上傳人:正***
編號:372940
2022-04-29
40頁
4.97MB
該文檔所屬資源包:
超市生鮮雜貨商品陳列蔬果肉魚熟食營運管理手冊培訓資料
1、Fish魚魚 課課Participation 處銷售占比處銷售占比:5.8%of the Division Operating result 營運績效營運績效:6.80%Contents 內容內容Cold room management Consumption charter 保質期限保質期限Hygiene 衛生衛生Display 排面展示排面展示Product quality 產品質量產品質量Concept+good practice 理念理念+實踐實踐Merchandise display standard 商品陳列標準商品陳列標準Objective目的:目的:Storage the pr2、oducts at the right temperature.在合適的溫度下儲藏商品在合適的溫度下儲藏商品Cold room management Fish covered with plastic bag將魚隱藏將魚隱藏在塑料袋下在塑料袋下No ice&plastic bag沒有冰和塑料袋沒有冰和塑料袋Each level spray ice每層都要覆蓋冰每層都要覆蓋冰 Use a clean container.使用干凈的容器使用干凈的容器 Temperature at 0oc to 10oc.溫度控制在溫度控制在 0oc 10ocKey points:要點要點Cold room man3、agement Objective目的:目的:Storage the product in good condition.在合適的條件下儲藏商品在合適的條件下儲藏商品 Basket should be 10 cm far from the wall.周轉筐須離墻周轉筐須離墻10厘米厘米 Receiving date on the basket.周轉筐上必須注明周轉筐上必須注明收貨日期收貨日期 Cleanliness of cold room.冷庫必須保持清潔冷庫必須保持清潔Key points:要點要點Contents 內容內容Cold room management 冷庫管理冷庫管理Cons4、umption charter 保質期限保質期限Hygiene 衛生衛生Display 排面展示排面展示Product quality 產品質量產品質量Concept+good practice 理念理念+實踐實踐Merchandise display standard 商品陳列標準商品陳列標準Consumption charter 保質期限保質期限Objective目的:目的:To guarantee the freshness.保持商品的新鮮度保持商品的新鮮度 Check the expiration date.檢查商品的保質期檢查商品的保質期Key points:要點要點商品分類Merc5、handise Family保質期(全國)Warrant(National)銷售期限(賣臺)Time for sale(on Label)保質期(上海)Warrant(Shanghai)銷售期限(賣臺)Time for sale(on Label)溫度Temp.魚課魚課 Fish切片包裝魚(三文魚,鱈魚)Sliced packed fish(salmon etc)D+11 天或 24 小時D+11 天或 24 小時0-10蝦,貝殼類,螺等海產品 Shrimp,shellfish,snailD+11 天或 24 小時D+11 天或 24 小時0-10冰臺上的冰鮮魚,魚丸,水發類Iced fish6、,fish balls D+11天半D+11天半0-10干魚,咸魚 Dried or salted fishD+157天D+157天常溫常溫Consumption charter 保質期限保質期限Objective目的:目的:Pack the product in good condition.包裝質量完好的商品包裝質量完好的商品Item name 商品名稱商品名稱Temperature Require 保質溫度保質溫度Item weight 重量重量Unit price/kg 單價公斤單價公斤 Put the label price on the right hand top.價格標簽應貼在7、價格標簽應貼在右上角右上角 Check price,name matched to the product.檢查價格、名稱檢查價格、名稱 是否與產品相符是否與產品相符Key points:要點要點Contents 內容內容Cold room management 冷庫管理冷庫管理Consumption charter 保質期限保質期限Hygiene 衛生衛生Display 排面展示排面展示Product quality 產品質量產品質量Concept+good practice 理念理念+實踐實踐Merchandise display standard 商品陳列標準商品陳列標準 Repacka8、ging is forbidden 禁止返包裝禁止返包裝:it means that each product must stay in its original package,with the original label on it.每個產品必須保持原包裝、原標簽。每個產品必須保持原包裝、原標簽。Objective目的:目的:To ensure safety of goods.保證食品的安全保證食品的安全Hygiene 衛生衛生Repackaging is forbidden 嚴禁返包裝嚴禁返包裝Key points:要點要點Objective目的:目的:To ensure safety9、 of goods.保證食品的安全保證食品的安全Hygiene 衛生衛生After closing store營業結束后營業結束后:Remove ice from the display.清理冰臺上的冰墻清理冰臺上的冰墻。Clean the display and equipment.清理冰臺和設備清理冰臺和設備Key points:要點要點Objective目的:目的:To guarantee freshness of goods.保持食品的新鮮度保持食品的新鮮度Hygiene 衛生衛生Fish ball from Yesterday 昨天的魚丸昨天的魚丸Fish ball today今天的10、魚丸今天的魚丸 Mix today and yesterday fresh fish is forbidden.禁止將昨天和今天商品混合在一起。禁止將昨天和今天商品混合在一起。It means that fresh fish received from yesterday must be separated on the ice table from todays products and sold during the morning.在冰臺上將前一天與當天的產品分隔開,在冰臺上將前一天與當天的產品分隔開,前一天的商品只能在早上銷售前一天的商品只能在早上銷售Key points:要點要點Co11、ntents 內容內容Cold room management 冷庫管理冷庫管理Consumption charter 保質期限保質期限Hygiene 衛生衛生Display 排面展示排面展示Product quality 產品質量產品質量Concept+good practice 理念理念+實踐實踐Merchandise display standard 商品陳列標準商品陳列標準 Width of ice=10 cm 冰墻寬度冰墻寬度=10厘米厘米 Height of ice =20 cm 冰墻高度冰墻高度=20厘米厘米 Temperature 0 to 4 degrees 溫度保持在溫度保12、持在010攝氏度攝氏度Display 排面展示排面展示Objective目的:目的:To guarantee the good temperature.保持合適的溫度保持合適的溫度10 cm width 寬寬10厘米厘米20 cm height 高高20厘米厘米Put plastic bag to protect the fish ball&fish without skin 墊一層塑料袋以保護魚墊一層塑料袋以保護魚和魚丸的表皮和魚丸的表皮Key points:要點要點 Implement the items by family.按分類排列商品按分類排列商品 Put all the price13、 board.所有商品必須有價格牌所有商品必須有價格牌 Put all the promotion board.將有促銷牌的商品放在一起將有促銷牌的商品放在一起 Display 排面展示排面展示Objective目的:目的:To facilitate customer choices.方便消費者挑選方便消費者挑選Key points:要點要點 To make again the ice wall(3 times per day).每天至少修每天至少修3次冰墻次冰墻。To spray ice on the fish.在產品表面覆蓋薄冰。在產品表面覆蓋薄冰。Display 排面展示排面展示Obje14、ctive目的:目的:To keep the good temperature all day long.長時間保持商品合適的溫度長時間保持商品合適的溫度Key points:要點要點Contents 內容內容Cold room management 冷庫管理冷庫管理Consumption charter 保質期限保質期限Hygiene 衛生衛生Display 排面展示排面展示Product quality 產品質量產品質量Concept+good practice 理念理念+實踐實踐Merchandise display standard 商品陳列標準商品陳列標準Product qualit15、y 產品質量產品質量Fresh新鮮新鮮:Clean and black 明亮、黑色明亮、黑色 Convex 向外凸的向外凸的 Clean&black Convex 明亮、明亮、黑色向外凸的黑色向外凸的Not Fresh不新鮮不新鮮:Muddy and pale eyes 魚眼發灰和多泥魚眼發灰和多泥 Blood come out on the clear part 眼中有血絲眼中有血絲 Eyes fall down 眼珠垂落眼珠垂落 Blood comes Out 眼中有血絲眼中有血絲 Fish Eyes 魚眼魚眼Eyes fall down眼珠垂落眼珠垂落 Fresh新鮮新鮮:Clean a16、nd slimy 干凈、有粘性干凈、有粘性 Bright&Colorful色澤光亮色澤光亮Not Fresh不新鮮不新鮮:No slimy-Pale color 不粘稠沒有光不粘稠沒有光 澤、色澤發灰澤、色澤發灰 Skin is broken.表皮破損表皮破損 Fish squama is deformity 魚鱗殘缺不完整魚鱗殘缺不完整 Skin is break&shrinking表皮破損、收縮表皮破損、收縮 Fish Skin 魚表皮魚表皮Skin is not break表皮無破損表皮無破損Pale color顏色發灰顏色發灰Fresh新鮮新鮮:Fresh red color 呈鮮紅色17、呈鮮紅色 Clear slime but not sticky 新鮮不粘稠新鮮不粘稠Not too stench 沒有惡臭味沒有惡臭味 Fresh red color呈鮮紅色呈鮮紅色Not Fresh不新鮮不新鮮:Pink or brown 呈粉紅、褐色呈粉紅、褐色 Slime unclear or yellow or dry 發黃、發干不新鮮發黃、發干不新鮮 Very stench and decay smell 發臭有腐爛氣味發臭有腐爛氣味 Color is brown呈褐色呈褐色 Fish Fresh新鮮新鮮:Good surface&firm skin 表皮光滑表皮光滑 Belly i18、s not broken 腹部無破損腹部無破損 Entrails not extrude 內臟完整不外漏內臟完整不外漏 Smell like the seaweed or river weed 有海藻的氣味有海藻的氣味 Firm skin表皮光滑堅實表皮光滑堅實Not Fresh不新鮮不新鮮:Skin not firm 表皮不堅實表皮不堅實 Broken on the surface&extruded of the entrails 表皮破損,內臟外溢表皮破損,內臟外溢 Bad smell of the decayed meat 有腐爛的氣味有腐爛的氣味Skin not firm表皮不堅實表皮19、不堅實 Fish Belly not broken腹部無破損腹部無破損Belly broken腹部破損腹部破損Fresh新鮮新鮮:Black&clean 黑色、明亮黑色、明亮 Convex.凸起凸起 Black,clean&Convex 黑色明亮并凸起黑色明亮并凸起Not Fresh不新鮮不新鮮:Getting to be brown and pale 顏色呈灰白、褐色顏色呈灰白、褐色 Brown&pale顏色呈灰白褐色顏色呈灰白褐色 Fresh新鮮新鮮:Oily&clean.干凈有光澤干凈有光澤 Not many black spot on the skin.無太多黑點無太多黑點 Head&20、body are well connected 頭和身體連接完好頭和身體連接完好 Head&body are well connected頭和身體連接完好頭和身體連接完好Not Fresh不新鮮不新鮮:Peal to yellow 珍珠色、甚至黃色珍珠色、甚至黃色 Many black spot on head legs and belly.有很多黑點有很多黑點 Bad quality black will change to yellow.質量不好的頭部顏色變黃質量不好的頭部顏色變黃 Head and body easy to separate.頭容易掉落頭容易掉落 Head&body ea21、sy to separate頭容易掉落頭容易掉落 Clean&oily Skin皮膚光滑皮膚光滑Color change to yellow顏色變黃顏色變黃Fresh新鮮新鮮:Firm and clear 干凈結實干凈結實 Smell like the seaweed or river weed 有海藻氣味有海藻氣味 Meat is clean&clear蝦肉干凈蝦肉干凈Not Fresh不新鮮不新鮮:Easy to peal and lose texture 松軟松軟 Stench and sour 有臭味和酸味有臭味和酸味 Meat is pale&lose texture蝦肉松軟蝦肉松軟22、 Fresh新鮮新鮮:Black,clear and convex.Stem of eyes are straight.黑色,干凈并且直立突起黑色,干凈并且直立突起 Black,clear Stem of eyes are Straight黑色,干凈,直立突起黑色,干凈,直立突起Not Fresh不新鮮不新鮮:Getting to be peal,brown&dim Eyes fall down.眼睛呈棕色,掉落眼睛呈棕色,掉落 Eyes fall down眼睛掉落眼睛掉落 Crab Eyes 蟹眼蟹眼Fresh新鮮新鮮:Upper part is shiny.背部有光澤背部有光澤 Firmn23、ess on the lower part 低部結實低部結實 Upper part is Shiny背部有光澤背部有光澤Not Fresh不新鮮不新鮮:Pale and not shine 暗淡無光澤暗淡無光澤 Soft when press at the lower part or hollow 低部松軟或空洞低部松軟或空洞 Pale¬ Shiny黯淡無光澤黯淡無光澤 Crab Firmness on the lower part低部結實低部結實Shell is broken蟹殼破損蟹殼破損Fresh新鮮新鮮:Jelly meat full inside the shell 蟹殼內肉結24、實蟹殼內肉結實 No smell 無氣味無氣味 Full inside the shell 肉結實肉結實Not Fresh不新鮮不新鮮:Peal,yellow or dark loose meat inside the shell 發黃或變黑,肉松軟發黃或變黑,肉松軟 Decay or ammonium smell 有腐爛的氣味有腐爛的氣味 Loose meat inside the shell 肉松軟肉松軟 Fresh新鮮新鮮:Round black,the white eyes is silver jelly&clear at the outer part.Green at the upp25、er edge of the eyes.眼珠呈黑色,白色部分呈銀色,外部干凈,眼珠呈黑色,白色部分呈銀色,外部干凈,明亮,邊緣上部呈綠色明亮,邊緣上部呈綠色 Jelly&clear atthe outer part外部干凈明亮外部干凈明亮Not Fresh不新鮮不新鮮:Pale,break down of the black eyes.Purple spot on the white eyes edge change from green to purple 眼珠暗淡,掉落,白色部分有紫色斑點,邊緣眼珠暗淡,掉落,白色部分有紫色斑點,邊緣 部分由綠變紫部分由綠變紫 Pale,break dow26、n of the black eyes眼珠暗淡掉落眼珠暗淡掉落 Fresh新鮮新鮮:Outer part is clear and slimy.表皮干凈粘滑表皮干凈粘滑 Black or purple small part spread over the skin 局部呈黑色和紫色局部呈黑色和紫色 Each level skin tie together 每層皮膚聯系緊密每層皮膚聯系緊密 Each level skin tie together每層皮膚聯系緊每層皮膚聯系緊密密Not Fresh不新鮮不新鮮:Not slimy and rough 粗糙不粘滑粗糙不粘滑 Black or purp27、le spot getting bigger 黑色或紫色斑點較大黑色或紫色斑點較大 Outer level skin tear out from the inner part 外層皮膚破裂外層皮膚破裂 Outer level skin tear out from meat外層皮膚破外層皮膚破裂裂 Fresh新鮮新鮮:White meat to shiny green 肉呈白色,有綠色光澤肉呈白色,有綠色光澤 Clean and slimy.干凈粘滑干凈粘滑 Firm.結實結實 Fresh seaweed smell.有海藻味有海藻味 White shiny meat白色有光澤白色有光澤Not 28、Fresh不新鮮不新鮮:White to gray like the old jelly顏色暗淡顏色暗淡 Not much slimy不粘滑不粘滑Too soft.松軟松軟Bad smell.有異味有異味 Meat color is gray顏色暗淡顏色暗淡 Firm meat肉結實肉結實Meat is too soft肉太松軟肉太松軟Fresh新鮮新鮮:Shiny and moist.Close after touch.Fishy smell.Clean,heavy as it weight.To release the temperature,shell is open and close29、d after cool down tapped.外殼潮濕有光澤,觸碰后會關閉,有類似魚的外殼潮濕有光澤,觸碰后會關閉,有類似魚的 味道,干凈,份量較重,溫度降低后會關閉味道,干凈,份量較重,溫度降低后會關閉 Close after touch this觸碰后會關閉觸碰后會關閉Not Fresh不新鮮不新鮮:Dullness and dry.No cleanliness.Light weight.Close all the time.Not close after touch.Smelly of deterioration.干燥,不干凈,重量輕,總是開著,觸碰后不干燥,不干凈,重量輕,總是開著30、,觸碰后不 會關閉,有腐爛味會關閉,有腐爛味 Always open總是開著總是開著Fresh新鮮新鮮:Color is white or light yellow 顏色呈白色或淺黃色顏色呈白色或淺黃色 Firm&elasticity meat 肉結實有彈性肉結實有彈性 No mildew&stench smell 無霉斑或臭味無霉斑或臭味 Color is light yellow顏色微黃顏色微黃Not Fresh不新鮮不新鮮:Too dry or too wet 太干或太濕太干或太濕 Color is dark yellow 顏色暗黃顏色暗黃 Loose meat or go mildew31、 stench smell 肉松軟發霉有臭味肉松軟發霉有臭味 Go mildew發霉發霉Firm&elasticity meat 結實有彈性結實有彈性Meat is dark Yellow暗黃色暗黃色Contents 內容內容Cold room management 冷庫管理冷庫管理Consumption charter 保質期限保質期限Hygiene 衛生衛生Display 排面展示排面展示Product quality 產品質量產品質量Concept+good practice 理念理念+實踐實踐Merchandise display standard 商品陳列標準商品陳列標準 To ha32、ve the right assets.要有合適的資產要有合適的資產Key points:要點要點Good practice 實踐實踐Objective:To be different from our competitors.目的目的:有我們產品的特色有我們產品的特色.To propose bulk and packed items at the same place.把散裝和包裝的放在一起把散裝和包裝的放在一起Contents 內容內容Cold room management 冷庫管理冷庫管理Consumption charter 保質期限保質期限Hygiene 衛生衛生Display 排33、面展示排面展示Product quality 產品質量產品質量Concept+good practice 理念理念+實踐實踐Merchandise display standard 商品陳列標準商品陳列標準按規格大小從下到上陳列,按價格高低從上到下陳列,原則上每一格陳列一種商品。Placed by spec.from bottom to top,by price from top to bottom.Each container place one kind item.魚科活水魚排面魚科活水魚排面Fresh fish display正常排面usual display促銷排面promotion 34、display要點要點:Key points有顯眼促銷價格牌,較多的貨量.Obvious POP,Big volume 冰墻外側高度為20CM,內側高度為15CM,冰墻寬度為10CM。每天需要制做三 次冰墻。Ice wall outer height is 20cm,inner height is 15cm,width is 10cm.Make ice wall 3 times a day.長度長度length:2.2米米寬度寬度width:1.1米米外高外高outer height:20厘米厘米內高內高inner height:15厘米厘米厚度厚度thickness:10厘米厘米魚科冰臺規格35、魚科冰臺規格Ice bar spec.Ice bar spec.要點要點:Key points魚科冰臺排面魚科冰臺排面Ice bar display整齊的排面,分類清晰,冰墻厚度規范 orderly display,clear category,standard ice wall thickness.正常排面usual display促銷排面promotion display飽滿豐富的陳列貨量,規范的冰臺Big volume,standard ice bar要點要點:Key points陳列整齊,按分類 Placed orderly by category冷凍促銷商品陳列量大,pop懸掛于冷柜正上方。黃牌卡貼在對應商品前,big volume of frozen product promotion.POP placed right upon ice container.Yellow card placed before item魚科冰臺排面魚科冰臺排面Ice bar display正常排面usual display促銷排面promotion display要點要點:Key pointsTHANK YOU 謝謝謝謝!