2025商場地產四月月度(花YOUNG趣玩主題)活動策劃方案-49頁.pptx
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上傳人:Le****97
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2025-04-03
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1、APRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL 2025商場地產四月月度暖場活動APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL 四月微風,四月初夏,花開正盛,好事2、正在醞釀,愿你一切都如愿以償。April breeze,early April summer,flowers are in full bloom,good things are brewing,wish you all the wish.CONTENTS活動概況Activity profile.貳活動鋪排Mobile layout.叁氛圍營造Planning import.壹肆活動相關Activity correlation.伍策劃導入Activity import.APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WAR3、M UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 四月已至,依約有香來。四季中的第一季正在散發著它的魅力。春水初生,春林初盛,晝變長夜變短,一切都是溫潤、有生機的模樣。April has arrived,and incense has come according to the pr4、omise.The first of four seasons is in full bloom.The spring water is new,the spring forest is new,the days become longer and the nights shorter,Everything was warm and full of life.APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP AP5、RIL WARM UPAPRIL WARM UP APRIL WARM UP 春光夏始萬物生April has a wonderful way of bringing interesting souls togetherAttention,please!April events are already underwayAnimation surrounding,tide play hand,art,net celebrity snack,punch a small sceneHere,everyone can find their own interestsYou who love life,6、enjoy leisure and enjoy yourself!四月用奇妙的方式,將有趣的靈魂聚在一起四月用奇妙的方式,將有趣的靈魂聚在一起請注意!四月專屬活動已經開擺請注意!四月專屬活動已經開擺動漫周邊、潮玩手作、藝術文創、網紅小食、打卡小景動漫周邊、潮玩手作、藝術文創、網紅小食、打卡小景在這里,每個人都能找到自己的興趣所在在這里,每個人都能找到自己的興趣所在熱愛生活的你,亂來享樂閑暇,盡情嗨皮!熱愛生活的你,亂來享樂閑暇,盡情嗨皮!APRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APR7、IL WARM UPAPRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL 活動概況PART02PART02A A c c t t i i v v i i t t y y p p r r o o f f i i l l e eAPRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WAR8、M UPAPRIL WARM UP APRIL WARM UP 活動概況活動概況4月營銷節點愚人節 清明節 復活節 谷雨 地球日營銷關鍵詞娛樂 愚人 思念 郊游 春游 早春 地球 踏青 環保 公益營銷靈感主題愚樂時光 清明雨紛 遇見春天 春日游園會 融入自然APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活活動動目目的的借助四月節9、點,做一場有創意性的主題活動,提高項目知名度與美譽度。集中聚集意向客戶,聚集人氣,提高營銷中心的氛圍。為后期的項目推廣做鋪墊。通過口口相傳,為項目挖掘新客戶。活動概況活動概況A AC CT TI IV VI IT TY Y P PU UR RP POOS SE EAPRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動概況活動概況E 10、E V V E E NN T T DD E E T T A A I IL L S S活活動動概概況況活動主題:花花YOUNG YOUNG 趣玩趣玩 2025商場地產汽車4s店四月主題系列暖場圈層活動活動時間:2025年4月(具體時間待定)活動地點:商業地產營銷中心/園區活動對象:意向客戶、成交老業主、潛在客戶、自然到訪客戶、邀約客戶活動形式:節點主題場景布置+游戲體驗+暖場互動+精致茶歇活動調性:春季、有氧、創新、趣味、狂歡、美好、親子APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL11、 WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動宣傳活動宣傳活動前期宣傳1/微信朋友圈:活動前期由公眾號/工作人員統一轉發活動信息,連續轉發三天或集贊達規定數值,即可截圖發給后臺公眾號,免費報名參與主題活動。2/線上H5宣傳:活動前期,工作人員制作精美的H5,附上吸引眼球的活動內容,解讀活動主體信息。APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRI12、L WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動宣傳活動宣傳活動開始前三天,通過公眾號,在朋友圈進行活動倒計時官宣,畫面內容以“春季”“春日”“四月”系效果為主。宣傳方式:以網媒宣傳、電視臺宣傳、置業顧問和房屋中介朋友圈轉發活動倒計時發布APRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL W13、ARM UPAPRIL WARM UP APRIL WARM UP APRIL 活動鋪排PART03PART03MM o o b b i i l l e e l l a a y y o o u u t tAPRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動規劃活動規劃3月15日-3月31日 媒體宣傳推廣【4月4日-4月6日】“指尖14、清香 趣享食光”【清明踏青季,踏青賞花食青團,捕捉春天的氣息,嘗一口美好的味道】【4月12日-4月13日】“手繪童夢 妙趣相伴”【一個充滿彩蛋的日子】第一周【清明節第一周【清明節】【4月19日-4月20日】“交換圖書市集”【公益閱讀捐書活動,為TA圓“一本圖書”的夢想】【4月26日-4月27日】“探尋太空 逐夢航天”第三周【世界讀書日第三周【世界讀書日】第四周【中國航天日第四周【中國航天日】四月活動精彩來襲第二周【復活節第二周【復活節】APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL15、 WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 2025商業地產四月清明節主題活動指尖清香 趣享食光第一周主題活動【4月4日-4月6日】美好正在呈現 誠邀品鑒APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容設16、置中式風濃郁的主題簽到處,桌面擺設花藝、柳條等充滿春日與清明氣息的裝飾擺件。活 動 簽 到 處APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容拍 照 小 景設置中式屋檐氛圍堆頭,配合團扇、鳥籠、花藝,主題字等進行展示,也可作為合影區。APRIL WARM UP APRIL WARM UP APRIL WARM UP17、APRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容節 目 演 繹沉浸式互動表演已經成為一種新的娛樂形式,搭建國風演繹舞臺,配合民俗小曲等表演。APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM U18、PAPRIL WARM UP APRIL WARM UP 活動內容活動內容互動體驗區及指引牌沿用柳條元素進行布置,富裕平安吉祥的祝福。活 動 指 引 牌APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容青團DIY手作清明節又叫寒食節,寒食節的主要是家家禁煙吃冷食,在古時候這是一種辭舊迎新的過渡儀式,象征著新希望、新生19、命。直到現在,人們仍然保留著清明節吃寒食這一文化繼承。因此,在清明專題活動中,將準備青團制作材料,讓來賓親自動手,打造舊食與希望。APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容風箏DIY手作風箏又稱“紙鳶”、“鳶兒”,放風箏是清明時節人們所喜愛的活動。風箏即是用竹篾等骨架上糊上紙或絹,拉著系在上面的長線,趁著風勢20、可以放上天空,屬于一種單純利用空氣動力的飛行器。活動現場提供風箏制作材料包,來賓在此體驗自己打造風箏的快樂。APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 2025商業地產四月復活節主題活動手繪童夢 妙趣相伴第二周主題活動【4月12日-4月13日】美好正在呈現 誠邀品鑒APRIL WARM UP APRIL WARM UP APR21、IL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容室外草坪區域,準備兔子裝飾和彩蛋元素,作為指引,營造現在活動氛圍。活 動 指 示 牌APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL 22、WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容小丑親子互動小丑氣球丨魔術表演:活動現場邀請專業的小丑演員進行表演:滑稽的動作、逗趣的表情,可愛的小丑師就在你眼前。APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容奇趣繪彩蛋:活動現場準備彩繪顏料、彩筆等道具,寶貝們可以在彩蛋上自23、行創作,做一組超可愛的表情彩蛋,非常的有趣哦。春日彩蛋DIYAPRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容親子游戲互動尋蛋之旅:活動現場草坪處空地裝飾的非常夢幻,以小兔子家園為主題的綠茵場景內配上大量的氫氣球,格外吸引小朋友的注意,活動現場設置找彩蛋的環節,彩蛋隱藏在各處,等著寶貝們來尋。APRIL WARM U24、P APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容萌寵樂園活動現場設置萌寵互動區域,在寵物師的帶領下,小朋友們可以和小動物們互動拍照打卡。APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP25、 APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容精致茶歇活動現場設置復活節主題精致茶歇,色彩,形狀鮮明的卡通小甜品,激發孩子的味蕾,讓孩子們度過一個愉快的下午時光!APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 2025商業地產四月世界讀書日主題活動第26、三周主題活動【4月19日-4月20日】美好正在呈現 誠邀品鑒出逃書屋 守望自然APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容活動簽到活動現場設置春日讀書日主題簽到形式,主要元素有:氣球、各種擺件、繪本等,一些可可愛愛的布景,創意感十足。APRIL WARM UP APRIL WARM UP APRIL WARM 27、UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容讀書日快閃店四月的世界讀書日,是個讓大腦發芽的好時候,園區內設置讀書日主題快閃店,讓參與活動來賓可以靜靜的享受一下閱讀的樂趣,在這萬物復蘇的季節里,讓我們的大腦也開始滿滿的萌芽呀APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WAR28、M UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容閑置書籍互換活動現場以書換書一本有意思的舊書承載著一段時間的故事讓我們一起延續下去書籍要求:無嚴重破損APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容春29、日讀書市集活動現場設置閱讀攤位市集,市集中集合了各大各知名出版社,文化品牌,創意的書店攤位,家長可以帶小朋友來選購自己喜歡的書籍。APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容活動現場精心營造出一場浪漫氛圍感超強的讀書分享會,現場有鮮花,精致的甜點,匠心茶具、小甜酒等,讓大家體會一場浪漫難忘的讀書會,為自己的生活30、注入更大的動力。讀書分享沙龍APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容壓花書簽DIY花花草草在春天里是最治愈的,活動現場邀請專業的第一老師,現場教學壓花書簽的制作方法,讓我們在讀書的時候,增添幾分儀式感。APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM U31、P APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 2025商業地產四月中國航天日主題活動第四周主題活動【4月26日-4月27日】美好正在呈現 誠邀品鑒探尋太空 逐夢航天APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL 32、WARM UP APRIL WARM UP 活動內容活動內容活動簽到星空棒棒糖主題簽到:活動主題簽到處搭建以桁架和KT板等形式彰顯出立體感,襯托出高端科技趣味的活動氛圍!APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容活動主題門樓搭建以桁架和KT板等形式彰顯出立體感,襯托出高端科技的活動氛圍!拍照打卡小景APRIL33、 WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容夢幻彩繪星球燈&黏土星空畫活動現場發揮自己的創意,彩繪屬于自己的星球小夜燈,漫游宇宙,心懷宇宙的浪漫。活動主題DIYAPRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL 34、WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容夢幻彩繪星球燈&黏土星空畫活動現場小朋友用丙烯顏料畫出宇宙星空,再用粘土捏出星球和宇航員,藝術是情感的宣泄和表達,可愛可以治愈一切不愉快。活動主題DIYAPRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WAR35、M UP APRIL WARM UP 活動內容活動內容星空棒棒糖DIY一口吞下全宇宙:夢幻星空棒棒糖。和家人一起創造出自己的太陽系,和你愛的人一起吞下全宇宙吧!APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP 活動內容活動內容活動設置:各種糕點、飲品提供、上百種美味之香,刺激著所有人的味覺神經、讓來賓度過愉快的一天!精致茶歇APRI36、L WARM UP APRIL WARM UP APRIL APRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL WARM UP APRIL WARM UPAPRIL WARM UP APRIL WARM UP APRIL 氛圍營造PART04PART04A A t t mm o o s s p p h h e e r r e e c c r r e e a a t t i i o o n nAPRIL WARM UP APRIL WARM UP APRIL WARM U37、PAPRIL WARM UP APRIL WARM UP APRIL APRIL WARM 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