東莞虎門(mén)國(guó)際購(gòu)物中心美食街氛圍包裝方案.ppt
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上傳人:偷****
編號(hào):382884
2022-05-11
33頁(yè)
42.64MB
1、環(huán)境現(xiàn)狀分析Environmental Situation analysis虎門(mén)國(guó)際購(gòu)物中心-美食街 HUMEN ICSC -Food StreetATMOSPHERE PACKAGING CONCEPT PLAN環(huán)境現(xiàn)在因缺乏包裝及商店的進(jìn)駐而顯得冷清,整體的氣氛包裝顯得尤為重要,更加要著考慮公共空間的裝飾與吸引人流的創(chuàng)意點(diǎn)。Now because of lack of packaging and environment in the store and seemed deserted, the overall atmosphere packaging is particularly imp2、ortant, more to consider public space decoration and attract peoples creativity內(nèi)街內(nèi)街入口(廣場(chǎng))Street entrance(square)下沉樓梯處兩側(cè)Sinking the stairs on both sidesInside street 中庭Centre courtyard針對(duì)項(xiàng)目狀況我們將從兩個(gè)角度對(duì)空間進(jìn)行規(guī)劃構(gòu)想:分析結(jié)論Analysis Conclusion虎門(mén)國(guó)際購(gòu)物中心-美食街 HUMEN ICSC -Food StreetATMOSPHERE PACKAGING CONCEPT PLANA3、. 整體空間的氛圍營(yíng)造B. 美觀與宣傳結(jié)合運(yùn)用多種道具和設(shè)計(jì)手段,結(jié)合不同區(qū)域位置特點(diǎn)進(jìn)行設(shè)計(jì),以提升美食街氛圍、增加景觀點(diǎn)位并最終達(dá)到傳遞商場(chǎng)形象的作用。The use of a variety of props and design method, combined with the characteristics of different regional position of design, enhancing the business climate, increase the landscape point and finally achieved the transfer market image effectLamplight顏 色情景裝置方法ColourScene Device燈 光顏色應(yīng)用Color application虎門(mén)國(guó)際購(gòu)物中心-美食街 HUMEN ICSC
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