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1、WWW.ZHULONG.COM 1 *世紀龍城項目可行性研究 *世紀龍城項目可行性研究 摘 要 本論文為房地產項目的可行性研究?？尚行匝芯繉τ谝粋€投資巨大的建設項目來說是十分必要的。本文運用科學的手段，站在客觀、公正的角度上，通過對國家、陜西省、西安市經濟狀況及房地產市場的分析，結合項目的具體情況，提出本項目的方案，包括項目建設的SWOT 分析，市場定位，規劃設計方案，開發進度安排，市場營銷策略，總投資估算和資金籌措。然后運用工程經濟的評價方法，對方案進行財務評價，包括對方案的盈利能力、清償能力、抗風險能力進行全面分析，最后得出本方案的綜合評價與建議。 關鍵詞：房地產，可行性研究，財務評價 A2、bstract This thesis is the Facility Study of Real estate. To an large construction investment, the Facility Study is very important and essential.By the method of science, standing at an objective and impartial viewment, from the analysis to the circumstance of macro-economics of Nation, Shaanxi pro3、vince and Xian, adding the detail circumstance of the project, this thesis proposes a detail plan to this project.Including the SWOT Analysis of the project, Marketing Prositon, the Plan of design, the Schedule of Development, the Stratege of Marketing Promotion, the Investment estimate and the funds collection. Then,make a total financial evaluation with Engineering Economic method to this plan.