零售業(yè)的新動(dòng)向:新興的全球概念(英文版)(34頁).pdf
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上傳人:大寶
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2021-01-12
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無人零售便利店商店行業(yè)分析研究數(shù)據(jù)報(bào)告
1、Whats New In Retail Edition 3 Emerging Global Concepts Not to be distributed without permission. WHATS NEW IN RETAIL EDITION 3 2017 Euromonitor Internationali 1 INTRODUCTION 3 GROCERY WINNERS 4 Third place: EatalyWorld Srl, FICO Eataly World Italy 6 Second place: JD.com, 7Fresh China 8 First place: 2、Udea BV, Ekoplaza Netherlands 10 NON-GROCERY WINNERS 11 Third place: Alza.cz as, Store of the Future Czech Republic 13 Second place: AS Watson Group, CKC18 Hong Kong 15 First place: Alibaba Group Holding Ltd, Smart Baby Care Rooms China 17 NON-STORE WINNERS 18 Third place: Servicios Para Eventos Ins3、taclick Ltda, Bolf Chile 19 Second place: Treinta y Tres, 33 Mexico 20 First place: Snaga doo, BERT Slovenia 22 DIGITAL WINNERS 23 Third place: Walmart Inc, Walmart United States 25 Second place: NTUC FairPrice Co-Operative Limited, FairPriceSingPost Singapore 27 First place: FoodIn, FoodIn Mobile A4、pp Croatia 28 CONCLUSION 30 HOW CAN EUROMONITOR INTERNATIONAL HELP? 31 ACKNOWLEDGEMENTS 2019 Euromonitor International1 INTROdUCTION The world of retail is always changing. Retailers big and small globally are trying new things to add value to the standard shopping trip. As competition increases and5、 consumer preferences evolve, retailers continue to advance the way consumers browse, shop and buy. Euromonitor Internationals Passport Retailing database provides comparative analysis across more than 30 channels in 99 markets worldwide. Euromonitor International delivers a comprehensive view of th6、e global retailing landscape to help businesses uncover new opportunities, identify how shopper behaviours are driving change and understand forecast growth and decline in this highly fragmented industry. INTRODUCTION 2019 Euromonitor International2 INTRODUCTION Whats New in Retail Edition 3: Emergi7、ng Global Concepts highlights the evolution and reinvention of the retail environment around the world. Using seven criteria, ranging from innovative omnichannel strategies to new hybrid formats, Euromonitor Internationals global retailing experts reviewed more than 100 submissions from our analysts8、 worldwide to identify top concepts seen across the globe within four categories: grocery, non-grocery, non-store and digital. These winning concepts represent the future of retail. NEW CONCEPT New hybrid of existing formats Innovative omnichannel strategies New customer segmentation Enhanced custom9、er experience New product or service ofering New customer service concept New store format or retail chain Source: Euromonitor International Emerging Retail Concepts Criteria gROCERy wINNERs THIRD PLACE EatalyWorld Srl FICO Eataly World Italy SECOND PLACE JD.com, 7Fresh China FIRST PLACE Udea BV, Ek10、oplaza Netherlands 2019 Euromonitor International4 GROCERY WINNERS With the ultimate purpose of promoting Italian biodiversity, FICO Eataly World sprawls over two hectares of land near Bologna. The theme park contains 40 production operations, 45 restaurants and 150 retailers offering a variety of p11、remium, local food products. Worlds largest food theme park FICO Eataly World, the worlds largest food theme park, opened in November 2017 following the success of the food specialist chain Eataly. THIRD PLACE FICO EATALY WORLD Source: www.eatalyworld.it 2019 Euromonitor International5 GROCERY WINNE12、RSTHIRD PLACE FICO EATALY WORLD As consumers are increasingly seeking to experience more in their shopping outings and to better understand where their food comes from, the theme park also serves as an education centre. This allows visitors to learn about local food production and quality certificat13、ions. Visitors attend tasting events and classes to learn about how various Italian products, such as cheese, pasta and cured meats are made. This interactive and educational shopping experience attracted three million visitors and generated 50 million euros in revenue in its first year. FICO Eataly14、 World is strategically located at the heart of the Italian “Food Valley” with easy access to motorways. Entry to the park is free, attracting locals and tourists. It remains to be seen if the concept is scalable. Source: www.eatalyworld.it 2019 Euromonitor International6 GROCERY WINNERSSECOND PLACE15、 7FRESH Internet pure player opens fresh food store One of the largest internet retail companies in the world, JD.com, launched the supermarket 7Fresh in January 2018. With 4000 square meters of selling space, this modern grocery store focuses on fresh, cooked-to-order and ready-to-eat packaged food16、s sourced from 2000 partners worldwide. As the brick and mortar competition among Chinas tech giants rises, JD.com is well positioned to set a new benchmark for supermarkets in Asia. The company leverages its large logistics network, delivery systems, warehouses and in-store technologies to deliver 17、an exceptional customer experience. For example, smart shopping carts follow customers around as they shop. Source: JD.com, 7Fresh 2019 Euromonitor International7 GROCERY WINNERSSECOND PLACE 7FRESH Blockchain technology tracks every product from production to delivery. When a customer picks up an it18、em, “magic mirrors” display the items nutritional information on a screen in real time. Customers check out using facial recognition and purchases are delivered to their home within 30 minutes. Additionally, 7Freshs mobile app allows customers to make purchases on the go and have items delivered qui19、ckly. JD.com plans to open 500 7Fresh supermarkets over the next five years. With JD.coms digital presence, a wealth of customer data, global partnerships and on-the-ground supply chain and logistics capabilities, it is uniquely positioned to bring this premium-quality offline shopping experience to20、 Chinese consumers and set itself apart from the pack. Source: JD.com, 7Fresh 2019 Euromonitor International8 GROCERY WINNERSFIRST PLACE EKOPLAZA Plastic-free supermarket The Dutch organic grocery retail chain, Ekoplaza, launched “the worlds first plastic-free supermarket” pop-up store in February 221、018. It opened at a time of accelerating public debate about plastic waste and possible ways to reduce it in Western European countries. The Ekoplaza chain is a high-end organic grocery specialist in the Netherlands. The company targets an affluent, health-conscious consumer base and is increasing i22、n popularity due to the rising demand for organic products. A British environmental initiative, A Plastic Planet, challenged Ekoplaza to create a plastic-free pop-up store in Amsterdam called “Ekoplaza Lab”. From February to April 2018, the pop-up store carried an assortment of nearly 700 products w23、ith plastic-free packaging made of compostable biofilm, a compelling alternative for the environmentally conscious consumer. Source: Udea BV, Ekoplaza GROCERY WINNERS 2019 Euromonitor International9 FIRST PLACE EKOPLAZA the use of plastic-free products will allow Ekoplaza to differentiate itself fro24、m and remain ahead of the competition. The demand for plastic-free products encouraged Ekoplaza to expand their grocery range from just below 700 items to nearly 1400 items, roughly 30% of the grocery items for sale in an Ekoplaza outlet. As organic labelling and products are becoming increasingly m25、ainstream, Source: Udea BV, Ekoplaza NON-gROCERy wINNERs THIRD PLACE Alza.cz as, Store of the Future Czech Republic SECOND PLACE AS Watson Group, CKC18 Hong Kong FIRST PLACE Alibaba Group Holding Ltd, Smart Baby Care Rooms China 2019 Euromonitor International11 NON-GROCERY WINNERS location for click26、-and-collect purchases. Future Stores also offer the option to purchase a limited selection of electronics, gadgets and sports equipment via the in-store computers. Online orders and in-store purchases are collected through designated lockers. In-store navigation with LED lighting leads the customer27、 to the correct locker. Lockers to collect online and in-store purchases In January 2018, the largest internet retailer in the Czech Republic opened its first Store of the Future. These small format (60m2) stores are open 24 / 7 and serve as a locker pick-up THIRD PLACE STORE OF THE FUTURE Source: A28、lza.cz as, Store of the Future 2019 Euromonitor International12 NON-GROCERY WINNERSTHIRD PLACE STORE OF THE FUTURE Alza.cz opened three stores in 2018, proving this format successful so far. However, it is not expected that pick-up stores will replace the more traditional store-based format. Instead29、 they should be seen as a complement to both internet and store-based retailing by providing convenience to the consumer. In the current economic and legal environment, retailers are finding it difficult to attract employees and provide customers with the convenience they desire. The Store of the Fu30、ture allows Alza.cz to bypass these restraints by operating with minimum human resources, providing customers with around the clock service without increased labour costs. Source: Alza.cz as, Store of the Future 2019 Euromonitor International13 NON-GROCERY WINNERSSECOND PLACE CKC18 Parc), beauty (Wa31、tsonsLab), tech (TechLife by FORTRESS) and drinks (Bar 0001 by Watsons Wine). CKC18 incorporates a number of technologies to enhance the customer experience. For example, the checkout and payment process supports various mobile payment options. Customers can use AlipayHK and the Scan & Go function i32、n the MoneyBack app to pay at unmanned checkout counters. Shopping and lifestyle hub In May 2018, AS Watson Group opened a store, CKC18, promoted as a shopping and lifestyle hub targeting consumers looking for an innovative shopping experience. CKC18 spans over 2400m2 and integrates four categories:33、 food (Food Le AS Watson Group, CKC18 2019 Euromonitor International14 NON-GROCERY WINNERSSECOND PLACE CKC18 At WatsonsLab, beauty shoppers utilise “Style me” magic mirrors equipped with AR technology offering customers a virtual makeover experience. Additionally, CKC18 offers expert sessions to sho34、ppers. Events include gaming demonstrations by eSports players, cooking demonstrations by a sushi master, sake tastings led by professional brewers and personalised makeup designed by makeup artists. The premium customer experience makes this new concept stand out. In the year ahead, we expect more 35、stores to pop up in new markets showcasing a mix of emerging technologies that provide an enhanced customer experience. 2019 Euromonitor International15 NON-GROCERY WINNERSFIRST PLACE SMART BABY CARE ROOMS Improved mothers rooms In late 2017, Alibaba Group launched Smart Baby Care Rooms located with36、in department stores and shopping malls. The store offers improvements on traditional lactation rooms with smart home furniture. An intelligent speaker, Tmall Genie, allows customers to control lighting, milk mixers, the humidifier and music through voice assistance. The speaker also tells stories a37、nd sings songs to children. Other features include Cloud Shelf, a smart vending machine. Source: Alibaba Group Holding Ltd, Smart Baby Care Rooms 2019 Euromonitor International16 NON-GROCERY WINNERSFIRST PLACE SMART BABY CARE ROOMS By scanning QR codes on the Cloud Shelf, customers can purchase prod38、ucts such as individual diapers and baby formula. Cloud Shelf allows customers to use the Tmall platform and make purchases for home delivery. Payment through facial recognition allows for a handsfree experience. While lactation rooms can be difficult to find, Smart Baby Care Rooms can be easily loc39、ated using the Gaode Map app. Smart Baby Care Rooms are transforming the traditional concept of a lactation room, recognising mothers as savvy customers with specific needs. There is an opportunity for this concept to expand in China and beyond. Source: Alibaba Group Holding Ltd, Smart Baby Care Roo40、ms NON-sTORE wINNERs THIRD PLACE Servicios Para Eventos Instaclick Ltda, Bolf Chile SECOND PLACE 33, Treinta y Tres Mexcio FIRST PLACE Snaga doo, BERT Slovenia 2019 Euromonitor International18 NON-STORE WINNERSTHIRD PLACE BOLF “Polaroid” vending machine In mid-2017, a new vending machine, Bolf, emer41、ged in Chile offering customers the ability to print photos from their phones. By connecting to the machine via Wi-fi or Bluetooth, customers can select photos from their mobile phone photo gallery and Instagram accounts to print in traditional polaroid style. Alternatively, customers can take and p42、rint a selfie with the vending machine, much like a photobooth. Located in busy shopping malls, these machines offer a convenient service for the tech-savvy consumer. There are opportunities for similar services to exist around the globe. Source: Servicios Para Eventos Instaclick Ltda, Bolf 2019 Eur43、omonitor International19 NON-STORE WINNERS At home retail appointments Mexican mens apparel brand Treinta y Tres offers a service for customers to try their products at home. By selecting the “try at home” option on the company website, a representative will show the customer their products and answ44、er questions in the comfort of their home or office. This new retail model eliminates consumers concerns about online shopping. Customers can try on products before making their purchase, pick what they want, touch the fabrics and see the colours and patterns in person without visiting a store. Whil45、e saving time, this model also helps the consumer avoid returns and paying associated delivery costs, which Euromonitors Global Consumer Trends Survey identifies as a major concern for Mexican consumers when shopping online. SECOND PLACE 33 Source: 33, Treinta y Tres While this service is currently 46、limited to the high-income segment in Mexico City, there is potential to expand since people are willing to pay a premium to be in the comfort of their own home. 2019 Euromonitor International20 NON-STORE WINNERS The vending machine offers a selection of bio / eco-friendly products including laundry47、 detergent, dishwashing detergent, shampoos without parabens or artificial colours as well as vinegar and pumpkin seed oil. Made by a local family run producer, they contain ecologically sourced ingredients without toxic chemicals. These products aim to reduce packaging waste and the resulting ecolo48、gical burden on the environment. Packaging-free vending In 2018, a new vending concept launched in Ljubljana, offering consumers a packaging-free alternative for food, home, beauty and personal care products. Consumers can bring their own containers or alternatively buy them on the spot. FIRST PLACE49、 BERT Source: Snaga doo, BERT NON-STORE WINNERS 2019 Euromonitor International21 FIRST PLACE BERT As the European Commission encourages circular economy principles and consumers become increasingly concerned about the environment, companies are offering zero waste alternatives. Additionally, cutting50、 packaging costs offers an additional motive for retailers to adopt this concept. With the growing demand for sustainable products and waste reduction in retailing, packaging-free vending provides a compelling solution. Millennials, a group that is increasingly demanding sustainable business practic
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