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1、HAKONE HOT SPRING INVESTMENTCONSULTINGCHONGQING國大集團(tuán)西柏坡國御溫泉度假小鎮(zhèn)策劃及概念性規(guī)劃THE STRATEGI PLANNING AND CCONCEPTUAL PLANNING FOR NATIONAL GROUP XIBAIPO GUOYU SPA TOWN1 n 最終成果匯報(bào)國大集團(tuán)西柏坡國御溫泉度假小鎮(zhèn)總體策劃及概念性規(guī)劃總體策劃及概念性規(guī)劃HAKONE HOT SPRING INVESTMENTCONSULTINGCHONGQING國大集團(tuán)西柏坡國御溫泉度假小鎮(zhèn)策劃及概念性規(guī)劃THE STRATEGI PLANNING AND C2、CONCEPTUAL PLANNING FOR NATIONAL GROUP XIBAIPO GUOYU SPA TOWN2總體策劃篇一、項(xiàng)目區(qū)位關(guān)系分析二、項(xiàng)目資源認(rèn)知分析三、市場(chǎng)分析四、項(xiàng)目SWOT分析五、規(guī)劃設(shè)計(jì)理念 六、項(xiàng)目發(fā)展定位七、項(xiàng)目產(chǎn)品定位八、項(xiàng)目的核心賣點(diǎn)和營銷口號(hào)建議九、項(xiàng)目的運(yùn)營模式建議概念性規(guī)劃篇一、主要規(guī)劃圖二、主要經(jīng)濟(jì)技術(shù)指標(biāo)及投資估算目 錄contentsHAKONE HOT SPRING INVESTMENTCONSULTINGCHONGQING國大集團(tuán)西柏坡國御溫泉度假小鎮(zhèn)策劃及概念性規(guī)劃THE STRATEGI PLANNING AND CCONCEPTUA3、L PLANNING FOR NATIONAL GROUP XIBAIPO GUOYU SPA TOWN3一、項(xiàng)目區(qū)位關(guān)系分析Location Analysis HAKONE HOT SPRING INVESTMENTCONSULTINGCHONGQING國大集團(tuán)西柏坡國御溫泉度假小鎮(zhèn)策劃及概念性規(guī)劃THE STRATEGI PLANNING AND CCONCEPTUAL PLANNING FOR NATIONAL GROUP XIBAIPO GUOYU SPA TOWN5項(xiàng)目區(qū)位關(guān)系分析項(xiàng)目區(qū)位關(guān)系分析“大西柏坡”的建設(shè)，為項(xiàng)目提供了良好的開發(fā)環(huán)境和周邊關(guān)系，尤其是與其他溫泉旅游項(xiàng)目和紅色旅游項(xiàng)目，在共同打造溫泉旅游集群、做強(qiáng)做大西柏坡旅游、提升區(qū)域經(jīng)濟(jì)價(jià)值等方面存在緊密的互補(bǔ)互動(dòng)關(guān)系。項(xiàng)目位于溫塘鎮(zhèn)東部，毗鄰著名紅色革命圣地西柏坡鎮(zhèn)，距平山縣城20公里，距石家莊市區(qū)60公里，處在石家