大獎設置：通行證每3級均有獎勵123464748奧運五星通行證等級品牌獎品虎撲定制頭像框奧運禮盒等*品牌可定制獎品類型、禮盒等Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHup27、u&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&五星通行證更多關于奧運的五星玩法，主頁全獲取五星奧運競技場五星JRs出征巴黎五星JRs奧運Cos秀全民奧運氛圍，AI為用戶打造你的專屬運動穿搭。爭做步行街做帥的仔！用戶DIY穿搭28、OOTD聯動奧運，提升社區氛圍關聯虛擬競技場，內容有效串聯。AI海報征集，大量素材產出JR奔赴現場，地標建筑展示借助AI打造千萬助威圖。巨幅海報承包巴黎地標建筑，與JR一起出征奧運。在線彈幕互動游戲，和全國JR一起“闖關奪金”。虎撲定制金牌在線發放。直播間在線聯動 彈幕互動即可參與 活動全程貫穿奧運 多運動項目定制Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGame29、scampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&評分功能深度綁定，打造“奧運限定版本評分”200W JRs評分立即評分10.0虎撲評分500W JRs評分立即評分9.9虎撲評分評分頁面定制奧運特色*品牌信息植入或定制評分icon等在此基礎上升級定制評分主頁奧運評分置頂奧運評分今日奧運奧運冠軍Hupu&Olymp30、icGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&31、打破次元壁 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