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1、某項目仲夏之夜系列活動策劃方案某項目仲夏之夜系列活動策劃方案在這仲夏之際，在這仲夏之際，從從城市城市走進走進自然自然，從，從自然自然回到回到自己自己，在這在這“城市森林美學小鎮城市森林美學小鎮”里仰望那里仰望那獨有的獨有的山野仲夏的唯美星空山野仲夏的唯美星空。Existence has all the unparalleled talentThe existence of the Range Rover Natural Legend and Time以自然的智慧以自然的智慧致敬世界的人居理想致敬世界的人居理想Paying tribute to the worlds human settleme2、nt ideal with natural wisdom. 繁星山野繁星山野夢迎風夢迎風山與城無界，繁華不遠，迎風即達山與城無界，繁華不遠，迎風即達在你與城市的燈紅酒綠之間在你與城市的燈紅酒綠之間 賦予歲月一份山與城的情懷賦予歲月一份山與城的情懷you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeACTIVITY OVERVIEW活動時間：活動時間：20192019年年6-76-7月月Act3、ivity time: August 5 (to be determined)Activity time: August 5 (to be determined)活動地點：活動地點：某項目指定地點某項目指定地點Activity location: Baoyihushan Luming Project SiteActivity location: Baoyihushan Luming Project Site活動主題：活動主題：繁星山野繁星山野夢迎風夢迎風 XXXXXXXX仲夏之夜系列活動仲夏之夜系列活動Theme: Such as the wish of the ceremony Fanghu4、a Ya Night Baoyihushan LumingTheme: Such as the wish of the ceremony Fanghua Ya Night Baoyihushan Luming活動對象：活動對象：邀約嘉賓、邀約嘉賓、政府官員、媒體、品牌嘉賓、品牌客戶、輻射周邊政府官員、媒體、品牌嘉賓、品牌客戶、輻射周邊Activity target: Invited guests, government officials, media, brand guests, brand customersActivity target: Invited guests, governme5、nt officials, media, brand guests, brand customersA brief overview of the overall activity“PART ONE THE REAZATIONG前期宣傳前期宣傳網絡造勢網絡造勢EXECUTION 傳統宣傳視覺呈現傳統宣傳視覺呈現 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 互聯網宣6、傳互聯網宣傳: :微信，微博，官網推文推送。微信，微博，官網推文推送。（通過圖文稿發起話題征集，參與者在通過評論留言參與活動，邀請好友（通過圖文稿發起話題征集，參與者在通過評論留言參與活動，邀請好友為評論點贊，推文點贊獲得線下體驗星空泡泡屋與豪華房車的機會）為評論點贊，推文點贊獲得線下體驗星空泡泡屋與豪華房車的機會）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life線上宣傳線上宣傳Onli7、ne publicityOnline publicityEXECUTION 循環式海報宣傳循環式海報宣傳: :通過大量的海報進行循環的宣傳，讓項目話題持續升溫。通過大量的海報進行循環的宣傳，讓項目話題持續升溫。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 視頻宣傳視頻宣傳: :通過在通過在XXXX拍攝星空大片、視頻傳遞項目價值屬性拍攝星空大片、視頻傳遞項目價值屬性y8、ou will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 視頻宣傳視頻宣傳: :通過拍攝通過拍攝XXXX項目唯美山野、視頻傳遞項目價值屬性。項目唯美山野、視頻傳遞項目價值屬性。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of 9、cultivation honorable lifeEXECUTION 抖音話題討論抖音話題討論: :通過對一場城市與星空的對話進行話題討論，增強線上的宣傳力度。通過對一場城市與星空的對話進行話題討論，增強線上的宣傳力度。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life“PART TWO THE REAZATIONG線上游戲互動線上游戲互動EXECUTION 前期推廣前期推廣: :通過通10、過H5H5小程序小程序扔、撈漂流瓶扔、撈漂流瓶。（部分漂流瓶中藏有驚喜獎品，每人每天限中獎一次部分漂流瓶中藏有驚喜獎品，每人每天限中獎一次）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 前期推廣前期推廣: :通過抖音挑戰賽發起打卡通過抖音挑戰賽發起打卡XXXX星空泡泡屋獲取相應獎品。星空泡泡屋獲取相應獎品。（抖音點贊滿（抖音點贊滿20002000以上就可獲得相應禮品11、）以上就可獲得相應禮品）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life都配備大量的禮品作為獎勵，增強話題的宣傳度與參與度都配備大量的禮品作為獎勵，增強話題的宣傳度與參與度There is no such thing as a sinuous look, the body of Yushuthe innatetalent is infatuated and intoxicatedJink12、e is at the top of Huacheng City, and it is the best in the world.網絡造勢網絡造勢+ +線上游戲線上游戲EXECUTION 禮品推薦禮品推薦磁懸浮星空幻境藍牙音箱磁懸浮星空幻境藍牙音箱In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams. EXECUTION 禮品推薦禮品推薦創意星空書燈創意星空書燈In the fee13、ling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams. EXECUTION 禮品推薦禮品推薦紀梵希午夜星空口紅紀梵希午夜星空口紅In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams. EXEC14、UTION 禮品推薦禮品推薦星空系列茶壺星空系列茶壺In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams. “PART THREE THE REAZATIONG項目落地執行項目落地執行現場包裝Content of activitiesEXECUTION 公園草坪裝飾示意圖公園草坪裝飾示意圖you will be sent to the top of the mountain.In t15、he leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 草坪裝飾示意圖草坪裝飾示意圖you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 教堂星空裝飾示意圖教堂星空裝飾示意圖you will be sent to the top of the mou16、ntain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 銷售中心裝飾示意圖銷售中心裝飾示意圖you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 銷售中心裝飾示意圖銷售中心裝飾示意圖you will be sent to the 17、top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life現場活動Content of activitiesEXECUTION 裝飾平面圖及活動規劃平面圖裝飾平面圖及活動規劃平面圖you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life利用獨有的18、項目特點與地理位置，以極致的感官體驗帶來不一樣的璀璨星空利用獨有的項目特點與地理位置，以極致的感官體驗帶來不一樣的璀璨星空以悅見以悅見極致繁星極致繁星，禮獻，禮獻XXXX。There is no such thing as a sinuous look, the body of Yushuthe innatetalent is infatuated and intoxicated線上抖音，推文，微博話題點討論城市與星空的對話線上抖音，推文，微博話題點討論城市與星空的對話線下用實體活動作為線上支持。線下用實體活動作為線上支持。利用利用抖音小視頻打卡與線上推文留言點贊抖音小視頻打卡與線上推文留言點19、贊傳播傳播XXXX獨有的價值。獨有的價值。There is no such thing as a sinuous look, the body of Yushuthe innatetalent is infatuated and intoxicate活動概述活動時間：7月6日、7月13日、7月20日活動內容：星空泡泡屋活動地點：XX公園草坪活動調性：好友、家庭、親子配合網推公司的線上宣傳圖文，線下進行適合家庭的暖場活動配合網推公司的線上宣傳圖文，線下進行適合家庭的暖場活動7 7月份每周月份每周推文點贊數第一位活動入住星空泡泡屋的入住權推文點贊數第一位活動入住星空泡泡屋的入住權線下活動線下活動O20、ffline activitiesOffline activities（星空泡泡屋）（星空泡泡屋）EXECUTION 星空泡泡屋星空泡泡屋去欣賞山間清爽的風，去瞭望唯美星空去欣賞山間清爽的風，去瞭望唯美星空（配零食飲料）（配零食飲料）。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 泡泡屋抖音拍攝用于網上宣傳，結合網推公司一起炒作城市與星空的對話這一話題點）泡泡屋抖音21、拍攝用于網上宣傳，結合網推公司一起炒作城市與星空的對話這一話題點）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life活動概述活動時間：7月6日、7月13日、7月20日活動內容：星空露營（每周5份）活動地點：XX公園草坪活動調性：好友、家庭、親子配合網推公司的線上宣傳圖文，線下進行適合配合網推公司的線上宣傳圖文，線下進行適合好友、家庭、親子的活動的活動（每周推文點贊數（每周推文點贊數262622、位享受星空露營）位享受星空露營）EXECUTION 星空露營星空露營+ +露天電影露天電影77月推文中每周點贊數月推文中每周點贊數2626位客戶享受星空露營位客戶享受星空露營+ +露天電影。（配零食、飲料）露天電影。（配零食、飲料）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life線下活動線下活動Offline activitiesOffline activities（星空露營（星空露營+ +露天電影露天電影）