鄭州百悅城72萬(wàn)城市綜合體推廣方案(111頁(yè)).pptx
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上傳人:Le****97
編號(hào):392180
2022-05-23
111頁(yè)
25.10MB
1、百悅城推廣策略提報(bào)/非常道廣告ZhengzhouCity Baiyue promotion strategy reportObjectiveAnd creating the 720thousand city complex changes under the citys目標(biāo):中原地位城市韜略下72萬(wàn)方城市綜合體的改變和創(chuàng)造1、品牌地位:如何在鄭州打響品牌聲勢(shì),通過(guò)本案將柏祥品牌締造為不亞于國(guó)企央企背景的高品質(zhì)開(kāi)發(fā)商?鞏固柏祥的江湖地位,建立其強(qiáng)大的品牌號(hào)召力,是本案承載的品牌目標(biāo)。How to start the brand momentumin Zhengzhou, the case wil2、l be the creation of the brand to be as high as the state-owned enterprises in the background of high quality developers? Consolidate the status of the lake, the establishment of its strong brand appeal, is the case ofthe brand target.2、項(xiàng)目地位:如何將本案超大體量城市內(nèi)核舊改項(xiàng)目對(duì)鄭州的影響和創(chuàng)造力進(jìn)行充分釋放?如何憑借地段優(yōu)勢(shì),將項(xiàng)目帶入鄭州地產(chǎn)第一梯隊(duì),從3、而獲得更高的溢價(jià)空間?如何保證項(xiàng)目長(zhǎng)周期的良性循環(huán),則是本案承載的項(xiàng)目目標(biāo)。How will the case of large body size of the urban core of the old project to change the impact of Zhengzhou and the full release of creativity? How to take advantage of lots, the project into the first echelon of Zhengzhou real estate, thereby gaining a higher premium space? Howtoensure that the project is a virtuous cycle of long cycle, is the case of the pro
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