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CORALDESIGN BY CORALCopy paste fonts.Choose the only option to retain text.活動思考擴大項目知名度、美譽度，從宣傳到落地，對項目和產品進行拔高，打造一場高逼格的十一節點活動，積極占領客戶心智觸發其對時代壹號未來美好生活的憧憬，水到渠成，促進銷售。優質活動的關鍵詞：房地產的新競爭格局，情懷營銷時代已來臨！吸引力關聯度新穎度操作力傳播力DESIG5、N BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL地 產 項 目 為 你 開 啟 N 種 生 活 方 式.潮尚格調藝術整體活動策劃圍繞格調、潮尚、藝術三個維度進行展開，讓客戶深刻感知到項目的生命力與活力，時代壹號的房子、社區不是剛需，而是更高維度的生命延展，思想心靈向6、上生長的地方，悅活越精彩！DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL活動時間：2021年10月1、2、3日活動地點：項目營銷中心活動人群：意向客戶、引流客戶、自由進店客戶活動調性：高端、品質、潮尚線上發聲吸引關注線下活動落地引流預 熱 期爆 發 期維7、 溫 期10月1日 格調豪車品鑒+高爾夫體驗 JAZZ之夜雞尾酒會 10月2日 潮尚后備箱潮物集 露天電影MOVIE10月3日 藝術曼陀羅藝術展 繪畫療愈力量體驗+（順延后備箱集市+露天電影）倒計時招募海報 抖音網紅短視頻 大V公眾號推送 H邀請函 項目自媒體平臺微信、抖音 KOL網紅抖音直播 客戶打卡二次轉發 活動照片九宮格 活動精剪短視頻 活動報道軟文 活動后宣長圖中宣活動日N10月1、2、3前宣N月下旬后宣N10月4-10格調潮尚藝術“潮玩生活節”地產項目十一嘉年華線上傳播推廣ONLINE COMMUNICATION AND PROMOTIONPARTTWODESIGN BY CORAL8、 CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORALDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR ME9、ETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線上傳播推廣-前宣預熱期傳播形式及平臺推薦：倒計時創意招募海報（鏈接報名通道）抖音KOL活動預告小視頻 大V公眾號推送（廊坊區域公眾號，生活類大V）H邀請函 項目自媒體（微信、抖音）平臺多渠道推廣，網紅KOL發聲招募有效觸達及吸引目標客群關注！以上圖片均為示意圖DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU 10、FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線上傳播推廣-中宣爆發期傳播形式及平臺推薦：KOL網紅抖音直播 客戶打卡二次轉發活動日，網紅KOL現場參與互動現場全程直播引流！引導客戶打卡拍照自發轉發朋友圈，形成二次傳播！DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK 11、YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線上傳播推廣-后宣維溫期傳播形式及平臺推薦：活動照片九宮格 活動精剪短視頻 活動報道軟文 活動后宣長圖活動結束后，多角度大力報道，維持熱度，形成熱點事件傳播！線下活動安排OFFLINE ACTIVITY ARRANGEMENT點擊此處添加文字信息，文本框均可點擊修改PARTTHREEDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU 12、FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORALDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY13、 CORALDESIGN BY CORALAM10:00 活動開放，客戶簽到領取伴手禮AM10:00-12:00 豪車品鑒、車模展示 高爾夫揮桿暢玩（1個小時專業老師指導）音樂盒DIY手作PM13:00-18:00 豪車品鑒、車模展示 高爾夫揮桿暢玩（1個小時專業老師指導）音樂盒DIY手作PM19:00-20:00 JAZZ之夜雞尾酒會PM20:00 活動結束 10月1日活動流程DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK 14、YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL豪車展區晚上活動JAZZ之夜音樂會白天活動高爾夫體驗音樂盒DIY茶歇10月1日場地規劃DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESI15、GN BY CORALDESIGN BY CORAL線下活動安排-10月1日享格調10.1享格調 豪車品鑒+高爾夫體驗JAZZ之夜雞尾酒會 滲 透 各 領 域 精 英 客 戶，對 位 圈 層 精 準 導 客，提 升 項 目 價 值 感 知 DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORA16、LDESIGN BY CORAL線下活動安排-10月1日享格調豪車品鑒經典豪車背書，增強項目高端調性，提升營銷氛圍，專業車模現場展示DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線下活動安排-10月1日享格調高爾夫大師公開課聘請業內知名教練現場授課，客戶17、在體驗高級運動樂趣的同時，能夠得到專業的指導，并對高爾夫文化有所了解，向客戶傳遞出項目的高度。DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線下活動安排-10月1日享格調JAZZ之夜雞尾酒會 伴隨著夜幕的降臨，外籍樂隊演奏著曼妙慵懶的JAZZ，在雞尾酒的18、微醺下，輕拂晚風，享受浪漫之夜。DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線下活動安排-10月1日享格調DIY夢幻八音盒（2選一）在歷史上，八音盒一直是音樂工藝品中的貴族。從18世紀誕生以來，精湛的工藝使得它備受寵愛流傳至今，選擇自己喜歡的音律，手工19、制作一個八音盒感受古老的傳承。DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線下活動安排-10月1日享格調樂高汽車（2選一）DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHAN20、K YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORALAM10:00 活動開放，客戶簽到領取伴手禮AM10:00-12:00 后備箱集市 景觀瓶DIY手作PM13:00-18:00 后備箱集市 景觀瓶DIY手作PM19:00-20:30 后備箱夜市集 露天草地電影院PM20:30 活動結束 10月2日活動流程DESIGN BY CORAL CHANDESIGN BY CORAL CHANT21、HANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL后備箱潮物集晚上活動露天草地電影景觀瓶DIY茶歇10月2日場地規劃DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU22、 FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線下活動安排-10月2日享潮尚10.2享潮尚 后備箱潮物集+露天電影MOVIE I N S 風 潮 尚 生 活，捕 獲 目 標 客 群，打 卡 潮 玩，盡 享 歡 樂 DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YO23、U FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線下活動安排-10月2日享潮尚后備箱潮物集DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線下活動安排-10月2日享潮尚露天電影24、院MOVIEDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線下活動安排-10月2日享潮尚微景觀生態瓶DIY微景觀是將苔蘚、多肉等植物，加上各種籬笆、砂石、可愛的卡通人物、動物裝進一個瓶子里，構成妙趣橫生的場景。DESIGN BY CORAL CHANDE25、SIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORALAM10:00 活動開放，客戶簽到領取伴手禮AM10:00-12:00 曼陀羅藝術展 繪畫療愈力量體驗及講座（1個小時）油畫DIY 后備箱潮物集 PM13:00-18:00 曼陀羅藝術展 繪畫療愈力量體驗及講座（1個小時）油畫DIY 后備箱潮物集PM126、9:00-20:30 后備箱夜市集PM20:30 活動結束 10月3日活動流程DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL后備箱潮物集曼陀羅藝術展油畫DIY茶歇10月3日場地規劃繪畫療愈力量體驗晚上活動露天草地電影DESIGN BY CORAL CHA27、NDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線下活動安排-10月3日享藝術10.3享藝術 曼陀羅藝術展繪畫療愈力量體驗 后備箱潮物集+露天電影MOVIE 感 受 視 覺 美 陳 創 意，遇 鑒 心 靈 之 鏡，由 外 而 內 的 尋 找 自 我 DESIGN BY CORAL CHANDE28、SIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線下活動安排-10月3日享藝術曼陀羅藝術展DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTH29、ANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL線下活動安排-10月3日享藝術繪畫療愈力量體驗講座應急預案EMERGENCY PLANPARTFOURDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR30、 MEETINGDESIGN BY CORALDESIGN BY CORALDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL應急預案一、現場各環節負責人聯絡單（各負責人人手一份）：二、消防操作規范：1.活動前對場地進行安全檢查，確保萬無一失。2.消防保衛人31、員要熟悉附近情況，知道電閘箱、消火栓、滅火器位置并會使用滅火器。3.做到隨時進行安全監督，嚴防火災苗頭，保護設施。4.堅持服從指揮部的指揮，發現問題及時處理并報告。5.做好停車場地車輛管理和維護門前秩序。6.場內禁止煙火，禁止攜帶易燃、易爆等危險品入內。7.活動期間由保衛人員現場負責保衛工作，并有工作人員在現場巡回檢查。8.會同公安部門做好活動的安全保衛工作。9.嚴防突發事件發生確保活動的順利進行。10.舞臺兩側備滅火器及保安。No消防專人姓名姓名聯系方式備注01活動總負責人對講機、手機即時聯系02演員組負責人對講機、手機即時聯系03甲方負責人對講機、手機即時聯系07其他對講機、手機即時聯系 32、消防預案DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL應急預案 疏導預案專業保安隊伍，細心留意每一處，特別是死角位置，并針對孩子、老人、孕婦特別關注，使活動成功進行，并成功避免各種突發事件，彰顯細致用心。屆時將安排數名應引導和急疏導人員，若會場發生緊急狀33、況時負責疏散人流，分別在各個出口相應疏導；保證整個活動的順利及與會人員的安全。一、引導與應急疏導二、秩序保障DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL應急預案 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