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1、紙紙鳶鳶箏箏春春游游清清明明QINGMING QINGMING 20252025APRIL 4thAPRIL 4th最美人間四月天APRIL4th-6thSPRING清 明 限 定2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL人間四月芳菲始，又是一年清明時。清明時節，大地回春、鶯飛草長、在山野間，春意在心底發了芽！正是踏青放風的季節。趁春光正好，去赴一場春事，可好？04.04QINGMING2022、5202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL04.04QINGMING在春風里寄托哀思，在春色中找尋新生。去踏青，去放風！讓思念寄于紙鳶飄向遠方。用踏青詩會、游園、放紙鳶、做青團等玩法多樣的活動形式打造一個儀式感滿滿的清明活動。紙紙鳶鳶箏箏春春APRIL 4th-6th2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRI3、L4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVALQINGMING QINGMING 20252025APRIL 4thAPRIL 4th0 01 1.活活 動動 概概 述述0 02 2.活活 動動 主主 體體0 03 3.宣宣 傳傳 策策 略略0 04 4.執執 行行 細細 則則04.04QINGMING2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMING4、FESTIVAL2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVALO O N N E E活 動 概 述PARTONE紙 鳶 箏 春 游 清 明APRIL4thQINGMINGFESTIVAL清明時節，大地回春、鶯飛草長、在山野間，春意在心底發了芽！2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節5、限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙鳶箏春游清明Q I N G M I N G F E S T I V A L時間：2025【清明節4.4-4.6】地點：地產項目/商業中心/文旅景區QINGMINGFESTIVAL紙 鳶 箏 春 游 清 明踏青芳草詩會紙鳶放風營地清明造物工坊2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL芳草詩會【主題打卡、場6、景互動】在春風中與詩詞共振，拼貼出屬于自己的春日小詩。再一起在寫滿詩意的春天里翻滾躺坪。2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙鳶放風【紙鳶營地、趣野放風】親手繪一個紙鳶，給春天上色。在草地上肆意奔跑，讓有趣的靈魂在營地透透氣2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2027、5FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL造物工坊【清明手作、清明小食】將指尖的溫度做成祝福送給最重要的人。體驗艾草皂、漆扇等手作，品青團、花草蛋、梅酒等小食。2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVALT TWWO O活 動 主 體PARTTWO紙 鳶 箏 春 游 清 明APRIL4thQINGMINGFESTIVAL清明時節，大地回春、鶯飛草長、在山野間8、，春意在心底發了芽！01.01.踏青芳草詩會踏青芳草詩會QINGMING QINGMING 20252025APRIL 4thAPRIL 4th最美人間四月天APRIL4th-6thSPRING清 明 限 定2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-69、th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明芳 草 詩 詞 游 清 明以清明的青色系為主色調，布幔錯落放置，書寫著關于清明的詩詞，行走其間，與文人墨客筆下的清明節對話。2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明到場領取詩會打卡指南，獲得詩人集章卡。集齊6個打卡點的印章，并發布活動信息10、到社交平臺即可至兌換處領取代金券/文創。詩會打卡指南中心2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明整理治愈系春日小詩定制主題區。總有一款春日詩歌和你能同頻，摘取一張讀出詩句，在春風中與詩詞共沐陽光。春 日 小 詩 主 題 區2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-11、6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明平凡生活的詩意。“這世界就是來玩兒的”、“成年人給自己放假不用家長簽字。”挖掘生活中的詩意和春天碰撞成園區小景。生活里的春日詩意2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明一人一句野生詩詞拼字接龍。拼出屬于自己的春日小詩。不同的春日詩人用不12、同的心情，用文字來展開對于春天的感受。拼貼拼貼APRIL 4THAPRIL 4TH詩詞詩詞2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明椅子準備好了、沙發準備好了、陽光和春風也準備好了。在這個好玩的春天，隆重的邀請你一起在寫滿詩意的春天的草地上翻滾曬太陽。在春天小詩里躺坪2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清13、明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明將醞釀了一整個春的浪漫打包。整條街的春日影像展記錄著春日綠意、晚霞，和溫暖的人和事。春 日 影 像 放 映02.02.紙鳶放風營地紙鳶放風營地QINGMING QINGMING 20252025APRIL 4thAPRIL 4th最美人間四月天APRIL4th-6thSPRING清 明 限 定2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPR14、IL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明萬物蠢蠢欲動，放一只紙鳶靜待春風吹。讓紙鳶載著關于春天的美好心愿，乘著風飛向天空。紙鳶箏春主題區2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4t15、h-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明踏 青 箏 春 放 空 地春之紙鳶，向野而生，隨風奔跑。沉浸在大自然的色彩里。有花、有春風、有紙鳶，一起邁入人間四月天。2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明在春生的希望中念念故人，在清明的回望里體悟生機。16、和自然融為一體，自由的在草地上肆意奔跑，讓有趣的靈魂在營地透透氣紙 鳶 箏 春 營 地2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明用紙鳶親手繪一個春天，短暫的在春天的風里放空。用春風把所有的不快樂吹散，把霉運定格在昨天！手繪手繪APRIL 4THAPRIL 4TH紙鳶紙鳶2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游17、清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明在“格子間”待久了的人，對于沒有天花板的綠地總是有種向往的。把對于春的美好想象繪于春日帳篷上，一起來這里快樂放風，和朋友家人一起Chill一下。手 繪 春 日 帳 篷2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏18、春春游游清清明明做只風箏，自由的在風里飛，等風來不如追風去。在營地把自由的靈魂放出來透透氣，隨時和世界斷聯。在春風里放個紙鳶03.03.清明造物工坊清明造物工坊QINGMING QINGMING 20252025APRIL 4thAPRIL 4th最美人間四月天APRIL4th-6thSPRING清 明 限 定2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL2025202504.0404.04Apr19、il4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明打造一塊清明造物坊，筆墨詩歌懸于上方，精致古韻擺件置于桌面。木質桌椅為手作體驗區，體驗艾草皂、拓染、漆扇等手作，品青團、花草蛋、梅酒等小食。清明造物手工坊2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4th20、QINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明春漸暖，日漸長，如果說有一種食物能讓春天醒來，想必青團名列前茅，春天里第一次吃青團叫做“嘗春”，一口咬下春天。清明清明APRIL 4THAPRIL 4TH青團青團2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明清明造物-植物拓染春天短暫，還好花開的夠久。收集春日里的花和葉，作為春日自然的染料捶打入色帆布包，還原一21、個微縮版的春天。2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明艾葉研磨落水，接近自然的草木原香。隨時隨地開啟奇遇之旅于山野，于自然。親手凝固一塊艾草香，將塵土洗滌而去。清 明 造 物-艾 草 皂2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAK22、ITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明以漆作筆，以水為畫。非遺漆扇像一幅流動的國畫。在水中一進一出之間，東方美學的色彩在扇面涌動。非遺非遺APRIL 4THAPRIL 4TH漆扇漆扇2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明清明時節，是制作青梅酒的最佳時間。將一縷縷酸甜澆筑進梅子中。用梅酒的清香氤氳，淺嘗初春23、的味道青梅青梅APRIL 4THAPRIL 4TH酒釀酒釀2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明將自然的花草覆于蛋上，用紗布包裹上，慢火蒸煮。高顏值的花草染蛋就制作好了，一口吃下春的美好，收藏花草間的浪漫清明造物-花草染蛋2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th24、-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVALT TH HR RE EE E宣 傳 策 略PARTTHREE紙 鳶 箏 春 游 清 明APRIL4thQINGMINGFESTIVAL清明時節，大地回春、鶯飛草長、在山野間，春意在心底發了芽！2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明宣傳周期活動前3-4周推廣平25、臺微博、小紅書、朋友圈等宣傳內容定制海報，融入清明元素以及項目信息，發布于社交平臺。活 動 預 熱 海 報2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明定制活動預熱話題#去四月的春天里#等風來不如追風去#等，融入活動場景，在社交媒體引發客群互動傳播，為活動實現預熱引流。活 動 預 熱 話 題2025202504.0404.04April4thTIMETIMEAPRILA26、PRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明宣傳周期活動前1-2周推廣平臺抖音、B站、小紅書等推廣內容拍攝活動預熱視頻發布于社交平臺，提升活動熱度。活 動 預 熱 視 頻2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明發布活27、動倒計時海報，融入活動場景。在社交平臺發布活動信息帶活動主題#紙鳶箏春游清明#通過話題傳播預熱活動。活 動 倒 計 時 海 報2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVALF FO OU UR R執 行 細 則PARTONE紙 鳶 箏 春 游 清 明APRIL4thQINGMINGFESTIVAL清明時節，大地回春、鶯飛草長、在山野間，春意在心底發了芽！2025202504.0404.04Apri28、l4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明1.指定人員負責項目的溝通工作統籌。2.根據工作內容細化分項工作組。3.安排定期會議以及臨時情況特殊會議溝通活動進度，確保活動順利進行。成 立 活 動 小 組2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4t29、hQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明1.明確活動場地的使用情況，包含電量負荷、提供電源的接口位置等。2.活動開始前必須檢查各種硬件設施保證活動順利進行。3.彩排測試音響、燈光等活動設備。場 地 搭 建 管 理2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明1、所有活動所需的物料，提前一天放置到指定位置，指派專人進行看管2、派專人負責所有材料的運輸30、與分發3、活動結束后，辦理出場手續，及時拆除返庫并登記歸位到合理堆放狀態活 動 物 料 管 理2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明1.活動項目組相關人員同步活動進度，確保活動執行的一致性。2.活動執行各環節安排第一責任人，負責活動彩排走位，現場執行等工作。3.活動前對項目組人員進行培訓。活 動 培 訓 管 理2025202504.0404.04April4th31、TIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL紙紙鳶鳶箏箏春春游游清清明明1.邀請專業的攝影師及攝像師到場2.專業設備及后期剪輯，保證效果3.對活動照片進行質量篩選，分類存檔4.對活動素材整理剪輯為活動出街視頻以及花絮視頻，用于活動后期發酵。活 動 攝 像 管 理紙紙鳶鳶箏箏春春游游清清明明QINGMING QINGMING 20252025APRIL 4thAPRIL 4th最美人間四月天APRIL4th-6thSPRING清 明 限 定2025202504.0404.04April4thTIMETIMEAPRILAPRIL紙鳶箏春游清明APRIL4th-6thAPRIL4th-6th清明節限定2025FLYAKITE紙鳶箏春游清明APRIL4thQINGMINGFESTIVAL