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1、2009 Starwood Hotels&Resorts Worldwide,Inc.All Rights Reserved.CONFIDENTIAL&PROPRIETARY May not be reproduced or distributed without written permission of Starwood Hotels&Resorts Worldwide,Inc.喜達屋亞太酒店及度假村酒店有限公司喜達屋亞太酒店及度假村酒店有限公司Starwood Asia Pacific Hotels&Resorts Pte.Ltd.1234ABOUT STARWOOD 喜達屋簡介GROW2、TH IN GREATER CHINA 大中華區發展STARWOOD BRANDS 旗下品牌SYSTEM DELIVERY 銷售系統SYSTEM DELIVERY 銷售系統CONTENT目錄目錄45PARTNERSHIP OPPORTUNITY合作機遇3North America 北美洲北美洲559(hotel no.酒店)177,726 (room no.客房)Asia Pacific 亞太區亞太區188(hotel no.酒店)60,431(room no.客房)Latin America 拉丁美洲拉丁美洲65（hotel no.酒店）13,918（room no.客房）Europe/Af3、rica/Middle East 歐洲、非洲、中東歐洲、非洲、中東246(hotel no.酒店)60,524(room no.客房)1,0581,058hotels 酒店酒店145,000 employees 員工Notes:Figures as of August 31,20111GLOBAL PORTFOLIO 全球酒店分布41NINE BRANDS 旗下九大品牌與眾不同的品牌定位帶給每位賓客無與倫比的尊貴體驗生活方式理念我們創造且不斷完善獨一無二的尊貴體驗以滿足不同賓客形形色色的需求。引領設計我們通過提供實用且美學的設計方案而超群絕倫。創新我們通過新鮮、原創的想法為賓客提供恩惠，引領行4、業發展。獨一無二、超群絕倫的體驗超越期望真實的與生俱來的進入一個驚喜的世界積極的探索在旅行中仍堅持鍛煉全球的聚集地在不可思議之處享受城市的酷爽生活的空間按照喜愛的方式旅行靈感來源于鑒賞家博學多才的融通的具有鑒賞力的全球旅行家游歷廣泛的國際化的成熟大氣的時尚人士找尋最新穎、最時尚、最前衛的流行動態創造力豐富的好奇的思想開放的原創的追求平衡成功的、以事業為重的但同時追求平衡熱愛生活社交的旅行者，成功的、樂觀的奢華而不嬌柔造作自我表現尋求無限聯網的體驗健康運動平衡是生活的一種方式自給自足放松的自信的明智的523 hotels and resorts 酒店4,472 rooms 客房8 countri5、es 國家77 hotels and resorts 酒店14,829 rooms 客房25 countries 國家41 hotels and resorts 酒店11,954 rooms 客房10 countries 國家181 hotels and resorts 酒店70,213 rooms 客房36 countries 國家14 resorts 酒店7,000 rooms 客房2 countries 國家Uncompromising luxury at the worlds best addresses 首善之地，尊榮奢華Collection of distinctive hotel6、s,both historic&contemporary 薈萃歷史與當代的特色酒店Worlds first group of lifestyle hotels 全球第一個生活方式酒店品牌Unmatched comfort and personalized service 無可替代的舒適及個性化的服務The most innovative and flexible timeshare product available 最具創意、最靈活的產品98 hotels and resorts 酒店25,620 rooms 客房52 countries 國家Widely recognized Europe7、an brand 享譽全球的歐洲品牌399 hotels and resorts 酒店138,971 rooms 客房71 countries 國家One of the most recognized global brands 全球最知名品牌之一159 hotels and resorts 酒店27,888 rooms 客房25 countries 國家Full/Select service hotels where uncomplicated comfort reigns 舒適及簡單的服務49 hotels and resorts 酒店7,519 rooms 客房8 countries 國8、家Will open 500 hotels in the next 5 years 計劃在五年內500家酒店開業9 hotels and resorts 酒店1,432 rooms 客房2 countries 國家Inspired by the Westin hotel brand 威斯汀的衍生品牌1NINE BRANDS 旗下九大品牌Notes:Figures as of August 31,20119 hotels&resorts 酒店2,701 rooms 客房其它其它6We are the LARGEST luxury/upper upscale hotel company in As9、ia Pacific(183 existing and 136 hotels under construction)喜達屋是亞太區最大的最大的豪華高端品牌酒店公司(183家已開業，139家在建）Japan,Korea,Guam 日本、韓國、關島24 Hotels 24家酒店21 Existing 21家已開業3 under construction 3家在建Greater China大中華區177 Hotels 177家酒店86Existing86家已開業91 under construction91家在建India Region 印度50 Hotels 50家酒店33 Existing 3310、家已開業17 under construction 17家在建Indo China印度支那34 Hotels 34家酒店20 Existing 20家已開業14 under construction 14家在建SE Asia 東南亞30 Hotels 30家酒店21 Existing 21家已開業9 under construction 9家在建Pacific 太平洋16 Hotels 16家酒店14 Existing 14家已開業2 under construction 2家在建1UPDATED ASIA PACIFIC FOOTPRINT 亞太區酒店最新分布Notes:Great Chin11、a Figures as of November 10,2011123ABOUT STARWOOD 喜達屋簡介GROWTH IN GREATER CHINA 大中華區發展STARWOOD BRANDS 旗下品牌SYSTEM DELIVERY 銷售系統45PARTNERSHIP OPPORTUNITY合作機遇8The largest international operator of upscale and luxury hotels in China.國內最大的國際豪華酒店集團國內最大的國際豪華酒店集團One of the first international hotel operators12、 in China.最早進入中國市場的國際酒店管理集團最早進入中國市場的國際酒店管理集團19761976Sheraton Hong Kong 香港喜來登酒店香港喜來登酒店1982198219841984Sheraton Beijing Great Wall 北京長城喜來登酒店北京長城喜來登酒店Sheraton Taipei 臺北喜來登酒店臺北喜來登酒店2MAJOR PRESENCE IN GREATER CHINA 大中華之最20092009Sheraton Beijing Dongcheng北京東城喜來登酒店北京東城喜來登酒店The 100th hotel in Greater China 13、大中華區第大中華區第100家酒店家酒店92GREATER CHINA REGIONAL HQ IN SHANGHAI 大中華區上海總部Acquisitions&Development 投資拓展部投資拓展部Operation 營運部營運部IT 信息技術部信息技術部Purchasing采購部采購部Acquisitions&Development 投資拓展部投資拓展部HR 人力資源部人力資源部Sales&Marketing 市場銷售部市場銷售部GSO全球銷售全球銷售Revenue Management收益管理收益管理Legal 法律部法律部Operation Excellence 優化管理優化管理T14、echnical Services 技術服務技術服務Shanghai上海上海102GREATER CHINA HK REGIONAL OFFICE 大中華區香港辦公室Hong Kong香港香港Operation 營運部營運部Finance財務部財務部Acquisitions&Development 投資拓展部投資拓展部Sales&Marketing 市場銷售部市場銷售部GSO全球銷售全球銷售114 756 2%5 1,486 4%9 2,242 3%12 3,680 11%15 4,418 13%27 8,098 12%1 152 1%4 930 3%5 1,082 2%8 2,746 8%515、 1,760 5%13 4,506 7%42 18,325 57%39 17,761 51%81 36,086 54%4 1,037 3%8 2,880 8%12 3,917 6%2 799 2%4 1,991 6%6 2,790 4%13 4,932 15%11 3,606 10%24 8,538 13%Operating 營運Under Construction 在建Total 2GREATER CHINA PORTFOLIO 大中華區酒店分布Total 總計86 32,427 91 34,832 177 67,259The Luxury Collection 豪華精選Le M ridie16、n 艾美Sheraton 喜來登Four Points 福朋aloft 雅樂軒St.Regis 瑞吉W WWestin 威斯汀Notes:Figures as of November 10,2011TaicangLianyungangGuilinHuizhouDongguanShenzhen*4HongKong*3ShundeChung HoHsinchuShanghai*8ZhoushanHangzhouQiandao LakeNanjingMacauNingboBeijing*6Tianjin*4TaipeiSanyaXianChengduHaikouShenyangXiamenUrumq17、iJiuzhaigouChangshaGuiyangGuangzhouLhasaShimeiBayJinanQingdaoChongqing*22GREATER CHINA EXISTING HOTELS 大中華區已開業酒店HohhotZhongshan42 SHERATON喜來登12 FOUR POINTS福朋13 WESTIN威斯汀2 W8 LE MERIDIEN 艾美4 ALOFT雅樂軒4 ST.REGIS瑞吉1 THE LUXURY COLLECTION豪華精選WuxiTaianFuzhouJiangyinNanhaiPazhouWanningZhenjiangZhengzhouWuh18、anZhanjiangZhuhaiHuaduHeshanGuangzhouZhenjiangChangzhouYanchengHuzhouNanjingLuoheShenzhou PeninsulaHaikouMacauShanghaiWuhanKaifengHefeiNine Dragon Hill NingboHangzhouHongKongChongqingWenzhouHuizhouBeijingTianjinSanyaYilanXianLahsaNanchangQingdaoZhengzhouXiamenUlaanbaatarPenghuTangshanYuhuan TaipeiYa19、ntaiTaiyuanDalianChengduHaitang BayQingyuanWeifang2GREATER CHINA UNDER CONSTRUC-TION HOTELS 大中華區在建酒店39 SHERATON喜來登15 FOUR POINTS福朋11 WESTIN威斯汀4 W5 LE MERIDIEN 艾美5 ALOFT雅樂軒8 ST.REGIS瑞吉4 THE LUXURY COLLECTION豪華精選Tufu BayHaiyangXishuangbannaDaqingYangzhouShantouErdosJinzhouHuangshanNanningShenzhenChang20、shaDiqing123ABOUT STARWOOD 喜達屋簡介GROWTH IN GREATER CHINA 大中華區發展STARWOOD BRANDS 旗下品牌SYSTEM DELIVERY 銷售系統45PARTNERSHIP OPPORTUNITY合作機遇瑞吉1904 1904 John Jacob Astor IV創辦瑞吉第一家酒店，被紐約時代報評為美國最佳酒店1932 1932 Duke&Co.,在第55大道擴大瑞吉酒店規模,客房數增至540間并增加2個樓層1912 1912 John Jacob Astor IV與愛妻在泰坦尼海難中不幸遇難1932 1932 Maxfield Pa21、rrish 建造Old King Cole壁畫，1906年受John Jacob Astor IV.委任的1991 1991 2004 2004 花費1億多美金對酒店重建并重新開業1936 1936 由著名調酒師調制的雞尾酒在瑞吉面世，這是瑞吉創造性內涵的另一個典范。1960 1960 被ITT SHERATON收購1993 1993 持續十年被紐約時代報評為星級酒店最佳餐飲UNCOMPROMISING一絲不茍一絲不茍BESPOKE量身定制量身定制SEDUCTIVE魅力魅力ADDRESS首善之地首善之地SanyaMacauChengduTianjinNanjingShanghaiBeijing22、Beijing 北京北京3ST.REGIS DISTRIBUTIO瑞吉酒店分布Existing 已開業已開業4 Hotels4家家Pipeline 在建在建8 Hotels8家家Nanjing南京南京ZhuhaiLhasaLhasa 拉薩拉薩ChangshaShenzhenShenzhen深圳深圳LijiangSt.Regis Tianjin 天津瑞吉酒店天津瑞吉酒店St.Regis Sanya 三亞瑞吉酒店三亞瑞吉酒店Welcome to W Presentation歡迎進入W品牌演示INTROWW TIMES SQUARESource:Starwood Internal Data Year23、 End 2009;North America;Same store for 24 monthsESTABLISHED BRAND WITHMARKET LEADING PERFORMANCE引領市場業績的成熟品牌Proven category creator with 11 years of experienceand fastest growing luxury brand擁有11年的品牌歷史，是發展最迅速的豪華品牌Unique brand positioning delivered through meaningful guest experiences,high-demand part24、nerships&distinct design result in strong guest loyalty and market leading OCC and ADR獨特的品牌定位，通過意義非凡的客戶體驗、高需求的合作模式以及獨一無二的設計理念，贏得強大的客戶忠實度并引領市場入住率及日平均房價THE BRAND:POSITIONINGMORE THAN A HOTEL,A LIFESTYLE.不只是個酒店，更是種生活方式。W Hotels Worldwide is a state of mind that expands ourconsciousness,unleashes the sp25、irit and makes life extraordinary.It is where you go to escape from the routine and become a part of all that is“now.”W酒店是一種心境，它開闊我們的意識、釋放我們的神經、使我們的生活變得與眾不同。這是您遠離塵囂，體驗精彩生活的最佳目的地。Our margin is in our mood.我們的優勢在于我們的心境。THE BRAND:POSITIONINGBRAND VALUES 品牌價值Flirty刺激Insider 運籌Escape 灑脫MacauHong KongShan26、ghaiGuangzhouHong Kong香港香港Shanghai 上海上海Guangzhou廣州廣州3W DISTRIBUTIONW酒店分布Existing 已開業已開業2 Hotel2家家Pipeline 在建在建4 Hotels4家家BeijingBeijing北京北京TaipeiWORLDWIDE WOW.SOON.即將開業酒店W GUANGZHOUW SHANGHAITHE BRAND:FOOTPRINTSource:Internal Starwood Pipeline Data Q2 20102011-2012 DEBUTSW Abu DhabiW Athens-Astir Pa27、laceW AustinW BangkokW Guangzhou W London Leicester SquareW MacauW MilanW New York DowntownW Paris-OperaW Retreat&Spa Bali-SeminyakW Singapore,Sentosa CoveW St PetersburgW Tel AvivW MACAU 澳門澳門W BEIJING北京北京W Macau Opening date-TBNW Beijing Opening date-Jan.1,2013W Shanghai Opening date-Jan.1,2014W Gu28、angzhou Opening date-Feb.1,2012豪華精選品牌Haitang BayHaitang Bay海棠灣海棠灣TianjinTIANJIN 天津天津DalianShanghaiShanghai 上海上海Dalian大連大連3LUXURY COLLECTIONDISTRIBUTION豪華精選酒店分布Pipeline 在建在建4 Hotels4家家Existing 已開業已開業1 Hotel1家家HangzhouThe Astor Hotel,A Luxury Collection Hotel,Tianjin 天津The Malus,A Luxury Collection Re29、sort,Sanya 三亞Twelve at Hengshan,a Luxury Collection Hotel,Shanghai 上海The Chengbao,a Luxury Collection Hotel,Dalian 大連喜來登的足跡遍布在喜來登的足跡遍布在70個國家，擁有超過個國家，擁有超過400家家酒店，一直都是全球性的卓越品牌，為五湖四海酒店，一直都是全球性的卓越品牌，為五湖四海的旅客架起一座團聚與溝通的橋梁。的旅客架起一座團聚與溝通的橋梁。喜來登之旅喜來登之旅70年來我們一直都是全球性的卓越品牌；年來我們一直都是全球性的卓越品牌；世事變遷，但旅行始終人為本。世事變遷，但旅行30、始終人為本。喜來登酒店與度假村相信，分享使生活更精彩！喜來登酒店與度假村相信，分享使生活更精彩！員工態度誠懇且和藹可親，他們周到細致，時刻關注您的需求，您可以盡享舒適，體驗多彩人生。即使離家千里，您依舊可以通過特色網絡空間、完善的設施與周到的服務與自己最關切的人隨時保持互動。我們的酒店為賓客提供一個團聚及分享人生體驗的社交空間。無論您身在何處，溝通無處不在。共通共享共通共享溫暖親切溫暖親切聯系感應聯系感應NanchangShanghaiChangzhouShanghaiJiangyinZhenjiangWuxiHuizhouTaipeiZhanjiangZhuhaiZhongshanQiand31、ao LakeSanyaHuizhouDongguanZhoushanHangzhouTianjinBeijingQingyuanHong KongShundeHsinchuShenzhenMacauGuangzhouNingboChangshaChongqingYilanXiamenHaikouNanjingHuzhouBeijingHaitang BayGuilinXianChengduJiuzhaigouShenyangUrumqiGuiyangQingdaoDalianNanchangUlaanbaatarYantaiBeijing北京Huzhou湖州ZhengzhouJinanShe32、nzhou PeninsulaWenzhou溫州XianHohhotTufu BayXishuangbannaDaqingShantou Existing 已開業已開業42 Hotels42家家Pipeline 在建在建39 Hotels39家家WenzhouNingboJinzhouErdosHuangshanHefeiShanghai 上海3SHERATON DISTRIBUTION喜來登酒店分布DiqingProprietary and ConfidentialSHERATON DALIAN(637)Hotels Under Construction 在建酒店在建酒店SHERATON P33、ENGHU(206)SHERATON BJ DONGCHENG(470)SHERATON CHONGQING(350)SHERATON CHONGQING YJG(512)SHERATON GUANGZHOU(442)SHERATON HANGZHOU QIANJIANG(400)SHERATON HUZHOU SOUTH TAI LAKE(352)SHERATON YANTAI(380)SHERATON ULAANBAATAR(300)SHERATON ZHANJIANG(500)SHERATON SHENZHOU PENINSULA(307)SHERATON QINGYUAN(351)SH34、ERATON QINGDAO(473)SHERATON XISHUANGBANNA HOTEL(360)SHERATON CHANGZHOU(317)SHERATON DAQING (293)SHERATON NANNING DEC.(314)SHERATON DIQING RESORT(307)Proprietary and ConfidentialSHERATON HAITANG BAY(500)SHERATON NANCHANG(350)SHERATON MACAO(4000)SHERATON YILAN(180)SHERATON HANGZHOU WETLAND(380)SHERATO35、N HUADU(102)SHETATON ZHENGZHOU(312)Hotels Under Construction 在建酒店在建酒店SHERATON XIAN(474)SHERATON HUIZHOU(435)SHERATON TUFU BAY(350)SHERATON ZHUHAI(545)SHERATON ZHENJIANG(500)SHERATON SHANTOU(316)SHERATON XIANGSHAN(270)SHERATON HUANGDAO MAY.2013(319)SHERATON HUANGSHAN(450)SHERATON HEFEI(407)SHERATON E36、RDOS(240)SHERATON JINZHOU(427)歡迎進入歡迎進入威斯汀品牌演示威斯汀品牌演示Personal 個性化Instinctive直覺靈動Renewal煥發活力The Westin ShanghaiThe Westin Beijing Financial StreetThe Westin Guangzhou176176hotels 酒店3636countries 國家North America 北美酒店Asia Pacific 亞太區酒店EAME 歐洲、非洲與中東酒店Latin America 拉丁美洲酒店115115343421216 6PazhouShenzhenGua37、ngzhouMacauNingboTaiyuanWenzhouXianChongqingShanghaiBeijingNine Dragon HillTaipeiBeijing北京Xian西安西安XiamenTianjin3WESTIN DISTRIBUTION威斯汀酒店分布Existing 已開業已開業13 Hotels13家家Pipeline 在建在建11 Hotels11家家WuhanHaikouShanghaiFuzhouHefeiQingdaoNanjingNanjing南京南京Qingdao青島青島Haitang BayChangbaishanWESTIN CHONGQING(3038、0)WESTIN NANJING(231)WESTIN NINE DRAGON(335)WESTIN TAIYUAN(340)WESTIN WENZHOU(360)WESTIN NINGBO(310)WESTIN XIAMEN(300)WESTIN XIAN(296)Hotels Under Construction in Greater China Hotels Under Construction in Greater China 大中華區在建酒大中華區在建酒店店WESTIN WUHAN(350)WESTIN HAIKOU(251)THE WESTIN QINGDAO(329)WESTIN39、 HAITANG BAY(475)LE MERIDIENA NEW PERSPECTIVE艾美新穎視角AN INTERNATIONAL BRANDWITH ORIGINS IN PARISAir France launched Le Mridien in 1972Le Mridien name was inspired by“meridian”lineThe first property was the 1,000 roomLe Mridien Etoile in Paris.Paris remains an ever-evolving global cultural capital and 40、the inspiration for Le Mridien.Expansion followed the path of air Frances flight routes,driving growth in Europe,Africa and Asia.一個始于巴黎的國際性品牌法航在1972年創立艾美品牌Le Mridien名稱由meridian衍生而來第一家酒店在巴黎開業，擁有1000間房巴黎一直是引領全球文化發展的首都，也是艾美的靈感來源地艾美緊隨著法航航線的全球擴張，酒店遍布歐洲、非洲及亞洲.CORE VALUE核心價值CHICCHIC IS OUR STYLE 別致別致別致是我們的41、格調CULTURECHIC IS OUR CONTENT 高雅高雅高雅是我們的內涵DISCOVERYCHIC IS THE BENEFIT 探索探索探索使我們裨益頗豐Shimei BayShanghaiHong KongZhengzhouXianXian 西安西安Shimei Bay海南石梅灣海南石梅灣QingdaoChongqingXiamen3LE MERIDIEN DISTRIBUTION艾美酒店分布Existing 已開業已開業8 Hotels8家家Pipeline 在建在建5 Hotels5家家TaipeiTaipei 臺北臺北Zhengzhou 鄭州鄭州QingdaoTianjin42、Four Points by SheratonPresentation福朋品牌演示福朋品牌演示HonestThe Real Deal誠信誠信關鍵關鍵UncomplicatedThe Antidote to the Frantic&Superficial舒適舒適良劑良劑ComfortIts Job One簡約簡約首要首要Core Value 核心價值YangzhouShanghaiHangzhouShenzhenTaipeiKaifengBeijingLahsaYuhuanWeifangPenghuSanyaTangshanQingdaoHangzhou杭州杭州Daning上海大寧上海大寧Luo43、heShenzhou PeninsulaGuangzhouKaifeng 開封開封Jiaonan,Qingdao 青島膠南青島膠南3FOUR POINTS DISTRIBUTION福朋酒店分布Existing 已開業已開業12 Hotels12家家Pipeline 在建在建15Hotels15家家LianyungangHeshanTaicangHefeiTaianErdosQingdaoXinxiangFOUR POINTS ERDOS(240)我們的福朋喜來登我們的福朋喜來登家族相冊（亞太區在建）家族相冊（亞太區在建）發展發展FOUR POINTS SHENZHOU PENINSULA(3144、5)FOUR POINTS SANYA(379)FOUR POINTS KAIFENG(300)FP YANGZHOU,HANJIANG(253)FOUR POINTS QINGDAO(211)FOUR POINTS YUHUAN(300)我們的福朋喜來登我們的福朋喜來登家族相冊（亞太區在建）家族相冊（亞太區在建）發展發展FOUR POINTS WEIFANG(238)FOUR POINTS QINGDAO,JIAONAN(300)FOUR POINTS QINGDAO(211)FOUR POINTS GUANGDONG,HESHAN (350)FP HEFEI,SHUSHAN(275)在不可45、思議的地方享受城市的酷爽A vision of Whotels 與W 酒店一脈相承Its the destination sensation thats always abuzz.這是一個時尚目的地As a vision of W Hotels,Aloft is all about free-flowing energy,fresh sensibilities and an active social scene.Urban-inspired design,accessible technology and an anything-goes attitude add a new twist t46、o the hotel category,while specialty cocktails,a cutting edge playlist and the happening vibe of wxyzSMbar add extra sizzle.作為與W 酒店一脈相承的品牌，雅樂軒充滿自由的活力、新鮮的感覺，是個活力四射的社交場所。由城市靈感激發的設計，方便實用的高新技術及休閑愜意的生活態度為酒店增添了一抹新的風景線，而特色的雞尾酒，前衛的演奏曲目與即興的“xyz”酒吧更是令人激動人心。Core Value 核心價值Sassy!張揚Savvy!睿智Space!新空間Aloft is all 47、about urban cool in unexpected places!雅樂軒 在不可思議的地方享受城市的酷爽！SHERATON HUIZHOUBeijingBeijing北京北京Nanhai南海南海DalianZhengzhouGuangzhou,Tianhe3ALOFT DISTRIBUTION雅樂軒酒店分布Existing 已開業已開業4 Hotels4家家Pipeline 在建在建5 Hotels5家家YanchengHaiyangZhengzhou鄭州鄭東新區鄭州鄭東新區NanhaiZhengzhou,Zhengdong New DistrictGuangzhou,Univers48、ity ParkHotel Existing-aloft Nanhai Foshan 南海佛山雅樂軒酒店南海佛山雅樂軒酒店Hotel Under Construction -aloft Guangdong,University Park 廣東大學城雅樂軒酒店廣東大學城雅樂軒酒店Hotel Under Construction -aloft Dalian 大連雅樂軒酒店大連雅樂軒酒店elementSpace To Live Your Life源宿Core Value 核心價值SMART 聰慧RENEWING 活力HAVEN 恬憩123ABOUT STARWOOD 喜達屋簡介GROWTH IN G49、REATER CHINA 大中華區發展STARWOOD BRANDS 旗下品牌SYSTEM DELIVERY 銷售系統45PARTNERSHIP OPPORTUNITY合作機遇65Starwoods Centralized Marketing Delivery system represents the aggregate of revenues flowing through corporate marketing systems and programs to individual hotels.喜達屋的中央分銷系統是通過公司的分銷系統預定各個酒店的收益總和。2010 China Mark50、et 中國市場中國市場資料來源：Source:2010 Business Intelligence Solution Team Starwood IT4CENTRAL MARKETING DELIVERY 中央分銷系統By Room Night 客房間夜數客房間夜數By Room Revenue 客房收益客房收益CMD 中央營銷系統中央營銷系統Other Online Channel 其它網上渠道其它網上渠道Other Online Channel 其它網上渠道其它網上渠道35.74%64.26%34.20%65.80%CMD 中央營銷系統中央營銷系統66Global Distribution51、 Systems(GDS)are platforms that allow travel agents around the world tobook air travel,car rental and hotel rooms in a common system.全球分銷系統為全球旅行代理人提供一個公共系統預定航班、客房與汽車的平臺。The travel agents booking systems linked with GDS include Amadeus,etc.旅行代理人預定系統與全球分銷系統緊密相連。GDS 全球分銷系統Travel Agents Booking Systems 52、旅行代理人預定系統4GLOBAL DISTRIBUTION SYSTEMS 全球分銷系統67seven days a week每星期七天每星期七天16m calls1600萬來電萬來電2m emails200萬郵件萬郵件24 languages24種語言種語言24hrs24小時小時客戶服務中心客戶服務中心Customer Contact Centers 4CUSTOMER CONTACT CENTER 客戶服務中心68Over 14 million members 1400 多萬多萬SPG俱樂部會員俱樂部會員1.2 million active members in Asia-Pacific亞53、太地區有亞太地區有120萬活躍的會員萬活躍的會員500K active members in China 中國有中國有50萬活躍的會員萬活躍的會員6.9 million active members690690萬在過去的萬在過去的1212個月內曾入住喜達屋個月內曾入住喜達屋85%of SPG members stay at more than one brand 85%會員會選擇多個喜達屋品牌會員會選擇多個喜達屋品牌28-30 targeted e-mails are sent each year to SPG members 每年給會員發送每年給會員發送 2828-3030郵件郵件資料來源：54、Source:Starwood White Plain4STARWOOD PREFERRED GUESTSPG俱樂部Only program with“True Redemptions”真正的積分返還計劃真正的積分返還計劃Allows redemption anytime and anywhere (all properties)積分適用于任何時間任何地方積分適用于任何時間任何地方（任何酒店）（任何酒店）123ABOUT STARWOOD 喜達屋簡介GROWTH IN GREATER CHINA 大中華區發展STARWOOD BRANDS 旗下品牌SYSTEM DELIVERY 銷售系統45P55、ARTNERSHIP OPPORTUNITY合作機遇705STARWOOD STRATEGY IN GREATER CHINA喜達屋大中華區策略Extend leading position in upper upscale segment&strengthen mid-scale segments in key cities,resorts&second tier cities保持喜達屋在中國高端豪華酒店的主導地位Identify&establish long-term relationship with anchor partners建立戰略合作伙伴，并與其建立長期合作關系以發展更多酒店項56、目Maintain leading financial,RPI&market performance 保持領先的財務、每間可出租客房收益指標及市場業績Continue to innovate&maintain cutting edge positions with our brands持續創新并維持與我們品牌一致的高端、領先的戰略地位Develop strong Chinese customer base/SPG members 發展夯實的中國客戶基礎,不斷拓展喜達屋優先顧客計劃會員71Powerful Brands 品牌優勢強勁品牌優勢強勁International Distribution57、 國際分布國際分布Innovative Relevant&differentiated productsDistinct Product for every lifestyle 創新相關聯卻又風格迥異滿足各類生活方式的品牌產品成熟品牌強大的市場占有體系品牌認知度和定位重要動力Branding Growth in Market Strongest Footprint Brand Recognition&Positioning Significant Momentum 5STARWOOD IS OPPORTU-NITY喜達屋與機遇并存STARWOOD IS OPPORTUNITY 喜達屋與機遇喜達屋與機遇并存并存!72THANK YOU!謝謝！謝謝！