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1、凱凱 德德 1 8 1 82017 年年 3 月主題活動全案策劃月主題活動全案策劃IN MARCH 2017WARMING UP ACTIVITIES IN PROJECT PLANNING公關創想PR CREATIVITYGLOBAL LIVE BROADCAST全球實況播報三月暖潮來襲，萬物復蘇之際 一系列細菌真菌亦接踵而來據全球時報報道 致命真菌以席卷全球香蕉產業 香蕉引發病變，即將瀕臨滅絕世界上真的將失去可口美味的香蕉嗎？MARCH WARM TIDE STRUCK, THE OCCASION OF THE RECOVERY OF ALL THINGS, A SERIES OF BAC2、TERIA AND FUNGI ALSO FOLLOWED ONE AFTER ANOTHER ACCORDING TO THE GLOBAL TIMES REPORTED THAT THE DEADLY FUNGI TO SWEEP THE GLOBAL BANANA INDUSTRYBANANA IS ABOUT TO ENDANGER EXTINCTION, THE WORLD WILL REALLY LOSE DELICIOUS DELICIOUS BANANAS?REAL-TIME NEWS COVERAGE新聞連載實時報道紐約時報，鳳凰網，天臺新聞網等系列報道中 均已證實，香蕉產業3、所面臨真菌感染，席卷全球 威脅5億人口，此時的你，還在等什么？NEW YORK TIMES, PHOENIX, ROOFTOP NEWS NETWORK AND OTHER REPORTSHAVE CONFIRMED THAT THE BANANA INDUSTRY IS FACING FUNGAL INFECTIONS, SWEEPING THE GLOBE THREATEN 500 MILLION PEOPLE, THIS TIME YOU, STILL WAITING FOR?“智慧之果”香蕉BANANA明黃的香蕉，以鮮亮的色彩予以人正能量 并且其豐富的營養價值，更是大自然對人類的饋贈 4、更有傳說佛教始祖釋迦牟尼由于吃了香蕉而獲得了智慧 因而被譽為“智慧之果”BRIGHT YELLOW BANANAS, WITH BRIGHT COLORS TO BE POSITIVE ENERGY AND ITS RICH NUTRITIONAL VALUE, BUT ALSO THE GIFT OF NATURE TO MANKIND MORE LEGENDARY BUDDHISM ANCESTOR SAKYAMUNI AS A RESULT OF EATING BANANAS AND WISDOM THUS KNOWN AS THE FRUIT OF WISDOMBANANAOh，No！5、智慧之果，豈能滅絕！智慧之果，豈能滅絕！BRIGHT YELLOW BANANAS, WITH BRIGHT COLORS TO BE POSITIVE ENERGY AND ITS RICH NUTRITIONAL VALUE, BUT ALSO THE GIFT OF NATURE TO MANKIND MORE LEGENDARY BUDDHISM ANCESTOR SAKYAMUNI AS A RESULT OF EATING BANANAS AND WISDOM THUS KNOWN AS THE FRUIT OF WISDOM凱德凱德1818香蕉君香蕉君BANANA“不，我不同意”6、 凱德1818作為環保領航者，向全球發起號召 為全球70億人口拯救“能量之果”香蕉 將以環保香蕉衛士之姿，引領武漢廣大群眾發起拯救計劃NO, I DO NOT AGREE CADE 1818 AS AN ENVIRONMENTAL LEADER, LAUNCHED A CALL TO THE WORLDFOR THE WORLDS 7 BILLION PEOPLE TO SAVE THE ENERGY OF THE FRUIT - BANANAS WILL BE THE ATTITUDE OF ENVIRONMENTAL PROTECTION BANANA GUARDS, LEADING TH7、E MASSES OFWUHAN LAUNCHED THE RESCUE PLAN拯救最后一根香蕉THE LAST BANANA在三月環保月之際，號召全市 發起“拯救最后一根香蕉”任務系列活動 將以實際行動，環環相扣，吸引全市人民對香蕉滅絕問題的關注焦點 召集全市人民于凱德1818，匯聚于此，共同為拯救香蕉出一份力IN MARCH ON THE OCCASION OF ENVIRONMENTAL PROTECTION, CALLED ON THE CITY LAUNCHED THE SAVE THE LAST BANANA TASK SERIES OF ACTIVITIESWILL BE PR8、ACTICAL ACTION, INTERLOCKING, ATTRACTING THE PEOPLE OF THE CITYS FOCUS ON THE ISSUE OF BANANA EXTINCTION CALLED THE PEOPLE OF THE CITY IN 1818, GATHERED HERE, TOGETHER TO SAVE THE BANANA OUT OF A FORCEB A N A N A聚聚“蕉蕉”計劃計劃凱凱 德德 1 8 1 8|2 0 1 7 年年 3 月月 主主 題題 活活 動動W A R M I N GU PA C T I V I T I E SI 9、NP R O J E C TP L A N N I N G（活動主題（活動主題）IMAGE DESIGNICON形象設計香蕉君【LUCKY BOY&LUCKY GIRL】SLOGAN：定格微笑 陽光能量LUCKY BOYLUCKY GIRL黃 色粉 色LUCKY （BOY/GIRL）鮮艷亮麗的明黃外衣鮮艷亮麗的明黃外衣繽紛，活力繽紛，活力契合凱德契合凱德1818年輕時尚的商業體態年輕時尚的商業體態嘴角微微上揚嘴角微微上揚 陽光，正能量陽光，正能量契合凱德契合凱德1818爭做環保衛士的希望之光，公益先鋒爭做環保衛士的希望之光，公益先鋒 豐富的營養價值豐富的營養價值 內涵，豐富內涵，豐富契合凱德契10、合凱德1818薈聚精華的業態板塊，為顧客的生活增添姿彩薈聚精華的業態板塊，為顧客的生活增添姿彩 全球最全球最喜愛水果喜愛水果喜愛程度高喜愛程度高彰顯凱德彰顯凱德1818商業的親民性，更益于拉近與顧客見的距離商業的親民性，更益于拉近與顧客見的距離 形象的多變靈形象的多變靈活性活性延展性強延展性強為凱德為凱德1818后期形象宣傳可更具創意性延展后期形象宣傳可更具創意性延展BRIGHT BRIGHT YELLOW COAT - COLORFUL, DYNAMIC - FIT CAPITALAND 1818 YOUNG FASHION BUSINESS POSTUREMOUTH ROSE SLIGHT11、LY - SUNSHINE, POSITIVE ENERGY - FIT CHEDE 1818 TO BECOME THE HOPE OF ENVIRONMENTAL PROTECTION GUARDIAN OF LIGHT, PUBLIC PIONEER RICH IN NUTRITIONAL VALUE - CONTENT, RICH - FIT CHEDE 1818 HUI JU ESSENCE OF THE FORMAT PLATES, ADD TO THE CUSTOMERS LIFE AND BEAUTYTHE WORLDS FAVORITE FRUIT - A HIGH DEGR12、EE OF LOVE - HIGHLIGHT THE KENDE 1818 BUSINESS PEOPLE-FRIENDLY, MORE BENEFICIAL TO NARROW THE DISTANCE WITH THE CUSTOMER SEE THE IMAGE OF THE FLEXIBLE - DUCTILITY - STRONG FOR THE LATE 1818 CADE IMAGE PROMOTION CAN BE MORE CREATIVE EXTENSION堅持聽完我一本正經地胡說八道雞湯界：生活就像海洋，只有意志堅強的人才能到達彼岸一根陌生香蕉的來電水產界：沒有夢想，和咸13、魚又有什么區別？SPRING BEAUTY CHEN春季美陳延展運用春季美陳延展運用春意萌生，萬物蘇醒 LUCKY君團們將攜手春天綠植入駐凱德1818 在綠蔭愜意的森林之中穿梭，為綠色環保之行增添活力風姿此次春季美陳景觀，將ICON形象與寓意環保的森林綠植之風相結合 在觀賞春意復蘇的同時，更不忘凱德1818的LUCKY香蕉君風采SPRING INITIATION, ALL THINGS WAKE UPLUCKY BABY WILL JOIN THE SPRING GREEN PLANTED IN CADE 1818IN THE SHADE OF PLEASANT FOREST AMONG TH14、E SHUTTLE, ADD VITALITY TO THE GREEN GRACETHE SPRING BEAUTY CHEN LANDSCAPE, THE ICON IMAGE AND THE IMPLICATION OF ENVIRONMENTAL PROTECTION OF THE FOREST GREEN PLANT WIND COMBINATION WATCHING THE SPRING OF RECOVERY AT THE SAME TIME, BUT DO NOT FORGET THE 1818S CADE 1888 LUCKY BANANA DEFENDER STYLE美陳設15、計門頭設計示意【美陳美陳門頭區域門頭區域】針對本次icon的設計，對外鋪街的展示我們將呈現的是本次全案的大主題“聚“蕉”計劃“，結合線上平臺，營造話題性。 以環保材料二維技術打造主題門頭示范。契合春季美陳包裝，突出三月環保概念，將設計匹配主題相關的畫面作為延展。美陳設計舞美示意【一樓美陳舞美示意一樓美陳舞美示意（美陳顏色以綠色系為主）】以世界旋轉的時光軸為舞美設計原型，包羅萬象的“森林奇境”，綠色盎然，充滿了無限的生機，而我們icon形象的融入，也 更加增強了本次美陳包裝的趣味性與故事性。就好比1818豐富多彩的業態，玩轉城市，造就無限可能。美陳設計DP點示意【一樓美陳一樓美陳DP點區域點區域16、】以環保材料二維技術打造森林仿真體驗區 契合春季美陳包裝，突出三月環保概念，我們將以“森林奇境”作為本次美陳包裝的大標題，介于icon形象 香蕉君為本次“森林奇境”主角，它將在凱德1818展開它2017的奇妙之旅。【美陳設計元素：香蕉君，森林綠植，LUCKY君團，花朵，森林小屋，食材等】美陳設計DP點示意【二樓美陳二樓美陳DP點區域點區域】森林奇境包羅萬象，香蕉君首當其沖的游歷到1818的商業森林中，包羅萬象的服飾，鞋包，讓香 蕉君眼花繚亂，經過一身變裝后的香蕉君將整裝待發，驅使森林奇境的下一站。【美陳設計元素：香蕉君，DESIGN，服裝，球鞋，飾品，熱氣球等】美陳設計DP點示意【三樓美陳三樓17、美陳DP點區域點區域】有了顏值自然不忘美食，香蕉君沿途走進了1818美食森林，琳瑯滿目的食物讓香蕉君垂涎 三尺，大飽口福后的香蕉君將踏上征程，去完成它的使命。【美陳設計元素：香蕉君，FOOD，水果軍團，森林綠植，咖啡，甜點等】美陳設計DP點示意【四樓美陳四樓美陳DP點區域點區域】四樓DP點的設計將以兒童業態為主，象征陽光的向日葵屹立于森林之中，每日的陽光將灑滿大地，香蕉君辛勤的澆灌將寓 意著寶貝們猶如太陽花未來茁壯成長。心中向陽。【美陳設計元素：香蕉君，FLOWER，向日葵，森林綠植，澆灌壺，云朵等】三月活動節點ACTIVE NODE3月月8日日 女王節女王節“相相”蕉計劃、蕉計劃、“蕉蕉”換18、計劃換計劃通過3.8所開系列活動 向全市人民收集 ：能量之泉、智慧之泉、陽光能量為拯救計劃的最終啟動所積蓄力量3月月25日日 地球熄燈一小地球熄燈一小時時全球全球“蕉蕉”點，一起森呼吸點，一起森呼吸通過3.25前期能量蓄積，并且在活動當日全面釋放 轟動全城“蕉”點關注，引發眾人一起實施拯救香蕉計劃 搖擺獨門香蕉舞步，練就新潮“香蕉腰”，3.25一起森呼吸TIME TO INDICATE節點示意女王節（3.8）QUEEN S DAY每一位女性都是上帝的寵兒，每一位單身女性都是墜落人間折翼的天使 在3.8之際，聯袂大型婚戀機構每一位滿載愛心的天使，將系有粉紅絲帶標志的香蕉，作為見證相會的信物，降臨19、人間 尋覓自己專屬的另一半，二人合力，愛孕育著希望即可為“聚蕉計劃”獻出一滴能量之泉BLIND DATE“相相”蕉計劃蕉計劃EVERY WOMAN IS THE DARLING OF GOD, EVERY SINGLE WOMAN IS FALLING ANGEL OF HUMAN FLAPEXCHANGE PLAN“蕉蕉”換計劃換計劃每一本書，孕育著智慧的源泉；每一次傳遞，都將是知識的傳承 凱德1818作為環保的“香蕉君”，將發起物物交換，積攢全民智慧力量每一位蒞臨凱德1818的顧客，以及參與我們香蕉計劃的兒童機構的小朋友可將自己看過廢舊的書本帶到現場 以此向“香蕉君”換取一枚代表智慧力量的20、香蕉能量棒作為愛心助力，最終并將這些書籍捐贈于凱德集團希望小學的同學們，將智慧傳承與播撒EACH BOOK, PREGNANT WITH THE SOURCE OF WISDOM; EVERY PASS, WILL BE THE TRANSMISSION OF KNOWLEDGE CADE 1818 AS THE ENVIRONMENTAL PROTECTION OF THE BANANA GUARD, WILL INITIATE THE EXCHANGE OF MATERIALS, THE ACCUMULATION OF THE WISDOM OF ALL THE PEOPLE OF THE21、 SPRINGEVERY CUSTOMER WHO CAME TO CADE 1818, CAN READ THEIR OWN WASTE BOOKS BROUGHT TO THE SCENE, IN ORDER TO BANANA GUARD IN EXCHANGE FOR A REPRESENTATIVE OF THE WISDOM OF THEPainted DIY 星月星月“蕉蕉”輝輝以香蕉為原型，開展全民香蕉創意DIY 每一抹顏色，將為愛心添姿彩 每一筆雕琢，將為拯救計劃助力，積攢陽光能量 每一位參與DIY的愛心人士，將獲得香蕉樣式的飾品 作為愛心徽章紀念，讓大家將愛心傳承銘記BAN22、ANA AS THE PROTOTYPE, THE DEVELOPMENT OF UNIVERSAL BANANA CREATIVE DIY EACH WIPING THE COLOR, WILL ADD TIM COLOR EACH CARVED, WILL HELP SAVE THE PLAN, THE ACCUMULATION OF SOLAR ENERGY EVERYONE INVOLVED IN DIY LOVE PEOPLE, WILL RECEIVE BANANA-STYLE JEWELRY AS A BADGE OF LOVE TO COMMEMORATE, SO THAT W23、E WILL BEAR INMIND THE HERITAGE OF LOVE地球熄燈一小時（3.25）EARTH HOUR全全球球“蕉蕉”點點一一起起森呼森呼吸吸GLOBAL FOCUS凱凱德德1818“蕉蕉”點訪點訪談談凱凱德德1818“蕉蕉”點訪點訪談談凱德凱德1818“蕉蕉”點訪點訪談談凱凱德德1818“蕉蕉”點訪點訪談談INTERVIEW“蕉蕉”點訪談點訪談焦點訪談，全民造勢 提前一周，香蕉衛士集結出動，以香蕉為話筒 開展全民環保采訪，并剪輯成視頻 于3.25日在凱德1818活動現場播報 吸引外場所受采訪者親臨現場 “請問，你喜歡吃香蕉嗎？請問，你喜歡吃香蕉嗎？” “請問，一般吃完請24、問，一般吃完香蕉皮，你都會怎么處理呢？香蕉皮，你都會怎么處理呢？”“請問，香蕉患有病變真菌，即將滅絕這個消息，你知道嗎？請問，香蕉患有病變真菌，即將滅絕這個消息，你知道嗎？”“請問，香蕉即將滅絕，你會怎么辦？請問，香蕉即將滅絕，你會怎么辦？”FOCUS INTERVIEWS, NATIONAL MOMENTUM A WEEK EARLIER, THE BANANA GUARDS ASSEMBLED TO BANANA AS A MICROPHONE TO CARRY OUT ENVIRONMENTAL PROTECTION INTERVIEWS, AND CUT INTO VIDEO ON M25、ARCH 25 IN THE CADE 1818 ACTIVITIES LIVE BROADCAST TO ATTRACT THE FIELD BY THE INTERVIEWER IN PERSONPUBLIC CLASS“蕉蕉”導有方導有方開授環保知識講堂，由“香蕉君”做指導老師 教授全民香蕉環保知識理念講堂OPEN ENVIRONMENTAL KNOWLEDGE LECTURES, FROM BANANA GUARD TO DO THE INSTRUCTORPROFESSOR OF ENVIRONMENTAL BANANA KNOWLEDGE OF THE CONCEPT OF PUBL26、IC AUDITORIUMSPORTS COURSES因材施因材施 “蕉蕉” ，一起森呼吸，一起森呼吸（獨門舞步）（獨門舞步）頂級健身房機構協作，為凱德1818量身打造專屬獨門舞步，于來賓現場教學共同完成 將運動健康之風吹向凱德1818，必定轟動全場INVITED GYM BODY COLLABORATION, TAILORED SPECIFICALLY FOR THE CADE 1818 EXCLUSIVE DOOR DANCE, IN THE GUEST ON-SITE TEACHING TO COMPLETE THE MOVEMENT OF THE HEALTH OF THE WIND 27、TO THE CADE 1818, WILL DEFINITELY HIT THE AUDIENCESPORTS COURSES因材施因材施 “蕉蕉”首創首創“香蕉腰香蕉腰”還在記著A4腰，那你就OUT了 最健康的身材已經是“香蕉腰“了 腰部完美弧度的曲線，不僅是美的象征，更是健康的代言 動起來吧，和知名健身教練一起瑜伽呼吸練就完美曲線“香蕉腰”STILL REMEMBER THE A4 WAIST, THEN YOU OUT THE MOST HEALTHY BODY IS THE BANANA WAIST OF THEPERFECT CURVE OF THE WAIST CURVE, IS28、 NOT ONLY A SYMBOL OF BEAUTY, IT IS A HEALTHY ENDORSEMENT MOVE UP, AND WELL-KNOWN FITNESS COACH WITH YOGA BREATHING TRAINING THE PERFECT CURVE BANANA WAISTSTAGE SHOW情景情景“蕉蕉”融融舞臺劇舞臺劇參與香蕉計劃的兒童機構的小朋友將以“香蕉環保”題材為主題，打造量身定制專屬舞臺情景劇 載歌載舞，曼妙炫音，為環保行動增添福音BY THE SMALL ENVIRONMENTALISTS TO BANANA ENVIRONMENTAL PR29、OTECTION THEME AS THE THEME, TO CREATE TAILOR-MADE EXCLUSIVE STAGE DRAMA SINGING AND DANCING, GRACEFUL HYUN SOUND, FOR THE GREEN ACTION TO ADD THE GOSPELSPORTS COURSES指手畫指手畫“蕉蕉”情景交融，環保之感尤然心生，萌生出無數個環保小衛士 他們將以環保袋作為拯救行動的武器 通過靈感迸發，DIY描繪，打造專屬武器 即將開啟一段拯救最后一根香蕉的探秘之旅SCENE BLEND, THE SENSE OF ENVIRONMENTAL P30、ROTECTION, ESPECIALLY HEART, SPROUTED NUMEROUS SMALL GREEN GUARDTHEY WILL BE ENVIRONMENTALLY FRIENDLY BAGS AS A RESCUE OPERATION OF THE WEAPONS, THROUGH THE INSPIRATION BURST, DIY DEPICTING, CREATING EXCLUSIVE WEAPONS S ABOUT TO OPEN A SECTION TO RESCUE THE LAST BANANA JOURNEYTHE LAST BANANA拯救最后一根香蕉31、拯救最后一根香蕉香蕉寶寶即將面臨滅絕 請各位環保小衛士們幫我積攢能量恢復健康 我不要離開你們，不要離開地球BANANA BABY IS ABOUT TO FACE EXTINCTION PLEASE HELP ME TO SAVE ENERGY SMALL ENVIRONMENTAL PROTECTION TO RESTORE HEALTH I DO NOT LEAVE YOU, DO NOT LEAVE THE EARTH海海 報報海海 報報海海 報報RESCUE PLAN拯救計劃拯救計劃全名開啟拯救行動計劃，將凱德1818部分商鋪門口公告處 張貼“聚蕉計劃”拯救行動海報，來賓可通過尋找海報32、，并與海報合影拍照 以此作為憑證至兌換處，即可兌換一個香蕉能量 并且可以將合影的照片于現場快印機上掃描出，已做匯聚之力 將互動的拯救搜尋行動，開啟凱德1818環保體驗之旅FULL NAME TO OPEN THE RESCUE ACTION PLAN, THE 1818 PART OF THE CHEDDAR SHOP ENTRANCE NOTICE OFFICE POSTING A POSTER OF THE BANANA PLAN RESCUE OPERATION, GUESTS CAN FIND A POSTER AND TAKE A PHOTO WITH THEPOSTER AS A 33、CERTIFICATE TO THE EXCHANGE OFFICE, YOU CAN CONVERT A BANANA ENERGYAND CAN TAKE PICTURES OF THE PHOTO ON-SITE FAST PRINTING MACHINE TO SCAN OUT, HAS DONE THE POWER OF CONVERGENCE WILL BE INTERACTIVE RESCUE SEARCH ACTION, OPEN THE CAPITALAND 1818 ENVIRONMENTAL EXPERIENCE TOURLIGHTS OUT CEREMONY“蕉蕉”能注34、入能注入熄燈儀式熄燈儀式此次地球熄燈一小時啟動，將匯聚全民香蕉能量 由每一位到場來賓，手持香蕉能量棒 共同為全球熄燈一小時助力 當儀式完成，最后一根香蕉從儀式臺處點亮 匯聚了全名眾人之力，八方能量資源 得以完成拯救行動，為地球喝彩THE EARTH LIGHTS OUT AN HOUR TO START, WILL BRING TOGETHER THE BANANA ENERGY BY THE PRESENCE OF EACH GUEST, HAND-HELD BANANA ENERGY, TURN ON THE LIGHTS FOR AN HOUR WHEN THE CEREMONY WAS FINISHED, THE LAST BANANA ROSE FROM THE CEREMONY TABLE BROUGHT TOGETHER THE FULL NAME OF THE POWER OF EVERYONE, OCTAGON ENERGY RESOURCES, TO COMPLETE THE RESCUE OPERATION, CHEERS FOR THE EARTHEARTH HOUR6060聚聚“蕉蕉”計劃大獲全勝！凱德計劃大獲全勝！凱德1818攜手香蕉君，造就未來更多可能攜手香蕉君，造就未來更多可能！THE FUTURE WILL GET A LOT POSSIBLE