午啪啪夜福利无码亚洲,亚洲欧美suv精品,欧洲尺码日本尺码专线美国,老狼影院成年女人大片

1、INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E INTANGIBLE CULTURAL HERITAGE方有戲過非年東2 20 02 25 5遺大廟趣游園年趣非遺非遺市集非遺大戲INTANGIBLECULTURALHERITAG2、ECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 是誰狠狠的驕傲住了！春節申遺成功2025蛇年，我們迎來了第一個世界非遺版春節！隨著【春節】的申遺成功，歷史悠久的中國節日得到了全世界的認可！非 遺 過 大 年【春節】是刻在每個中國人DNA里的儀式感INTANGIBLECULTUR3、ALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 這個春節，含【非】濃度超標，用非遺拉滿年味儀式感。將千年【非遺】文化煥活，以傳統民俗為底蘊，結合蛇年元素，遇見最傳統的中國年。CHINA-CHIC非 遺INTANGIBLECULTURALHERITAGECELE4、BRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 東 方 有 戲CHINA-CHICCHINESENEWYEAR2025東方有戲非遺成為年輕人的硬核愛好以【非遺過大年】為主題，用廟趣游園、非遺手作、非遺市集、非遺大戲等活動玩法還原中國年應有的東方腔調，打造一場更有文化底蘊的新年活動。INT5、ANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 一.活 動 概 述二.活 動 規 劃三.宣 傳 策 略四.執 行 細 則非 遺HAPPYNEWYEARHAPPYNEWYEARINTANGIBLECULTURALHERITAGECELE6、BRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E CHINA活動概述第壹章非 遺過 大 年東 方 有 戲-非 遺 過 大 年CHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTUR7、ALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 非遺過大年C H I N E S E N E W Y E A R遺 起 趕 個 年 集非 遺 廟 趣 游 園非遺民俗年趣東 方 非 遺 大 戲時間：2025【元旦/小年/春節】地點：地產項目/商業中心/文旅景區CHINESENEWYEAR2025東 方 有 戲INTANGIBLECULTURALHERITAGECEL8、EBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 打造年輕化的廟趣游園場景。設置游園集章打卡點，通過互動打卡和廟趣游戲的設置還原地道中國年。2025東 方 有 戲C H I N A-C H I C非遺廟趣游園CHINESENEWYEARPAER01INTANGIBLECULTURALHE9、RITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 體驗極致的東方美學，打卡七款不同的非遺手作，用“指間技藝”連通過去，感受別具匠心的“慢時尚”。2025東 方 有 戲C H I N A-C H I C非遺民俗年趣CHINESENEWYEARPAER02INTANGIBL10、ECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 非遺年集讓東方美學在市集中流動起來，市集售賣非遺手作、古韻風物、非遺小食、國潮文創等。2025東 方 有 戲C H I N A-C H I C遺起趕個年集CHINESENEWYEARPAER02IN11、TANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 華燈初上，夜色闌珊，看一場東方大戲。高蹺、京劇、魚燈夜游、打鐵花，感受這流轉千年的文化盛宴。2025東 方 有 戲C H I N A-C H I C東方非遺大戲CHINESENEWYE12、ARPAER02INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E I IN NT TA AN NG GI IB BL LE E C CU UL LT TU UR RA AL LH HE ER RI IT TA AG GE E01提13、升項目知名度結合蛇年營銷節點和非遺申遺熱門話題定制活動，制造大量活動話題，從而提升項目知名度。02增強客群粘性融合年輕化客群偏愛的活動元素，用玩法多樣的活動“拿捏”年輕人的喜好，增強客群粘性。03促進銷售轉化借勢活動熱度為項目聚集人氣進行銷售轉化。INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L 14、E C U L T U R A L H E R I T A G E CHINA活動規劃非 遺第貳章過 大 年東 方 有 戲-非 遺 過 大 年CHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E SNAKE15、東方有戲非遺過大年INTANGIBLECULTURALHERITAGEC H I N E S E N E W Y E A R非 遺 廟 趣 游 園廟趣游園民俗年趣非遺市集非遺大戲INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 定16、制【非遺過大年】主題打卡點，客戶入場完成活動打卡，即可領取游園集章卡一張。游園集齊6個打卡點的印章，至兌換處可領取新年非遺文創禮一份。游園集章東方有戲CHINESE NEW YEAR INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G 17、E 東方有戲東方有戲CHINESE NEW YEAR 隨著時代的發展，新年再也沒有當年手寫的“墨香”。親手為新年畫個福字，在一筆一劃間，將祝福落于筆尖，期許所有愿望都能實現。打卡 畫 蛇 添 福INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T18、 A G E 東方有戲CHINESE NEW YEAR 滿是年味的廟會長廊，結合新年喜慶氛圍設計以【蛇】元素為主題的氛圍包裝。采用紅金色系搭配，用新年祝福詞環繞以及花燈開運長廊讓每一個場景都充滿年味。蛇 來 運 轉 千 燈 祈 福INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T19、 U R A L H E R I T A G E 全網征集新年愿望，定制金蛇新年上上簽，隨機抽取一支蛇年上上簽，給新年加億點好運。發財+1、桃花+1、發量+1。打卡-蛇年上上簽C H I N E S E N E W Y E A RINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T20、 U R A L H E R I T A G E 打卡 好 運 纏 身肆意灑脫的書墨書寫著關于新年的美好希冀，行走在巨型春聯步道中體會那抹中國紅溢出的新年喜氣！INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 射箭是一項古老的技藝21、。在一箭一失中，體會古人的休閑樂趣。規則：每次射10支箭，射中環數對應不同文創禮。非 遺廟趣游戲INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 定制財源滾滾小游戲。拿著小小的竹桿釣起紅色錦鯉。在規定時間內釣到8個錦鯉即可獲得新年22、文創禮一份。廟趣游戲財源滾滾東方有戲CHINESE NEW YEAR INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E SNAKE東方有戲非遺過大年INTANGIBLECULTURALHERITAGEC H I N E S E N23、 E W Y E A R非 遺 民 俗 年 趣廟趣游園民俗年趣非遺市集非遺大戲INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 守 藝 人 非 遺 技 藝 展東方有戲CHINESE NEW YEAR 一勺融化的糖稀在手中可繪出千變24、萬化的畫作。邀請非遺傳承人現場展示吹糖人、捏面人等技藝。用一場非遺盛宴讓客戶感受文化傳承之美。INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 東方有戲東方有戲CHINESE NEW YEAR 雕版拓印以傳統的木刻版為基礎，通過精25、湛的技藝將畫面拓印在紙上，形成具有濃厚民間氣息的年畫作品。DAY01非遺雕版拓印INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 非遺DAY02剪紙剪紙，一門古老而神奇的藝術，以心為筆，以剪為墨，一張薄紙、一把剪刀，便能創造出一個26、絢麗多彩的世界。INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 非遺漆燈，不僅是一種傳統工藝，更是一種文化的傳承。色彩或寧靜或熱烈。每一個盞漆燈都如一幅獨特的風景畫。DAY03非 遺 漆 燈東方有戲CHINESE NEW YEA27、R INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 香牌是中國古老文化的一種傳承，以天然香料和草本植物火為原料，經過精心研磨、混合、壓制，成型為一塊香牌，是古代人的【固體香水】DAY04非遺香牌C H I N E S E N E28、 W Y E A RINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 東方有戲CHINESE NEW YEAR 蘊藏著吉祥美好心愿的非遺燈籠在手藝人的堅持下傳承至今。親手編一個竹編燈籠為家掛上一份祝福吧。DAY05非 遺 燈 籠I29、NTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 螺鈿我國非物質文化遺產中閃耀的明珠。是一種細膩而獨特的藝術形式。以螺殼、貝為原料，是美麗與工藝的精湛完美結合。非 遺螺鈿DAY06胸針INTANGIBLECULTURALHERITA30、GECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 東方有戲CHINESE NEW YEAR 一把刻刀，刻的是中國民間的傳統藝術。一張皮影，演的是生活百態和歷史溫情。親手雕刻上色一張皮影，近距離感受非遺民俗的魅力。DAY07非 遺 皮 影INTANGIBLECULTURALHER31、ITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E SNAKE東方有戲非遺過大年INTANGIBLECULTURALHERITAGEC H I N E S E N E W Y E A R遺 起 趕 個 年 集廟趣游園民俗年趣非遺市集非遺大戲INTANGIBLECULTURA32、LHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 東方有戲遺 起 趕 集 市 集 規 劃東方有戲CHINESE NEW YEAR 非遺文創新年集，讓東方美學在市集中流動起來，市集售賣非遺手作、古韻風物、非遺小食、國潮文創等。INTANGIBLECULTURALHE33、RITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 東方有戲CHINESE NEW YEAR 給傳統年貨加點時尚。新青年潮流對聯、福字掛件、擺件、新年花束等潮趣年貨。讓極致的東方美學煥發新生。非 遺 文 創 年 貨INTANGIBLECULTURALHERITAGECEL34、EBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 東方有戲CHINESE NEW YEAR 古法梨膏糖、宜賓燃面、廣安鹽皮蛋等非遺地道美食，還原純正家鄉味道。用各地的特色美食滿足客戶多元化需求。舌 尖 上 的 非 遺INTANGIBLECULTURALHERITAGECELEBRATES35、THECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 竹 編燈 籠糖 人面 人感受極致的東方美學，竹編燈籠、糖人面人、非遺漆扇、扎染技藝等，有文化底蘊的非遺文創手作。感受傳統手工的魅力，這份獨屬于中國人的時光手作。非 遺 文 創 手 作C H I N E S E N E W Y E A R非 遺漆 扇IN36、TANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 地道新年味道人間煙火處，年味漸濃時。市集售賣各地的年味小吃。糖葫蘆、驢打滾、新疆肉串、北京爆肚等還原純正家鄉味道。INTANGIBLECULTURALHERITAGECELEBRATE37、STHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 東方有戲東方有戲CHINESE NEW YEAR 玄學是年輕人新的精神寄托，左手戴貔貅，右手敲木魚。玄學成為了更適合中國寶寶的解壓大法。東 方 玄 學 小 卦 攤INTANGIBLECULTURALHERITAGECELEBRATESTHECHINE38、SENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E SNAKE東方有戲非遺過大年INTANGIBLECULTURALHERITAGEC H I N E S E N E W Y E A R東 方 非 遺 大 戲廟趣游園民俗年趣非遺市集非遺大戲INTANGIBLECULTURALHERITAGECELEBRATESTHEC39、HINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 東方大戲國風古韻戲劇風格舞美設計。進行一場獨具東方韻味的國風民俗表演，讓“曲高和寡”與時代潮流碰撞。過地道中國年。INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHE40、RITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 踩高蹺是一種古老的民間表演藝術，表演者伴著鼓聲鑼聲有節奏的行走在人群中。將喜慶的節日氣氛帶給現場的每一個角落。高 蹺 巡 游 表 演C H I N E S E N E W Y E A RINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURA41、LHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 東方有戲CHINESE NEW YEAR 近距離感受國粹的魅力。傳統變臉+噴火表演，濃郁的國風特色和精湛的表演，演繹傳統的東方大戲。國 粹 京 劇 表 演INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELE42、BRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 國風定制版歌舞，國風舞蹈與古琴音碰撞，演繹江山明月。翩翩起舞賦美雅韻東方！讓東方的千年傳承在新時代“流動”起來非 遺東方古樂坊INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N 43、T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 東方有戲CHINESE NEW YEAR 嬉魚燈是一種具有深厚文化內涵和歷史底蘊的民俗活動。魚燈夜游祈求平安順遂。行走其間，感受流淌千年的文化。魚 燈 夜 游 祈 福INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G44、 I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 鐵樹銀花落，萬點星辰開。揮手之間，滿眼皆是璀璨星河。近距離觀看一場打鐵花表演，感受中國人的獨有浪漫！非 遺非遺打鐵花INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I45、 T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E CHINA宣傳策略非 遺第叁章過 大 年東 方 有 戲-非 遺 過 大 年CHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U 46、R A L H E R I T A G E 活 動 預 熱 海 報東方有戲CHINESE NEW YEAR 宣傳周期活動前3-4周推廣平臺微博、小紅書、朋友圈等平臺宣傳內容定制海報，融入非遺+蛇年元素以及項目信息，發布于社交平臺。INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T47、 U R A L H E R I T A G E 東方有戲東方有戲CHINESE NEW YEAR 定制#非遺里的中國年#等活動熱門預熱話題，在社交媒體引發客群互動傳播，為活動實現預熱引流。活 動 預 熱 話 題INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L 48、H E R I T A G E 宣傳周期活動前1-2周推廣平臺抖音、B站、小紅書等推廣內容拍攝活動預熱視頻發布于社交平臺，提升活動熱度。非 遺預熱視頻INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 新年祈福車出街，打卡5個集章點49、獲取蓋章。分享圖文信息并帶活動話題到社交平臺即可獲得非遺新年文創一份。新 年 祈 福 集 章東方有戲CHINESE NEW YEAR INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 活動話題發酵發布活動倒計時海報，融入活動場景。50、在社交平臺發布活動信息帶話題#非遺過大年#。通過話題傳播預熱活動。INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E CHINA執行細則非 遺第肆章過 大 年東 方 有 戲-非 遺 過 大 年CHINESENEWYEARINTANG51、IBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 成 立 活 動 項 目 組東方有戲CHINESE NEW YEAR 1.指定人員負責項目的溝通工作統籌。2.根據工作內容細化分項工作組。3.安排定期會議以及臨時情況特殊會議溝通活動進度，確保活52、動順利進行。INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 場 地 搭 建 管 理東方有戲CHINESE NEW YEAR 1.明確活動場地的使用情況，包含電量負荷、提供電源的接口位置、走線位置等。2.活動開始前必須檢查各種硬件53、設施保證活動順利進行。3.彩排測試音響、燈光、大屏等活動設備。INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 活 動 物 料 管 理東方有戲CHINESE NEW YEAR 1、所有活動所需的物料，提前一天放置到指定位置，指派專54、人進行看管2、派專人負責所有材料的運輸與分發3、活動結束后，辦理出場手續，及時拆除返庫并登記歸位到合理堆放狀態INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 活 動 培 訓 管 理東方有戲CHINESE NEW YEAR 1.活55、動項目組相關人員同步活動進度，確保活動執行的一致性。2.活動執行各環節安排第一責任人，負責活動彩排、走位，現場執行等工作。3.活動前對項目組人員進行標準化的培訓。INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E 活 動 攝 像 管56、 理東方有戲CHINESE NEW YEAR 1.邀請專業的攝影師及攝像師到場2.專業設備及后期剪輯，保證效果3.對活動照片進行質量篩選，分類存檔4.對活動素材整理剪輯為活動出街視頻以及花絮視頻，用于活動后期發酵。INTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARINTANGIBLECULTURALHERITAGECELEBRATESTHECHINESENEWYEARI N T A N G I B L E C U L T U R A L H E R I T A G E I N T A N G I B L E C U L T U R A L H E R I T A G E INTANGIBLE CULTURAL HERITAGE方有戲過非年東2 20 02 25 5遺大廟趣游園年趣非遺非遺市集非遺大戲