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1、翡翠明珠包裝推廣方案翡翠明珠包裝推廣方案2008 strategy and representation for sale and promotion of the JADE PERAL Project 主題：形象訴求主題：品質(zhì)訴求線下：折頁線下：（房型）線上：2張形象稿+7篇軟文線上：4篇軟文主題：開盤熱銷主題：實(shí)景線上：熱銷稿+實(shí)景報(bào)道線上：節(jié)點(diǎn)稿線上：節(jié)點(diǎn)稿線上：節(jié)點(diǎn)稿線上：節(jié)點(diǎn)稿5-106-107-103-10藝術(shù)進(jìn)社區(qū)高爾夫賽主題：物料準(zhǔn)備現(xiàn)場(chǎng)開放開 盤樣板房世紀(jì)金花1 1 物料物料準(zhǔn)備期準(zhǔn)備期 03.01-03.1003.01-03.102008 strategy and repr2、esentation for sale and promotion of the JADE PERAL Project 5-106-107-103-10現(xiàn)場(chǎng)開放開 盤樣板房世紀(jì)金花物料準(zhǔn)備期分階段推廣策略分階段推廣策略準(zhǔn)備期準(zhǔn)備期2008 strategy and representation for sale and promotion of the JADE PERAL Project 100集中精力，重點(diǎn)準(zhǔn)備外展點(diǎn)物料階段工作重點(diǎn)n 外展點(diǎn)物料準(zhǔn)備外展點(diǎn)物料準(zhǔn)備 折頁、房型圖、外展點(diǎn)看板、銷售道具（紙杯、紙袋、禮品）、導(dǎo)視牌、來客登記表折頁、房型圖、外展點(diǎn)看板、銷售道具（紙杯、紙袋、禮品3、）、導(dǎo)視牌、來客登記表 n 線上廣告線上廣告 世紀(jì)金花進(jìn)場(chǎng)稿世紀(jì)金花進(jìn)場(chǎng)稿2008 strategy and representation for sale and promotion of the JADE PERAL Project 線上廣告線上廣告2008 strategy and representation for sale and promotion of the JADE PERAL Project n 線上廣告入駐稿線上廣告入駐稿n 解決問題解決問題 入駐時(shí)間緊迫，銷售壓力大，積累客群范圍小入駐時(shí)間緊迫，銷售壓力大，積累客群范圍小 。n 解決方案解決方案 告知稿告知稿 1 1、利用世紀(jì)金花，提升項(xiàng)目形象、利用世紀(jì)金花，提升項(xiàng)目形象 2 2、盡早蓄水、盡早蓄水 2008 strategy and representation for sale and promotion of