杭州龍湖濱江天街商業街景觀設計方案(22頁).pdf
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上傳人:故事
編號:375945
2024-10-30
22頁
15.11MB
1、杭州龍湖杭州龍湖 濱江天街濱江天街L L L Lo o o on n n ng g g gf f f fo o o or r r r P P P Pa a a ar r r ra a a ad d d di i i is s s se e e e, , , ,HHHHa a a an n n ng g g gz z z zh h h ho o o ou u u u項目背景項目背景項目背景項目背景地面地鐵站的工期晚于商業街的開放時間,大面積的商業廣場未完工,唯一可以促進商業氛圍的場地在6層屋頂花園上,運營主體是以美式街頭籃球和蘇荷以美式街頭籃球和蘇荷以美式街頭籃球和蘇荷以美式街頭籃球和蘇荷建筑立2、面情景化為主的強建筑立面情景化為主的強建筑立面情景化為主的強建筑立面情景化為主的強IPIP IPIP店鋪店鋪店鋪店鋪.甲方提供的客群研究:隨著90后的成長他們深度自我、情景化的場景優于符號化的呈現、喜歡更具有鮮明特點的消費體驗。Project Bakground:Project Bakground:Project Bakground:Project Bakground:The main operation is a strong IP store mainly based on the sceneization of American street basketball and SOHO bu3、ilding facades.The clients research provided: As the post-90s growing up.Their in-depth, contextualized scenes are better than symbolic presentations, and they like consumer experiences with more distinctive features.體驗。90后將成為消費主體,互聯網碎片化記憶和場景,深深影響了他們對消費的需求,商業地產或許迎來了場景IP化的革命,IP化和跨界多元形成的特色場景充滿了矛盾和沖突,獨樹一幟確又極具價值內涵,或將成為購物中心創新和變革的方向!distinctive features.They will become the main consumer. The fragmented