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1、商商場場地地產產-春春季季3 3月月4 4月月5 5月月系系列列活活動動方方案案2 0 2 5WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING壹壹策劃闡述策劃闡述貳貳春日集市春日集市叁叁游園嘉年華游園嘉年華肆肆活力運動會活力運動會伍伍春日手作體驗春日手作體驗陸陸演出歡樂頌演出歡樂頌CONTENTSCONTENTS目錄目錄WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME S2、PRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING2 0 2 5WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGPART-ONEPART-ONE策劃闡述策劃闡述CEHUACHANSHU策劃闡述ACTIVITY OVERVIEW靈感闡述靈感闡述Inspiration exposition想帶你去看星空萬里，想帶你去逛春天集市里春天在哪里呀？春天在這花漾3、百出的派對里圍繞主題“醒春派對醒春派對喚醒浪漫喚醒浪漫”出發點【醒春集市【醒春集市+春日運動會春日運動會+春光造夢園春光造夢園+指尖拾趣指尖拾趣+活力派對】活力派對】營造出春季的生機、活力、希望、蓬勃、美好、熱情生機、活力、希望、蓬勃、美好、熱情！WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING策劃闡述ACTIVITY OVERVIEW活動概述活動概述Topic description活動主題：活動主題：商場丨地產春季34、月4月主題活動活動時間：活動時間：2025年春季丨3月4月5月活動地點：活動地點：商場丨地產樓盤丨汽車4S店丨野營地活動對象：活動對象：業主丨意向客戶丨自然到訪客戶活動調性：活動調性：醒春丨活力丨朝氣丨向陽WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING策劃闡述ACTIVITY OVERVIEW活動目的活動目的Purpose of activity宣傳品牌形象宣傳品牌形象符合當季活動元素的“春意正春意正ONON燃燃”作為5、活動主題，開展一場爛漫的市集&游園活動，能有效宣傳品牌形象。提升現場客流量提升現場客流量多種元素相互結合，打造一個多元化的休閑場所，能有效吸引更多用戶到場，提升現場客流量。形成用戶粘度形成用戶粘度精致高端的活動類型，讓用戶獲得沉浸式的體驗，能有效形成穩固的粉絲基礎，增強用戶對品牌的粘度。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING策劃闡述ACTIVITY OVERVIEWWELCOME SPRINGWELCOME S6、PRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING活動宣傳活動宣傳-推文海報推文海報Activity publicity官方渠道：官方渠道：公眾號、抖音、小紅書等以海報和推文的形式同步宣傳，邀約更多用戶報名。自媒體大自媒體大V V：合作本地知名的自媒體大V同步對本次活動進行宣傳邀約，預熱造勢，擴大知名度。策劃闡述ACTIVITY OVERVIEW活動宣傳活動宣傳-網紅達人網紅達人Activity publicity邀請本地知名的網紅達人到場游玩打卡，并拍攝唯美時尚的照7、片、視頻發布在社交平臺進行種草安利，借助網紅的傳播效益，吸引眾多用戶到場參與活動。WELCOME SPRINGWELCOME 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SPRINGWELCOME SPRINGWELCOME SPRING春日集市AWAKENING SPRING FAIR毛孩子樂園毛孩子樂園-寵物集市寵物集市不負春日好時光，是時候帶自家的寵物來體驗一場溫馨潮流的網紅集市啦，還能交到好朋友喲。WELCOME SPRINGWELCOME SPRINGWELCOME 11、SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING春日集市AWAKENING SPRING FAIR花現美好花現美好-鮮花集市鮮花集市花現美好，鮮花是春天的代表和象征，一場奔赴春日的浪漫鮮花巴士等你來打卡喲。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING春日集市AWAKENING SPRING FAIR吃貨聚集地吃貨聚12、集地-美食集市美食集市這里是吃貨的美食天堂，各種品類的小吃、零食、美味等你來打卡品嘗，喚醒春日的活力和味蕾。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING春日集市AWAKENING SPRING FAIR潮流趴潮流趴-文創集市文創集市來感受文創店家的手作和創作靈感魅力，淘物逛集市收獲滿滿的樂趣和開心。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELC13、OME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING2 0 2 5WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGPART-THREE PART-THREE 游園嘉年華游園嘉年華YOUYUANJIANIANHUA游園嘉年華GARDEN CARNIVAL情緒治愈站情緒治愈站把一切不好的情緒都丟掉，在春日的活力氛圍中，療愈情緒得到放松和愉悅感。WELCOME SPRINGW14、ELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING向陽而生合影向陽而生合影DPDP活動現場布置大型太陽花主題氣模，向陽而生獲取更多活力和朝氣吧，快來拍照打卡啦。游園嘉年華GARDEN CARNIVALWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING春天花會開春天花會開春天花會開，15、氛圍感的合影DP點位能為現場帶來更多亮點和趣味性，來拍攝春日寫真。游園嘉年華GARDEN CARNIVALWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING璀璨紙花璀璨紙花DPDP點點在活動外廣場通道處，布置大型民俗非遺紙藝鮮花DP點位，營造出春日的活力和朝氣。游園嘉年華GARDEN CARNIVALWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOM16、E SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING很高興郁見你很高興郁見你DPDP春天到1了，很高興郁見你，在商場內部布置主題互動點位拍照打卡超級出片喲，春日氛圍就來啦。游園嘉年華GARDEN CARNIVALWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING春天好哇春天好哇DPDP點點吸一口春天的活力，活力和潮流朝氣滿滿的春天好哇主題DP點位，營造出春日的氛圍感。游園嘉年17、華GARDEN 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SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPR27、INGWELCOME SPRING活力運動會SPRING SPORTS MEETING春日狩獵場春日狩獵場春日狩獵場，看誰的射箭技藝更高一籌吧，不管是大人還是小孩都可以參與其中互動。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING活力運動會SPRING SPORTS MEETING進擊的小鳥進擊的小鳥春天到了，要活力滿滿向前進，一場趣味的真人版憤怒的小鳥等你來參與互動。WELCOME SPRINGWELCOME SPRI28、NGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING活力運動會SPRING SPORTS MEETING長筷子夾菜長筷子夾菜利用超長的筷子夾起趣味的游戲道具，能為活動現場帶來更多趣味性的互動亮點。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING活力運動會SPRING SPORTS MEETING光盤拔河29、光盤拔河超具潮流活力的光盤拔河挑戰，在活躍和歡樂的氛圍中贏取春日限定禮品喲。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING活力運動會SPRING SPORTS MEETING大力出奇跡大力出奇跡大力出奇跡，春天到了就要活力朝氣滿分喲，看誰是真正的力量勇士吧，向前進擊。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME30、 SPRINGWELCOME SPRINGWELCOME SPRING2 0 2 5WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGPART-FIVEPART-FIVE手作體驗手作體驗SHOUZUOTIYAN春光手作體驗FINGERTIP MAKING帳篷涂鴉帳篷涂鴉DIYDIY利用各種涂料發揮創意的想象空間，一起繪制春日浪漫溫馨氛圍感的帳篷吧，感受春日的美好。WELCOME SPRINGWELCOME SPRINGWE31、LCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING春光手作體驗FINGERTIP MAKING郁金花抱抱桶郁金花抱抱桶DIYDIY體驗浪漫與美學的碰撞，一場郁金香抱抱桶等你來打卡互動，這個春季與你有關。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING春光手作體驗FINGERTIP MAKING植物浮雕畫植物浮32、雕畫以陶泥為板花草作畫，讓毫無生命的黏土有了生命的聯結，保持一年四季的美。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING春光手作體驗FINGERTIP MAKING永生花熊永生花熊DIYDIY奔赴一場春日的浪漫派對，元氣春趣如約而至，不錯過暖陽也不錯過春日，打開春天的浪漫。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELC33、OME SPRINGWELCOME SPRINGWELCOME SPRING春光手作體驗FINGERTIP MAKING竹匾苔蘚畫竹匾苔蘚畫DIYDIY用雙手創造一個春季的奇妙自然世界，發揮創意的想象空間，體驗手作的樂趣。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING春光手作體驗FINGERTIP MAKING琉璃玻璃畫琉璃玻璃畫以哥特式教堂的建筑窗花為靈感，制作高級而具有藝術氣息的玻璃畫，作為裝飾物也是很不錯的選擇。34、WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING春光手作體驗FINGERTIP MAKING田園草編包田園草編包生活美學體驗之旅，用賞花的心情心向遠方，假日如期，趣味草編包嗲來春日出游好心情。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING春光手作35、體驗FINGERTIP MAKING青團青團DIYDIY生糯糯嘰嘰的青團DIY，將艾草的植物香味與糯米的黏糯吃進嘴里，感受春日的氣息。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING2 0 2 5WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGPA36、RT-SIXPART-SIX演出歡樂頌演出歡樂頌YANCHUHUANLESONG演出歡樂頌SPRING ENERGY PARTY春日時尚春日時尚modelmodel秀秀開展一場春日時尚Model秀，感受春季的活力和朝氣，喚醒美好的氣質喲。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING演出歡樂頌SPRING ENERGY PARTY民謠音樂民謠音樂LiveLive一場奔向春日的音樂Live現場等你來欣賞喲，活力歡樂氛圍感37、十足，感受音樂帶來的能量。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING演出歡樂頌SPRING ENERGY PARTY小丑歡樂頌小丑歡樂頌活躍氛圍的王牌擔當-小丑歡樂頌，能為活動現場帶來更多活力歡樂的元素。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME S38、PRING演出歡樂頌SPRING ENERGY PARTY春日浪漫泡泡秀春日浪漫泡泡秀浪漫與童話氛圍感兼具的浪漫泡泡互動秀，能在現場營造出童話感的氣息。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING演出歡樂頌SPRING ENERGY PARTY七彩波點女孩七彩波點女孩代表著浪漫彩虹元素的七彩波點女孩巡游快閃，能在現場營造出歡樂朝氣的氛圍感。WELCOME SPRINGWELCOME SPRINGWELCOME SPR39、INGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING演出歡樂頌SPRING ENERGY PARTY百花仙子巡游百花仙子巡游定制春日鮮花主題服飾，由專業的演員模特在現場走秀巡游，營造出爛漫的氣息。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING演出歡樂頌SPRING ENERGY PARTY鮮花精靈展鮮花精靈展在現場的春日DP點40、位，由花仙子精靈在現場演繹互動，營造出浪漫而具有童話的氛圍。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING演出歡樂頌SPRING ENERGY PARTY潮流街舞潮流街舞充滿著潮流活力元素的街舞互動秀，能為現場帶來更多年輕的氣息和魅力。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME S41、PRINGWELCOME SPRING演出歡樂頌SPRING ENERGY PARTY舞蹈快閃秀舞蹈快閃秀奔向春日的美好和向往，一場活力而具有朝氣的舞蹈快閃秀能營造出春日的滿滿活力。WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING商商場場地地產產-春春季季3 3月月4 4月月5 5月月系系列列活活動動方方案案2 0 2 5WELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRINGWELCOME SPRING