華瀚御龍灣房地產項目2019年年案推廣方案.pptx
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上傳人：偷****
編號：398292
2022-06-01
240頁
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1、華瀚御龍灣2019年廣告策略案 世嘉廣告直面20188月開盤，截止目前銷售29套成交客戶單一29套成交，以區域客戶和別墅老業主為主景觀升級、商業氛圍提升、實樓樣板區營造威海、北京兩地帶客嘗試一路摸索試探、尋找突破點.哪些問題是繞不開的“”?Exploration along the way Find a breakthrough point。What have to be mentioned? 區域雙島灣的區域價值未被發掘，客群對區域的抗性無法一時解決AThe value of Zhangcun area has not been discovered, and the resistance 2、of visitors to the area can not be solved for a while. 客群無法吸引高端客戶，到訪客戶購買力較弱，和價格不匹配BFailure to attract high-end customers, weak purchasing power of visiting customers, and price mismatch. 抗性商住抗性大，客戶無法短期預見其價值CFailure to attract high-end customers, weak purchasing power of visiting customers, and price3、 mismatch. 營銷渠道單一，帶客力不足，傳統營銷手段無法完成營銷任務D Single channel, insufficient passenger capacity, traditional marketing methods can not achieve a large number of marketing tasks 現場2018年缺乏實景樣板樓，現場缺乏打動力EIn 2018, there was a lack of real-life model buildings and motivation on the spot. 競品有配套、品牌、地段的支持，部分競品賣的不錯華發九龍灣，金海灘壹號，恒大海上帝景.都實現了熱銷FIn 2018, there was a lack of real-life model buildings and motivation on the
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