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1、 目標：中原地位 城市韜略下72萬方城市綜合體的改變和創(chuàng)造 百悅城推廣策略提報/非常道廣告 ZhengzhouCity Baiyue promotion strategy report Objective And creating the 720thousand city complex changes under the citys 1、品牌地位：如何在鄭州打響品牌聲勢，通過本案將柏祥品牌締造為不亞于國企央企背景的 高品質(zhì)開發(fā)商？鞏固柏祥的江湖地位，建立其強大的品牌號召力，是本案承載的品牌目標。 2、項目地位：如何將本案超大體量城市內(nèi)核舊改項目對鄭州的影響和創(chuàng)造力進行充分釋放？ 如何憑借地段2、優(yōu)勢，將項目帶入鄭州地產(chǎn)第一梯隊，從而獲得更高的溢價空間？如何保證項目長周 期的良性循環(huán)，則是本案承載的項目目標。 3、銷售地位：如何充分利用商業(yè)價值，作為價值杠桿充分提升綜合體其它業(yè)態(tài)產(chǎn)品的銷售價 格？對后期的銷售產(chǎn)生推動作用，是本案2017年最大的銷售目標。 How to start the brand momentumin Zhengzhou, the case will be the creation of the brand to be as high as the state-owned enterprises in the background of high quality d3、evelopers? Consolidate the status of the lake, the establishment of its strong brand appeal, is the case of the brand target. How will the case of large body size of the urban core of the old project to change the impact of Zhengzhou and the full release of creativity? How to take advantage of lots, the project into the first echelon of Zhengzhou real estate, thereby gaining a higher premium space